Learn the value of tracking your mail, and how to keep pace with the ever changing world of USPS operations, from a mail tracking service provider and one of their tracking customers. See how you can watch as your mail travels through the postal facilities, and hear real life case studies about how tracking mail saved both a campaign and a customer! This presentation was developed by Kerry Hannify,Director of Quality and Operational Initiatives at Data-Mail, Inc, and was given at NEDMA's 2014 DM Innovations Symposium.

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Innovations in Tracking Your Mail
The value of tracking your mail in
the ever changing post office
operations
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#NEDMAInno14

2. Getting Mail Tracking How?
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3. The IMb
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The Intelligent Mail® Barcode is used to sort and track
letters and flats and offers greater versatility by
allowing many services to be requested and
embedded within one barcode. The Intelligent Mail
barcode combined the data of the old POSTNET™ and
the PLANET Code® barcodes, as well as other data,
into a single barcode.

4. What is encoded in the IMb?
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5. It is all in the STID
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6. •Track your mail
•Customize delivery strategies
•Confirm delivery
•Understand the response - and act on it
•Delivery assistance service and consulting
•Trigger Cross-Channel Marketing efforts
WebTrack IMb Tracing™
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• Actionable mail delivery information
• Near real-time delivery performance statistics
• Aid in predicting In-Home delivery
• Be alerted when mail is delayed
WebTrack IMbTracing™

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IMbTracing™ data is available on a
subscription basis from the USPS. It is comma
delimited data that looks like a bunch of
numbers until it is rendered into a useful
system like WebTrack.
IMb Tracing™ data, along with PostalOne! data
is how WebTrack gives you every piece of
information in one place, using an online
module.
WebTrack IMbTracing™

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The ugliness of raw data

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Webtrack makes it usable …

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It is simple to use …

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It is simple to use …

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… and drill down …

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… and drill down …
State View

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… drill down …
To Individual Zip…
And Even Individual Records

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… and drill down …
Pallet Drill

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…drill for detail
Tray/Sack Drill

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Why do we need this detail?
Let’s talk some real life examples
•Changing Post Office Operations
•Load Leveling
•Network Consolidations
•Quality issues
•Logistics issues
•Client mail file issues
•Post Office mail handling issues

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Use Case 1 – The Insurance Policy
Client is disappointed and fears their mail wasn’t delivered on
time because they didn’t get their “seeds” until after the IHD.
Delivery data shows the delivery “in the clear”.
Mailer explains that the seeds were in locally entered mail,
and were not barcoded. This is the slowest moving mail.
“But look, the rest of the mail moved fine”.

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Use Case 2 – Explain some oddities
Two clients seeds delivered almost 2 weeks apart, and they
are at the same address and mailed on the same day. Why?
We query WebTrack, and look to see when and where we see
individual scans of the piece, as well as the pallets and trays
the pieces were associated with.
We can see the pallet the pieces were on scanned in correctly
at the correct location.
The secondary scans for the trays within each pallet were
weeks apart, and therefore show the USPS had a processing
issue, and temporarily misplaced the one tray, to only find it
weeks later.

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Use Case 3 – Save a Sale!
First-Class Mail was cleared on a Friday afternoon. It was for a
seasonal sale at a retail operation the following weekend.
As of Monday, there were no scans on any pieces. Worry sets
in.
Tuesday, still no scans. USPS contacted, all hands on deck.
Client contacted.
Client puts a back-up plan in place. Does extra newspaper
advertising, and radio promo’s.
Mail was located at an NDC. USPS mis-directed the skid as
Standard Class Mail, rather than processing it as First-Class.
Mail delivered by Friday. The Sale was a success.

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Use Case 4 – Lost Mail – the mystery
Mail destined for South Carolina didn’t have any
scans for weeks. The balance of the mail all over the
country had scans and was delivering
Alert put out to the USPS that there was an issue at
this facility, as WebTrack showed that the USPS had
scanned and accepted the pallets.
Mail found later that week in an abandoned trailer
near a rest area.
Yes folks, this one remains a mystery.

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Thank You
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