What You Need to Know about Instagram

•Download as PPTX, PDF•

0 likes•533 views

New England Direct Marketing Association

I think it's safe to say that Instagram isn't going away. It's no longer about the duck faced selfie, and all about the creative ways to weave in subtle branding within a powerful image. With over 400 million users, people from all over the world are logging in to share ordinary content in an extraordinary way - are you tapping into them? It's becoming clear that in order to run a successful marketing campaign today, businesses must deliver top notch visuals that reflect their users interests and personalities. This talk will cover a couple tips and tricks on how to grow your follower base with true fans, how to find your new brand advocates and how to make your businesses Instagram account work for you.

Social Media

Nextgengolf 1
Live Life. Play Golf.PROPRIETARY AND CONFIDENTAL
Live Life. Play Golf.
What you need to know
about Instagram…
And how to make it work for
you!
Amanda Fakhreddine
Marketing Director

Nextgengolf 3
Live Life. Play Golf.
Why should I care about Instagram?
-18%
-41%
-20%
400 Million Monthly Users
40 Billion Photos
-via Wired.com

Nextgengolf 4
Live Life. Play Golf.
Why should I care about Instagram?
M
Millennial Golfers
$4B
Total Golf Spend
93M
Total Rounds
12M
Latent Demand
Twitter: 316 Million
Monthly Users
Pinterest: 100 Million
Monthly Users
-via Wired.com

Nextgengolf 5
Live Life. Play Golf.
Your fans are on Instagram – are you?

Nextgengolf 6
Live Life. Play Golf.
So – how can you make Instagram work for your business?
Who is your audience, and what do they find
important?
City Tour (18-34)
• Recent graduates & young
professionals with social &
competitive golf experiences
• Engaged Millennial
audience with disposable
income
NCCGA (18-24)
• The largest College Club
Golf Association in the
world
• Run competitive, 2-day
tournaments for non-
varsity golfers (15K)

Nextgengolf 7
Live Life. Play Golf.
Now you know your audience – now stand out with great shots!

Nextgengolf 8
Live Life. Play Golf.
Seriously – I mean stand out

Nextgengolf 9
Live Life. Play Golf.
Want to get more followers?
Tip: Follow people who like or comment on your
photos!
Give them a few days - if they don’t follow back, unfollow them.

Nextgengolf 10
Live Life. Play Golf.
Want to get more followers?
Tip: Share your followers content!

Nextgengolf 12
Live Life. Play Golf.
Videos and Gifs - add them to your bag of tricks!
Tip: Try out some video or gifs – see what happens!

Nextgengolf 13
Live Life. Play Golf.
Above everything else – tell your story

Nextgengolf 14
Live Life. Play Golf.
THANK YOU

Nextgengolf 15
Live Life. Play Golf.
About Me
Amanda Fakhreddine is a former reporter turned
Marketing Director at Nextgengolf Inc. She has
successfully developed social media programs at
Spare Change News, Harpoon Brewery and Akamai
Technologies. Her love of “live-tweeting” and real-
time social media was born after live-blogging the
Scott Brown & Martha Coakley special election. Her
innovative campaigns and marketing strategies
have earned her employers awards including Top
25 Socially Engaged Companies (LinkedIn and
Altimeter) and Top 100 Companies Using Social
Media For Corporate Communication (Investis).
When she’s not live-tweeting events, or planning
social campaigns, you can find her training for a
marathon or upcycling furniture for her side
project, A & B Upcycle. She earned a B.S. in
journalism from Boston University. Feel free to
follower her on Twitter and Instagram at
@afakhreddine.

Viewers also liked

Appca Presentation R Boyle July 2009

guestfdcdaed2

Yahoo Korea 10th anniversary Plan Concept

Jongjin Park

Sopas de letras varias

Escuela primaria

School Of Nursing

Emporia State University

While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.

10 Ways to Find Common Ground with Your Social Media Audience

New England Direct Marketing Association

everdo for ad

zopen

Qsite Conference

Genesis Christian College

Customer Service by Jamie Haenggi

Wichita Metro Chamber of Commerce

Голос Галактики

Sun Way International Academy

Mine strikes in wv

CRUSEER

Why choose jon_barrett_for_sales_and_marketing_110113

Jon Barrett

Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world. This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...

