Netflix As A Provider Of A Subscription Service For Streaming

Netflix As A Provider Of A Subscription Service For Streaming
Through innovation, the media streaming provider, Netflix, has achieved competitive advantage in
the global market. Netflix operates as a provider of a subscription service for streaming movies and
television episodes over the Internet. Originally founded in California in 1997 as a mail order DVD
rental service with a flat monthly subscription rate, allowing consumers to benefit from an unlimited
number of rentals and no late fees, Netflix has grown to dominate their market and experience
minimal direct competition by seizing the "first to market" competitive advantage. Now known as
the primary provider of Internet only streaming media, Netflix has grown to have a market
capitalisation of US$41.1 billion (as of May 2016) from their previous US$3 billion (in January
2013).
Netflix succeeded in basic terms by keeping it simple. From the beginning of the DVD rental
service to the creation of an online streaming website it has been able to keep the processes easy and
corner its market. Reed Hastings, the C.E.O and co–founder of Netflix took advantage of two
emerging technologies, DVDs and websites. His idea was simple, why not combine the two and
deliver DVDs to the homes of consumers and provide them with a simple website from which they
can order films. Hastings marketed his service at the two things he believed every individual wanted
to save on, time and money. However, after a few years of enjoying the success from the DVD
rental service Hastings felt confident that films
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The Issue Of Copyrighted Music And Its Illegal Consumption...
Though it doesn 't receive as much attention in terms of media attention and public discourse as it
earlier in the 2000s, the issue of copyrighted music and its illegal consumption over the internet still
continues to be a major issue. With the advent of the internet, digital music, and mp3 players, one of
the drawbacks for many of those in the music industry was the subsequent increase in pirated music
that occurred. As illegal torrent sites appeared, such as Napster and Limewire, people were
discovering that they could now download for free what they once paid for. Of course, as a direct
result, music companies and artists both saw a significant decrease in sales in terms of the physical
medium, with CD sales beginning to show sharp declines. In fact, this had a carryover effects of also
closing down many of the mom and pop record stores that existed, since they did not have the
financial means to withstand a restructuring process. Major chain stores were also not immune to the
decline sales, as some once–prominent stores, such as the Virgin Megastore and the Wall, had to
close down. Once Apple Inc. released its iPod and created the iTunes Store, the music industry was
finally beginning to adapt itself to the digital realm, as Apple began signing agreements with most of
the major music labels to release their songs on a digital platform as well. With songs being
available individually for just $0.99 cents and whole albums able to be purchased, people now had a
legal

Netflix
Case Study: SWOT Analysis of Netflix By: Ashley Avallone Executive Summary Netflix started as
an online based movie rental service in 1999 when it was created by founder Reed Hastings, the
current CEO of the company. Hastings' goal for the company was to be "the world's best Internet
movie service provider and to deliver a growing subscriber base and earnings per share every year"
(Thompson, C–92). The company has been able to become a leader in the movie rental and
streaming industry for several reasons. Netflix was an early entrant to the industry and has been able
to build an extensive subscriber base due to aggressive promoting and advertising of the brand,
exclusive contracts with movie suppliers, and their superior ... Show more content on
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Streaming videos is cheaper than distributing actual DVD's because companies do not have to
maintain a strong distribution center and vast inventory; both of which take up time and money
among other resources. Another advantage of streaming videos is that consumers have continuous
access to movies and no longer have to leave their home. This high demand for movies has spurred
intense competition among firms looking to profit off of streaming music digitally. Netflix was one
of the original companies that realized the trend towards streaming and have lead the competition
since. Today the top five best companies that provide media streaming services are Netflix,
Amazon's Video on Demand, Hulu Plus, Vudu, and Itunes (Warren). While the subscriptions for
these services have increased in recent years, there are some areas of concern for these firms. The
economy and market environment in technology is always changing; innovative new products
replace old ideas on a daily basis. Netflix has several advantages and disadvantages that, depending
on how the company reacts, will dictate their overall success. By using a SWOT analysis we can
easily see internal areas that Netflix is strong in, where they need work, and how the external
environment will provide them with obstacles as well as great potential opportunities. Analysis
Strengths Netflix has several key attributes that make it a

Persuasive Essay On Modern Technology
The utmost, overriding facet of our society has been placed in our hands, perched on a stand, and
then plugged into a socket: modern technology. Today, individuals without up to date technology are
christened anomalies that are late to the 'smart era' of smartphones, smartwatches, and smart
televisions. In Is Google Making Us Stupid? by Nicholas Carr, and Be a Gamer, Save the World by
Jane McGonigal, it is made comprehensible that, as a society, we have begun to intertwine ourselves
in the tangles of our electronics, which we cannot seem to relinquish. Our generation has been
advancing with technology nonstop to the point where a new gadget is practically released daily.
Recently, the latest technological fixation that has rapidly spread like wildfire is video streaming:
whether it be video–on–demand or live, it has concurrently seized and fashioned jobs, as well as
intermixed communities and individuals alike. Ever since the emergence of humans, the demand for
amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to
attending operas and plays, to channel surfing, people have continually desired to be entertained.
Today, there is another alteration that is changing the way people absorb the content that they want.
Streaming, the most productive way to receive internet content, has skyrocketed in our society as the
internet has become a "universal medium" (Carr 573). It started with Netflix, and then it was
adapted by other platforms. More and more people have gravitated towards their phones and
computers as outlets for entertainment and news instead of their televisions, causing traditional
media to race to conform to the innovative technology (Carr 576–577) of streaming. For example,
there are presidential debates that have been live streamed, and are said to be the most popular
stream in internet history. Streaming has become a trend that has yet to lose momentum, and has
consistently stayed at the top of the consumer food chain. When it comes to watching television
shows and movies, streaming websites, such as: Netflix, Hulu, and Amazon, have virtually
monopolized the market, and have exceedingly brought down cable and theater sales. The mere
thought of cable is

Streaming Medi An Emergent Technological
Streaming media is an emergent technological practice that is altering everyday uses of media,
media industry practices, and transnational cultural geography. Streaming, concomitantly, is an
audience tactic and a strategic logic of the industry. Streaming as a technological process is
nominally defined as multimedia continually delivered to a user.
YouTube
In 2005 YouTube was started, it was a video sharing site that enabled users to upload, and share new
videos. The popularity of South Park and other shows became the most popular content on YouTube.
Most users didn't have digital cameras yet to film themselves. February of 2006 Motorola launched
the Razor MS500 the first phone with a video camera, as we now today this trend ... Show more
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As Netflix offers the hole season all at once vs. waiting a week to see the show on conventional
channels.
Amazon Prime
Launched in 2005, Amazon was trying to get customers to spend more money. $79 a year, ($99 a
year now), ($49 a year for student prime, with .edu email) people would get free two day shipping
on many items. Starting in 2011 Prime members were introduced to prime videos, which was an
unlimited movie and TV streaming service, and the kindle service a digital book service. Members
would get a free month of prime service with a fire tablet purchase. Their prime member users are
around 3–10 million. As Amazon looks to the future, it is obvious they will continue to invest faster
shipping, add selection –– the physical and the digital. You can collect prime points for not selecting
the two–day shipping, these points can be used to buy movies or TV shows that are not offered with
prime.
Crackle
Sony purchased an online video site Called Grouper, and then changed the name to crackle; this is a
free streaming service, which offers original programming, along with shows and movies. To ensure
as a free service there are advertisements throughout the programming. These advertisements are
only about 1 minute, vs. 5 minutes of the normal commercials at a time. Crackle is not as popular as
the other services, as do lack the quality programming the other services have.

