The North Carolina National Guard launched social media accounts in 2010 to better communicate with the public, media, service members, and their families. The accounts aimed to provide timely updates on NCNG activities and support. The Facebook page in particular has been successful, growing to over 1,500 fans who actively engage with posts. It has helped answer questions from potential recruits and show support for deployed troops. The page sees around 1,200 daily views, which spiked over 100,000 when influencers like the U.S. Army tagged the NCNG's posts.
This document discusses the use of social media by the military. It begins by defining key concepts like social influence, social media, weapons, and memes. It then outlines the social media landscape and how the US military and NATO are using platforms like Facebook, Twitter, and websites. The document performs a SWOT analysis of social media and identifies requirements like resources, training, and trust. It concludes that while social media is not a magic solution, it can be operationally relevant if properly analyzed, assessed, and resourced.
Social Media in Defence & Military 2012Dale Butler
This document provides information about the 2nd Annual Conference on Social Media within the Military and Defence Sector, which was held on November 14-15, 2012 in London. The conference covered topics such as how various militaries are using social media for recruitment, communication, and operations. Speakers included representatives from the UK Ministry of Defence, US Army, NATO, and other military organizations. The agenda outlined sessions on social media strategy, engagement, security concerns, and applications in contexts like healthcare and recruitment.
This document outlines a content strategy for social media. It recommends first listening to target audiences and identifying influencers. Then planning and creating relevant social objects like tools, widgets, apps, and videos. Distribution involves releasing content to early adopters and key influencers and using paid media. Measurement tracks key performance indicators and reactions, allowing the content to evolve over time. Channels should be integrated digitally and content can activate audiences across owned, earned, and paid platforms to achieve viral reach.
The document discusses why social media is important for brands and organizations, focusing on influence and trust. It outlines the current social media landscape, with LinkedIn and Facebook being the most important for B2B marketers. The document provides recommendations for Cox School to build its presence and community on these platforms, such as creating Facebook fan pages and LinkedIn groups for alumni. The goal is to extend Cox School's social network and content online.
The North Carolina National Guard launched social media accounts for senior leaders in 2012 to better communicate with soldiers, airmen, and their families. The accounts aim to provide timely updates on operations and support programs. Metrics show engagement is growing organically. Leaders also produce blogs and videos to share perspectives. Tools like Tweetdeck help post and monitor content across platforms cohesively. The strategy evolves with trends to maintain relevance and tell the NCNG story.
The North Carolina National Guard Public Affairs Office launched a Unit Public Affairs Representative training program in 2013 with the goal of improving communication between the NCNG headquarters and individual units through increased social media use. The training taught guardsmen how to effectively manage unit Facebook pages and use platforms like Facebook, Twitter, YouTube, Flickr and Tout to share information with service members, families and the community. By establishing social media presences, units were able to provide timely updates on missions and deployments that increased engagement. The expanded social media strategy helped the NCNG strengthen connections with its target audiences and better communicate its mission.
Telling the Sea Services story in a social media-mobile devices world.
The challenge today of Navy League of the United States Citizens in Support of the Sea Services is to communicate our content in the world where social media is part of our lives.
Social's "Digital Statshot 002" report, reveals there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile.
This document discusses the use of social media by the military. It begins by defining key concepts like social influence, social media, weapons, and memes. It then outlines the social media landscape and how the US military and NATO are using platforms like Facebook, Twitter, and websites. The document performs a SWOT analysis of social media and identifies requirements like resources, training, and trust. It concludes that while social media is not a magic solution, it can be operationally relevant if properly analyzed, assessed, and resourced.
Social Media in Defence & Military 2012Dale Butler
This document provides information about the 2nd Annual Conference on Social Media within the Military and Defence Sector, which was held on November 14-15, 2012 in London. The conference covered topics such as how various militaries are using social media for recruitment, communication, and operations. Speakers included representatives from the UK Ministry of Defence, US Army, NATO, and other military organizations. The agenda outlined sessions on social media strategy, engagement, security concerns, and applications in contexts like healthcare and recruitment.
This document outlines a content strategy for social media. It recommends first listening to target audiences and identifying influencers. Then planning and creating relevant social objects like tools, widgets, apps, and videos. Distribution involves releasing content to early adopters and key influencers and using paid media. Measurement tracks key performance indicators and reactions, allowing the content to evolve over time. Channels should be integrated digitally and content can activate audiences across owned, earned, and paid platforms to achieve viral reach.
The document discusses why social media is important for brands and organizations, focusing on influence and trust. It outlines the current social media landscape, with LinkedIn and Facebook being the most important for B2B marketers. The document provides recommendations for Cox School to build its presence and community on these platforms, such as creating Facebook fan pages and LinkedIn groups for alumni. The goal is to extend Cox School's social network and content online.
The North Carolina National Guard launched social media accounts for senior leaders in 2012 to better communicate with soldiers, airmen, and their families. The accounts aim to provide timely updates on operations and support programs. Metrics show engagement is growing organically. Leaders also produce blogs and videos to share perspectives. Tools like Tweetdeck help post and monitor content across platforms cohesively. The strategy evolves with trends to maintain relevance and tell the NCNG story.
