North Carolina House Legislative Partners
           Survey of 600 Registered Voters
                January 22 – 23, 2013
Level of Interest in Politics and Elections
        On a scale from 1-10, with one being “not at all interested” and ten being “extremely interested, how
        interested would you say you are in politics and elections for public office?


60%           54.3%


50%                                                                                       8-10 Level of   4-7 Level of   1-3 Level of
                                                                                    N=
                                                                                             Interest        Interest       Interest
                         39.3%                                       Liberal      123        67.5%          25.2%           5.7%
                                                                     Moderate     193        47.7%          46.1%           5.7%
40%
                                                                     Conservative 259        54.4%          40.2%           5.0%
                                                                     Republican     201      52.7%          39.3%           6.5%
                                                                     Democrat       267      52.8%          40.4%           6.0%
30%                                                                  Unaffiliated   125      60.8%          36.8%           2.4%
                                                                     Tea Party      66       74.2%          18.2%           7.6%
                                                                     White          450      53.3%          40.4%           5.3%
20%                                                                  Black          115      59.1%          34.8%           4.3%
                                                                     Male           288      54.2%          41.0%           3.8%
                                                                     Female         312      54.5%          37.8%           6.7%
10%                                 5.3%

                                              1.0%
  0%
            8-10        4-7       1-3       Don't
                                            Know

N=600
North Carolina is Moderate to Conservative
        If you had to label yourself, would you say you are a liberal, a moderate, or a conservative in your political
        beliefs?

35%                         32.2%

30%

                                            23.7%                             Very Somewhat            Somewhat       Very
25%                                                                    N=                    Moderate
                                                                             Liberal Liberal          Conservative Conservative
                                    19.5%                  Republican 201 1.0%       0.5%      17.4%      33.3%       43.8%
20%                                                        Democrat   267 16.9%      20.6%     38.2%      11.2%       7.5%
                    11.2%                                  Unaffiliated 125 7.2%     8.8%      41.6%      16.0%       24.8%
15%          9.3%                                          Tea Party   66    1.5%    3.0%      10.6%      21.2%       63.6%
                                                           White       459   8.0%    8.0%      31.3%      21.6%       27.1%
10%                                                        Black       115   9.6%    25.2%     36.5%      10.4%       13.0%
                                                    4.2%   Male        288   7.6%    8.7%      30.2%      21.9%       27.1%
  5%                                                       Female      312   10.9%   13.5%     34.0%      17.3%       20.5%

  0%




N=600
How Voters Feel About Where NC is Headed
        In general, do you believe that North Carolina is heading in the right direction or the wrong direction?



                 49.2%

50%
                                                                                                      Right     Wrong      Don't
                                                                                               N=
45%                                                                                                  Direction Direction Know/ Ref
                                                                                Liberal      123      41.5%    40.7%      17.9%
40%                                                                             Moderate     193      47.7%    33.2%      19.2%
                               31.0%
                                                                                Conservative 259      54.8%    24.7%      20.5%
35%                                                                             Republican     201    60.7%    22.4%      16.9%
                                                                                Democrat       267    43.8%    35.2%      21.0%
30%
                                                                                Unaffiliated   125    40.8%    37.6%      21.6%
25%                                           19.8%                             Tea Party      66     65.2%    19.7%      15.2%
                                                                                White          450    49.1%    30.9%      20.0%
20%                                                                             Black          115    53.9%    28.7%      17.4%
                                                                                Male           288    47.2%    30.6%      22.2%
15%
                                                                                Female         312    51.0%    31.4%      17.6%
10%

 5%

 0%
              Right        Wrong       Dk/Refused

N=600
Most Important Issue Facing North Carolina
     In your opinion, what is the single most important issue facing North Carolina today?


                      39.7%
         40%
         35%
         30%                  22.3%
         25%
         20%
         15%
                                         7.5%        7.0%
         10%                                                    4.9%       2.2%       1.8%
          5%                                                                                 1.0%
          0%




   Republicans, Democrats and Unaffiliated voters all cited “unemployment” and “the economy” as most
   important issue – 69.2% (GOP), 60.6% (DEM) and 63.2% (UNA). Second issue set for GOP was Taxes
   (11.4%) , DEM was Education (7.9%), UNA was Taxes (7.2%).

