The document provides a list of speakers for the Neoteny Start-up Camp 1 on December 12-13, 2009. It includes short biographies for 10 individuals: Joichi Ito, Cory Ondrejka, Jay Dvivedi, IDEO, Pivotal Labs, Jens Ohlig, Bre Pettis, MakerBot Industries, Mitch Altman, and Cornfield Electronics. The speakers come from a variety of technology backgrounds including venture capital, online communities, banking IT, design, software development, hacking, and electronics.

1. Speakers List
Neoteny Start-up Camp 1
Dec 12 - 13, 2009

2. Joichi Ito
Joichi Ito, ( , Itō Jōichi, born June 19,
1966), more commonly known as Joi Ito, is a
Japanese-born and American-educated
entrepreneur and venture capitalist.
Ito is the CEO of Creative Commons. He is on
the board of Machinima.com, EPIC, Technorati,
Digital Garage, WITNESS and Global Voices
Online. He is the founder and CEO of the
venture capital firm Neoteny Co., Ltd. In
October 2004, he was named to the board of
ICANN for a three-year term starting December
2004. In August 2005, he joined the board of the
Mozilla Foundation. He served on the board of
the Open Source Initiative (OSI) from March
2005 until April 2007. He currently serves as a Board Emeritus for OSI. He was a
founding board member of Expression College for Digital Arts as well as the Zero One
Art and Technology Network. In 1999, he served as the Associate to Mr. Mount (the
executive producer) on the film The Indian Runner. Ito also served as a Board Member
of Energy Conversion Devices from 1995 to 2000.
Ito is a venture capitalist and angel investor and was an early stage investor in Six Apart,
Technorati, Flickr, SocialText, Dopplr, Last.fm, Rupture, Kongregate, etology Inc and other
Internet companies. A vocal advocate of emergent democracy and the sharing economy,
Ito is a doctoral candidate in Business Administration focusing on the sharing economy
at the Graduate School of International Corporate Strategy, Hitotsubashi University. Ito
is Senior Visiting Researcher of Keio Research Institute at SFC.
Ito was listed by Time Magazine as a member of the "Cyber-Elite" in 1997. Ito was listed
as one of the 50 "Stars of Asia" in the "Entrepreneurs and Dealmakers" category by
BusinessWeek and commended by the Japanese Ministry of Posts and Tele-
communications for supporting the advancement of IT in 2000. He was selected by the
World Economic Forum in 2001 as one of the "Global Leaders for Tomorrow", chosen
by Newsweek as a member of the "Leaders of The Pack (high technology industry)" in
2005, and listed by Vanity Fair as a member of "The Next Establishment" in the October
Issue, 2007. Joi Ito was also named by BusinessWeek as one of the 25 Most Influential
People on the Web in 2008.

3. Cory Ondrejka
Cory Ondrejka was formerly the senior vice
president of digital strategy for EMI Music's digital
business. In this position, Ondrejka is responsible for
building the digital strategy for EMI Music, driving
innovation around new revenue opportunities and
building a world-class engineering team for the
company.
Prior to EMI, he was the co-founder of Second Life
where he architected the core code and hired the
team responsible for Second Life's growth to over
12 million residents. The ecosystems he helped
create led directly to the success of Second Life, as
well as the ongoing use of Second Life as a platform
for music, education, and business. Before Linden
Lab, Ondrejka traveled an eclectic path from the US Naval Academy and nuclear power
to defence contracting and video game development.
More recently, he has served as a visiting professor at the Annenberg School for
Communication at the University of Southern California where he taught a course on
online communities and coordinated the MacArthur-grant driving research for the Public
Diplomacy and Network Culture Project. Cory holds a B.S. in Weapons and Systems
Engineering and in Computer Science from the United States Naval Academy.