The North Carolina National Guard Public Affairs Office launched a Unit Public Affairs Representative training program in 2013 with the goal of improving communication between the NCNG headquarters and individual units through increased social media use. The training taught guardsmen how to effectively manage unit Facebook pages and use platforms like Facebook, Twitter, YouTube, Flickr and Tout to share information with service members, families and the community. By establishing social media presences, units were able to provide timely updates on missions and deployments that increased engagement. The expanded social media strategy helped the NCNG strengthen connections with its target audiences and better communicate its mission.
Telling the Sea Services story in a social media-mobile devices world.
The challenge today of Navy League of the United States Citizens in Support of the Sea Services is to communicate our content in the world where social media is part of our lives.
Social's "Digital Statshot 002" report, reveals there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile.
The document proposes developing a social media strategy for the National Minority AIDS Council to engage constituents and partners in implementing the National HIV/AIDS Strategy. It suggests using Facebook as the primary platform due to its large user base and viral nature. Specific tools proposed within Facebook include video applications, groups, events, pages, notes, photos, polls and tagging to share information and get feedback. Sample social media messages and a mobilization approach are also outlined. The goal is to better inform communities and facilitate understanding and sharing of the Strategy.
An overview of the U.S. Navy Emerging Media program presented by Jason Kelly and Sandy Gall at the CHINFO Virtual Symposium on July 16, 2013. It discusses social media today, the evolution of U.S. Navy social media, CHINFO’s use of social and emerging media, best practices for Navy commands, and how Navy Media Content Services can help public affairs officers and mass communication specialists.
Mflnft engaging military families on social media 091615milfamln
Presentation slides for Engaging Military Families on Social Media. MFLN Webinar with Bob Bertsch and Bruce Moody. Find other related resources and the recording at https://learn.extension.org/events/2166
Looking Back at Social Media on Give to the Max Day 2010Nicole Harrison
Give to the Max Day is Minnesota’s biggest online fundraising event of the year and 2010 was the most collaborative social media effort for this event ever. Join this session to learn GiveMN’s outreach strategy for social media and explore how nonprofits across the state collaborated on Facebook, Twitter, YouTube and Livestream to make it successful. Learn what didn’t work and why. Mostly, find out how these lessons learned can help your nonprofit create and implement successful social media strategy year-round.
Social media has become an important tool for communication during disasters. It allows emergency responders to locate people in need of assistance and coordinate volunteer efforts. Insurers can leverage social media before, during, and after catastrophes to build relationships with customers, provide real-time updates and claim information, and help with community rebuilding. The CPCU Society uses social media to connect members and provide technical resources through groups on LinkedIn and posts on Facebook and Twitter. It aims to further integrate these outlets with its websites in 2014 to facilitate knowledge sharing and networking among insurance professionals.
This document outlines a "Flight Plan" for Squadron Public Affairs Officers (PAOs) to follow in order to successfully run the public affairs program for their squadron. The Flight Plan is a 5-step strategy that involves: 1) Planning for success, 2) Submitting press releases to local and CAP media, 3) Leveraging internet technology like websites and social media, 4) Publishing a squadron newsletter, and 5) Helping the squadron become involved in the local community. Following this Flight Plan will help PAOs increase public awareness of CAP and tell the squadron's story.
This document summarizes the Wounded Warrior Program (AW2), which assists severely wounded soldiers and their families. It connects soldiers to supporting organizations through the Community Support Network (CSN) initiative. CSN works with internal stakeholders like program beneficiaries and external stakeholders like community organizations. The document discusses strategies to promote CSN to external stakeholders and engage them in supporting recovering soldiers and veterans. It also outlines metrics and methods to evaluate CSN's performance and impact.
A Unit Public Affairs Representative (UPAR) serves as the liaison between their unit and the state public affairs office to highlight their unit's training, talent, and stories. As a UPAR, their key roles are to tell their unit's story through various media, advise their commander on media issues, and coordinate with higher-level public affairs assets. UPARs help develop their unit's command information program and serve as a conduit of communication between their unit and the public affairs office. The goal of the UPAR program is to increase public awareness, confidence, and support of the Connecticut National Guard through enhanced command information and coverage of units.
Social media is a form of communication where users publish and share content. It allows for more interaction than traditional media and has benefits like return on investment and brand identification. The basic components of social media include concepts, media, and social interfaces. Popular social networking sites for the Navy include Facebook pages for Navy recruiting, Navy life, Navy healthcare, and more. LinkedIn allows professionals to connect, collaborate, and find business opportunities.
The International Association of Chiefs of Police and Bureau of Justice Assistance provide guidance on increasing social media presence for law enforcement agencies. They recommend having a strategy and goals before launching accounts, promoting accounts on websites and printed materials, and regularly engaging with communities by answering questions, sharing content, and asking for feedback and investigative help. Building partnerships with other organizations can also help maximize outreach. The IACP has additional resources available online or by request to help agencies enhance their social media strategies.
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
The current world population is 7.6 billion among which 2.62 billion are connected with social media.
The power of social media is such that the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021, around a third of Earth’s entire population.
Social media have an enormous impact on its users influencing their behavior, communicative approach, decision making , way of thinking , views , norms and culture.
Social media provide the opportunity for the users to get contacted with diversified knowledge, information and incidents which make them aware of multiple facts.
The social media plan focuses on growing the online community and increasing donations for Dance Marathon at UF and Children's Miracle Network. Key strategies include publishing more content featuring Miracle Families, targeting an older demographic, and increasing followers across platforms. Goals include raising $3 million in donations and boosting Facebook likes and Instagram followers. The plan outlines content calendars, roles and responsibilities, and metrics for measuring success including increased engagement and follower counts.
