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Networked,
      Mobile &
     Landlocked
        Current Ereaders
      Liza Daly           Keith Fahlgren
     Threepress            Threepress
liza@threepress.org   keith@threepress.org
2010 versus 2009:
Fragmentation vs.
  consolidation
2008 - Q3 2009:
Format consolidation
         Mobipocket



        Everyone else
Consolidated on ePub

Adobe

Widespread adoption of ePub DRM
and mobile SDK
Q4 2009 - Q1 2010

   • B&N merged eReader DRM
     with Adobe DRM
   • No other support for eReader/
     Adobe hybrid outside of
   • Landlocked readers
     may never be upgraded
Q1 2010

• Apple embraces ePub...
• ...but will use its own DRM...
• ...compatible with anybody?
Q1 2010
                Blio
• ePub + PDF bundle?
• Compatible with anybody...?
Only 3 formats!
                Page-based          Reflowable
                   PDF                ePub
                                    Mobipocket




Some ebook know-it-all, Fall 2009
Requiem for an
  ebook shopper
What has fragmentation wrought
  on the purchase process?
“Y
                          ou
                               sh
                                  all
                                      not
                                          pas
                                             s”

                Barnes & Noble

                 Fictionwise
       Stanza
  ?

Kobo
“Y
                                          ou
                                               sh
                                                  all
                                                      not
                                                          pas
                                                             s”

 Even though most of these devices and stores use ePub,
                                  Barnes & Noble
there’s almost no way for consumers to understand which
  devices will support which individual books, and when
                                    Fictionwise
  books can be exported from cloud-based ecosystems.
                  Stanza
        ?

   Kobo
Can you think of a single   Don’t expect people to put up
consumer product that is    with this.
      so difficult to buy?   They have many easier choices
                            for entertainment.



                             (It’s hard to look at the
                             previous chart and not
                            conclude that DRM is the
                                  primary culprit.)
Three ways to segment e-readers:


       e-ink




         Last year at our talk,
    “A Survey of Current E-Readers”
we looked at the market through this lens
This year, we’re focusing on
 ecosystems and usability:



                     Cloud



                 Interoperability
Consumers can choose
to read on one or many of these devices.
Approaching
  Clouds
In a Cloudy World,
    Networking Wins

Devices without web connections are
 not “landlocked”, they are “landfill”
Menacing Clouds?
Privacy concerns and vendor lock-in
       are critical to consider.
Happy Clouds?
  But cloud-based systems offer users flexibility
and ebook capabilities beyond just text on screens.
Browser Required?



Google Editions and others may offer browser-based
  clouds that allow greater access to the web and
          greater interoperability... maybe.
Discovering New
         Content

                                   OPDS



   BookServer and OPDS are part of the web
  ecosystem and suggest that books and other
publications will be most easily discovered via the
    internet rather than single-point retailers.
Thanks!
    Liza Daly           Keith Fahlgren
  Twitter: @liza      Twitter: @abdelazer
liza@threepress.org   keith@threepress.org

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Networked, Mobile, and Landlocked: Current Ereaders

  • 1. Networked, Mobile & Landlocked Current Ereaders Liza Daly Keith Fahlgren Threepress Threepress liza@threepress.org keith@threepress.org
  • 3. 2008 - Q3 2009: Format consolidation Mobipocket Everyone else
  • 4. Consolidated on ePub Adobe Widespread adoption of ePub DRM and mobile SDK
  • 5. Q4 2009 - Q1 2010 • B&N merged eReader DRM with Adobe DRM • No other support for eReader/ Adobe hybrid outside of • Landlocked readers may never be upgraded
  • 6. Q1 2010 • Apple embraces ePub... • ...but will use its own DRM... • ...compatible with anybody?
  • 7. Q1 2010 Blio • ePub + PDF bundle? • Compatible with anybody...?
  • 8. Only 3 formats! Page-based Reflowable PDF ePub Mobipocket Some ebook know-it-all, Fall 2009
  • 9. Requiem for an ebook shopper What has fragmentation wrought on the purchase process?
  • 10. “Y ou sh all not pas s” Barnes & Noble Fictionwise Stanza ? Kobo
  • 11. “Y ou sh all not pas s” Even though most of these devices and stores use ePub, Barnes & Noble there’s almost no way for consumers to understand which devices will support which individual books, and when Fictionwise books can be exported from cloud-based ecosystems. Stanza ? Kobo
  • 12. Can you think of a single Don’t expect people to put up consumer product that is with this. so difficult to buy? They have many easier choices for entertainment. (It’s hard to look at the previous chart and not conclude that DRM is the primary culprit.)
  • 13. Three ways to segment e-readers: e-ink Last year at our talk, “A Survey of Current E-Readers” we looked at the market through this lens
  • 14. This year, we’re focusing on ecosystems and usability: Cloud Interoperability
  • 15. Consumers can choose to read on one or many of these devices.
  • 17. In a Cloudy World, Networking Wins Devices without web connections are not “landlocked”, they are “landfill”
  • 18. Menacing Clouds? Privacy concerns and vendor lock-in are critical to consider.
  • 19. Happy Clouds? But cloud-based systems offer users flexibility and ebook capabilities beyond just text on screens.
  • 20. Browser Required? Google Editions and others may offer browser-based clouds that allow greater access to the web and greater interoperability... maybe.
  • 21. Discovering New Content OPDS BookServer and OPDS are part of the web ecosystem and suggest that books and other publications will be most easily discovered via the internet rather than single-point retailers.
  • 22. Thanks! Liza Daly Keith Fahlgren Twitter: @liza Twitter: @abdelazer liza@threepress.org keith@threepress.org