4. Jay Dvivedi
Positions Held
• At Shinsei Bank since 2000, as CIO led the
transformation of the former LTCB’s Operations &
Technology platform to empower Shinsei’s new
business model and built the capability for launch of a
new Retail Bank within one year
• At SIGMAXYZ since 2008, as External Director.
SIGMAXYZ is a joint venture of Mitsubishi
Corporation (51%) and Ripplewood Holdings (49%),
setup to create a high value strategic, performance
and technology consulting business offering for
companies in Japan
• With Citibank from 1974-2000; in a career of over 26 years with Citibank Jay
worked in all major geographies, North America, Europe, Middle East, Asia and
Japan in senior assignments
Key Assignments
• Shinsei bank: Deployment of new technology and migration of legacy businesses
and deployment of IT systems and operations process for new Retail bank
• Citibank: Restructured the software portfolio for Citibank Wholesale bank globally
• Worked on product rationalization for Citibank’s global portfolio of Retail
products
• Citi Japan: Technology & Operations for Repositioning wholesale and retail banks
• Restructuring of technology and operations for Citibank Europe for “big bang”
change in regulations and introduction of Euro
• Technology and operations rollout for Citibank’s Middle east business in the 1970’s
during the oil boom
Specialties
Design of IT Systems and operations processes for banking and service industries
• Jay has experienced first hand the limitations of using traditional approaches for
the design and deployment of IT systems. Traditional designs require all needs to
specified up-front and are inflexible and very difficult to change
• Throughout his career Jay was tasked to rapidly change IT system capabilities to
respond to changing business needs and evolved several techniques that allow
systems to be built as the needs and as business evolves continuously

5. • In the work at Shinsei, Jay assembled all of these techniques into an innovative set
of methods, described in literature as the standout example of the “Path Based
Method”, (see citation 1),
• In the path based approach, systems are built beginning with a minimal deployment
and gradually elements are added as needs emerge and need to be fulfilled drawing
on his training and experience as an industrial and production engineer
• Jay has leveraged learning from his training as an industrial and production engineer
to design operations processes in banking which focuses on standardizing the
elements and using machines to do the work. For work which needs human
intervention Jay has devised techniques for work to be done under the control of
machines
• The innovation in operations process design allows for the use of people with
general skills as opposed to specialists who need in-depth training. With this
approach highly scalable operations processes can be deployed
Academic Collaborations
Harvard Business School
• Invited speaker at Seminar on “Present and Future of Innovation in Asia” and
presented the Shinsei Bank case, February 2005
• Invited speaker at Seminar on “Turn around in Asian Markets”, presenting the
Shinsei Experience, February 2005
Keio University
• Worked with Prof. Jiro Kokuryo of Keio Research Institute @ SFC and
collaborated on case study on Shinsei Bank used in the course, “Study of Network
Industry”
• Participating in WIDE project of Keio University led by Prof. Jun Murai and
collaborating on network design and engineering
Indian Institute of technology, Kanpur
• Working with the Indian Institute of Technology at Kanpur to catalog the methods
and to develop course material.
• IIT/K will offer courses to its under- graduate and graduate students.
• IIT/K will also enroll a large Indian Bank as a pilot to implement the methodology.
This will also be a platform for study and research by the faculty and students of
IIT/K
Education

6. • MBA from the Indian Institute of Management, Ahmedabad, India, 1974
• Madhav College of Engineering, Gwalior, India, 1969