New England Direct Marketing Association

The Internet has changed everything in so many industries. And at the same time, in marketing, some fundamental truths never change. - Americans are now spending more time online than watching TV, much of that on social media sites that did not exist 10 years ago. - Newspaper advertising revenue has dropped by over 50%. - About $50 billion/year is now spent on online advertising 70% of Americans use mobile as part of their retail experience - P&G is now spending over a third of its marketing budget on digital. Marketers need to explore the buyer’s journey, develop personas, and use the right mix of digital and traditional media to respond to where that customer is – from awareness to customer to advocate. This presentation addresses some of the disruption caused by digital and the new opportunities that it produces, and technologies to enable them. This presentation was developed by Louis Gudema, Senior Digital Marketing and Sales Maven, and was given at NEDMA's 2014 DM Innovations Symposium.

NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation...

New England Direct Marketing Association

My Life Span

MiszShayG

HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE L...

Vivian Zanchin

Viewers also liked (15)

Appca Presentation R Boyle July 2009

Yahoo Korea 10th anniversary Plan Concept

Sopas de letras varias

School Of Nursing

10 Ways to Find Common Ground with Your Social Media Audience

everdo for ad

Qsite Conference

Customer Service by Jamie Haenggi

Голос Галактики

Mine strikes in wv

Why choose jon_barrett_for_sales_and_marketing_110113

MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...

NEDMAInno14: The Fundamental Things Still Apply: How to Deal with "Innovation...

My Life Span

HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE L...

Similar to What You Need to Know about Instagram

UrGolf What We Do and How

Dan Fresca

So you want to improve your golf day!

The Death of Golf

Titleist Campaign

Marketing Plan

2014/5 G-Club International Media Kit

Global Resort Corporation

LBGF CELEBRITY PRO-AM 2014 SPONSORSHIP OPPORTUNITY

Lee Bromley

Lee bromley golf foundation partner sponsorship proposal 2013 opt

Lee Bromley

Business of golf tv_treatment

BambooAgency

Marketing Proposal Final - GoPro

Mary Jane Boscia

Lessons learned how to engage fans in 2015 - #DMFCairo

Ahmed El-Rifai

The day will begin with a look back at some of the important changes that have taken place in the social media landscape this past year. Which new social channels should your casino be aware of? What are the important changes that you need to know about on channels that you are already using? Next, we will hear from three casinos of different sizes and representing different jurisdictions. How do they scale their social media programs based on the resources available to them and which channels and practices work best to meet their objectives?

Casino Connections: Social Media Today

Masterminds Advertising

If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media. In this free webinar, you will learn: - 7 common pitfalls that make your social updates less effective, and what to do instead - The real strategies that nonprofits use to find success through social media - A simple process to create engaging content on social media that your members and donors will love

Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...

Wild Apricot

Sponsor

WAGTT

Inspired by a conversation I had with someone working on the delivery of the Ryder Cup in France, here are 10 ideas for golf in 2015 addressing the issue of falling golf memberships, the lack of newcomers to the game and fewer rounds played per year. 1) Stop the arms race! 2) Joining fees – how do you justify them? 3) Annual subscription 4) Value for money 5) Short golf 6) Marketing – act like a real business 7) Quick golf #1 8) Marketing #1 – get Social 9) Marketing #2 – business networking 10) Quick golf #2 I hope you like these 10 ideas for golf in 2015 – what plans are you putting in place to ensure that 2015 is the best year ever? - let me know, or just join the conversation @GolferMarketing

10 Ideas for golf marketing in 2015

PressReleases.Golf

Titleist ProV 1 company overview

kmirvis86

golfinity_pitch_deck_tour-pro

MarcRankinCCIM

Golf Marketing Ideas 2017

PressReleases.Golf

Golf guru

Flora Runyenje

Spogo Internship Job Description

Spogo

Similar to What You Need to Know about Instagram (20)

UrGolf What We Do and How

So you want to improve your golf day!

The Death of Golf

Titleist Campaign

Marketing Plan

2014/5 G-Club International Media Kit

LBGF CELEBRITY PRO-AM 2014 SPONSORSHIP OPPORTUNITY

Lee bromley golf foundation partner sponsorship proposal 2013 opt

Business of golf tv_treatment

Marketing Proposal Final - GoPro

Lessons learned how to engage fans in 2015 - #DMFCairo

Casino Connections: Social Media Today

Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...

Sponsor

10 Ideas for golf marketing in 2015

Titleist ProV 1 company overview

golfinity_pitch_deck_tour-pro

Golf Marketing Ideas 2017

Golf guru

Spogo Internship Job Description

More from New England Direct Marketing Association

Tools and Tricks for Boosting Your Social Media Presence

New England Direct Marketing Association

By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start. This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include: - The possible ROI of great nurture programs. - The components of marketing automation campaigns that go beyond email. - How to visualize and plan triggered events and nurture programs. - Tips and best practices to boost ROI. - Blending nurture with customized site calls to action and media based retargeting. This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.

NEDMA15: Quick Start Marketing Automation: Planning and launching nurture cam...