Social Media Planning For Medical Reserve Corps UnitsArielle Slam
The document discusses using social media for Medical Reserve Corps (MRC) units. Participants will learn about social media tools like Facebook, LinkedIn, Twitter and blogs and how to create a social media plan. They will work in groups to develop goals and strategies for their own social media plan, including which tools to use, who will manage them, post frequency and types of content. The document provides statistics on social media use and examples of sample social media plans and policies.
Nonprofit Agency X created a 2015-2018 social media marketing plan to address difficulties determining target audiences, appropriate content, and ways to interact online. The plan's goals are to identify primary/secondary audiences, develop an interactive online persona, identify best digital channels, create engaging content, and increase website leads/donations. Objectives include creating staff profiles, expanding video library with "Day in Life" stories, highlighting programs through "Adopt a Child" profiles, reporting results in "Infomercials", and promoting events through an "Adopt an Event" campaign. The plan recommends optimizing the website, being active on Facebook/YouTube, and establishing a LinkedIn presence.
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
Dorset Fire & Rescue Service - Using Social Media 2013Key Multimedia Ltd
A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
The North Carolina National Guard is seeking to fill one contract position in their Office of Legislative Affairs in Raleigh, NC. The successful candidate will respond to inquiries from legislators regarding NC National Guard operations, and must have strong writing and verbal communication skills as well as experience with Microsoft Office programs. Prior military experience or knowledge of National Guard operations is preferred, as is a background in military personnel work. Candidates should mail resumes and cover letters by March 15, 2013 for consideration.
The document is an application for North Carolina National Guard Strong Bonds retreats that provide relationship skills training for soldiers and families. It details the application process and requirements for different types of retreats for single soldiers, married couples, and families. Applicants are asked to provide contact information and indicate their retreat preference, with priority given based on recent deployment or upcoming deployment. Childcare is available for some retreats. The application notes policies around attendance, costs, and communication protocols.
The document proposes developing a social media strategy for the National Minority AIDS Council to engage constituents and partners in implementing the National HIV/AIDS Strategy. It suggests using Facebook as the primary platform due to its large user base and viral nature. Specific tools proposed within Facebook include video applications, groups, events, pages, notes, photos, polls and tagging to share information and get feedback. Sample social media messages and a mobilization approach are also outlined. The goal is to better inform communities and facilitate understanding and sharing of the Strategy.
An overview of the U.S. Navy Emerging Media program presented by Jason Kelly and Sandy Gall at the CHINFO Virtual Symposium on July 16, 2013. It discusses social media today, the evolution of U.S. Navy social media, CHINFO’s use of social and emerging media, best practices for Navy commands, and how Navy Media Content Services can help public affairs officers and mass communication specialists.
Mflnft engaging military families on social media 091615milfamln
Presentation slides for Engaging Military Families on Social Media. MFLN Webinar with Bob Bertsch and Bruce Moody. Find other related resources and the recording at https://learn.extension.org/events/2166
Looking Back at Social Media on Give to the Max Day 2010Nicole Harrison
Give to the Max Day is Minnesota’s biggest online fundraising event of the year and 2010 was the most collaborative social media effort for this event ever. Join this session to learn GiveMN’s outreach strategy for social media and explore how nonprofits across the state collaborated on Facebook, Twitter, YouTube and Livestream to make it successful. Learn what didn’t work and why. Mostly, find out how these lessons learned can help your nonprofit create and implement successful social media strategy year-round.
Social media has become an important tool for communication during disasters. It allows emergency responders to locate people in need of assistance and coordinate volunteer efforts. Insurers can leverage social media before, during, and after catastrophes to build relationships with customers, provide real-time updates and claim information, and help with community rebuilding. The CPCU Society uses social media to connect members and provide technical resources through groups on LinkedIn and posts on Facebook and Twitter. It aims to further integrate these outlets with its websites in 2014 to facilitate knowledge sharing and networking among insurance professionals.
This document outlines a "Flight Plan" for Squadron Public Affairs Officers (PAOs) to follow in order to successfully run the public affairs program for their squadron. The Flight Plan is a 5-step strategy that involves: 1) Planning for success, 2) Submitting press releases to local and CAP media, 3) Leveraging internet technology like websites and social media, 4) Publishing a squadron newsletter, and 5) Helping the squadron become involved in the local community. Following this Flight Plan will help PAOs increase public awareness of CAP and tell the squadron's story.
This document summarizes the Wounded Warrior Program (AW2), which assists severely wounded soldiers and their families. It connects soldiers to supporting organizations through the Community Support Network (CSN) initiative. CSN works with internal stakeholders like program beneficiaries and external stakeholders like community organizations. The document discusses strategies to promote CSN to external stakeholders and engage them in supporting recovering soldiers and veterans. It also outlines metrics and methods to evaluate CSN's performance and impact.
A Unit Public Affairs Representative (UPAR) serves as the liaison between their unit and the state public affairs office to highlight their unit's training, talent, and stories. As a UPAR, their key roles are to tell their unit's story through various media, advise their commander on media issues, and coordinate with higher-level public affairs assets. UPARs help develop their unit's command information program and serve as a conduit of communication between their unit and the public affairs office. The goal of the UPAR program is to increase public awareness, confidence, and support of the Connecticut National Guard through enhanced command information and coverage of units.