Sling TV, Playstation Vue
Launched 2015 Sling TV was

The Wave Of Streaming Media
Tidal: The New Wave in Streaming Media
As technological advances continue, FM/AM radio becomes more and more obsolete. While it 's
true the for the time being, terrestrial radio isn 't in any clear danger of being replaced, the growing
popularity of streaming sites may send radio along the way of the 8–track. One of the newest and
most popular streaming platforms is Tidal. Sporting unprecedented artist ownership and blockbuster
exclusive material, Tidal surged into the fray in 2015 with genuine lossless quality; its 1.4Mbps is
more CD quality than mp3.
When Jay–Z bought Tidal 's parent company Aspiro in 2015, the music industry was turned on its
ear. Owned by artists such as the aforementioned Jay–Z, Beyonce, Madonna and a plethora of
others, Tidal offers high fidelity, lossless music quality and exclusive content for its subscribers.
Being owned by the artists themselves, Tidal claims to pay the highest percentage of royalties to
musical artists and songwriters in the music streaming market. Tidal also has distribution deals with
many record labels, including the big three: Universal Music Group, Sony Music Entertainment and
Warner Music Group. The Tidal library consists of 30 million tracks, mirroring the library sizes of
Apple and Spotify, although it is understood that certain tracks can only be found on Tidal. To mark
the new launch, many musical artists took to social media, changing their profile pictures blue and
using hashtags like "#TIDALForAll" on Facebook,

Providing Users Hassle Free Media Streaming Using The...
CHAPTER: 1 INTRODUCTION 1.1 PROJECT SUMMARY The purpose of this project is to
provide users hassle free media streaming using the buffer consideration the bandwidth available to
user and to give user(s) personalized recommendation based on their previous activities. The media
(High resolution) uploaded into cloud input bucket will be converted to a number of different links.
Each link will have a format of the video. Each link will be again converted into different
resolutions. The user can access the uploaded data through their application or website. The website
or application will take into fetch the user bandwidth information and figure out the format and the
resolution most appropriate for them and feed it back cloud to bucket from where application or
website will fetch it and stream it to user to enjoy. Users can enjoy various functionalities of this
project like, liking the video, commenting and ratings on the video, and also a feature where user
can view a video offline. Also some basic features like playing, pausing and fast–forwarding the
video will be available to user. User will create an account in the application or the website which
can be linked to the various platforms like Facebook & Google. Also users will get trending
recommendations based on data mining. Description of each video will be provided in the page.
Users can share the videos on various social media websites like Facebook, twitter, Google+, etc.
1.2

Mass Media And Its Effect On The Air Waves
Mass media distribution has been around since the invention of the printing press. (Gerbner, 1999)
However, broadcast radio presented a higher level of distribution speed to this process and allowed
for an extended reach to consumers. Since its creation, this technology has been controlled by FCC
regulations and advertising support, limiting the freedom of the broadcasters so all of the possible
listeners are happy. Between the government maintenance and listening trends, the range of music
and content on the air waves has been reduced to 5 basic genres. The introduction of the internet has
allowed this medium to once again evolve. The reach has been greatly extended, advertising made
optional and freedom of use increased. This being said, the largest attraction to internet radio is its
ability to be customized by the listener. Historically, the concept of internet radio has been around
since the early 1990s. These broadcasts were still very limited because most of them were streams
from terrestrial radio stations or niche talk shows. Carl Malamud began this phenomena with a
weekly computer talk show, interviewing experts and streaming it openly online. These types of
broadcasts became so popular that The Rolling Stone began playing a concert over the web as well.
This idea would be copied over and over again by every musician and music producer. As file
sharing spread and download speeds increased, issues began to rise between music streamers and
the

Marketing Wants Quicktime Support, And Customer Service...
More likely than not, you find yourself dealing with a range of streaming needs in different
departments. Marketing wants QuickTime support. Manufacturing needs Windows Media support,
and customer service needs Real Media. You want to be able to centralize the administration of
streaming servers, the disk storage of large audio and video files, and, of course, you want to be able
to restrict and monitor bandwidth from the same central location. You want to provide simple self–
service to end–users while maintaining control. You also need to track usage by department and bill
your internal customers based on their usage, when applicable. MACCIUS accommodates the
resources required to stream video and audio files without disappointing your users with poor
streaming quality or the inability to stream content from mobile platforms. We are your choice when
you want confidence in your ability to stream media during traffic spikes and keep your team
equipped with the tools they need to perform. Live Streaming Most enterprises find video on–
demand to meet their needs, but if your goal is to provide live broadcasts, then live streaming
service from MACCIUS is your source for streaming services optimized to deliver with zero
interruption and outstanding clarity. MACCIUS is provisioned to provide live streaming in real time
to all desired platforms and devices. If you cannot deliver on all platforms, you are failing to give
your end–users what they want, where and how they want it,

Streaming Media and Netflix
| 2012 | | Netflix Inc. Case Study | [Neflix case] | This study will assess strengths and weaknesses of
Netflix Inc., and illustrate their position in the current marketplace for their given industry. Issues
will be addressed, and recommendations will be made for the company to continue to succeed and
grow in this industry. | Table of Contents Table of Contents History Mission Vision SWOT/TOWS
Strategic Type Generic Strategy Competencies Value Chain Financial Analysis Goals–
Strategic/Financial Hierarchy of Strategy Porters Forces Strategic Grouping News/Issues
Recommendations ... Show more content on Helpwriting.net ...
They are grouped into two broader categories. The first is internal forces, this can be controlled by
the company, and this contains strengths and weakness. Strengths being areas the company is
currently doing well in, and weaknesses areas that the company needs to improve in. The second
group is the external forces, these cannot be controlled by the company they are controlled by
outside forces and affect the company. These include opportunities, which are areas that the
company could advance with and threats, which are areas that are seen as dangers and could
potentially hurt the company. Netflix's SWOT/TOWS matrix is displayed on the next page: Internal
Forces External Forces | Strengths (S)(S1) – User Convenience/ Experience (S2) – Fastest Delivery
Time of any Online DVD Rental Company (S3) – Competitive Prices and Low Fixed Costs |
Weaknesses (W)(W1) – Can't Control Shipping Expense(W2) – Watch Instantly Feature only
Allows a Small Section of DVDs(W3) – Older Demographic Not Involved | Opportunities (O)(O1)
– Pricing Segmentation (O2) – International Market(O3) – Other Types of Rentals (Video Games,
Educations Shows) | SO Strategies: (O2,S1,S2,S3) – Using Strengths to expand into the
international market(O3,S1, S2) – Using established reputation to introduce other types of rental to
the market | WO Strategies: (W3, O3) – develop other types of rentals

