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NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProject

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Presenter: Frances Croke Page, PureFoodsProject
Title: Brands and Blogs

Published in: Social Media
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NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProject

  1. 1. BRANDS & BLOGS
  2. 2. ….Do not adjust your set….
  3. 3. Brands & Blogs Brands 1,280 Brands* Available in the US Source: Strategic Name Development, Inc. *Brands may sell many products Blogs 240,000,000 Probably a conservative estimate…. Source: Snitchim 4/7/13
  4. 4. Examples: Roll Tape!
  5. 5. YoungMarriedChic.com’s Kris Schoels demonstrates Perdue Chicken
  6. 6. Chef Jamie Gwen teams up with Heluva Good!® Dips
  7. 7. It Comes Down to Influence Authenticity • Your Voice Footprint • Your Audience
  8. 8. A Blogger’s Perspective “Remarkable social media content and great sales copy are pretty much the same– plain spoken words designed to focus on the needs of the reader, listener or viewer.” Brian Clark founder COPYBLOGGER
  9. 9. Best Practices • Disclosure (now a FCC requirement) • Disclose any material relationships with brand • Disclose clearly and conspicuously in proximity to your endorsement and in the same media/format • Be accurate in your claims about a product • Keep up your end of the bargain • Clarify your boundaries upfront • Stay on schedule • Deliver the deliverables • Be professional and agreeable • Get invited back • Deliver more than promised—be creative, use social media, report back to the brand
  10. 10. Develop Your Skill Set • Take the time to train
  11. 11. Get Discovered • How to be found – Conventions (like this) – talk to the sponsors – Blog Networks- SayMedia, BlogHER, MomCentral – Crowd Sourcing: BloggersRequired.com – Local Publishers—Build readership as a column – Guest writer, blogger, radio/TV—start local – Contests for bloggers (North Caroline Sweet Potato) – Get experience and make a name- become a Vlogger • youtube channel, Vimeo, Drtcr app – Agents?? Perhaps a coming thing
  12. 12. Then and Now and Now What? Mid-1990s 2002-2009 2010-2014 2015+
  13. 13. Thank You for Your Time

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