Social media is a form of communication where users publish and share content. It allows for more interaction than traditional media and has benefits like return on investment and brand identification. The basic components of social media include concepts, media, and social interfaces. Popular social networking sites for the Navy include Facebook pages for Navy recruiting, Navy life, Navy healthcare, and more. LinkedIn allows professionals to connect, collaborate, and find business opportunities.
The International Association of Chiefs of Police and Bureau of Justice Assistance provide guidance on increasing social media presence for law enforcement agencies. They recommend having a strategy and goals before launching accounts, promoting accounts on websites and printed materials, and regularly engaging with communities by answering questions, sharing content, and asking for feedback and investigative help. Building partnerships with other organizations can also help maximize outreach. The IACP has additional resources available online or by request to help agencies enhance their social media strategies.
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
The current world population is 7.6 billion among which 2.62 billion are connected with social media.
The power of social media is such that the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021, around a third of Earth’s entire population.
Social media have an enormous impact on its users influencing their behavior, communicative approach, decision making , way of thinking , views , norms and culture.
Social media provide the opportunity for the users to get contacted with diversified knowledge, information and incidents which make them aware of multiple facts.
The social media plan focuses on growing the online community and increasing donations for Dance Marathon at UF and Children's Miracle Network. Key strategies include publishing more content featuring Miracle Families, targeting an older demographic, and increasing followers across platforms. Goals include raising $3 million in donations and boosting Facebook likes and Instagram followers. The plan outlines content calendars, roles and responsibilities, and metrics for measuring success including increased engagement and follower counts.
Social Media Planning For Medical Reserve Corps UnitsArielle Slam
The document discusses using social media for Medical Reserve Corps (MRC) units. Participants will learn about social media tools like Facebook, LinkedIn, Twitter and blogs and how to create a social media plan. They will work in groups to develop goals and strategies for their own social media plan, including which tools to use, who will manage them, post frequency and types of content. The document provides statistics on social media use and examples of sample social media plans and policies.
Nonprofit Agency X created a 2015-2018 social media marketing plan to address difficulties determining target audiences, appropriate content, and ways to interact online. The plan's goals are to identify primary/secondary audiences, develop an interactive online persona, identify best digital channels, create engaging content, and increase website leads/donations. Objectives include creating staff profiles, expanding video library with "Day in Life" stories, highlighting programs through "Adopt a Child" profiles, reporting results in "Infomercials", and promoting events through an "Adopt an Event" campaign. The plan recommends optimizing the website, being active on Facebook/YouTube, and establishing a LinkedIn presence.
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
Dorset Fire & Rescue Service - Using Social Media 2013Key Multimedia Ltd
A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
The North Carolina National Guard is seeking to fill one contract position in their Office of Legislative Affairs in Raleigh, NC. The successful candidate will respond to inquiries from legislators regarding NC National Guard operations, and must have strong writing and verbal communication skills as well as experience with Microsoft Office programs. Prior military experience or knowledge of National Guard operations is preferred, as is a background in military personnel work. Candidates should mail resumes and cover letters by March 15, 2013 for consideration.
The document is an application for North Carolina National Guard Strong Bonds retreats that provide relationship skills training for soldiers and families. It details the application process and requirements for different types of retreats for single soldiers, married couples, and families. Applicants are asked to provide contact information and indicate their retreat preference, with priority given based on recent deployment or upcoming deployment. Childcare is available for some retreats. The application notes policies around attendance, costs, and communication protocols.
The Director of Social Media for the North Carolina National Guard noticed concerning comments on their Facebook page late one night that indicated an individual was considering suicide. They privately messaged the person to express concern for their well-being and connected them with the Guard's Integrated Behavioral Health System for crisis intervention and support. With an IBHS representative for guidance, they were able to have a caring discussion that encouraged the individual to seek help. The case demonstrated the importance of social media managers addressing issues that arise online and using available tools to connect those in need with mental health resources.
The 505th Engineer Battalion newsletter discusses resiliency and provides tips to build resilience. It emphasizes that resilience is an important skill that enables soldiers to cope with adversity. While some are naturally resilient, resilience can be learned through developing problem-solving skills, social support systems, purpose and meaning, optimism, and self-care. The newsletter encourages soldiers to focus on resilience by getting adequate rest, maintaining physical fitness, and engaging in off-duty activities. It stresses that resilience plays an important role during deployments and the holiday season.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The 497th Engineer Company had a busy month that included awarding combat patches to soldiers, promotions, and a company organizational day celebration over Labor Day weekend. They are now past the halfway point of their deployment. Headquarters Platoon has been reintegrating soldiers, planning events, and moving locations in support of a new large project. The company organizational day event helped boost morale as soldiers are now over halfway through their deployment.
This posting announces a vacancy for the position of First Sergeant in the 263rd Combat Communications Squadron located in New London, NC. The vacancy is expected to open on 1 October 2012. Candidates must be a Master Sergeant or eligible for promotion to Master Sergeant and meet all requirements listed, including leadership ability, physical fitness standards, education standards, and a willingness to serve for at least 3 years after completing First Sergeant Academy. Interested applicants should submit a completed application form with current PT test and records review to the 145th FSS/CC no later than the closing date of 4 September 2012.
1. The Savannah River National Laboratory conducted a radiological detection exercise involving the South Carolina National Guard, North Carolina National Guard, Georgia National Guard, and Philadelphia Police Department.