Negative Effects Of Music Streaming
The internet that we know and love today, was invented in the early 90's. While it did not gain much
popularity during its early years, it is now a global network devised of millions of computers. The
internet itself does many great things, but how has it changed our music? Does it sound different?
And if it is in what ways does it sound different? Also, is it distributed differently?
The internet changed music in many ways, but one important way is music streaming. Music
streaming means listening to music in "real time", instead of downloading a file to your computer or
device and listening to it later. Many artists believe that music streaming services such as Spotify or
Pandora don't reward them enough for the right to play their music. Artists want people to purchase
songs and albums through traditional ways, this includes stores or iTunes or anywhere else
(Alexander 2015).
"At the recent star–studded Grammy Awards, a number of artists including Jennifer Hudson and
Maroon 5's Adam Levine publicly committed to joining forces in order to hold back the oncoming
tidal wave of streaming, which threatens to change the entire industry model and make it more
difficult for artists to monetize their content off traditional platforms – especially their greatest
commodity: their music." (Alexander 2015). This quote concludes that many artists don't like the
idea of music streaming.
However, music streaming may have some positive effects too. Music streaming allows for
unknown

Foxtel Rebranding Essay
Foxtel Considers Rebranding but Not Likely to Happen Soon
Foxtel has been the go–to pay TV service for many Australians since time immemorial, but its
recent merger with News Corp's Fox Sports brings the possibility of rebranding closer to actuality.
The unification of the two companies was announced in August of last year and was finally
completed weeks ago, two months earlier than anticipated.
News Corp now holds 65 percent of the new Foxtel while Telstra holds 35 percent. The
amalgamation of Foxtel and Fox Sports, two of the biggest players in the country's media industry,
instigates the question everyone has in mind – will Foxtel's name be transformed alongside its
overall business structure as a result of News Corp gaining major control? ... Show more content on
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It is reported to be a long–term consideration but only after the newly merged business completes its
overhaul. News Corp Australasia chairman Michael Miller explained that their initial focus will be
to maximise the collaboration of the two businesses along with their broadcast brands. Adding the
issue of rebranding into the mix will only serve as a distraction and is not in line with their current
primary objective.
Sources also revealed that changing the Foxtel brand may have been considered for some time, but
some executives, including new chief executive Patrick Delany believed it was somehow pointless
to introduce rebranding if there aren't new product offerings to attract consumers. The rationale
would be that rebranding serves no purpose without new services to justify the said name
modification.
Nevertheless, the supposed–to–be grounds behind the planned rebranding would be to give the
company a literally fresh start in the form of a new name in order to eliminate the deep–rooted
consumer perception about Foxtel being old and costly. This is why Foxtel's subscription costs have
seen substantial decreases in the past four years while still incorporating the newest technology as
part of its service

The People 's Platform : Taking Back Power And Culture
Everyone Wants a Say Ask anyone how they listen to music the answer will likely be through any
means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360
claimed, "Americans streamed 164 billion on–demand tracks across audio and video platforms in
2014". The rapid increase in popularity music streaming platforms are experiencing leaves people
wondering what that means for the music industry. When more consumers utilize the on–demand
method of entertainment access, how does that translate to the artist being accessed? Astra Taylor
contributes to this discussion in her book, "The People's Platform: Taking Back Power and Culture
in the Digital Age". She lays criticism upon the idea of a more digitized ... Show more content on
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Does Taylor accurately represent the plight of the modern artist who has been swallowed by the
digital economy? Or does she miss the point of the new wave of media access completely?
Although Taylor has provided powerful statistics and moving personal interviews to support her
argument that the digital economy has hurt modern day artists more than benefitted them, she
neglects the benefits that these platforms do accumulate for the artists, drowning it out instead with
information that strategically distracts from the main objective of the platform. She also lacks a
multidimensional perspective on the consumer whom this inevitably does affect.
In her chapter For Love or Money, Taylor alludes to the on–demand media sharing industry
advertising false promise. "Where they go wrong is in thinking that the Internet is an egalitarian, let
alone revolutionary, platform for our self–expression and development," Taylor explains. She is
eager to draw attention to how the new wave of media sharing fails to be a better solution than old
methods however, who 's to say that was the intended purpose of those who implemented these
platforms to begin with? With music streaming being the easiest form of music access, the spectrum
of artists reaching listeners has increased drastically. Music is now reaching listeners it would have
otherwise never encountered. It is also important to recognize that artists did not gain a higher
percentage of success

Demand Music Streaming And The Modern Music Industry
On–Demand Music Streaming and the Modern Music Industry
In October 2014, Taylor Swift released her latest studio album 1989, and by year's end it had
become 2014's best–selling album with over 3.6 million copies purchased. Many fans had also
anticipated listening to her newest work through the popular on–demand music streaming service
Spotify. Instead, a week after the album's premiere, Taylor Swift pulled her entire discography from
the site (Mansfield). Her actions have since sparked a debate over the impact of on–demand music
streaming in today's music industry. Currently, on–demand music services are most beneficial to
customers, major music labels, and well–known artists.
What exactly is media streaming? In the past, digital media required devices to have large amounts
of local, internal storage to hold content libraries for playback. Instead, streaming allows for media
consumption via temporary downloads from online servers which are deleted once playback is
complete. Music streaming is not new, as internet radio services like Pandora have been around for
over a decade ("About Pandora"). Such services allow for the creation of custom stations through
user feedback about musical tastes. While this allows for greater personalization than traditional
radio stations, the drawbacks include the inability to select specific songs, repeat previously played
tracks, create playlists, or listen to entire albums.
On–demand services, on the other hand, allow for all of this in

Research Report : The Syncopate Team
Results on paper prototype survey
The Syncopate team has conducted a survey on professor Bob Lyons ' students in his Introduction to
Music Industry class through survey monkey, which we believe demonstrates the potential and
necessity of a app which provides music recommendation from family and friends instead of
algorithms, and have more features than a ordinary music messaging app.
Using survey monkey, we have gathered responses from undergrad music industry students, which
are aware of current music recommendation and discovery applications provided on the market, and
have experience in recommending and been recommended music from different resources. We have
discovered that even though the primary source people use to discover music ... Show more content
on Helpwriting.net ...
We found out that while 80% of the subjects have received over three new musical works (artists,
songs, albums) through recommendations from streaming services in the past two weeks, only 43%
of the subjects received over three recommendations from their friends and families. However, data
shows that users are 5.72% more likely to listen to the music recommended from friends and family
than from streaming services again. Both channels showed a high level of confidence that users will
receive a recommendation that they will enjoy, as 61.54 of the subjects said that they have a
confidence level more than neutral that they will enjoy a song recommended by friends and family,
which is 3% higher than recommendations from streaming services. One important discovery on the
confidence level that is rather remarkable is that of all of the users, not a single one has chosen
"least confident" when we asked than how confident a user will enjoy a recommendation from
friends and family, showing that everyone has a fundamental amount of faith in proposals given by
friends and family.
We found out that when a user discovers a new music piece, 98% of the subjects intend to seek out
more music by the artist discovered, while 87% recommend it to someone else, and

