What is New Distribution Capability? Why Do We Need NDC? New Distribution Capability is a new XML-based data transmission standard. NDC creates opportunities to standardize data transfer. It’s a standard developed by the International Air Transport Association (IATA) to enhance communication between airlines and travel agents. The NDC Standard enables the travel industry to alter the way air products are retailed to companies, leisure, and business travelers by eliminating the industry's current distribution limitations: • Product differentiation and time-to-market • Access to complete and rich air content • Transparent shopping experience Airlines, travel management companies, online travel agencies, corporate purchasers, global distribution networks, and other technology sectors also support the NDC Standard. By working collaboratively, participants ensure that the underlying schemas are functional and useable by everyone, regardless of corporate emphasis, geographic location, size, target markets, or particular commercial practices.