2. The exercise tested the agencies' abilities to detect radioactive materials and respond appropriately through simulated scenarios at Aiken Technical College and the Savannah River Site.
3. The scenarios challenged the participants to search areas like a mail room, political rally venue, and abandoned vehicle for radioactive sources, using various radiation detection equipment. The exercise provided valuable training and insights into improving detection capabilities.
The Rolling Review document describes various unit moves and facility changes within the 821st Transportation Battalion. Several sections and companies relocated to new buildings to accommodate organizational changes. The motor pool and guard shack were also updated. Additionally, the document discusses the Iron Wheel Challenge competition between female teams from the 821st and 129th companies and the 364th TSC motivational run. Throughout, a tone of positive teamwork and morale is conveyed.
This document is an application form for the Air National Guard's Air Command and Staff College-Air Reserve Component Seminar (ACSC-ARCS) program for fiscal year 2012. It requests basic contact information from applicants such as name, rank, address, phone numbers, and email. It also requires endorsement from the applicant's Wing Commander stating that the unit will fund travel expenses for the applicant to attend the program's two-week sessions.
USO:
SPC Jessica Smith www.uso.org
jessica.smith@us.army.mil
Family Readiness Group: Army Emergency Relief:
www.aerhq.org
883rdsappersfrg@gmail.com
Chaplain: Spartan Family Facebook Page:
CH (CPT) Daniel B. Smith www.facebook.com/883rdsappers
daniel.b.smith@us.army.mil frg
Medical: Spartan Family Email List:
SGT Jessica Jones 883rdsappersfrg@gmail.com
jessica.jones@us.army.mil
Dental
This document announces the application process for the Fiscal Year 2013 Air Force Senior Noncommissioned Officer Academy (AFSNCOA) and Sister Service Senior Noncommissioned Officer Academies (SSSNCOA). Eligible senior noncommissioned officers are encouraged to apply by 30 May 2012. The application should include a letter of intent, AF IMT 1206, nomination letters, current fitness assessment, virtual military personnel flight record, and endorsement from the State Command Chief. Applications will be evaluated and selections made based on the applicant's qualifications and stratification.
This document is a worksheet for ANG and RegAF members requesting formal training. It requires the member to provide contact information and certify that training obligations will be met. Supervisor and commander authorization is also required to ensure the training does not conflict with mission needs. The final section is for the Base Education and Training Manager to track the request status.
This document is an application worksheet for the Air Force Senior Noncommissioned Officers Academy and Sister Service Senior NCO Academy for fiscal year 2013. It requests personal information from applicants such as name, rank, AFSC, and unit of assignment. It outlines the submission checklist and optional documents needed for the application. It also lists the class priorities for the AF SNCOA and allows applicants to indicate if they want to be considered for a Sister Service SNCO Academy.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
2. BACKGROUND INFORMATION
Category F: Outstanding initiative in new media In October 2010, the North Carolina National Guard launched it’s Facebook, Twitter, Flickr and YouTube
accounts.
Mission Objectives
As the push for the military to enter the social media community began to get strong, the NCNG’s Public Affairs
office felt that it was important to establish a social media presence - in order to provide better access of informa-
tion to the local and national media, and to communicate with the Soldiers and Airmen of the NCNG.
One segment of the NCNG PA Social Media mission is to utilize this valuable emerging media technology outlet
to deliver the National Guard’s message and share the NCNG’s strategic objectives:
North Carolina National Guard Twitter
- Provide ready forces to support Federal and State requirements – provides the community with real-time
Twitter.com/NCNationalGuard
information and timely updates on what measures the NCNG is taking to meet these objectives.
For example:
• A monthly report on NCNG troops deployed is produced via the social media outlets to gain
support of friends, family members and fellow Soldiers at home via posts to encourage morale
at home and abroad.
North Carolina National Guard YouTube
• When the NCNG was called upon for state duty (ex. during Hurricane Irene), our program was
YouTube.com/NCNationalGuard
capable of communicating with emergency services and relief partner organizations, as well as
informing our community and updating them on conditions and appropriate safety measures.
- Develop and participate in programs that add value to our members, families, employers,
and communities.
For example:
• The Facebook page allows members to send products and share messages to Soldiers and Airmen
abroad via posts, photos or video messages.
• Weekly strategic meetings within the Public Affairs office are conducted to develop posting
schedule two weeks ahead and identify key NCNG programs or units to highlight capabilities
of NCNG.
• The social media accounts highlight regularly a certain function of the NCNG such
as Yellow Ribbon, Family Programs, Starbase, Tarheel ChalleNGe Academy, etc.
Target Audiences
Each of our social media accounts has a different target audience. We look to connect with Soldiers and Airmen
North Carolina National Guard Facebook to distribute products more effectively via Flickr, their families who can connect with Soldiers & Airmen regard-
Facebook.com/NCNationalGuard less of location on Facebook, the reporters interested in the NCNG story on Twitter, and our partner
organizations on YouTube.
External Audiences
We have been able to connect with military enthusiasts via our Twitter and Flickr accounts, Social Media mar-
North Carolina National Guard Flickr keting companies via promoting at conferences, and military organizations/military support groups on our Twit-
Flickr.com/ncngpao ter and Facebook accounts.
