The document discusses the future of New Distribution Capability (NDC) in the airline industry, indicating that 60.98% of respondents believe it will become a norm in three to four years. It highlights the benefits and challenges associated with NDC implementation, such as the need for PSS upgrades and the ability to provide personalized offers. Additionally, it addresses potential revenue growth through enhanced offerings and the importance of improved customer recognition.

1. NDC: A norm or
a phenomenon? 
Business Class
Traveller
wifi Inflight meal Lounge Baggage Leg space Economy
Economy Class
Traveller
Leisure
Traveller
2013
2014
2015
2017
When Do you think NDC will be a
norm in the industry, rather a
new phenomenon?
60.98 %
31.7%
7.4%
Three to four years from now
In the next 18 - 24 months
In the next 12 months
New Distribution Capability
Benefits and Challenges
NDC Implementation Challenges
PSS upgradation
Performance and Scale
Most critical
challenge for
implementation
of NDC
Benefits realized
from NDC
Changes to PSS systems needed
to support NDC
Performance and scale to be able
to handle agent requests
Generating personalized offers
Limited merchandizing capabilities
Product innovation across direct/
indirect channels
Additional revenue by enhanced
offering/ancillaries
Reduced distribution dependence
Customer recognition and brand
stickiness
Inability to personalize offers
Airlines.com
$ 112
$ 156
$ 211
? ?
?
Benefits of NDC
Product Innovation
Airlines.com
Airlines.com
schedule
Additional Revenue
Enhance Customer Care
wifi Inflight meal Lounge
RR Airways .. $ 172
SS Airlines .. $ 165
Baggage Leg space
Frequent flyer Business traveller
Airways.com
63.2%
27.6%
6.2%
3%
51.4%
25%
17.4%
6.2%
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