Benefits And Downfalls Of The United States
I. INTRODUCTION
Technology is an essential part of human development, but with technological advancements we can
see our lives being changed every single day. In Sao Paulo, technology is on the rise and is slowly
catching up with the United States and other countries that are quickly developing. With a
generation of kids in the United States that have connection to anything at their fingertips, we can
notice that our perspectives and modalities are always adapting. America has developed wireless
technologies that transfer data with broadband and wireless devices. Streaming services such as
Pandora, Spotify, ITunes radio, Pandora, Google Play, and Beats Music have provided users with
applications to stream music daily. Phone carriers ... Show more content on Helpwriting.net ...
The data transfer rate is very important because it regulates our devices and technologies we use. In
general, the data transfer rate reflects changes and improvements in digital technologies, where
newer systems, such as solid–state electronics, have resulted in much higher data transfer rates
within only a few decades. Often, people mistake transfer rate with broadband, nevertheless, they
are two different things working in slightly different ways.
Transfer rate looks at the amount of data that has actually been transferred between two different
points, while bandwidth is a measurement of the theoretical maximum transfer capacity of a certain
point on a network. With all this data flowing freely, there has to be some sort of restriction on how
fast different applications are. This is where net neutrality comes into play. For example, online
streaming effectively requires your computer to download a new image once every fraction of a
second. This takes up much more data than sending a simple email or using a simple application.
The result of this is that organizations and bigger users have to buy high performance networks to
maximize rates. Companies such as T– Mobile have released unlimited data plans with no cap on,
and this has been causing waves throughout the industry. They have been attempting to gain market
share with companies like AT&T and Verizon. Now, they offer to pay out the contract fees of
customers who switch over. T– Mobile may not be favoring one

The Advancement And Development Delivery Of Media Content
The advancement and development in delivery of media content has also affected the audience's
behavior in certain manner. In distant past, families use to gather around the only television screen
in home and enjoy the prime time programs aired by these limited broadcasters. "Millions of
households already have cancelled pay–TV subscriptions – up to 10 million U.S. households are
currently broadband–only. And about 45 percent of Americans stream television shows at least once
a month, according to research firm eMarketer. That number is expected to increase to 53 percent or
175 million people by 2018." Anderson, Mae, and Michael Liedtke. "HBO Unleashes Streaming
from Cable Contracts." The Charleston Gazette, 16 Oct. 2014. Web.
Occasionally, people use to go out and rent DVD's to watch a specific movie from rental stores.
Advancement in technology has brought a sufficient change in customer's behaviors, today DVD
rental stores have almost gone. Moreover, by time we saw enormous increase in channels being
provided by cable providers, but today even that has been replaced by streaming media devices, thus
my time, role of cable providers might also disappear due to the introduction of devices such as
Netflix, Apple TV etc. "DVD sales have also been hit. The Los Angeles–based Digital
Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while
DVD rentals were flat." Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

The Growth Of The Internet
Introduction The growth of the internet has had a positive effect on various aspects of human
activities ranging from professional life to social life. More people are having access to the internet
with time and the products and services offered through the internet are increasing. Online streaming
is one of the services that have experienced a surge because of improved quality and access to the
internet. Online video streaming from paid or free online channels are very popular among
individuals, and they hold major entertainment promise. This can be justified by the varied nature of
content that is streamed by internet users spread across the world. For instance, there is a wide range
of the type of videos streamed ... Show more content on Helpwriting.net ...
Uncertainty is associated with unpredictable outcomes while making transactions. When users are
unsure about successful subscription of online streaming, uncertainty occurs. For instance, there are
websites on internet that are fraud and once you make subscription for purchasing online content,
content never delivered to you and your invest mane lost. Uncertainty construct has three further
elements which uncertainty of service availability, uncertainty of content availability and media
quality. Another example is change in economic situation. Subscription rate tend to increase in
future. Sudden increase in price lead to high transaction costs. Therefore, uncertainty is positively
related with transaction cost. High level of uncertainty increases transactional cost. Similarly,
buying frequency reduces transaction costs and creates economies of transactions. Buying frequency
is exchange of goods and service. Increase in buying frequency reduces transactional cost. For
instance, frequent purchasing provides incentives to customers. Last factor is security, which is also
negatively associated with transaction cost. Security includes transaction security and personal
informational security. High level of security ensures low transactional cost. Customers have
confidence on buying content from online source and they do not require time and money to search
for secure online source. Therefore, this paper uses the transaction

Streaming Media and Netflix
Netflix is an American company that provides video rental and on demand video streaming by way
of either the mail or streaming through the internet. The company was founded in 1997 in Silicon
Valley California by Marc Randolph and Reed Hastings. The idea for this DVD rental service came
about when Reed Hastings was charged with a late fee when renting a movie and he questioned why
he should have a time restriction on how long he is able to rent the movie. In April of 1998, the
Netflix website was launched and they developed the concept of unlimited rentals with no shipping
fees or late fees. In September of 2002, an article in The New York Times article stated that Netflix
had around almost 670,000 subscribers. At the end of 2002, the ... Show more content on
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Instead, three weeks later, an announcement was made that Netflix had changed their mind. They
decided to go back on what they said and decided they were going to keep all their services under
the one same name that everyone was already familiar with after all. Steve Swasey, a representative
for the company was quoted saying, "We underestimated the appeal of the single Web site and a
single service." This ended the creation of the idea of Qwikster but because of the confusing almost–
name change that was soon reversed and the raised prices they lost close to 800,000 fewer
subscribers. This number of lost customers came to a shock to almost everyone. This was the first
significant decline the company experienced and is a clear example of a company making a decision
without considering the public 's interest and opinions causing a significant have an impact on their
profits. Netflix is just one example of the impact of technology on American family life. Subscribers
to Netflix can now video stream movies to their computers and television with one click. This shifts
consumers from looking outside the home for entertainment to becoming more insular in their
hobbies. A recent article in the New York times cited how the former digital divide is closing and
more poor American families are wired to use technology. This means that these families like the
more affluent ones are spending less time together as