7. IDEO
IDEO is a design and innovation consultancy based in Palo Alto,
California, United States with other offices in San Francisco,
Chicago, New York, Boston, London, Munich and Shanghai. The
company helps design products, services, environments, and
digital experiences. Additionally, the company has become
increasingly involved in management consulting.
IDEO was formed in 1991 by a merger of three established
design firms: David Kelley Design (founded by David Kelley, who
is also a professor at Stanford University), ID Two (founded by Britain's Bill Moggridge),
and Matrix Product Design (founded by Mike Nuttall. Office-furniture maker Steelcase
used to own a majority stake in the firm, but is spinning out the subsidiary through a
five-year management buy-back program that started in 2007. The founders of the
predecessor companies are still involved in the firm. The current CEO is Tim Brown.
The firm employs approximately 550 people in the disciplines of Human factors,
Mechanical, Electrical and Software Engineering, Industrial Design, and Interaction Design.
IDEO has worked on thousands of projects for a large number of clients in the
consumer, computer, medical, furniture, toy, office and automotive industries. Notable
examples are Apple's first mouse, Microsoft's second mouse, the Palm V PDA, and
Steelcase's Leap chair. Major clients (as of 2004) included Procter & Gamble, PepsiCo,
Microsoft, Eli Lilly, and Steelcase.
In 1999, the firm was the subject of the "Deep Dive" episode of ABC's Nightline; they
redesigned a shopping cart in five days. In 2001, IDEO's general manager Tom Kelley
wrote 'The Art of Innovation,' and more recently, 'The Ten Faces of Innovation.'
IDEO has won more of the BusinessWeek/IDSA Industrial Design Excellence Awards
than any other firm. IDEO has been ranked in the top 25 most innovative companies by
BusinessWeek and does consulting work for the other 24 companies in the same top 25
list.

8. Pivotal Labs
Pivotal Labs is a software development agency based in
San Francisco, California, United States, with other offices
in New York. The company provides technical execution
and development practice mentoring to both start-ups
and leading corporations.
Pivotal was formed in 1989, with a focus on industrial process control and logistics, and a
secondary practice focused on compiler design and implementation. The firm became
involved with agile development methods at the beginning of the agile movement, and
has continued to evolve them for more than 10 years. For most of its existence, the
company has focused on co-developing products with clients, as a means to address
specific strategic business goals while imparting expertise to the client development
team. In the past 4 years, the company has grown a second practice focused on
development of innovative start-up projects using newly available techniques to
accelerate delivery of customer value. Rob Mee is a founder and the current CEO.
The firm employs approximately 75 people, with areas of excellence in Ruby on Rails,
Java, and Mobile development. The start-up practice has developed software products
on behalf of over 70 clients since its launch, applying agile techniques to accelerate
development, reduce risk, and increase responsiveness to developing market trendsIn the
process, we have left clients with their own ability to execute, giving them the tools and
techniques they need to continue to excel.
In 2008, the firm won the Jolt Product Excellence Award for its project management
tool, Pivotal Tracker, a tool that embodies the company’s belief in the power of
transparency and simplicity to transform the software development process. It has
subsequently seen rapid adoption, with over 30,000 projects under management.

9. Jens Ohlig
Jens Ohlig is mostly living and working in Bonn, Germany. He is a
software developer for doctr.com in Potsdam, Germany. His
interests include linguistics, politics, hacking, reading, coffee and
other caffeinated beverages, cooking, knitting, soldering, Ruby,
Python, Arduino, hacker spaces, and Go.
Apart from various personal places on the Web where he collects
stuff, he is also a (not always very regular) participating writer on
several group blogs:
• monochrom's English blog, by monochrom, an art-technology-philosophy group
having its seat in Vienna and Zeta Draconis
• netzpolitik.org, an award-winning German language blog on politics and
information society
• hackerbrause.de, where he blogs about things to drink with caffeine in it (in
German)
He serves as a member of the board for the non-profit Wau-Holland-Stiftung, a
foundation to honor the memory and archievements of the late computer age visionary
Wau Holland.
He is enthusiastic about hacker politics and online activism. His recent work on how to
build physical places for hackers to make things received a lot of interest and was
mentioned in WIRED:
"The recent crop of hacker spaces has followed a rough blueprint prepared by Jens Ohlig called
'Building a Hacker Space'. Ohlig’s presentation is a collection of design patterns, or solutions to
common problems, and outlines some of the best practices used by German and Austrian
hacker spaces."
He considers himself lucky to be among the founders of two hackerspaces in the
Cologne/Bonn region:
• Chaos Computer Club Cologne e.V. and
• Netzladen

