Nescafé is a coffee brand owned by Nestlé that was first introduced in Switzerland in 1938. It entered the Indian market in 1961. The document then discusses several creative advertisements Nescafé has used on Instagram and Facebook, including typography-focused ads, ads using shadows to represent festivals, repetition of ads on important dates, and hashtag campaigns. It also discusses how Facebook ads can grow networks and communities while Instagram ads maximize the mobile experience.