The document outlines an agenda and marketing strategies for a home and garden trade show. It provides details on attendees, exhibitor marketing opportunities at the show, and tips for maximizing success as an exhibitor. Key points include that over 90% of attendees are homeowners looking to complete projects, exhibitors can sponsor features or participate in promotions, and goals and an engaging booth design are important to lead generation.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
Fran Redmon teaches MARKETING to Kentucky artisans and craftspeople participating in the Kentucky Small Business Development Center program, Access To Market.
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
The document outlines an agenda and marketing strategies for a home and garden trade show. It provides details on attendees, exhibitor marketing opportunities at the show, and tips for maximizing success as an exhibitor. Key points include that over 90% of attendees are homeowners looking to complete projects, exhibitors can sponsor features or participate in promotions, and goals and an engaging booth design are important to lead generation.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
Fran Redmon teaches MARKETING to Kentucky artisans and craftspeople participating in the Kentucky Small Business Development Center program, Access To Market.
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
This document provides guidance on optimizing marketing strategies and sales processes. It discusses doing things the right way versus the wrong way, and emphasizes having a marketing message and capturing customer information. The document also stresses having the right foundations like a market opportunity and quality product. It explains that exceptional customer service has become important marketing. Overall, the document advocates developing a systematic marketing approach by tracking key sales metrics, evaluating processes, and optimizing each step to increase prospects, conversion rates, and customer value.
The document provides tips for building a brand without spending a lot of money as a startup. It discusses focusing branding internally by getting employees invested in the brand first. It also recommends optimizing marketing techniques that don't require money, such as blogging, social media, videos, and working with affiliates. Measurement of branding efforts is suggested through tools like Google Alerts, Yahoo Pipes and Google Blog Search to track brand mentions online.
This document provides an overview of developing a social media strategy. It discusses why social media matters for businesses, outlines a 6-step process for building a strategy, and reviews major social media platforms and tools. The 6 steps include defining the brand, audience, competition, goals, overall approach, and methods for measuring success. Platform reviews are provided for Facebook, YouTube, Twitter, Pinterest, LinkedIn, Instagram, and Snapchat. Content planning and various analytics tools are also mentioned.
Milli Jain , Commercial Design Interior Designdezyneecole
This document is a project report submitted by Milli Jain, a second year commercial design student at Dezyne E'cole College, for their restaurant design project. The report includes an introduction to commercial design and restaurant design, considerations for restaurant design like space requirements and site considerations. It also includes market research conducted on existing cafes, brainstorming papers, architectural plans for the renovation of an existing space into a cafe, and design boards showing the concept, mood, materials and rendering of the planned cafe space. The report is reviewed and graded by the principal of the college.
The document discusses defining a tourism message by identifying the core experience a destination offers visitors through its lures, diversions, and amenities, and how ambience enhances the visitor experience. It provides examples of experiences and attributes that define different destinations and recommends connecting all product and service brands within a community to its overarching destination brand to ensure a consistent visitor experience.
Trade shows are instrumental in achieving sales and marketing goals and a strong ROI. Our guide provides tips for your next trade show to increase your ROI and score big.
The document discusses the importance of branding for parks and recreation departments. It defines branding as the essence or spirit of a product or service that transcends what is being sold. Effective branding creates an identity, showcases strengths, and builds awareness. Branding is communicated through various visual extensions like signage, websites, banners, and merchandise. Iconic brands have stories to tell and consistency in design that resonate emotionally with customers. The presentation provides examples of successful branding campaigns for parks and recreation departments that improved identity and community engagement.
Presentation for the Mid-Peninsula Professionals Alliance, September 16, 2008: Sallie Goetsch and Michele Molitor offer examples of ways in which independent professionals and small businesses have made money directly and indirectly through podcasting
Booth Camp: Survival of the Fittest WBCS 3.11EXHIB-IT!
The document provides guidance on maximizing return on investment from trade show exhibitions. It discusses various stages of the trade show process from pre-show planning to follow-up after the show. Key recommendations include defining objectives, selecting the right shows, managing costs, promoting the event, effective staffing, creative booth design, in-booth activities to generate leads, qualifying prospects, and establishing a follow-up system.