N=600 (Open Ended Question)
Issues of Interest
In general, are you most interested in economic issues, like taxes, jobs and the budget; foreign affairs and national security
issues, including terrorism and war; social issues, like education, healthcare and the environment; urban issues, like
crime, drugs, welfare reform, and immigration; or moral issues like “pro-life” and anti-pornography?



                     58.0%
     60%


     50%


     40%


     30%
                                    20.7%

     20%
                                                     10.8%

     10%                                                                                               4.5%
                                                                      3.0%             3.0%

      0%
               Economic          Social           Moral      Foreign Affairs      Urban          Don't
                                                                                              Know/Refused
Issues of Interest continued…
                                                       GOP     DEM    IND



        70%                65.8%
              61.2%52.8%

        60%


        50%


        40%


        30%
                                           20.0%
                                               17.1%         16.4%
        20%
                                   10.4%                         10.5%
                                                                         7.9%
        10%                                                                                                    5.7%
                                                                                   4.5%
                                                                                          2.9%          3.5%
                                                                                                 2.6%
                                                                                                                      1.3%

         0%
               Economic               Social                  Moral             Foreign Affairs          Urban

N=600
Opinions About Capital Punishment
        When it comes to acts of violent crimes, would you say you support or oppose North Carolina having the
        death penalty as a punishment for those who commit first-degree murder?
                69.7%

70%


60%                                                                                  Strongly Somewhat Somewhat Strongly
                                                                               N=
                                                                                     Support   Support  Oppose   Oppose
                                                             Liberal           123    17.9%    31.7%     17.1%    29.3%
50%                                                          Moderate          193    39.4%    22.8%     10.9%    17.1%
                                                             Conservative      259    65.3%    18.5%     7.3%     5.0%
                                                             Republican        201    62.2%    22.4%     6.5%     6.0%
40%                                                          Democrat          267    33.7%    25.5%     12.0%    22.8%
                                                             Unaffiliated      125    48.0%    18.4%     13.6%    9.6%
                             24.5%                           Ticket Spilter    172    46.5%    24.4%     11.0%    11.6%
30%
                                                             Suburban Female   75     44.0%    28.0%     13.3%    13.3%
                                                             Male              288    52.1%    22.9%     9.4%     11.8%
20%                                                          Female            312    41.3%    23.4%     11.2%    16.3%

                                            5.8%
10%


  0%
            Support       Oppose     DK/Refused

N=600
Opinion on Guns and Public Safety
        Lawmakers should toughen criminal penalties for anyone who uses a gun in the act of committing a
        crime.


                 92.0%
100%

  90%
                                                                                    Strongly Somewhat Somewhat Strongly
                                                                              N=
                                                                                    Support   Support  Oppose   Oppose
  80%
                                                            Liberal           123    73.2%    20.3%     4.1%     0.0%
  70%                                                       Moderate          193    77.2%    14.0%     4.1%     0.5%
                                                            Conservative      259    81.9%    10.8%     1.9%     3.9%
  60%                                                       Republican        201    82.1%    10.9%     3.0%     2.5%
                                                            Democrat          267    77.2%    15.0%     3.7%     1.1%
  50%                                                       Unaffiliated      125    73.6%    16.0%     3.2%     2.4%
                                                            Fav. NRA          281    79.7%    12.8%     2.5%     3.2%
  40%                                                       Ticket Spilter    172    81.4%    11.6%     1.7%     1.7%
                                                            Suburban Female   75     74.7%    13.3%     5.3%     4.0%
  30%                                                       Male              288    77.4%    14.9%     2.4%     2.4%
                                                            Female            312    78.8%    12.8%     4.2%     1.3%
  20%
                              5.2%          2.8%
  10%

   0%
              Agree      Disagree    DK/Refused

N=600
Opinion on Guns and Public Safety
      Lawmakers should provide training for teachers in self-defense and the use of firearms so they can be
      licensed to carry a firearm at school in order to better protect students.