3. The NCNG Public Affairs office launched its official Facebook page on October 1, 2010. Since its launch, we One of the biggest successes of the Facebook page has been the NCNG’s ability to create dialogue within its com-
have gained over 1,500 “Fans” to our community, received over one million post “views”, and average about 100 munity. This was exemplified when a potential recruit asked a question about the National Guard. His post was
“people talking about this” on any given day. answered promptly. The Fan is now an active member of our community who actively participates in conversa-
tions about the NCNG. Our Facebook
When created, no specific number was set on fan metrics because we felt it was about the quality of the commu- page continues to offer real advice in a
nity, over the quantity. The community that has developed includes Soldiers, military families, military support timely manner over a broad range of
organizations, and the general public. Due to a comprehensive and organized approach to developing our Face- topics. Our community seems very
book page, we spend more time posting up-to-date events and less time enforcing operational security issues. comfortable to ask questions via the
Facebook page, as well as show their
One example of the success of the NCNG Facebook Page is through being tagged by influencers. support for deployed and returning
units. We frequently pose open-ended
Organizations that we deem to be influencers, are the organizations that we work together with that have a high questions to Soldiers on a wide variety of
level of visibility. Influencers see our page as a taggable asset. Influencers tagging us increases the visibility to our topics, of which the community provides
page tremendously. The graphic below from Facebook Insights illustrates our page visibility during the time we valuable feedback. The community em
were tagged by the U.S. Army and the National Guard. The peak of the graph is at over 100,000 views. Our page braces the open forum of question and
typically gets around 1,200 views a day. answer as well as showing support for
NCNG Soldiers.
Facebook has become a good platform for welcoming
troops back home from deployments. Support is gener-
ated by posting a photo of returned NCNG Soldiers &
Airmen embracing family members.
Often these photos are “shared” by our fans on their per-
sonal Facebook pages, increasing visibility and often
causing the post to go “viral”.
Photos of troops deployed are good for generating mo-
rale for friends and families, to see that their loved one
is doing fine overseas.
4. The biggest external referrer is to our public website http://www.nc.ngb.army.mil/, thus dovetailing our tradi-
Our page has also seen the other side of war, tional media outreach. We also use Facebook as an additional news release conduit to our viewers who may not
the part that nobody likes to think about access our public site. Stories that don’t make it to our public site are produced via the “Notes” tab on our page,
- death. NCNG Soldier Lt. Ashley including relevant photos.
White-Stumpf died in October 2011.
Her photo was posted to the NCNG page Facebook also provides another outlet to display our Soldiers and Airmen’s work by posting stories, photos, and
as a memorial, and our Fans used the post as videos. As Facebook has evolved, we’ve developed a formula for posting, considering timeliness, and which types
a way to recognize and send condolences to of posts receive the most comments and likes.
her family. The post received close to 100
“comments” and “shares”. Fans are confident to post relevant content
to generate support from the Facebook
The posting of the photo generated plenty of community onto our wall.
support, and even resulted in the creation of
a Lt. Ashley White-Stumpf memorial page.
Being that it was a very sensitive issue, we
were careful to monitor all the comments
posted during this time. Fortunately, our
Fans had nothing but positive things to say
about the life Ashley lived, and the Soldier
she was.
```````````````````````````````````````````````````````````````````````````````````We’ve begun utilizing new
technology, including
Smartphones & HD mini- We also like to try new things with our Facebook community, like
video cameras, to shoot and conduct contests and surveys to get input from our Fans on certain
upload video suitable for topics and issues. This helps us get a better feel on what type of con-
Facebook. The NCNG’s Face- tent our fans are interested in.
book page provides inter-
views of NCNG Soldiers and
exercises based on the daily
communication objective. A
recent video was shot
inside the Adjutant General’s
office, a place Fans might not typically have access to, of a member of our organization receiving a Meritorious
Service Medal. This video was posted on the Adjutant General’s official Facebook page with his comments added.
(Although not shown with this graphic) This video link was shared by the North Carolina Department of Public
Safety on their Facebook Page. Our community enjoys this type of content to provide an up close and personal This has been received well by our Fans, as you can see in the
perspective of the organization. graphic to the left. A question was asked on what reserve comp-
onent has the most activated members. This received several resp-
onses, and was a great way to giveaway some tickets that another
Soldier who was donated them, was not able to attend the event.
5. The NCNG organizational page works together with units associates with it, such as 113th Sustainment Brigade What the North Carolina National Guard uses Twitter for:
and the North Carolina Air National Guard:
The NCNG Public Affairs office created our Twitter network in October 2010, and are currently at over 700 Fol-
lowers. Our account is updated frequently with all different types of content. It was initially created with corre-
spondent accounts attached to it, similar to how news organizations have developed their Twitter enterprise.
What types of content we post – Our correspondents use Twitter as a platform to seek out Followers to increase
the organization’s overall exposure, therefore increasing the amount of people that hear the NCNG’s command
messages. Each member of the Public Affairs staff utilize available resources such as Smartphones, and laptops
connected to a wifi to create and distribute content while on-site on a mission. This content that’s tweeted by the
individual correspondents will then be shared by the @NCNationalGuard account in the form of a “retweet” –
We’ll tag pages in related posts, in an effort to cross thus adding the human aspect to the tweet, and encouraging the @NCNationalGuard accounts followers to also
promote. It’s important to not over share their content follow the correspondent.
because the theory is if Fans want to constantly get their
content, they will “like” their page.