In our March webinar, we covered what the top Realtors in the country do to win 90% of their listings.
From our research, we found that closing 9 of 10 Listing Presentations hinges on 5 Key Points.
- Segmenting and understanding your clients.
- Standing out and being impactful.
- Using a pre-listing package that wow's.
- Making an irresistible listing presentation with the right slides and technology.
- Setting expectations early and then following up like crazy.
Take a look at our slides from the webinar and let us know if you have any questions!
We look forward to seeing you on one of our monthly webinars held on the last Thursday of each month. Visit us on our Facebook Page for more information: Facebook.com/TotalExpertInc
Survival of the Fittest Booth Camp 2.10.11EXHIB-IT!
The document provides guidance on maximizing effectiveness at trade shows and exhibitions. It discusses several key areas: selecting the right shows based on objectives and target audiences; managing costs through budgeting and staff selection; promoting the event in advance; engaging attendees in the booth through activities, games and giveaways; qualifying leads; and following up after the show. The overall message is that success requires properly addressing all phases from pre-show planning to post-show follow up.
Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
The document provides tips and best practices for integrating meetings and events into marketing plans. It recommends designing events to achieve specific objectives within a clear theme. It also stresses engaging attendees through memorable experiences before, during, and after the event. Finally, it suggests leveraging existing philanthropic events, non-profit groups, and creative budgets to optimize the return on investment for events.
The document discusses various promotional products and services offered by Wishworks Media including branded apparel, trade show displays, trophies and awards, calendars, food gifts, and more. It provides statistics showing that promotional products can increase referrals, improve direct mail marketing response rates, and help attendees remember companies at events. The company aims to help clients improve their marketing ROI and offers an online catalog, presentation services, and themed promotions that incorporate promotional items.
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018Archersan
Did you know the NCET Expo is only a few months away? And we’re kicking it off in the best possible way: with an NCET Biz Café that will help you rock your next trade show!
Join Peter Fishburn for “Tricks of the Trade(show),” a Biz Café devoted to helping you discover your max ROI at your next trade show. Fishburn has made a career in the promotional products industry, assisting clients with the creative and effective use of promotional items.
This Biz Café is ideal if you’d like to see why and how a trade show can be an efficient and effective tool for your business. Fishburn will provide insights, steps, ideas, and suggestions for why an organization should create a trade show program that will attract and intrigue your audience.
He will answer questions like:
· What makes a good booth?
· What should you do before, during and after the show?
· What do attendees expect at a show?
· What outcomes can you, the exhibitor, expect at the end of the show experience?
This presentation gives you insight into TKG’s experience specifically into the Kitchen & Bath Industry. Please call 562-472-2787 with any questions or inquiries
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
Tips to businesses for better ROI on trade show exhibiting. Presented to members of the Lakeland Builders Association before their annual New Home and Remodeling Expo. Originally presented in 2011.
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
The document discusses how to create an effective marketing plan for exhibiting at trade shows and other events. It emphasizes that simply showing up to an event without a clear strategy will not result in a good return on investment. An effective plan starts with determining objectives that are specific and measurable. It also involves developing a strategy that targets both current customers and prospective customers through pre-show, at-show, and post-show tactics. These tactics include inviting attendees in advance, using incentives to drive traffic to the booth, and collecting data to evaluate the results. The overall goal is to build the brand and achieve the objectives through a well-executed marketing approach.
This document provides guidance on optimizing marketing strategies and sales processes. It discusses doing things the right way versus the wrong way, and emphasizes having a marketing message and capturing customer information. The document also stresses having the right foundations like a market opportunity and quality product. It explains that exceptional customer service has become important marketing. Overall, the document advocates developing a systematic marketing approach by tracking key sales metrics, evaluating processes, and optimizing each step to increase prospects, conversion rates, and customer value.
The document provides tips for building a brand without spending a lot of money as a startup. It discusses focusing branding internally by getting employees invested in the brand first. It also recommends optimizing marketing techniques that don't require money, such as blogging, social media, videos, and working with affiliates. Measurement of branding efforts is suggested through tools like Google Alerts, Yahoo Pipes and Google Blog Search to track brand mentions online.
