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Mobile Broadband

  The New Normal
@NealTovsen

Mobile Workforce Management                   Fleet Management




                   Industrial Machine Data Networks
When was the first mobile phone call?
Who

 cares
about   mobile
  broadband?
45%
of all American adults
 own a smartphone
   (…up 10% in the last year alone)
31%
do most of their browsing
     on the phone
Here’s what YOU need to do…
•   Invest in mobile like it matters (it does)
•   Reduce the digital divide
•   Do mobile because it makes sense ($$$)
•   Measure, evaluate, and adjust
•   Think different
mobile + broadband =>
  talk + text + internet
mobile + broadband =>
  talk + text + internet
          (…and Angry Birds)
2012 will be the 5th year in a row that
mobile data traffic more than doubles
the machines are taking over
Neal tovsen   mobile broadband
Neal tovsen   mobile broadband
Neal tovsen   mobile broadband
Neal tovsen   mobile broadband
Neal tovsen   mobile broadband

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Neal tovsen mobile broadband

Editor's Notes

  1. In 1946, AT&T made the first mobile phone call. The phone gear weighed 80 lbs and was mounted in a truck.
  2. 66 years later, nearly everyone in America, even most of the kids, have a mobile phone. But for all practical purposes, the basic talking and texting functionality was perfected in the late 1990s.
  3. 88% of all American adults own a phone
  4. 66% of young adults 16-29, and 68% of those living in households making > $75k
  5. But on hindsight, this shouldn’t be so surprising. The newest smartphones containmore computing power than all of NASA in 1969. The military in the early ‘90’s was still paying $15M for a supercomputer that had less power.
  6. Just fast internet on the go, right?
  7. Just fast internet on the go, right?
  8. There’s a storm coming, and like Sandy, it is a big storm because it is more than just a hurricane
  9. In 2004, the global monthly Internet traffic passed 1 exabyte for the first time.1 quintillion bytes…or 1 billion gigabytes
  10. 2008: 70% of Internet content was created by humanshttp://imsresearch.com/press-release/Internet_Connected_Devices_Approaching_10_Billion_to_exceed_28_Billion_by_2020&cat_id=210&type=LatestResearch