As the @NCNationalGuard, we also share content with organizations that we work closely with such as the
North Carolina National Guard Family Programs (@NCNGFamily), North Carolina Air National Guard
(@NCAirGuard), North Carolina Department of Crime Control and Public Safety (@NCCrimeControl), The
NC Governor’s Office (@NCGovOffice), and more.
We also share content from our big spheres of influence such as The U.S. Army (@TheUSArmy), U.S. Air Force
(@USAirForce) The National Guard (@TheNatlGuard), The USO (@USO) , and many more.
We’ll also like pages of
similar organizations
and ones that we work
together with, which dis-
Sharing content from our units across the state is great
plays them on our page,
way to illustrate our reach and that each organization
hoping to gain support
works together to combine for a “Ready Team”, “Always
from our Fans.
Ready” whenever called upon.
6. We follow many individuals who have indentified themselves as NC National Guard Soldiers & Airmen. This is Sometime’s we’ll do some trivia with the NCNG Twitter community -
an effective way to assure those in the NC Guard are seeing our command messages. Early in 2011, we had an
NCNG Soldier who had posted a tweet that some would see as suicidal. We tried to contact the individual via his
Twitter account, to be sure everything was alright. When he didn’t answer the tweet, we forwarded to our Behav-
ioral Health Director. She was able to contact this Soldier via the contact information he provided on his Twitter
profile, and he explained that he was just worried he’s car might break down, but that he was fine. Harmless, but
better safe than sorry considering the prevalance of suicides in the military today.
We also have followed one individual who recently joined the NCNG. He was having a hard time getting in due
to weight issues, and we helped encourage him to keep trying by sending messages concerning ways to get in
shape. We have followed him the entire time, and he is just now getting through basic training.
The effectiveness of Twitter for us has really been
creating a point of contact during emergency op-
erations. Along with NC Department of Public
Safety we were able to develop and promote the
hashtag #NCIrene, during Hurricane Irene. We
provided information regarding shelter locations
Another individual we have been following is a Soldier who is training to join the 20th Special Forces Group by retweeting the local Red Cross twitter accounts, we coordinated with Governor Perdue’s office in regards to
of the NC National Guard. He’ll frequently send messages expressing his progress as he approaches selection, what monetary relief was going where, and we gave an update on our troops and what they were doing to help
which, typically we’ll retweet to our followers. out.
This guard member also has a following of supporters
that encourage him on his journey.
We also stay in touch with emergency operations’ Twitter accounts during any other natural disasters that may
One Soldier we follow helped us with our creation of affect people across the state of North Carolina -
a segment called ‘tips from the frontline’.
7. This photo received almost 2,000 views since Hurricane Irene, and was shared by several different news orga-
nizations web pages when referring to the hurricane.
Flickr
As part of our Public Affairs standard operating procedure, when photographers go out on a mission, they
upload their photos on to Flickr, and create a set. This is an effective way to get out of the disc creation business.
Thus we are saving the National Guard money, and have made it a quicker process for people requesting photos.
Since we launched Flickr in October, 2010, we’ve uploaded 153 sets, and received over 197,000 views. An effec-
tive way to get our views up, we’ve found out, is by adding tags. By adding these tags to the set ‘Tribute to the
Troops - WWE Superstars visit Fayetteville Armory’, we were able to get
views up to our highest of any set, currently over 1,200 views on just
62 photos.
Another method of interacting with
the Flickr community, involves doing
a search on tags such as ‘NC National
Guard’ and even our units ‘30th
HBCT’, and finding eye-grabbing
photos on the NC National Guard.
Instead of producing a CD for ever mobilization or retirement, Flickr is an effective way to post our high quality
photos for the public, where they can view, share and even download the photos for their personal use.
Sharing - we’ve noticed that if we just link our photos to the Facebook, the views are not as plentiful. So we’ll
share one photo from a set, then provide the link with ‘more photos here’ followed by the link. We’ll also share
individual photos and the set on our Twitter account, and as a slideshow on our public website - nc.ngb.army.
mil.
8. So that anyone can access our produced videos, and so that units across the state can upload videos without hav-
We are making technological advances to
ing to worry about large file sizes and the lack of an FTP site, we’ve created a YouTube channel. We’ll post photos
increase our video production, which includes
of our Soldiers & Airmen out on missions, ceremonies, official visits, and videos that illustrate our command
live streaming. For the National Guard’s 375th
message.
Birthday, we streamed a ceremony at the North
Carolina State Capitol building. Although this
The suicide prevention video featuring the Adjutant
video only received 163 views, it set the stage
General, currently has over 600 views. This is an
for us to accomplish more streaming in the
important video that we continuously share through
future.
our other social networks so that it gets seen by as
many people as possible.
The NCNG Public Affairs and Visual Informa-
tion team looks to increase our streaming capa-
bilities in the future, adding hardware to make
this process more efficient.
Another way we better promote products to be
picked up by national media is by uploading to
We’ll also post raw footage, or “b-roll” in high definition for DVIDS. Media and interested fans can download
news organizations to pick up and use. To the left is a video high definition video from DVIDS for their use.
from Hurricane Irene of our troops and emergency man-
agement on the ground right after Hurricane Irene We also use DVIDS to give our internal users ac-
hit the east coast of North Carolina, footage that not cess to the NCNG content - because of network
many were willing to get. restrictions which block access to sites like You-
Tube.
Often, we’ll post stories from our correspondents and public affairs detachments from across the state.
The story below is from an Air Assault pre-event course video package in the fall of 2011.