This document provides an overview of developing a social media strategy. It discusses why social media matters for businesses, outlines a 6-step process for building a strategy, and reviews major social media platforms and tools. The 6 steps include defining the brand, audience, competition, goals, overall approach, and methods for measuring success. Platform reviews are provided for Facebook, YouTube, Twitter, Pinterest, LinkedIn, Instagram, and Snapchat. Content planning and various analytics tools are also mentioned.
Milli Jain , Commercial Design Interior Designdezyneecole
This document is a project report submitted by Milli Jain, a second year commercial design student at Dezyne E'cole College, for their restaurant design project. The report includes an introduction to commercial design and restaurant design, considerations for restaurant design like space requirements and site considerations. It also includes market research conducted on existing cafes, brainstorming papers, architectural plans for the renovation of an existing space into a cafe, and design boards showing the concept, mood, materials and rendering of the planned cafe space. The report is reviewed and graded by the principal of the college.
The document discusses defining a tourism message by identifying the core experience a destination offers visitors through its lures, diversions, and amenities, and how ambience enhances the visitor experience. It provides examples of experiences and attributes that define different destinations and recommends connecting all product and service brands within a community to its overarching destination brand to ensure a consistent visitor experience.
Trade shows are instrumental in achieving sales and marketing goals and a strong ROI. Our guide provides tips for your next trade show to increase your ROI and score big.
The document discusses the importance of branding for parks and recreation departments. It defines branding as the essence or spirit of a product or service that transcends what is being sold. Effective branding creates an identity, showcases strengths, and builds awareness. Branding is communicated through various visual extensions like signage, websites, banners, and merchandise. Iconic brands have stories to tell and consistency in design that resonate emotionally with customers. The presentation provides examples of successful branding campaigns for parks and recreation departments that improved identity and community engagement.
Presentation for the Mid-Peninsula Professionals Alliance, September 16, 2008: Sallie Goetsch and Michele Molitor offer examples of ways in which independent professionals and small businesses have made money directly and indirectly through podcasting
Booth Camp: Survival of the Fittest WBCS 3.11EXHIB-IT!
The document provides guidance on maximizing return on investment from trade show exhibitions. It discusses various stages of the trade show process from pre-show planning to follow-up after the show. Key recommendations include defining objectives, selecting the right shows, managing costs, promoting the event, effective staffing, creative booth design, in-booth activities to generate leads, qualifying prospects, and establishing a follow-up system.
In our March webinar, we covered what the top Realtors in the country do to win 90% of their listings.
From our research, we found that closing 9 of 10 Listing Presentations hinges on 5 Key Points.
- Segmenting and understanding your clients.
- Standing out and being impactful.
- Using a pre-listing package that wow's.
- Making an irresistible listing presentation with the right slides and technology.
- Setting expectations early and then following up like crazy.
Take a look at our slides from the webinar and let us know if you have any questions!
We look forward to seeing you on one of our monthly webinars held on the last Thursday of each month. Visit us on our Facebook Page for more information: Facebook.com/TotalExpertInc
Survival of the Fittest Booth Camp 2.10.11EXHIB-IT!
The document provides guidance on maximizing effectiveness at trade shows and exhibitions. It discusses several key areas: selecting the right shows based on objectives and target audiences; managing costs through budgeting and staff selection; promoting the event in advance; engaging attendees in the booth through activities, games and giveaways; qualifying leads; and following up after the show. The overall message is that success requires properly addressing all phases from pre-show planning to post-show follow up.
Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
The document provides tips and best practices for integrating meetings and events into marketing plans. It recommends designing events to achieve specific objectives within a clear theme. It also stresses engaging attendees through memorable experiences before, during, and after the event. Finally, it suggests leveraging existing philanthropic events, non-profit groups, and creative budgets to optimize the return on investment for events.
The document discusses various promotional products and services offered by Wishworks Media including branded apparel, trade show displays, trophies and awards, calendars, food gifts, and more. It provides statistics showing that promotional products can increase referrals, improve direct mail marketing response rates, and help attendees remember companies at events. The company aims to help clients improve their marketing ROI and offers an online catalog, presentation services, and themed promotions that incorporate promotional items.
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018Archersan
Did you know the NCET Expo is only a few months away? And we’re kicking it off in the best possible way: with an NCET Biz Café that will help you rock your next trade show!