10. Bre Pettis
Bre Pettis loves to make things, share them with the world, and support others in their
dreams of making things. Bre dreams of a personally manufactured utopia filled with
objects custom made by people who care. In the past he has supported the creativity of
others as a school teacher in Seattle Public Schools, as the creator of the weekly video
series "Weekend Projects" published on the Make: Magazine website, and as a producer
of new media for Etsy.com. He co-founded MakerBot Industries to bring manufacturing
to the masses and he co-founded Thingiverse so there would be a place for to share
digital designs on the web. He is also a founder of NYCResistor, a hacker collective that
seeks to learn, share, and make things. When Bre's not making things, he is sleeping.
Bre Starts Things
Co-Founder - Makerbot Industries – Bringing creative robots to the masses - 2009
Co-Founder – Thingiverse.com – Sharing Digital Design - 2008
Founder – NYCResistor – Brooklyn’s Hacker Collective- 2007
Founder – I Make Things – Producer of tutorial videos to support the public’s playful and
creative intelligence - 2006
Bre Creates Tutorial Videos
Video Producer – Etsy.com 2008
Video Producer – Make: Magazine 2006-2008
Bre Supports The Creative Intelligence of Young People
Art Teacher – Seattle Public Schools 1999-2006

11. Bre is an International Speaker
DIY Survival – Etech 2008
Rapid Prototype Your Life – Chaos Communication Congress 2008
Tools – ROFLcon 2009
Bre is in the Media
"The Face of American Invention." - Seattle Metropolitan Magazine
"Mr. Pettis was like Mr. Rogers, Mr. Wizard and Bill Nye ‘The Science Guy’ rolled into
one." - Wall Street Journal
"Pettis, a tall and angular man with fashionably broken glasses, spends his days as [a]
video producer." - Wired Blog
"Bre Pettis, offers a valuable reminder: 'Power tools are very dangerous. ... it’s just a good
idea in general to keep your hands away from anything that could cut them off.'” - New
York Times
Bre has Links
Bre Pet:tis - http://brepettis.com
Twitter - http://twitter.com/bre
Personal Blog - http:/brepettis.com/blog
Videos - http://brepettis.com/blog/category/things-video-podcast/
Hacker Collective - http://nycresistor.com
A Universe of Things - http://thingiverse.com
MakerBot Industries - http://makerbot.com

12. Mitch Altman
Mitch Altman(Born December 22,1956) is a San
Francisco-based hacker and inventor, best known for co-
founding 3ware (with J. Peter Herz and Jim MacDonald),
his pioneering work in Virtual Reality at VPL Research
and inventing TV-B-Gone. He is also President and CTO
of Cornfield Electronics.
Altman grew up in Rogers Park, Chicago, Illinois. After
kindergarten his familiy moved to Highland Park, Illinois.
Altman graduated from Deerfield High School (Illinois)
in 1975. Altman is an alumnus of the University of
Illinois at Urbana–Champaign, where he earned an
undergraduate degree(1980) and a master's degree
(1984) in electrical engineering. While at the University
of Illinois, Altman co-founded Hash Wednesday. Other
sources claim Hash Wednesday was celebrated as early as
1973 making Altman's claim suspect. Altman moved to the San Francisco Bay Area in
1986 to work in Silicon Valley.
Altman is widely regarded as a pioneer of Virtual Reality. He worked at VPL Research
with Jaron Lanier. Altman left VPL Research when it started getting military contracts.
Altman co-founded Silicon Valley start-up 3ware in February 1997 with J. Peter Herz and
Jim MacDonald (who is on the advisory board of Cornfield Electronics).
Altman started Cornfield Electronics as a consultancy company. After the launch of TV-
B-Gone Altman gave the company the tagline "Useful Electronics for a Better World".
In 2004 Altman released a one-button universal remote control called TV-B-Gone, to be
used for turning off TVs in public places. According to Altman, "TV has become a
worldwide epidemic and sadly, a way of life for some people". In an interview with the
BBC, he stated "I don't want to make anyone's life more difficult. I just don't like TV, and
I'd like people to think more about this powerful medium in their lives." Altman used
money from the sale of 3ware to pay for the manufacture of the first 20,000 units of TV-
B-Gone.
In 2007, Altman and Jacob Appelbaum began discussing the idea of a hackerspace in San
Francisco, which at the time lacked one. In October 2008 they and several others
founded Noisebridge. Altman also travels extensively, teaching electronics workshops
and visiting computer and electronics enthusiast groups around the world.