                            55.2%
60%


                                                                                    Strongly Somewhat Somewhat Strongly
50%                                                                           N=
              40.0%                                                                 Support   Support  Oppose   Oppose
                                                            Liberal           123    12.2%    6.5%      16.3%    60.2%
                                                            Moderate          193    17.6%    11.9%     13.5%    51.3%
40%                                                         Conservative      259    35.9%    21.2%     16.6%    22.8%
                                                            Republican        201    30.3%    25.9%     15.4%    24.4%
                                                            Democrat          267    19.1%    7.5%      17.2%    50.6%
30%                                                         Unaffiliated      125    30.4%    14.4%     10.4%    40.8%
                                                            Fav. NRA          281    36.7%    21.4%     15.7%    21.0%
                                                            Ticket Spilter    172    23.3%    16.3%     13.4%    39.5%
20%                                                         Suburban Female   75     17.3%    17.3%     22.7%    38.7%
                                                            Male              288    21.9%    17.0%     16.3%    41.3%
                                                            Female            312    27.9%    13.1%     13.8%    39.1%
10%                                       4.8%



0%
           Agree       Disagree     DK/Refused
Opinions on Guns and Public Safety
        Lawmakers should require a criminal background check on all individuals who purchase a firearm?



                 95.0%
100%

  90%
                                                                                    Strongly Somewhat Somewhat Strongly
                                                                              N=
                                                                                     Favor     Favor   Oppose   Oppose
  80%
                                                            Liberal           123   88.60%    8.1%      1.6%     1.6%
                                                            Moderate          193   89.60%    6.7%      0.5%     2.1%
  70%
                                                            Conservative      259   83.40%    9.7%      1.2%     4.2%
                                                            Republican        201   81.60%    11.9%     1.5%     3.5%
  60%
                                                            Democrat          267   89.90%    6.7%      0.7%     1.9%
                                                            Unaffiliated      125   89.60%    4.0%      0.8%     4.0%
  50%
                                                            Fav. NRA          281   82.60%    9.6%      1.8%     5.0%
                                                            Ticket Spilter    172   90.10%    6.4%      0.6%     1.7%
  40%
                                                            Suburban Female   75    86.70%    8.0%      1.3%     2.7%
                                                            Male              288   84.70%    8.7%      1.0%     4.9%
  30%
                                                            Female            312   89.10%    7.4%      1.0%     1.0%
  20%
                               3.8%         1.2%
  10%

   0%
              Agree      Disagree     DK/Refused

N=600
Opinions on Guns and Public Safety
        Lawmakers should increase funding for public schools to allow for armed police officers to be present
        during school-time hours?


80%             72.3%


70%                                                                                   Strongly Somewhat Somewhat Strongly
                                                                                N=
                                                                                       Favor     Favor   Oppose   Oppose

60%                                                           Liberal           123    42.3%    23.6%      8.9%    18.7%
                                                              Moderate          193    46.1%    21.8%     14.0%    15.0%
                                                              Conservative      259    56.0%    23.6%      7.7%    10.4%
50%                                                           Republican        201    47.3%    25.4%     11.9%    11.9%
                                                              Democrat          267    51.3%    21.7%      9.4%    12.7%
40%                                                           Unaffiliated      125    52.8%    18.4%     10.4%    16.8%
                                                              Fav. NRA          281    55.2%    23.8%      7.8%    10.7%
30%                            24.0%                          Ticket Spilter    172    47.1%    28.5%     10.5%    11.6%
                                                              Suburban Female   75     32.0%    36.0%     10.7%    16.0%
                                                              Male              288    46.2%    25.0%     11.1%    15.6%
20%                                                           Female            312    53.8%    24.7%      9.6%    11.9%

10%                                          3.7%


 0%
             Agree        Disagree     DK/Refused

N=600
Opinions on Guns and Public Safety
        Lawmakers should allow juries to consider the death penalty for all who are convicted of using a gun in
        the act of committing a murder regardless if the murder was premeditated or not.


