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Network Marketing: Quicksilver Case
The document outlines the marketing strategy of Quiksilver Group to enhance brand awareness and increase sales by leveraging Facebook's advertising capabilities amidst a global recession. It discusses the company's mission to lead in youth apparel while addressing current losses and the importance of tracking campaign success through various metrics. The proposed budget for Facebook advertising is $2.8 million annually, with an emphasis on engaging users through interactive content and promotions.