Live Streaming Video Game Footage
Live streaming video game footage is becoming an increasingly bigger phenomenon in the gaming
world. Already some forty–five million gamers go on Twitch every month to stream, watch, and
chat about games. And that's just one streaming platform, there are others platforms, like YouTube
gaming, just to name one. But streaming is traditionally something that was done from a PC and pc
games like DOTA, Counterstrike, and StarCraft dominate the streaming scene. But with the newest
generation of consoles, streaming from consoles became a reality. Microsoft's Xbox allows gamers
to download a free Twitch app and begin streaming just by using voice activation. Sony's
PlayStation allows gamers to link their console with their Twitch account and begin ... Show more
It only has dimensions of 0.4 by 0.6 inches which it makes slightly more compact than the average
streaming mic; but that is understandable given that this mic is intended for consoles first and
foremost. It feels light in your hand, and can easily be moved around. Furthermore, because it is a
USB mic, it is very easy to maneuver the mic, or just completely change your entire setup. In terms
of look the Turtle Beach does not have very many options at the moment; there are only two color
options, black or silver. It is not revolutionary by any means, and it looks fairly standard in terms of
design, size, and appearance. But overall, it is a decent, compact streaming mic. Universal
compatibility While many of Turtle Beach's headsets have worked with both Sony consoles and
Microsoft consoles, Turtle Beach has gun to lean towards Sony in terms of console headsets; just
two years ago Turtle Beach agreed to manufacture Sony's official PS4 headsets. But console gamers
will be happy to know that the digital streaming mic works on any console. The mic boasts universal
plug and play compatibility with PlayStation,

Gopro to Watchapro
GoPro. Be a Hero.
"GoPro will never replace Smartphone cameras it created for another purpose Capture meaningful
life experience" – Nick Woodman
In our project we basically were trying to make a revolution by bringing GoPro video cameras to the
live streaming sport. GoPro already proven that they are one of the best on the market (Soulati
Media, 2012). Our group knew from the first minutes what presentation would be about. All of our
group members were very loyal to the product, which GoPro are selling.
GoPro was created in 2002 by Nick Woodman (1.2 billion $), which was developed camera for
surfing and realized that people could use it in other sports such as skiing, bicycling etc. His idea
motivating people to "bring world to you ... Show more content on Helpwriting.net ...
It is important to build fast awareness and product indentify.
To better understand our internal and external environments we used Situational Analysis. For the
external analysis we thought about trends such as sharing experience with others and bringing world
to you by you, online streaming and rad the trend of being cool. Our key issues are to create and
understand the new market. Key success factors are quality, interactive social community and
innovations. During our research we never forget about our competitors that have a big market share
also. Sony, Contour and Drift are three main competitors of GoPro, but all that devices are bigger,
heavier and only one same as GoPro waterproof and shockproof. For the Internal analysis we
decided that we are in social media and technology business. Social media because we will create a
special platform where are members could share their own experiences, communicate and
follow/subscribe to a fan pages of different players and clubs. We will serve extreme sport, life sport
market and technology market by selling experience and point of view sharing.
As I mentioned before we are in social media and technology market business. As experienced
company we have already 30% of global market share (Soulati Media, 2012). Our three main
segments are professional sportsmen, amateurs, family home videos and the new segment sport fans
that will stream online (Appendix 1). For all our segments, trends will play a big role. We

Netflix, An Internet Subscription Service Company
Background
My chosen company is Netflix, an Internet subscription service company. Marc Randolph and Reed
Hastings founded it in 1997 in Scotts Valley, California. The Netflix headquarters are in Los
Gatos，California. The core business of Netflix is to provide subscription service steaming movies
and television episodes over the Internet and sending the DVDs by mail. Netflix is the largest online
movie and TV show streaming supplier with more than 74 million streaming members as of 2015.
The total revenue of Netflix in 2015 is 6.78 billion US dollars. The service
The service of Netflix includes totally three parts. The first one is the service of Internet video
steaming. It provides users with various media content via their website. After users pay the
subscription fee, they can choose whatever films or TV shows they like and watch them in Netflix
without any commercials and advertisement to interrupt. The second part is disc–rental, which
means as subscribers find any DVDs they like in Netflix, they can put them into their ordered
list(also named rental queue) so that Netflix would send users DVDs or Blu–ray Disc via Permit
Reply Mail. The subscriber can keep the rented disc as long as needed, but there is a limit on the
number of discs that users can rent. The third one is considered as five profiles. When subscribers
create their Netflix account, one account could have five different user profiles. So subscribers can
share their account with their friends or family

Streaming Media and Video Content
Internal Rivalry
Looking strictly at the video rental industry, Netflix faces minimal internal rivalry because the
industry is dominated by only a handful of firm in Europe, namely Blockbuster. Although Netflix
faces little internal rivalry in its immediate industry, the company faces an intensely competitive
broader market. Since home entertainment covers a broad spectrum of technologies and channels of
distribution, Netflix is in direct competition with firms in a number of other industries including
cable networks, who air movies on television, satellite companies' VOD services, and websites like
Hulu, which provide video content through online streaming. Furthermore, as people transition from
consumption of physical DVDs to ... Show more content on Helpwriting.net ...
To capitalize on these profitable complements to their streaming service, it is advantageous for
Netflix to enter into joint ventures with companies that produce electronics.
Supplier Power
Netflix acquires its video content through direct purchases, revenue sharing agreements, and
licensing agreements. These agreements, which allow Netflix to rent DVDs and stream video
content, are primarily obtained from studios, networks, and distributors. Therefore, Netflix's
suppliers, e.g. studios, networks, and distributors, control the prices that Netflix must pay for its
video content. The First Sale Doctrine, a copyright law stipulating that once a copyright owner sells
a copy of their work they relinquish control of the work and the purchaser may redistribute the work
as they wish, provides protection for Netflix with regards to redistributing DVD titles. However, the
First Sale Doctrine does not apply to streaming content. Therefore, Netflix is especially vulnerable
to supplier power during streaming distribution cost negotiations. The studios and distributors who
license streaming content are in full control of the terms and conditions with Netflix and may
rescind the availability of the content at will. As the DVD format becomes increasingly obsolete and
streaming video content grows in popularity, Netflix become more susceptible to the power of their
suppliers.
Another aspect of the in–home video entertainment industry, which substantially

Streaming And The Future Of The Music Industry
Streaming & The Future of The Music Industry The dawn of the internet brought forth a revolution
that, by now, has seeped its way in the the very fibers of almost every human experience. Education
has changed. Communication has changed. Entertainment has changed. Business has changed.
Entire industries have been built, and destroyed, by the information age. The music industry, in
particular, has felt both. With precursors of the Compact Disc (CD) and digital music formats,
Shawn Fanning single handedly eviscerated the music industry. Napster, his peer to peer mass file
sharing service, is what landed the fatal blow, and the industry has been bleeding out since.
Many have tried to sew this wound shut. Most prominently Apple, with their ... Show more content
Streaming has obvious limitations though. Access to the network that sends the information is
required. This is usually achieved by a connection to the internet. The strength of the connection
drastically affects the quality of the stream. This entire process can be understood through viewing a
video on YouTube, arguably the most popular video streaming service of all time. YouTube hosts a
video that is saved to its server through its website. To view it, you must connect to the YouTube
website through the internet. There you can view the video without having to download and store it
on your device. This idea is similar to that of radio and television broadcasting where streaming uses
the internet as its medium for travel instead of radio or electromagnetic waves.
Most would associate the beginnings of media streaming with the back half of the 2000s, which is
when it first amassed global popularity. Surprisingly, the idea to stream media through the internet
had been floating around computer and entertainment industries since the 1990s. Even the current
model for subscription based music streaming services had been presented previously. MusicNet
was the brainchild of RealNetworks and the major record labels. It was their