                55.0%
60%


                                                                                      Strongly Somewhat Somewhat Strongly
50%                                                                             N=
                                                                                       Favor     Favor   Oppose   Oppose
                                                              Liberal           123    25.2%    22.0%     20.3%    24.4%
                              37.2%                           Moderate          193    30.6%    22.3%     19.7%    19.7%
40%                                                           Conservative      259    40.5%    21.2%     14.3%    18.1%
                                                              Republican        201    40.8%    22.4%     12.9%    17.9%
                                                              Democrat          267    22.7%    22.5%     18.7%    21.3%
30%                                                           Unaffiliated      125    36.8%    18.4%     20.8%    19.2%
                                                              Fav. NRA          281    44.5%    20.6%     15.3%    12.8%
                                                              Ticket Spilter    172    34.3%    21.5%     17.4%    18.0%
20%                                                           Suburban Female   75     32.0%    21.3%     17.3%    22.7%
                                                              Male              288    34.7%    20.5%     17.4%    20.1%
                                                              Female            312    32.7%    22.1%     17.3%    19.6%
                                            7.8%
10%


  0%
             Agree       Disagree     DK/Refused

N=600
Opinions on Guns and Public Safety
        Which statement best reflects your opinion:
        I.    Lawmakers need to toughen gun laws and make it more difficult for people to buy certain types of guns, OR
        II.   Lawmakers need to focus on tougher penalties for those who use guns while committing a crime and work
              to curb violent behavior by a renewed focus on mental healthcare in America.

                            49.3%
 50%
                                                                                              Gun Tougher              Don't
 45%                                                                                     N=                   Both
                                                                                              Laws Penalities        Know/ Ref
                31.8%
 40%                                                                   Liberal           123 51.2%   25.2%   22.0%     1.6%
 35%                                                                   Moderate          193 36.3%   40.9%   20.7%     2.1%
                                                                       Conservative      259 19.3%   67.6%   9.3%      3.9%
 30%                                                                                     201 18.4%
                                                                       Republican                    69.2%   9.0%      3.5%
 25%                                                                   Democrat          267 46.4%   32.2%   19.5%     1.9%
                                        16.0%
 20%                                                                   Unaffiliated      125 22.4%   53.6%   20.0%     4.0%
                                                                       Fav. NRA          281 14.6%   73.3%   7.8%      4.3%
 15%
                                                                       Ticket Spilter    172 30.8%   45.9%   19.8%     3.5%
 10%                                                                   Suburban Female   75 41.3%    40.0%   17.3%     1.3%
                                                   2.8%
  5%                                                                   Male              288 28.1%   54.9%   13.2%     3.8%
  0%                                                                   Female            312 35.3%   44.2%   18.6%     1.9%




N=600
Driver Licenses & Illegal Immigrants
        Just recently, North Carolina’s Attorney Roy Cooper directed the Department of Motor Vehicles to start
        issuing driver licenses to illegal immigrants who qualify for federal work papers under President Obama’s
        Executive Order on immigration. Do you favor or oppose the state of North Carolina issuing driver
        license to illegal immigrants who qualify for federal work papers?
                                       39.2%
40%

35%                                                                                    Strongly Somewhat Somewhat Strongly
                                                                                 N=
                                                                                         Favor    Favor   Oppose   Oppose
            27.0%
30%                                                            Liberal           123    47.2%    24.4%     5.4%     17.9%
                                                               Moderate          193    31.6%    23.8%     6.7%     32.1%
25%
                     18.7%                                     Conservative      259    15.4%    12.7%     10.4%    56.8%
20%                                                            Republican        201    14.4%    11.9%     10.4%    57.7%
                                                               Democrat          267    40.1%    21.7%     9.7%     24.3%
15%                           10.0%                            Unaffiliated      125    19.2%    23.2%     9.7%     24.3%
                                                               Ticket Spilter    172    22.1%    19.2%     6.4%     44.8%
10%                                             5.2%           Suburban Female   75     22.7%    26.7%     9.3%     30.7%
 5%                                                            Black             115    36.5%    26.1%     13.0%    20.9%
                                                               White             450    22.9%    17.3%     9.3%     44.7%
 0%                                                            Male              288    26.7%    16.3%     10.1%    42.7%
                                                               Female            312    27.2%    20.8%     9.9%     35.9%




N=600
Changes to our Election Laws
        Legislation that requires a person to present a valid photo ID to election officials in order to vote.

