Paul Raetsch retired north east regional director of the Economic Development Administration explains what a Comprehensive Economic Development Strategy Planning effort entails.

1. GETTING YOUR WORKFORCE SYSTEM INVOLVED WITH EDA THROUGH THE
REGIONAL CEDS
Paul Raetsch
Retired EDA Regional Director
Job Creation Summit
NERETA
June 14, 2017

2. Why should workforce developers care
about the EDA?
• IMPLEMENT JOB READY!
Linden Pointe,
Hermitage, PA ETA/EDA

3. Comparison of FY2015, FY2016, and FY2017
EDA Funding (figures are in millions)
Budget figures are in
millions
Final
FY2015
Final
FY2016
Final
FY2017
Economic Development
Administration
$250 $261 $276
Planning Grants
$30 $32 $31.5
Public Works $99 $100 $100
Economic Adjustment Grants $35 $35 $35
TechnicalAssistance $11 $11 $9
Research and Evaluation 1.5 1.5 1.5
Trade Adjustment Assistance $12.5 $13 $13
Innovative Manufacturing
Loans/Sec. 26
$4 $0 $0
Regional Innovation
Program/Sec. 27
$10 $15 $17
Assistance to Coal Mining
Communities
$10 $15 $30
Salaries and Expenses
$37 $39 $39

4. Eligible EDA Applicants:
• Economic Development
Districts
• States
• City and Local
Governments
• Indian Tribes
• Colleges and Universities
• Nonprofit Organizations
Possible collaborations? Bioprocess Technology Training
Center, UPR, Mayaquez

5. Secret to EDA Success?
Bottom Up Development
• Investments selected consistent with Comprehensive
Economic Development Strategy (CEDS)
• CEDS developed regionally
with broad-based local
involvement
• EDA responds to, rather than
dictates, local vision
• Federal dollars - local control
RESPOND, Camden, NJ

6. CEDS: A Guide to Prosperity
Purposes:
• To guide the economic growth of a region through an ongoing
economic development planning process
• To qualify the region for EDA
assistance
Northern Tier EDD (and a WIB),
Towanda, PA
https://www.eda.gov/ceds/

7. What is a CEDS?
What is a CEDS Supposed to Do?
What makes the CEDS Process Successful?
Philadelphia
Naval
Shipyard
BRAC

8. How can workforce development professionals get involved?
Strategy Committee: The Strategy Committee is the entity
identified by the Planning Organization as responsible for
developing, revising, or replacing the CEDS.
The Strategy Committee must represent the main economic
interests of the region.
The Strategy Committee should include:
• Public officials and Community leaders;
• Representatives of institutions of higher education;
• Minority and labor groups.
Representatives of workforce
development boards;
Lancaster Tec Centro

9. Mayor Domenic J. Sarno said the new center is the result of a unique collaboration
that includes the Regional Employment Board of Hampden County and local unions
representing carpenters and electricians, along with Springfield Technical Community
College and the Roger L. Putnam Vocational Technical Academy.

10. Vintage EDA

11. Getting prosperous means focusing on creating jobs with
higher wages and better working conditions, reducing
poverty and increasing economic opportunities for all of
the region’s citizens.
The New Economy Model: Getting Prosperous
The New Economy Model: Getting Better
Getting better means boosting the skills of the region’s
workforce, ensuring a technologically advanced
infrastructure, fast and responsive government, and
ensuring a high quality of life that will be attractive to
knowledge workers.
Alamo College, TX Technology Center Nash CC, NC Training Center

12. Regions that meet the challenges of the New
Economy focusing on innovation, learning, and
constant adaptation… will be the ones that
succeed and prosper.
Atlantic Cape CC, NJ, Aviation Technology Training Center

13. “Regionalism is an unnatural act among non-consenting
adults.” Al McGeehan, Mayor of Holland, Michigan
Collaborate. Leading Regional Innovation Clusters
THE COUNCIL ON COMPETITIVENESS 2010
In every successful case, there is a group of leaders who
coalesce around the common recognition that the old, locally
focused development strategies are not working and that
regional collaboration offers the best chance for success.
The ability to act like a region frequently requires building
temporary coalitions, but effective regional leadership requires
an ongoing intermediary organization to keep regionalism
alive.

