Nestle is a large multinational food and beverage company based in Switzerland that operates globally. It has over 400 plants across 60 countries and employs nearly a quarter million people worldwide. Nestle traces its origins back to 1866 and is Switzerland's largest company as well as one of the largest in the world. As a major global food producer, Nestle faces competitive pressures from new entrants and substitute products but maintains market leadership through product diversity and a large global network.

1. Nestle<br />Nestle has been called the most multinational of multinational companies, the Nestle brand name in the United States that most consumers assume it is an American firm Nestle has more than 400 plants in 60 countries and employs almost one-quarter of a million employees. The company's origins can be traced back to 1866 with the Anglo-Swiss Condensed Milk Corp Nestle is Switzerland's largest industrial company and the world's leading food processor. The food giant ranks as one of the 100 largest companies in the world.. <br />Nestle is the world's market leader <br />Forces of the company:<br />New entrants <br />Multinational companies <br />More companies joint in domestic market High pressure <br />Substitute products <br />Diversity products <br />onfectionery, <br />instant foods <br />Not many firms <br />focus on pet foods <br />Average pressure<br />The role of nestle is to develop all her products in many big stores to give people new products in some representations so they have to do a lot of productos to all the stores. Nestle pure life is a brand of nestle which shows a big sign of quality to customer. Due to its brand name it is very easy to communicate.<br />Some ways of changing global sociocultural forces are :<br />present challenges as they vie for customers in a marketplace with similar products or services another brand is better than the one the customer used.<br />The technology that some companies use <br />This environment has an immediate and firsthand impact upon the organization. A new competitor entering the market is an example. <br />A global network is a way to make more solutions on marketing in a company and to make more opportunities to be the better it helps the company to make more money and to make that customers see what they provide Nestlé has a dynamic global network of R&D centres working on scientific research and product development. Its scope and reach are global.<br />e-commerce<br />the buying and selling of goods and services online over the internet without physically checking the goods in person, is increasingly becoming common with the penetration of the internet into our daily lives to such a great extent.<br />will help multinational companies to achieve real-time two-way communication with customers, improve customer satisfaction. Compared with the traditional marketing model, e-commerce customers to break the previous situation of a one-way passive acceptance of information to achieve the enterprise and the market's two-way flow of information, fresh stream of flow to the enterprise market information, so that multinational corporations, according to different differentiated needs of the market in time to respond. <br />