The document summarizes a community forum held to discuss parking issues in downtown Ferndale. The forum focused on educating local businesses, residents, and visitors about the city's parking system and priorities. Survey results from the forum showed majority support for building a parking deck to address the deficit, and improving management of parking revenue to dedicate funds to the construction. The Downtown Development Authority will take several actions, including forming a residential advisory committee and meeting with the planning commission, to address the issues raised and help finance a parking structure solution.

1. COMMUNITY FORUM RECAP

2. GOAL

3. GOALEducate Businesses, Residents & Visitors On:

4. Parking System

5. DDA’s Priorities

6. How To Stimulate And Support Local Business Growth And New Development For Downtown Ferndale

7. Creating A Community Paradigm Shift In The Way We View Parking, Use The System And How It Impacts The Community City-wideCALL TO ACTIONAddress Parking Deficit & Management of System to:Protect and Sustain Businesses

8. Improve Quality of Life for Residents

9. Stimulate Economic GrowthDEMAND

10. DEMAND

11. City of Ferndale:Owns Public Parking LotsOwns & Manages the Auto Parking Fund which supports the Parking SystemIssues Permits for DevelopmentRezones for DevelopmentCITY AUTHORITY

12. System Issue: $$$ Generated By Parking System DOES NOT ALL Go Into The Auto Parking Fund, Therefore Insufficient For Building A Parking StructureWhere Else Does It Go?General Fund

13. Parking Lots Outside Of The Central Business District And DDASYSTEM ISSUES

14. COMPREHENSIVE PLANNING

15. PLANNING CONSIDERATIONS

16. Conducted a Parking Study in 2006

17. Conducted Parking Structure Site Analysis:

18. Withington Parking Lot 2007

19. City Hall Parking Lot 2009 – joint effort

20. Formed a DDA Parking Committee - October 2009