9. Posting and Monitoring tools Metrics
All of our social media outlets work together to help support the NCNG’s command messages. To best accom- Early on, as Social Media was growing it’s legs, so to speak, it could sometimes be a hard sell for senior leaders.
plish this, and assure we get the best value for each, we use a couple programs to assist with content posting and To show how effective Social Media was for our organization, we put together a weekly social media report. This
monitoring. report encompasses the entire NCNG social media efforts, going into detail with key analytics featuring graphs
Hootsuite is an online resource we use to schedule posts for times that we might and charts - showing the products growth. As social media has evolved, so has the justification for military units
not be posting. There are some posts that we’re able to schedule weeks out, as to have a presence.
well as some evergreen stories we put into Hootsuite to go out on schedule.
The NCNG Public Affairs team uses our weekly metrics report to gauge success, short and long term. We use it
as a way to determine our planning schedule, looking at what was most effective, and vice versa. The report uses
screenshots of the pages as examples of succesful posts, with some key topics of note briefly described.
We use Tweetdeck to monitor the many different accounts, keywords, hashtags,
and events associated with the NC National Guard, it’s units and partners.
10. Marketing Strategy
Conclusion
The North Carolina National Guard Public Affairs team developed Social Media business cards which listed the
URL’s to all of the accounts. These business cards were distributed on missions, and special events hosted or at- The North Carolina National Guard’s Social Media efforts encompass not only connecting and getting the com-
tended by the NC National Guard. mand message to the Soldiers, Airmen, friends and families, but also to communicate with partner organizations
and help streamline communications during emergency situations.
We provide our community with a perspective of the NCNG that traditional media may not be able to.
With the constant growth, and ever evolving world of social media, we are constantly looking for ways to im-
prove our manner of getting the NCNG’s command messages out to the public. Our social media efforts work
hand-in-hand with those command messages to:
1. Be a ready team of citizen-Soldiers and Airmen who are always ready, always there
to protect and preserve the life’s and property of North Carolina citizens, defend our
Members of the Public Affairs team also added the accounts to the signature block in their email. nation and secure our American way of life.
- illustrated through our emergency operations and the willingness move vigorously
Each one of the accounts promotes one another by providing links, and cross promoting on each network. The to streamline our strategic communications with developed hashtags, etc.
Public Affairs team has also added links to the public website - nc.ngb.army.mil - and on the NC Army Guard
Knowledge Online. 2. The more than 12,000 Soldiers and Airmen of the North Carolina National Guard are
deployed to all 100 counties every day.
- shown through the many organizational pages and our promotion of them.
Developments in our Social Media - 3. The North Carolina National Guard is the best bargain for our state and nation.
- Social Media is a “free” outlet we’ve used to tell the story of the NCNG Soldier and Airmen.
Recently, we’ve added our leaders into the world of Social Media. The Adjutant General of North Carolina, Major
General Gregory A. Lusk, has a Twitter and Facebook account. We develop a weekly schedule for posting a week Our efforts to embrace new technology as well as introducing our leaders to Social Media keeps us relevant in
ahead, and will generate those posts, but the schedule leaves room for flexibility, which we call on-the-fly posts. regards to military organization’s and Social Media.
TAG could be considered quite social media savvy himself and will post to Twitter and Facebook via his mobile
phone on the way back from a visit, for example. We’ll monitor his account for SPAM, and any accuracy issues. We’ve constantly evolved our strategy, for example, posting less to Facebook in an effort not to “pollute” our Fans
He’s also responded to posts on to his wall. newsfeed, and in effect blocking us, which is counter-intuitive to our strategic communications goals. On the
other hand, we’ve learned that posting quite often to Twitter and continuously interacting with our community is
In the past month we’ve developed pages for the highest enlisted and officer’s for both the NC Army and NC Air better.
National Guard so that we can continue to send out our command messages to even more of our Soldiers and
families throughout the state of North Carolina. We’ve developed ways to communicate back and forth with our community on each network, sounding authen-
tic and professional at all times, and generally, creating a self-sustaining community that we continue to share
We’ve developed standard operating procedures for leaders in social media, and in the future we see this becom- our story with, monitor, and grow.
ing a more and more important part of our strategic communication plan.
Though our following is not as big as other communities may be, we see that as an advantage due to the fact that
As we look ahead to 2012 and beyond, we have plans to develop NCNG TV for production to internal audience - we’ve been able to count the number of abusive posts on one hand. Thus, the slow growth follows the mantra
command information to be shown at the several armories across the state, and to show flight information to our ‘quality over quantity’ as our community has developed into one that sincerely cares about the North Carolina
flight facilities across the state - and to our external audience, with branded material. National Guard. This is proven by the increased number of wall posts from our Fans on Facebook showing their
support.
Long Term Goals
We also have not jumped to ‘bite more than we can chew’ by resisting the urge to jump into ever-growing social
We’d like our community to continue to actively participate in NCNG PAO directed discussions. We’re trying to networks like LinkedIn and Google+, rather sticking to what we’ve developed and continuing to find ways to bet-
get our community to upload more content relevant to the communication objectives. We’ll continue to encour- ter connect with our community through the current networks.
age leadership participation on our Social Media outlets. This brings out the personal aspect of social media, and
allows Soldiers to have a platform to communicate with leaders they might not have the opportunity to other- We look ahead to numerous growth opportunities for our social media efforts and communications strategy as
wise. whole, for 2012 and for year’s to come.