Join Peter Fishburn for “Tricks of the Trade(show),” a Biz Café devoted to helping you discover your max ROI at your next trade show. Fishburn has made a career in the promotional products industry, assisting clients with the creative and effective use of promotional items.
This Biz Café is ideal if you’d like to see why and how a trade show can be an efficient and effective tool for your business. Fishburn will provide insights, steps, ideas, and suggestions for why an organization should create a trade show program that will attract and intrigue your audience.
He will answer questions like:
· What makes a good booth?
· What should you do before, during and after the show?
· What do attendees expect at a show?
· What outcomes can you, the exhibitor, expect at the end of the show experience?
This presentation gives you insight into TKG’s experience specifically into the Kitchen & Bath Industry. Please call 562-472-2787 with any questions or inquiries
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
Tips to businesses for better ROI on trade show exhibiting. Presented to members of the Lakeland Builders Association before their annual New Home and Remodeling Expo. Originally presented in 2011.
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
The document discusses how to create an effective marketing plan for exhibiting at trade shows and other events. It emphasizes that simply showing up to an event without a clear strategy will not result in a good return on investment. An effective plan starts with determining objectives that are specific and measurable. It also involves developing a strategy that targets both current customers and prospective customers through pre-show, at-show, and post-show tactics. These tactics include inviting attendees in advance, using incentives to drive traffic to the booth, and collecting data to evaluate the results. The overall goal is to build the brand and achieve the objectives through a well-executed marketing approach.
This document provides an overview and schedule for an online marketing and digital strategy course. The course will cover developing digital strategies, key digital marketing tactics, social media, search engine optimization, email marketing, and measuring digital marketing impact. Students will complete a project developing a digital marketing plan for a business. The course objectives are to provide tools for researching, planning, creating and optimizing digital marketing programs.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
This document provides guidance on developing an effective marketing message for international buyers. It stresses that the message should address the specific problems and needs of the target market in a way that promotes an emotional reaction and builds trust. A good message is the linchpin of marketing activities. The document outlines steps to create a message, including identifying target problems and pains, presenting your solution as a cure, and proving your solution works with testimonials and case studies. It also discusses using various communication channels like written materials, meetings, trade shows, and ongoing relationships to convey the consistent marketing message.
The document provides an overview of best practices for sales and marketing alignment. It discusses using a funnel/bowtie approach to prospect engagement with different channels at each stage. It also recommends calculating lead needs based on assumptions of conversion rates and costs. Additional best practices covered include developing customer profiles and personas, diagnostic selling, content strategy, trade show tactics, and ensuring sales and marketing are aligned with shared goals.
The document summarizes key points from a training presentation on tradeshow marketing best practices. It provides tips on defining objectives, pre-show promotion, in-booth activities, follow-up strategies, and recommendations for exhibit design trends. Specific guidance is offered on developing a targeted message, qualifying leads, understanding personality types, and creating a systematic follow-up process to maximize sales opportunities.
Steve Vaughan, HubSpot
Meer traffic, meer leads, meer klanten met HubSpot all-in-one marketing software
The question is simple: will you position your business so that you can not only survive the next 5-10 years of digital transformation, but capitalise on it so you become a thought-leader in your sector and grow your business in a predictable and scalable manner?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
Making the most of exhibitions (feb 2010 novotel) fraserkeithwales
The document discusses strategies for maximizing business opportunities from overseas exhibitions and trade shows. It provides tips for choosing the right event, effective preparation and planning, generating qualified leads at the event, and following up afterwards. The key recommendations are to set SMART objectives focused on qualified leads that can translate to new business within 6-18 months, properly prepare exhibits and promotional materials, identify prospects that have money, authority and needs, and thoroughly follow up on leads post-event.
Similar to Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011 (20)
23. Banner Ads (Top of Page & Towers Ads) From $500 - $750
24.
25. Promotional Contests No charge to list on site or offer at Show $1,500 to ask two questions to receive survey results Are you looking to replace your countertops within the next 12 months? Would you be interested in receiving information from Firenza Stone? RESULTS: 510 are looking to replace their countertops within the next 12 months 726 would like to receive more information Total entries: 1,275