New England Direct Marketing Association

NEDMA15: How to Optimize Email for all Inboxes in a Mobile World - Justine Jo...

New England Direct Marketing Association

The role of 'modern marketer' often means juggling multiple social channels and wearing too many hats. Meanwhile, customers are looking to social media to be educated and inspired, not pitched and prodded. View this presentation to learn how to use Twitter, content and community to further your B2B business goals. You’ll learn “guerrilla” Twitter marketing techniques, practical tips for building a community around your brand and how to use original and third-party content to earn trust and influence followers. This presentation was given by Justine Jordan, Marketing Manager at Litmus, and Lauren Smith, Content Marketing Manager at Litmus, at NEDMA's 2015 Annual Conference.

NEDMA15: Building and Engaging Online Communities with Twitter - Justine Jord...

New England Direct Marketing Association

In today’s digital world, the average person is exposed to over 3,000 marketing messages a day, most of which are immediately forgotten. Regardless of whether you’re a national business, a small mom and pop shop, or a local nonprofit organization, that’s a problem. So how can your organization succeed in creating a lasting impression? Learn how to use the art of storytelling to engage with your target audience and find success in the modern world regardless of the size of your organization, industry, or goals. When it comes down to it, there’s nothing our brains crave more than a well-crafted, captivating story. So if you’re ready to increase sales and engage your listeners, it’s time to forgo some of the data and start using storytelling to make a personal connection with your clients and donors. This presentation was given by John Foley, Jr., CEO/CEO of interlinkONE and Grow Socially, at NEDMA's 2015 Annual Conference.

NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...

New England Direct Marketing Association

As marketers, we know inbound marketing consists of many disparate channels. But which ones will be most effective for our target audience? How do we know which ones to utilize first? What exactly is the goal we are hoping to accomplish? When it comes to campaign planning, these are all mission-critical questions we must answer if we want to successfully generate leads and nurture them into paying customers. In this presentation, Michael F. Griffin explains the best strategic approach to planning and executing an effective, cross-channel inbound marketing campaign. This presentation was given by Michael F. Griffin, Implementation Specialist at HubSpot, at NEDMA's 2015 Annual Conference.

NEDMA15: The Power of Projects: How to Run an Effective Inbound Marketing Cam...

New England Direct Marketing Association

The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans. What will you learn from this presentation? - How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads - Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts - Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing This presentation was given by Dennis Kelly, CEO at Boignet, at NEDMA's 2015 Annual Conference.

NEDMA15: Content Marketing Strategies That Drive and Protect Organic Leads - ...

New England Direct Marketing Association

Like trying to force a square peg into a round hole, many brands are still trying to use the same strategies and tactics that work in traditional marketing channels on social media. They’re learning the hard way that instead of being followed and liked for their conversation and candor, they’re being overlooked and ignored because of their corporate speak and sales jargon. People want to do business with people, after all. In this presentation, you’ll learn not just how important it is to show the human side of your brand on social media, but a number of proven best practices for building a loyal, engaged audience there. This presentation was given by Bob Cargill, Director of Social Media at Overdrive Interactive, and Amanda Fakhreddine, Senior Social Media Strategist at Akamai Technologies, at NEDMA's 2015 Annual Conference.

NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...

New England Direct Marketing Association

The emerging field of decision-science will soon have a game-changing effect on how marketers communicate. More and more evidence is uncovered every day by social scientists, neuroscientists, and behavioral economists that proves people are hard-wired to behave in certain ways. Even though customers THINK they are in control, the fact is they make UP TO 95% of their purchase decisions subconsciously – automatically and instinctively. And these automatic behaviors can be prompted! This has huge implications for how we market – how we design pages and online ads, structure offers, write subject lines and content, etc. By injecting these proven principles of social science into our digital/social creative, we can increase engagement and response. This presentation will explore how to incorporate this emerging field into the work of interactive marketers – leveraging surprisingly persuasive scientific principles like choice architecture, priming, loss aversion & cognitive fluency. This presentation was given by Nancy Harhut, Chief Creative Officer of Wilde Agency, at NEDMA's 2015 Annual Conference.

NEDMA15: 7 Decision Science Secrets that Drive Digital Behavior - Nancy Harhut

New England Direct Marketing Association

Learn the latest in print technology: RFID technology embedded in paper. As costs for RFID and NFC tags continue to decrease, and phone manufacturers incorporate NFC capabilities into their products, RFID is being embraced in marketing campaigns, products, and events across the world. RFID in marketing brings a certain level of interaction to campaigns. Whereas traditional advertising campaigns push a message onto the consumer, interactive campaigns invite the consumer to engage with the brand. Consumers have their smartphones or tablets in hand all the time. NFC (Near Field Communications) is a technology that invites consumers to connect directly with your advertisements, signage, displays, and other printed communications. NFC shortens the distance between inquiry and action. It lets customers spend more time engaging and making purchases through an interactive experience rather than just visiting a static web page. This presentation was given by Brook Spaulding, Principal of Verivis Consulting, and Mariah Hunt, Owner of Hunt Direct, at NEDMA's 2015 Annual Conference.