             57.7%
60%


50%
                                                                                          Strongly Somewhat Somewhat   Strongly
                                                                                    N=
                                                                                            Favor    Favor   Oppose     Oppose
40%                                                               Liberal           123   26.8%    17.1%     8.9%       44.7%
                                                                  Moderate          193   42.0%    18.1%     8.3%       27.5%
                                                                  Conservative      259   84.2%    6.2%      2.7%       5.8%
30%                                                               Republican        201   87.1%    8.2%      1.0%       3.0%
                                        21.5%                     Democrat          267   32.6%    16.5%     11.2%      37.1%
                       12.7%                                      Unaffiliated      125   64.0%    12.0%     2.4%       17.6%
20%
                                                                  Ticket Spilter    172   64.5%    11.6%     4.1%       16.3%
                                 5.8%                             Suburban Female   75    68.0%    6.7%      6.7%       14.7%
10%                                                               Black             115   27.7%    13.0%     10.4%      46.1%
                                                 2.3%             White             450   65.6%    12.9%     4.7%       14.7%
                                                                  Male              288   60.4%    13.2%     4.2%       21.2%
 0%
                                                                  Female            312   55.1%    12.2%     7.4%       21.8%




N=600
Changes to our Election Laws
        Legislation that would require a person to register at least thirty days before an election and eliminate
        same day voter registration.
             29.5%
30%
                                       26.2%
25%                   21.7%
                                                                                         Strongly Somewhat Somewhat Strongly
                                                                                   N=
                                                                                           Favor    Favor   Oppose   Oppose
20%                                                              Liberal           123    26.8%    11.4%     11.4%    43.1%
                                                                 Moderate          193    40.9%    14.5%     13.5%    27.5%
15%                            12.5%                             Conservative      259    63.7%    14.7%     7.3%     9.3%
                                                                 Republican        201    62.2%    15.9%     7.0%     9.5%
                                                 10.2%           Democrat          267    31.8%    13.1%     13.9%    36.3%
10%                                                              Unaffiliated      125    57.6%    12.8%     9.6%     14.4%
                                                                 Ticket Spilter    172    55.2%    11.6%     14.0%    14.5%
                                                                 Suburban Female   75     45.3%    20.0%     16.0%    14.7%
  5%
                                                                 Black             115    33.0%     7.8%     15.7%    40.9%
                                                                 White             450    51.8%    15.6%     9.3%     17.8%
  0%                                                             Male              288    51.4%    11.8%     10.1%    23.3%
                                                                 Female            312    44.9%    15.7%     10.9%    21.8%




N=600
Changes to our Election Laws
        Legislation that reduces early voting from two and a-half weeks to just one-week, but adds more voting
        locations to ensure voter access.
            29.5%
30%
                                       26.2%
25%
                      21.7%
                                                                                      Strongly Somewhat Somewhat   Strongly
                                                                                N=
                                                                                        Favor    Favor   Oppose     Oppose
20%                                                           Liberal           123   20.3%    20.3%     13.0%      38.2%
                                                              Moderate          193   23.3%   1920.0%    17.1%      30.1%
15%
                                                              Conservative      259   38.2%    23.6%     9.7%       17.8%
                               12.5%
                                                              Republican        201   35.8%    26.9%     10.4%      14.4%
                                               10.2%          Democrat          267   28.8%    17.6%     15.2%      26.4%
10%                                                           Unaffiliated      125   28.8%    17.6%     15.2%      26.4%
                                                              Ticket Spilter    172   30.8%    22.1%     13.4%      23.8%
                                                              Suburban Female   75    45.3%    20.0%     16.0%      14.7%
  5%
                                                              Black             115   33.0%    7.8%      15.7%      40.9%
                                                              White             450   51.8%    15.6%     9.3%       17.8%
  0%                                                          Male              288   51.4%    11.8%     10.1%      23.3%
                                                              Female            312   44.9%    15.7%     10.9%      21.8%




N=600
Changes to our Election Laws
        Legislation that moves the primary election from May to March so candidates will have more time to
        campaign for the November General Election.