Netflix Is An American Provider Of On Demand Internet...
Netflix is an American provider of on demand Internet streaming media available to
North and South America, the Caribbean, United Kingdom, Ireland, Sweden, Denmark, Norway,
Finland, the Netherlands, etc. and provide flat rate DVD by–mail in the United States, where mailed
DVDs are sent via permit reply mail. Online streaming service and DVD delivery service are the
two main product lines for Netflix. Netflix's core product is a service. They had started the
subscription based digital distribution service since 1999.
Below is a SWOT Analysis conducted to better understand where the company Netflix stands. Some
of the strengths include having a first mover advantage into the movies and TV shows instant
streaming which gives its brand higher ... Show more content on Helpwriting.net ...
Threats include having exclusively agreements with content providers may affect availability of
movies for streaming, more competition from big name companies and global competition from
companies operating locally overseas, increasing cost for content licenses and increase in cyber
crimes, the movie and TV industry less willing to make exclusive deals with online video services,
Motion Pictures Association of America posing a risk if changes will be made affecting Netflix
adversely, and etc.
After doing this research on Netflix, we have discovered that they have a central issue that should be
addressed. Netflix is currently doing very well, rated as one of the best TV shows and movies
broadcasters, compared to their competitors. Though, their revenue and subscription growth is
continuing to grow, they are still struggling with some issues. The central issue Netflix is currently
facing is outdated movies and TV shows as well as inconsistency in their content provided every
year, which leads to declining subscribers and a struggle to retain their current customers. Netflix is
known to be the world's largest Internet television provider but their TV shows and movies are
outdated. An example of this concern is that, you can watch season 10 of
"Supernatural" on Hulu but Netflix only provides up to season 9. Also, Hulu and other websites
shows "Vampire Diaries" up to season 6 but

Netflix Industry Analysis Paper
Context Industry Netflix, Inc. is at the top of their game as the number 1 leader in the video
streaming industry amongst competitors Hulu, and Amazon Prime. Since its debut in 2007 Netflix,
Inc. has managed to reach the homes of 62 million subscribers worldwide . A 2014 report ran by
Nielsen shows that Netflix is streamed by roughly 36% of homes in the US, beating Amazon prime
with 13% and Hulu with only 6.5% . Netflix streams original shows from cable networks that also
have their own video streaming service available through their network website. This allows these
networks to stream their entire catalog of shows and more, most of the time its more, or even better
content than Netflix can provide. This impacts Netflix because if a consumer ... Show more content
The company has managed to do this by breaking free of its original 1990's DVD distribution
service by mail to becoming a national video streaming service in 2007. Since the switch, Netflix
has left the cable industry lagging. Today, most households are looking to replace cable with a
streaming service. This is a result of Netflix changing the way people receive media. For years the
cable industry stood strong running channels generating revenue from both subscribers and
advertiser broadcasting shows to mass audiences while Netflix continued to distribute DVD's.
Breaking into the video streaming industry has allowed Netflix to deliver programming "on
demand" creating a "library of programs" via the internet , allowing viewers to watch what they
want when they want instead of just watching "what's on" like they would have to when using cable.
There are only a few firms with the economies of scale to compete with Netflix, which is why it is
safe to say that the company operates under a natural monopoly where a barrier of entry exists.
Netflix is subscriber funded. People who subscribe to the service pay a monthly fee for access to its
content. In order to keep its revenue flowing Netflix has to constantly buy content its subscribers are
willing to pay for. The company plans to spend 8 billion on content in 2018 alone

Netflix And The Streaming Application
Introduction
A streaming application is a program that does not require to be pre–installed in the computer, rather
it downloads the necessary components when needed. Some of the applications are so large
(sometimes over a gigabyte), that it is not possible to copy the entire application. When there is
request for streaming application, only some portion of the files are downloaded which is required to
launch. Streaming has become important because not everyone has the fast access to download large
files quickly and due to streaming, the plug in can display the content even before the entire file has
been transmitted. Among numerous streaming applications, the video streaming is on rise.
Talking About NETFLIX
Netflix is one of the most successful on–demand streaming services that exist today. When it comes
to video on–demand, Netflix has created a revolution in the field of digital content. It has a major
market in the entertainment section ranging from movies and TV shows to gaming consoles. Netflix
has gained huge response and audience because it has the ability to stream media on almost all the
electronic devices, be it laptop, PCs, mobile or televisions, providing entertainment on the go with a
very economic rent. Netflix uses Dynamic Streaming over HTTP protocol for streaming media.
Use of DASH and TCP
DASH enables streaming of high quality media using HTTP servers and TCP as its transport
protocol. It divides the video into small chunks and sends the user one at a

How Your Local Restaurant Doesn 't Charge
Your local restaurant doesn 't charge you a fixed price and tell you to gorge yourself on whatever
comes out of the kitchen. Most restaurants operate on an à la carte basis, allowing diners to choose
foods they like from the menu and eat only what they want (and can afford). If you don't like
broccoli or raspberries, you don 't pay for them; if you're a vegetarian you don 't subsidize the meal
of the carnivore at the next table.
Cable companies don't operate like that. Comcast and AT&T package all that "food" and shove it
down their customers' throats like the Widette family descending on a smorgasbord. You want a
serving of TVLand so you can watch reruns of "Golden Girls"? You gotta take the Golf Channel,
too. Wanna catch the latest ... Show more content on Helpwriting.net ...
If you're on the opposite side of a hill or surrounded by tall buildings, you might need a rooftop
design. According to the two sites, we can pick up 64 digital channels at our house.
Buy a Mohu Leat HDTV antenna at Amazon.com
Mohu Leaf at Amazon
We bought a Mohu amplified antenna for each television; sleek modern designs unlike Grandpa 's
rabbit–ears and tinfoil The manufacturer claims they 're good for up to 25 miles, but we needed a
signal boost because the TVs are on the far side of the house from the towers, so the signal also had
to penetrate several walls. That cost about $120, plus the time to fiddle with the antennas and get
them located and oriented correctly. We can now pull in the major networks – ABC, CBS, CW, Fox,
ION, my 20, NBC and PBS – in HD for the first time, plus secondary channels that broadcast old
movies or reruns. In addition, we can get perhaps a dozen Spanish–language stations, twenty or so
different religions stations, and even a Vietnamese–language channel.
Streaming Media Players
Step two was to join the world of streaming content. Our Toshiba set is a smart TV that connects to
our wireless network, but we expanded on that capability by adding two popular streaming media
players. One is Google 's Chromecast, the second is a Roku 2. Although many "cut the cable"
articles were