14. Effective regional leadership can overcome the structural
disadvantages posed by program stovepipes, local economic
jealousy and competing political jurisdictions.
The Seven Habits of Highly Effective Regional
Leadership
1. Be Proactive
2. Begin with the End in Mind
3. Seek First to Understand, then to Be
Understood
4. Put First Things First
5. Think Win-Win, Be Inclusive
6. Synergize
7. Sharpen the Saw
(TAKE THE ED DIRECTOR TO LUNCH, OR COFFEE????)

15. Summary background
SWOT analysis
Strategic direction/action plan
Evaluation framework
New:
Economic resilience
CEDS Content Requirements

16. What makes a good CEDS?
Vision Statement
Call to Action
SMART Goals
Strategies
Actions
Why
What
How
Summary
background &
SWOT analysis
Evaluation
framework
Strategic direction
& action plan

17. CEDS Template Outline

18. I.. Executive summary
a. Vision statement
b.. What is[EDD]?
c. What is a CEDS?
d.. Why are you doing this?-the Heall to action"
•
•
•
Economic Conditions/SWOTFinding #1
Economic Conditions/SWOTFinding #2
Economic Conditions/SWOTFinding #3
e. What wiII youaccomplish?
•
•
•
SMART Goal ff1
SMART Goal #2
SMART Goal #3
f. How wilI you doit?
• SMART Goal #1- strategy or Project
• SMART Goal #2 - strategy or Project
• SMART Goal #3 - strategy or Project

19. 11.summary Background (Economic Conditions)
a. Brief introduction of region-location, component counties/cities, population, etc.
b. Recent timeline of major economic events (providingcontext)
c. Key industries or dusters (with company features)
d. regional trends-demographic, economic, sodaI{tied to SWOT)
e. Assets providing competitive a d v a n t
Ill.SWOT Analysis
a. Strengths
b.. Weaknesses
c. Opportunities
d. Threats

20. IV.ThePlan: SMART Goals,, Objectives,,strategies, Actions
• SMART Goal #1
• Objective 1.1
• Strategy 1.1
• Action 1.1.1
• Action 1.1.2
• Action 1.1.3
• Strategy 1.2
• Objective 1.2
• Action 1.2.3

21. V. Evaluation Framework
Hypothetical example: "lncrease the primary working age population of
Region X by 10% by 2019.H Make sure you have at least one SMART goal
that tracks private investment and jobs created/retained to satisfy EDA"s
GPRAreporting requirements.
VI.strategic Projects
Indcude at least one project of "regional significance"' that corresponds to
each SMART goal,. You know your boards, communities, and stakeholders
best so what you do with the longer ,..,project list" is up to you. If you decide
to list alI projects here, make sure you do it in a format that doesn't look
lite alaundry list-i.e. organize them under SMART goa Isso they at least fit
the format of the plan.

22. SMART Goal?
“Maintain the region’s quality of life.”

23. SMART Goal?
“Hold four small business workshops.”
SMART Objective?
Meet with CEO or HR at five
manufacturing firms to determine
needed skills

24. CEDS Hedging Hall of
Fame???
“Foster the development of…”
“Encourage the growth of…”
“Support the creation of…”
“Coordinate the XX of…”
“Facilitate the XX of…”
Not ‘Hedging”as GOALS

25. What challenge is your region facing?
What data would you need to create
a compelling call to action?
Create one SMART goal and one
Objective and then one strategy to
address challenge.