35%
                                       31.2%
30%

25%                                                                                Strongly Somewhat Somewhat Strongly
                                                                             N=
             19.7%                                                                  Favor     Favor   Oppose  Oppose
                     18.5%
20%                          15.5%                         Liberal           123    16.3%    24.4%     15.4%    31.7%
                                               15.2%       Moderate          193    14.5%    16.6%     15.5%    39.4%
15%                                                        Conservative      259    25.9%    17.8%     13.9%    24.7%
                                                           Republican        201    18.9%    21.9%     13.4%    29.9%
10%                                                        Democrat          267    19.9%    17.6%     15.7%    33.0%
                                                           Unaffiliated      125    20.8%    16.0%     19.2%    27.2%
                                                           Ticket Spilter    172    15.7%    15.7%     18.0%    34.9%
  5%
                                                           Suburban Female   75     10.7%    20.0%     12.0%    37.3%
                                                           Black             115    32.2%    20.9%     13.9%    21.7%
  0%                                                       White             450    17.1%    18.2%     16.7%    32.4%
                                                           Male              288    20.5%    16.7%     19.1%    33.3%
                                                           Female            312    18.9%    20.2%     12.2%    29.2%




N=600
How Voters Receive Their Television Signal
                    Republicans:               52.2% Cable         32.3% Satellite
                    Democrats :                62.2% Cable         22.5% Satellite
                    Unaffiliated:              60.8% Cable         27.2% Satellite


                                                                              58.2%
 60%


 50%


 40%

                                                                                            26.8%
 30%


 20%

                                                                  6.3%
 10%                       2.0%                        4.0%
            0.8%                         0.8%

  0%
       Don't Have       Other       Internet        Phone     Antenna      Cable      Satellite TV
                                                   Provider
Viewing Habits by Political Affiliation

                                                     24.90%   17.40%
 25%

                                            20.90%
 20%
                                    4.50%

 15%                        13.9%
                     5.0%


 10%

              5.0%
 5%    1.5%



 0%
How Long have you lived North Carolina?
     45.2% said their entire life. As a follow up, we asked: What was the last state you lived in, if it was another
     country, then just say so?

                                                    Map of Top 10 States:




                                                                                                         13.5%


                                                                                                      4.3%       4.6%
                                                                                        4.6%
                                                                                                                 4.0%

                                                                                                      9.8%




                                                                                                 5.8%

                                                                                          4.9%

                                                          4.0%
States from the Northeast (34%)                                                                7.1%
and Southeast (32.8%) make up 2/3
of where voters lived last before
moving to North Carolina.
Demographic Overview


  •   21.3% - Urban Based Voters        •   44.5% Registered Democratic
  •   35.7% - Suburban Based Voters     •   33.5% Registered Republican
  •   41.7% - Rural Based Voters        •   20.8% Registered Unaffiliated



  •   45.2% - Lived in NC entire Life
                                        •   37.8% Always/Usually Vote DEM
  •   25.7% - > 20years
                                        •   31.5% Always/Usually Vote GOP
  •   12.3% - 11-20 years
                                        •   28.7% Say They’re Ticket Splitters
  •   16.2% - < 10 years


                                        •   29.3% ----65 or older
  •   47.2% - Are College Graduates
                                        •   25.7% ---55-64 years old
  •   29.2% - Received some College
                                        •   24.7% ---41-54 years old
  •   19.0% - High School Degree
                                        •   16.83% ---26-40 years old
  •   3.2% - Some High School or Less
                                        •   2.5% ---18-25 years old



  • 52.0% Female                        •   75.0% White
  • 48.0% Male                          •   21.5% non-White
                                        •   19.2% Black