13. Sean Bonner
Sean Bonner has been involved with media,
online and off, for the better part of the last 16
years.
He has been featured in GOOD, Wired, Playboy,
Salon, Forbes and others, been included in
Yahoo!’s Best of the Web, and has spoken at
conferences, events, and coffee shops around
the world.
As co-founder and CEO of Bode Media Inc,
Sean helped create Metblogs, the worlds
largest network of local media blogs. As a
consultant, he has helped The Groop, Jack In
The Box, LAPD, Suicide Girls, Obey Giant,
Shopzilla and others interact with their
customers, clients, and fans online. He also
speaks frequently at conferences covering
blogs, media, networks and grassroots journalism. Recently he’s spoken at IzeaFest
(Orlando, FL), SXSWi (Austin, TX), Roboexotica (Vienna, Austria) and Re:Publica (Berlin,
Germany). As an event organizer, Sean brought BarCamp to Los Angeles, produced the
first art exhibition comprised solely of phonecam images, ran art auctions and benefits
for the West Memphis Three. Sean is also a guest blogger/contributor for
BoingBoingVideo and the host of the iPhone game review show iPhun.
Prior to all this, Sean helped build the groundbreaking contemporary art gallery sixspace
exhibiting artists such as Glen E. Friedman, Shepard Fairey, Coop, Chad Robertson and
others. He also ran a record label and produced several records by Hot Water Music
and Less Than Jake to name a few. He has also managed a design firm, worked as Sr.
Designer for Playboy.com and Creative Director for Victory Records. Way before that
he was a dishwasher.

14. Mark Surman
Mark Surman is in the business of connecting things:
people, ideas, everything. A community technology
activist for almost 20 years, Mark is currently the
executive director of the Mozilla Foundation, with a
focus on inventing new ways to promote openness
and opportunity on the Internet. On the side, Mark
convenes conversations about ‘open everything‘ in
his home town of Toronto and around the world.
Before joining Mozilla, Mark was an open
philanthropy fellow at the Shuttleworth Foundation
in South Africa, he invented new ways to apply open
source thinking to social innovation. Earlier, he was
the founding director of telecentre.org, a $26 million
effort to network community technology activists in
countries around the world. Mark has also served as president of the Commons Group,
Director of Content and Community at Web Networks and senior advisor to the
Volunteer @ction Online grants program team. Mark’s first real job was training social
activists to make their own documentaries in the early 1990s.
Mark’s biggest fetishes are community, conversation and collaboration. He has facilitated
over three dozen participatory workshops and unconferences, including Open
Everything, Hollyhock’s Web of Change, CopyCamp, PenguinDay.ca and countless
telecentre.org events. “Passionate conversation,” says Mark, “is an essential fuel for
building successful networks and communities.”
In his years as an activist, consultant and funder, Mark has worked closely with some
amazing people and organizations. His favourites include: Sarvodaya, Aspiration, the
Association for Progressive Communications, the International Development Research
Centre, Communicopia, Mary Helen Spence, rabble.ca, the Shuttleworth Foundation,
Zhaba, and the Centre for Social Innovation. “I wouldn’t be me had I not worked with
these folks,” says Mark.
When he finds time, Mark likes to write about community, technology and changing the
world. He’s proud to have written things like From the Ground Up (a nice picture book
about why telecentres matter), Commonspace (FT.com book about web 2.0, written
before there was web 2.0) and Appropriating Technology for Social Change (SSRC
research paper about activism on the Internet). When he was still an idealistic student,
he wrote From VTR to Cyberspace, an illustrated essay about Gramsci, community
television and the Internet. Now his idealistic ramblings appear on his blog.