Live Streaming
Live streaming media is the transmission over the Internet of video of an event as it happens.
Streaming is a form of online video in which the site sends video footage to a user's machine "on the
fly" rather than as a complete file. It's akin to the difference between watching a TV show as it airs
and watching a DVD.
Live streaming media is different than on–demand streaming. With the latter, the content has
previously been recorded. The user then accesses it at a time of their choice, though it is still
streamed to their machine rather than downloaded as a complete file. YouTube is probably the best
known on–demand streaming site.
The quality of live streaming media can be extremely variable. One factor affecting it is the
technology ... Show more content on Helpwriting.net ...
First, the recording is saved on a server for a prolonged amount of time, which goes against the
ephemeral recording definition. The users also are not licensed for webcasting, and webcasts are
recorded or broadcast live.Webcasts are all live recordings. This means the webcasters are recorded
live, without editing or cuts. The recording may be streamed as it is going on, or it may be
webcasted later, but still in live fashion.There are two main sectors that perform webcasting:
entertainment and commercial. On the entertainment side, musicians and other types of entertainers
such as comedians and actors may perform on a live webcast. The other sector, the commercial
sector, is typically done for business and investor relations webcasting, so people do not have to
travel far to hear what is going on with a company.Webconferencing is a technique that has been
used by business people so various groups can talk to one another from a distance; while similar to
webcasting, it is not the same. One difference is the intent. Webcasting is broadcast to other
computers so the other members can watch, and participation is not always part of the broadcast.
Webconferencing is not for watching, but so each member can speak and participate in a conference
over the Internet. The other reason is the flow of the video, because webcasting is one entity to
many, whereas webconferencing is many people participating

Music Industry Changes
How the internet has affected the music industry. Over the past half–decade, the music industry had
changed drastically. If that's how people buy music or how people listen to music, its changed. The
music industry has been ripped apart thanks to the power of the internet. You might not think about
it when you're listening to music on repeat but after you have listened to a track you're potentially
affecting the official charts without even realising it. Downloading music illegally has increased
massively ever since the "technology era" has taken over the world, it's not only robbing artist of
their hard–working money but also their potential sales. The internet is like a bomb that's landed
onto the music industry and has ruined it forever ... Show more content on Helpwriting.net ...
In the recent year, illegal downloads have been dominating the music industry not only in the UK
but worldwide. In 2015, numbers showed that a massive 62% of people in the UK either illegally
download or steam music online, this affect artist's income when it comes to illegally downloading
music as when they see how much money they have made it will be plummeting each month.
Throughout the UK many people were surveyed and results showed that, 26% of the people
surveyed downloaded music illegally online. In the USA, The Recording Industry Association of
America (also known as RIAA) reported that music sales have dropped massive 42% ever since
illegal download was invented. This can affect the music industry in many ways some may be that if
illegal downloads keep rising it will make sales lower and potentially make it harder for artists
getting worldwide recognition and will make it harder for new upcoming artist to get signed by
record labels. Spotify, the world largest streaming service, could be affected by people illegally
downloading music as Spotify will end up losing money which will be used to pay artist royalties
but won't be able

Netflix : The World 's Largest Subscription Service Company
Netflix, Inc. is the world's largest subscription service company that caters to more than 53 million
subscribers in more than 40 countries including North and South America, United Kingdom, many
locations in Europe and the Caribbean. The company was established in 1997 by Marc Randolph
and Reed Hastings, the Netflix subscription service commenced in 1999 and by 2009 was offering a
collection of 100,000 titles on DVD to over 10 million subscribers. It offers an online flat rate, DVD
and Blu–ray disk rental–by–mail, and video streaming. Netflix is unique because they do not charge
late fees or have due dates for their products. Also, Netflix based on your media selections predicts
preferences and recommendations for future rentals. Netflix has an established business model in a
rapidly–growing industry that brands it a market leader in online media content distribution. By
being the first considerably competitive company to offer streaming movie services, they have
significantly leveraged their first mover advantage in this market segment. Netflix's strong financial
health gives it the flexibility to follow opportunities in nearly any aspect of the entertainment
provider industry. Its latest project, original television programming, were all paid easily with the
$1.2 billion in cash reserves. Its strong cash flow also confirms that the company is in no danger
financially, and as long as its strategy remains competitive, the company has the cash to experiment
and innovate.

The Adoption And Viability Of A New Business Model
AIMS AND OBJECTIVES The principle objective of this project is to discuss the adoption and
viability of a new business model in which Internet streaming media companies have started to
develop their own content. By researching the industry trends, we will understand why and how
companies use 2–sided platforms to bring together and satisfy two different groups of users.
Furthermore, with particular focus on Amazon and Netflix, we will expand the scope of our
competitive analysis by exploring other strategies that can be used to gain a competitive foothold
across the different media industries. By discuss the sustainability of the different strategies, we
intend to argue this new business model will become dominant within the industry of ... Show more
INTRODUCTION Today, the online media streaming of Film, TV and Music is being rapidly driven
by the increasing availability and prominence of high–speed internet as well as an ever–increasing
repertoire of interconnected electronic devices. The result is a real–time entertainment industry that
has experienced tremendous growth over the last decade and is thought to attributable for two thirds
of data usage by 2018. Within 10 years the video streaming is expected to almost triple in size
beyond $10 billion, driven largely by a more "connected" living room (Kerr, 2013; Davidson, 2015)
These advancements are changing the landscape of how media is distributed as business models
adapt to diversifying technology and changing consumer behaviour. As a result, more traditional
methods of distribution, outlined in figure 1, have been affected. In particular, this impact is of high–
profile concern in the music industry, where profits have been impaired as music becomes available
on these services soon after its production (Milne, 2014). With regards to TV shows and Films,
streaming services are often the last in the release window for content distribution and can only
attract users that want to re–watch shows or those they have missed them during the previous
windows. At the same time, a greater degree of autonomy provides consumers

Dr. Dre 's Marketing Strategy
In terms of challenges, Beats have been applauded for their great marketing strategy, but criticized
actually for the quality of their product and the tangible benefits that it provides. If Beats'
competitors were able to capitalize better on marketing strategies similar to Beats, but offering
superior product (such as Bose headphones), they are going to be able to compete or overtake Beats.
In the long term, Beats might face challenges expanding outside the United States. The specific
marketing strategy they pursued in that market, capitalizing on the celebrities advertising and strong
graphic presence in social media will need to be redefined for specific markets. Right now, Beats are
basically still unknown in Europe.
b.) Dr. Dre should expand its product portfolio in audio industry including as portable and wireless
speakers, co–branded smart phones or music streaming services. Dr. Dre could expand by forming
by allying itself with companies that provide any audio features, including laptops, cars, tablets. In
other words, Dr. Dre should align itself with any company produces sound, creating the association
of good quality sound, no matter where it coming from, laptop, car or headphones, with Beats.
While the streaming music industry is very competitive right now, Dr. Dre has points of difference
that allow him and his products to stand out. The brand had been already succeeding thanks to the
strong brand recognition and association due to celebrities endorsements,