Print Technology: Functional Printed Electronics - RFID & NFC versus QR Codes...

New England Direct Marketing Association

Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results. This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...

New England Direct Marketing Association

It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together. This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Integration, Interruption: Why and How Marketers Should Command Cont...

New England Direct Marketing Association

In response to the marketplace, leading marketing automation vendors are expanding beyond their original goal of providing a front end lead generation platform and beginning to augment their offerings to enable customer-centric, multichannel, personalized marketing across all stages of the Customer Life Cycle. This session will explore how marketing automation can be used to track and report digital behavior across all channels and across all stages of the customer lifecycle – from attracting to capturing to nurturing to converting and finally to expanding the customer relationship. This presentation was given by Linda West, Act-On Software's Group Manager of Demand Generation, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Marketing Automation for the New Buyer's Journey - Linda West

New England Direct Marketing Association

Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy. This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Creating A Marketing Technology Strategy - Scott Brinker

New England Direct Marketing Association

Ancient alchemists spent centuries in search of a way to turn lead (the metal even Superman can't see through) into something a little more valuable. We marketers have always tried to do the same thing - transform thousands of possible buyers into qualified prospects whom we manage to convince to line our pockets with gold. Frankly, our track record’s better, especially if you follow these four simple steps. This presentation was given by Mac McIntosh, AcquireB2B's President, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Marketing Alchemy: Turning Leads into Gold - Mac McIntosh

New England Direct Marketing Association

For those companies looking to improve personalization, success depends upon both technology and technique. Enterprise personalization done well will be a key differentiator in this age of the consumer, but given the overwhelming volumes of digital data flowing into your organization, it is not easy. Learn the three key ingredients needed to drive personalization and ultimately increase customer engagement. This presentation was given by Susan Connors, Quaero's EVP of Consumer Solutions, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Up Close and Personal: Technology's Undeniable Impact on Individuali...

New England Direct Marketing Association

Today, most businesses, brands and individual professionals are using social media in some way, shape or form to communicate with their customers, prospects, colleagues and peers. What about you? Have you established a solid presence on Twitter, Facebook, LinkedIn and other such online communication channels? Are you up to speed on the latest tools, technologies and tactics? Do you know how to stand out among the clutter of competing messages in this space? Are you able to attract enough likes, comments, shares, mentions and clicks to justify your investment of time and talent in this area? Those are just a few of the questions that will be answered during this lively, hands-on workshop during which time you'll have the opportunity to set up and optimize your own social media accounts (as desired). You'll receive as much personal, individualized attention from our presenter(s) as time permits. You'll learn: * Which social media tools and technologies are trending * How to use social media to position your brand in the most favorable way possible * Why social media is so essential to successful marketing today * How both big name brands and relatively obscure SMBs are incorporating social media into their integrated marketing plans * What types of content fare best across the social media landscape

Social Media: The Next Steps for You and Your Business

New England Direct Marketing Association

Content marketing and lead nurturing are all the buzz... but how do you get started, increase the lifetime value of your content and develop more content? Once your content is in the marketplace, what's the best view to analyze results? This presentation explores these two questions and much more. This presentation was given by Jane Buck, Director of Customer Acquisition at Dyn, at NEDMA's Annual Conference on May 14, 2014.

NEDMA14: Using Content Marketing to Generate High-Quality Leads - Jane Buck

New England Direct Marketing Association

In a word where 50% of emails are opened on a mobile device and 80% of consumers delete emails that look bad on smartphones, it's crucial to account for fat fingers and small screens. Through this presentation, you will learn how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, and easy wins for optimizing email for mobile devices. his presentation was given by Justine Jordan, Director of Research & Education at Litmus, at NEDMA's Annual Conference on May 14, 2014.

NEDMA14: Fat Fingers and Small Screens - Justine Jordan

New England Direct Marketing Association

Learn how direct response marketers are adapting their strategies as their audiences move to mobile and as a result are growing revenue and eating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response techniques in the mobile world. This presentation was given by Ted McNulty, Senior Director of Performance Sales at Millennial Media, at NEDMA's Annual Conference on May 14, 2014.

NEDMA14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...

New England Direct Marketing Association

More from New England Direct Marketing Association (20)