This document outlines a communication work plan for a construction project on West Nine Mile in 2013, including tasks, deadlines, and responsibilities for coordinating public meetings, developing contact lists, designing informational materials, establishing social media pages and websites, notifying businesses and residents, and providing weekly construction updates through emails, signs, and media coverage throughout the duration of the project. The goal is to keep stakeholders informed of the project timeline and traffic changes and help minimize disruption to local businesses.

1. WEST NINE MILE
COMMUNICATION WORK PLAN
2013
West Nine Mile Communication Plan
TASKS DEADLINE RESPONSIBLE COORDINATE WITH COMPLETED AUDIENCE
Schedule Pre-Construction Public Meeting Cristina Giffels/DPW x
Project
Team
May 1 - 918 W. Nine Mile Road, 6-8 pm
May 6, DDA Office, 9 am - Noon , Open House
Develop Gold & Silver Level Lists of Contacts & their Contact Info 5-Apr Martha Cindy x 1&2
Research Robo Call Programming 30-Apr Martha City/Police 1&2
Design Graphic Package for W9, Survival Kit and Light Up Campaign 12-Apr Chris Colleen/Cristina x All
Logo x
Pony Express Eblast Header Colleen CWH/Colleen x
Develop Insert for Woodward Talk Colleen CWH/Colleen x
Establish Facebook Page 5-Apr Chris x All
Establish Website page 5-Apr Chris x All
Work with web people to create new page for new site 5-Apr Chris in progress All
Establish Pin Board on W9 5-Apr Chris x All
Pin Photos CWH/CSD/CW/MP
Reaffirm YouTube account 5-Apr Cristina x All
Create Map of construction area, traffic controls/changes and alley
rerouting map All
Notify SMART of construction & provide their rerouting/stop closures in
information 5-Apr Scott Cristina x 5
Reroute and work with special event organizers on potential changes to
their layouts due construction needs 5-Apr Michael Lary Loyd/Cristina x 5
Property Print Outs 12-Apr Cristina Giffels x 1&2
Create phone mailbox and establish DDA as phone contact for non-
emergency issues; emergencies call 911. 24-Apr Cristina x All
Arrange for DTE/Lighting 26-Apr Cristina DPW in progress 1
Develop and Print Light Up Campaign Info 30-Apr Chris Cristina x 1
Create Gold Rush Survival Kit 30-Apr Chris Cristina 1&2
Create Media Kit 30-Apr Chris Cristina 1
Schedule Weekly Columns with Patch & Woodward Talk 12-Apr Chris x All
Determine Ad buys and placements 12-Apr Chris x All
Ad placement of project and timeline in Woodward Talk and Ferndale
Friends All
Ferndale Friends - Spring Edition 24-Apr Chris x
Woodward Talk 19-Apr Chris x
Woodward Talk TBD Chris

2. WEST NINE MILE
COMMUNICATION WORK PLAN
2013
Patch TBD Chris
Determine Temporary Signage Design and locations 30-Apr Martha DPW x 1
Before & After Videos & Photos Martha 1&2
Promote Pre-Construction Public Meeting 24-Apr Chris City x All
Mail Invite Letter to Property and Business Owners; general mailing to
residents 24-Apr Martha Cindy x 1&2
Send mailing via certified mail to businesses and residents within tiers 1
and 2 regarding Public Meeting and timeline of important events/steps in
construction 24-Apr Martha Cindy x 1&2
Notify media of upcoming Public Meetings and Big Flush/Media Alerts 24-Apr Chris Cristina x 1
Send email to all other business/stakeholders in tiers 3-5; reinforce with
tiers 1 & 2 26-Apr Martha Cindy x 1 & 2
Reminder Calls & Eblast for Public Meeting 29-Apr Martha/Chris 1,2,5
Develop benchmark survey for three audience segments 1-May Martha Cristina 1,2,4
Host Pre-Construction Public Meeting & Groundbreaking Ceremony 1-May Cristina Giffels/DPW All
Work with WFRN on video of area pre-during-post construction & post
message on community cable 3-May Cristina Chris All
Banner Design and printing 3-May Chris Cristina All
May 5 Big Flush (flushing of the water system) to improve side effects of
water main work 5-May Fire DPW/DDA 1&2
Host Pre-Construction Public Meeting 6-May Cristina Giffels/DPW All
In-person Business Staff/Employee Training & Info Boards May 1 - 25 Martha Cristina 1&2
Light It Up Campaign Push May 1 - 25 Martha Chris/Fire 1
Temporary sign and banner installation 13-May DPW/DDA All
Information Board 13-May Contractor Giffels All
"No parking" signs in alley installed 13-May DPW
Free parking sign at American Legion entrance 13-May DPW
Create issue management log 13-May Martha DDA Staff All
Develop a co-op advertising plan 25-May Chris Cristina 1&2
Assist businesses in partnering with local events for exposure as needed Cindy/Chris DDA Staff 1&2
West Nine Mile Weekly/Daily Communication Tasks May 1 - October 31
Weekly Construction Meetings - Thursdays at 10am May 16-October 31/weekly Dan Bassett/MaCristina 1 & 2
Weekly Public Construction Briefings from 11am-11:30am May 16-October 31/weekly Dan Bassett/MaCristina, Chris & Martha
Email info to stakeholders by Friday/Sat April 26 - October 31/weekly Chris Cristina 1, 2 , 5

3. WEST NINE MILE
COMMUNICATION WORK PLAN
2013
hand delivery to those in need May 9-October 31/weekly Martha 1,2
Email Info to General Public by Sunday/Monday April 26 -October 31/weekly Chris Cristina 3,4,5
weekly updates/Put info on facebook& web May 13 - October 31/weekly Chris/Cristina Martha/Cindy 3,4,5
Respond to calls/voice mail messages May 13-October 31/daily DDA Staff
Forward issues to DPW Director and team as needed Cristina Staff
Project
Team
Daily Site Visits May 13-October 31/daily Martha/CristinaCindy/Chris 1&2
City Council Meeting Updates twice per month Loyd Scott/ Cristina 4, 5
DDA Board Updates April 26 -October 31/weekly Cristina Scott/Loyd 5
City Council/DDA Weekly Packet Updates May 9-October 31/weekly Cristina/April Scott/Loyd 5
Daily Status Posts on Facebook, Pinterest & Web May 13 - October 31/daily Chris/Martha/Cristina All
Weekly Patch Column May 13-October 31/weekly Chris Cristina All
Increased Police Patrol from Livernois to Pinecrest May 9 - September 30/ eveningPolice April 1 & 2
Direct business contact when an urgent matter as needed 1&2
door-to-door as needed Giffels Loyd/Cristina 1 & 2
text message system as needed Martha Cristina 1,2,5
phone calls as needed DDA Staff 1,2,5
media story placement including business highlights May 13 - October 31 / bi-weekl Chris Cristina 1