Information seekers have unprecedented avenues to acquire information, many of which do not involve the library. Unless users can see an immediate benefit in time, effort, and quality, they will continue to use the avenues from their "real" lives instead of venturing into the library space. Voice of the Customer is a Bellevue University initiative which identifies the expectations of the student and calls for a change to the institutional environment. This is a top-down call to action. Come learn how the library is meeting the call to become more user focused. Speakers: Robin Bernstein, Casey Kralik, and Becky Wymer, Bellevue University. NCompass Live - July 27, 2011