Tv Streaming Research
J564 Dis 304 Our team: The Fantastic Five – Claire Massey, Tess Lo, Maggie Forman, Ryan
Weinkauf and Amy Denikas Research Question: How do college students choose their television
streaming services? Statement of Purpose: To understand the reasoning behind college students
decision making from the many streaming options, identify characteristics that can predict a
subject's choice of streaming service and determine which aspect of streaming impacts decision
making: price, content, parents or others. Scope of Project: Over the course of the semester our team
will investigate students' decision making of subscribing to streaming services in Madison. Through
surveys, interviews and samples our team will determine which streaming services

Television And The Digital Age
For the past century, modern technologies have made the distribution of news and entertainment
more efficient. In the digital age, the media is an imperative element of everyday culture
(Silverstone, 2004). There is no denying the indispensability of television as the central hub as
represented in the quotation: "In my heart I will take my television set with me. I love you." –
Suicide note of New York school boy after his father banned him from watching television (Sunday
Times as cited in Silverstone, 2004). Although the television was once an essential part of the social
sphere, advancements in the internet has developed flexible Streaming Videos On–Demand services
such as Netflix and Stan which displace some of the demand for cable and free television. The
different temporalities of both mediums changes the way consumers use these services and thus
transforms its relationship to public life.
HISTORY OF TELEVISION
Television has been an crucial part of the household since the 20th century, as a medium for
traditional households to come together and enjoy a program. The significance of television is
encapsulated through the central placement of the television set in the common household.
Traditionally, television was the main source of news and regarded as the "social centre". Everyone
had to keep up to date to engage in "water cooler" conversations in order to be "connected". In the
"Dailiness in Radio, Television and Modern Life" reading, Scannell describes media as a

Netflix Industry Analysis Paper
The integration of tech and media by Netflix and other streaming services makes defining this
industry challenging. The Global Industry Classification Standard (GICS) classifies Netflix as a
member of the "Internet and Direct Marketing Retail" industry (Christian and Spooner, 2017).
However, Netflix and similar companies are operating in a new space that is challenging the status
quo of several industries. This new industry is video streaming. Key players within the video
streaming industry include Netflix, Amazon Prime, and Hulu. The biggest consumers of this service
are Millennials. The industry targets this consumer base because over "80% of Millennials are
watching long–form content" through streaming services and over the Internet (Dreier, ... Show
more content on Helpwriting.net ...
Although, Netflix has dominated the industry for the past decade, its key competitors have the
potential to surpass Netflix. Streaming services like Amazon Prime and Hulu, also have a strong
brand name and brand equity. Although, Netflix still leads the pack in terms of members, its
competitors still have a strong and growing customer base (Christian and Spooner, 2017). Currently,
each streaming service offers and produces original content. Amazon is nearly doubling its budget
for content (Low, 2016). Also, the growth in technology and e–commerce translates into revenue
growth for Netflix's key competitors. Netflix's projected 2016 revenue was $8.8 billion compared to
Amazon's $136.8 billion (Low, 2016). Thus, Netflix shares many of its key core competencies with
its competitors.
One core competency of issue is revenue growth. The continual investment in premium original–
content is costly. Netflix is spending more to expand its streaming services in nearly every country.
However, the company's investment in more original shows is deteriorating its free cash flow.
Netflix is currently "on the hook for $14.4 billion in future payments for streaming video
programming" (Bloomberg News, 2016). This is nearly double Netflix's revenue for the last 12

Online Streaming And Social Media
ONLINE STREAMING IN SOCIAL MEDIAAND BROADCASTERS' RIGHTS
STUDENT ID: 140494332
8/3/2015
SUPERVISOR: PROFESSOR GUIDO WESTKAMP
Word Count: 14900
TABLE OF CONTENTS
1. INTRODUCTION 2
1.1 Social media and emerging applications 4
1.2. Broadcasters' concerns over emerging social media applications 5
1.3. Consideration of public freedoms within broadcasters' rights 7
2. SCOPE OF RIGHTS OF BROADCASTING ORGANISATIONS 8
2.1. Protection under international conventions 8
2.1.1. 1961 Rome Convention 9
2.1.2. 1974 Brussels Satellite Convention 10
2.1.3. The Agreement on Trade–Related Aspects of Intellectual Property Rights (TRIPS) 11
2.1.4. WIPO Treaties 12
2.2 Protection under European Union legislation 12
2.2.1. Satellite and Cables Directive (93/83/EEC) 13
2.2.2. Information Society Directive (2001/29/EC) 14
3. WBT AND BROADCASTER RIGHTS 17
3.1. Right of reproduction and retransmission 19
3.2. Rights over communication to public" and "making available" 20
4. PROTECTED SUBJECT MATTER IN WBT 21
5. RIGHT OF COMMUNICATION AND MAKING AVAILABLE IN WBT 24
5.1. Communication to public right under international and EU law 25
5.2. Making available to public right under EU law 26
5.2.1 Defining public under the right of communication to public 27
5.2.3 Defining interactivity under the right of communication to public 28
6. IMPACT OF WBT OVER EMERGING SOCIAL MEDIAAPPLICATIONS 30

6.1. Does WBT extends protection over on–demand services? 31
6.2. Does WBT extend rights over

The Music Industry Has Experienced A Difficult Period For...
Introduction: The music industry has experienced a difficult period for the past decade. since the
initial decline of Napster both record labels and artists have seen their revenues dwindling. As the
music industry has progressed vinyls were swapped for CD's and more recently on demand audio
streaming. Since its introduction, digital audio streaming has been regarded as the demise of the
audio industry by some artists and promoters, however, it is also perceived as the future of the
industry as it has shown promising growth over its relatively short existence. This is due to various
positive and negative factors that are entwined in the system, This factors being primarily overall
revenue and profitability of the method, as much as convenience for both consumers, promoters and
artist. In order to understand such debate, one must first assess the actual definition of music
streaming, furthermore, identifying its effects towards the music industry and what could be
regarded as its life blood: Artist income and average revenue. By definition streaming is the ability
to listen to a record in real time without requiring the user to download a certain file. Such is
possible by compressing data to sizes where it can be quickly accessed by the user allowing for
parallel playback and buffering (rapidly loading more content than what will be used at the time to
allow continuous playback). Delivery methods for streams will vary, ranging from subscription
based paying streams to add

Netflix As A Provider Of A Subscription Service For Streaming

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