26. CEDS: Formatting/Communication
• Professional look—attractive template, case
studies with photos, pull quotes
• Smart format—executive summary, website,
appendices for subject matter experts
• Relevant data—motivating, actionable, tied
directly to strategy & performance
Adapted from CEDS Peer Standards of Excellence: http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf

27. Agree or Disagree:
The value of planning is the
process,
not the product.

28. http://www.houstonartsalliance.com/images/uploads/documents/The_Creative_Economy_of_Houston.pdf
Use case studies to illustrate research findings, strategies, or
activities—especially businesses you have worked with

29. ©2012 ViTAL Economy, Inc.
Strategy Specific Metrics Northern Maine Renewable
Energy Economy Strategy
Aroostook 2015
Goals
1,677 new jobs@
$42,000
1,118 new jobs@
$38,500
Improvement of
6,628 jobs
by $5,000/yr.
$365M newwages
Increase Internet
Subscriptions
to 37,500
Reach Regional
GDP of$2.8B
27.7% Private Payer
Healthcare
Reimbursements
Renewable
Energy
Economy
Strategy Direct Impacts
62 jobs (3.6%)
$45.3M (12.4%)
604 jobs (54%)
$94.6M(3.7%)
650+ jobs with
benefits
Strategic OpportunityValue
$69.9M per year
• 16 commercial installations,$19M, $2,1M savings/year
• 100+ residentialinstallations
• JIAC grant award, $1.9M, $1M private match
• $1.2 NMCC Award, largest private donation in Mainehistory
• 12x1 investment leverage
— 23 —
Measurement &
Outcomes: 2011-2012

30. Knowledge
economy assets
Collaborative
institutions &
organizations
Regional
Mindset
Innovation and
Entrepreneurship
Regional
Growth
Strategic Planning for a Technology-Driven World
Collaborative Economics, 2002
The CEDS can be the glue that binds the collaborative institutions with a
regional mindset.

31. ATLANTA REGION
Alabama, Florida, Georgia, Kentucky, Mississippi, North
Carolina, South Carolina, Tennessee
401 West Peachtree Street, NW
Suite 1820
Atlanta, GA 30308-3510
404-730-3002
404-730-3025 fax
Philip Paradise, Regional Director
pparadise@da.doc.gov
DENVER REGION
Colorado, Iowa, Kansas, Missouri, Montana, North Dakota, Nebraska,
South Dakota, Utah, Wyoming
1244 Speer Boulevard
Suite 670
Denver, CO 80204-3591
303-844-4715
303-844-3968 fax
Robert Olson, Regional Director
rokson@eda.doc.gov
AUSTIN REGION
Arkansas, Louisiana,
New Mexico, Oklahoma, Texas
327 Congress Avenue
Suite 200
Austin, TX 78701-4037
512-381-8144
512-381-8177 fax
Pedro R. Garza, Regional Director
pgarza@eda.doc.gov
PHILADELPHIA REGION
Connecticut, Delaware, District of Columbia, Maine, Maryland,
Massachusetts, New Hampshire, New Jersey, New York,
Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Puerto
Rico, Virgin Islands
Curtis Center, Suite 140 South
Independence Square West
Philadelphia, PA 19106-3821
215-597-4603
215-597-1063 fax
Willie Taylor, Regional Director
wtaylor@eda.doc.gov
CHICAGO REGION
Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin
111 North Canal Street
Suite 855
Chicago, IL 60606-7204
312-353-7706
312-353-8575 fax
Jeannette Tamayo Regional Director
jtamayo@eda.doc.gov
SEATTLE REGION
Alaska, Arizona, California, Hawaii, Idaho, Nevada,
Oregon, Washington, American Samoa,
Northern Mariana Islands, Guam, Federated States of Micronesia,
Rep. of Marshall Islands, Rep. of Palau
Jackson Federal Building, Suite 1856
915 Second Avenue
Seattle, WA 8174-1001
206-220-7660
206-220-7669 fax
A. Leonard Smith, Regional Director
lsmith7@eda.doc.gov

33. "Well, in our country," said Alice, still panting a little, "you'd generally get to
somewhere else — if you run very fast for a long time, as we've been doing.“
"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the
running you can do, to keep in the same place. If you want to get somewhere
else, you must run at least twice as fast as that!" [1]

34. For more information on any step in the
process of preparing a CEDS, please contact
your appropriate EDA regional office
http://www.eda.gov/contact/