Nescafé is a popular instant coffee brand owned by Nestlé that was founded in 1938 in Switzerland. It is currently valued at $13.9 billion globally and sold in over 180 countries. In its advertising strategy, Nescafé focuses on TV, print media, and social media campaigns with slogans like "Share your goodness" and "The Nescafé moment". It has shifted its targeting from morning people to urban youths, couples and friends. Students propose ideas to improve Nescafé advertising such as highlighting health benefits, expanding to rural areas, using popular actors, and focusing on all age groups.

1. presented by:
KUSUM NIROULA: 2060415
SWIKRITY GHIMIREY: 2060389

2.  About NESCAFE
 History
 Present of Condition
 Product Range of Nescafé
 Advertisement Strategy of Nescafe
 Advertisement History
 Our ideas to make Nescafé advertisement better
2
Index

3.  Product - Instant coffee
 Owner - Nestle
 Founder - Henri Nestle
 Country - Switzerland, April 1,1938
 Market - Worldwide
 Market share - 56%
3
About Nescafe

4.  Henri Nestle establish nestle in 1938 in Switzerland.
 Nescafe was available in 30 countries worldwide by April
1940.
 In the 1990s researchers developed proprietary self-forming
solution to improve the texture of milk forth, which is now
used in Nescafé cappuccino.
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History

5.  Current market value of Nescafé is $13.9
billion.
 It is marked as a leader in instant coffee
and it is ranked in 4th most valuable
beverage globally.
 Nescafé is available over 180 countries,
sales over 5,500 cups per second.
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Present Condition of Nescafe

6. Product Range of Nescafé
Nescafe produces over 5,000
products worldwide.
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7.  NESCAFE
Channels Used:
 TVC, Print Media, social media
 Other advertising channels: Product placement
 Campaign:
 “Share your goodness”
 “The Nescafé moment”
Advertisement Strategy of Nescafe
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8. Past advertisement of Nescafé.
 Before Nescafé focused more on
morning people.
8
Advertisement History

9. 9
Advertisement History
Present advertisement of Nescafe:
 But Nescafé is now focusing on urban
youths, couples and a group of friends.
 It target each of theme in a different ways
as shown in the video.

10. Our ideas to make Nescafé advertisement better:
 Nescafe should highlights the health benefits of
caffeine.
 Reduce price of coffee according to the place they
are selling their products.
 Expand their business in rural areas.
 They should hire popular actors for their
advertisement.
 Use customer language
 Focus on all age groups

11. Thank You