NCHLP Polling Presentation

  • 1.
    North Carolina HouseLegislative Partners Survey of 600 Registered Voters January 22 – 23, 2013
  • 2.
    Level of Interestin Politics and Elections On a scale from 1-10, with one being “not at all interested” and ten being “extremely interested, how interested would you say you are in politics and elections for public office? 60% 54.3% 50% 8-10 Level of 4-7 Level of 1-3 Level of N= Interest Interest Interest 39.3% Liberal 123 67.5% 25.2% 5.7% Moderate 193 47.7% 46.1% 5.7% 40% Conservative 259 54.4% 40.2% 5.0% Republican 201 52.7% 39.3% 6.5% Democrat 267 52.8% 40.4% 6.0% 30% Unaffiliated 125 60.8% 36.8% 2.4% Tea Party 66 74.2% 18.2% 7.6% White 450 53.3% 40.4% 5.3% 20% Black 115 59.1% 34.8% 4.3% Male 288 54.2% 41.0% 3.8% Female 312 54.5% 37.8% 6.7% 10% 5.3% 1.0% 0% 8-10 4-7 1-3 Don't Know N=600
  • 3.
    North Carolina isModerate to Conservative If you had to label yourself, would you say you are a liberal, a moderate, or a conservative in your political beliefs? 35% 32.2% 30% 23.7% Very Somewhat Somewhat Very 25% N= Moderate Liberal Liberal Conservative Conservative 19.5% Republican 201 1.0% 0.5% 17.4% 33.3% 43.8% 20% Democrat 267 16.9% 20.6% 38.2% 11.2% 7.5% 11.2% Unaffiliated 125 7.2% 8.8% 41.6% 16.0% 24.8% 15% 9.3% Tea Party 66 1.5% 3.0% 10.6% 21.2% 63.6% White 459 8.0% 8.0% 31.3% 21.6% 27.1% 10% Black 115 9.6% 25.2% 36.5% 10.4% 13.0% 4.2% Male 288 7.6% 8.7% 30.2% 21.9% 27.1% 5% Female 312 10.9% 13.5% 34.0% 17.3% 20.5% 0% N=600
  • 4.
    How Voters FeelAbout Where NC is Headed In general, do you believe that North Carolina is heading in the right direction or the wrong direction? 49.2% 50% Right Wrong Don't N= 45% Direction Direction Know/ Ref Liberal 123 41.5% 40.7% 17.9% 40% Moderate 193 47.7% 33.2% 19.2% 31.0% Conservative 259 54.8% 24.7% 20.5% 35% Republican 201 60.7% 22.4% 16.9% Democrat 267 43.8% 35.2% 21.0% 30% Unaffiliated 125 40.8% 37.6% 21.6% 25% 19.8% Tea Party 66 65.2% 19.7% 15.2% White 450 49.1% 30.9% 20.0% 20% Black 115 53.9% 28.7% 17.4% Male 288 47.2% 30.6% 22.2% 15% Female 312 51.0% 31.4% 17.6% 10% 5% 0% Right Wrong Dk/Refused N=600
  • 5.
    Most Important IssueFacing North Carolina In your opinion, what is the single most important issue facing North Carolina today? 39.7% 40% 35% 30% 22.3% 25% 20% 15% 7.5% 7.0% 10% 4.9% 2.2% 1.8% 5% 1.0% 0% Republicans, Democrats and Unaffiliated voters all cited “unemployment” and “the economy” as most important issue – 69.2% (GOP), 60.6% (DEM) and 63.2% (UNA). Second issue set for GOP was Taxes (11.4%) , DEM was Education (7.9%), UNA was Taxes (7.2%). N=600 (Open Ended Question)
  • 6.
    Issues of Interest Ingeneral, are you most interested in economic issues, like taxes, jobs and the budget; foreign affairs and national security issues, including terrorism and war; social issues, like education, healthcare and the environment; urban issues, like crime, drugs, welfare reform, and immigration; or moral issues like “pro-life” and anti-pornography? 58.0% 60% 50% 40% 30% 20.7% 20% 10.8% 10% 4.5% 3.0% 3.0% 0% Economic Social Moral Foreign Affairs Urban Don't Know/Refused
  • 7.
    Issues of Interestcontinued… GOP DEM IND 70% 65.8% 61.2%52.8% 60% 50% 40% 30% 20.0% 17.1% 16.4% 20% 10.4% 10.5% 7.9% 10% 5.7% 4.5% 2.9% 3.5% 2.6% 1.3% 0% Economic Social Moral Foreign Affairs Urban N=600
  • 8.
    Opinions About CapitalPunishment When it comes to acts of violent crimes, would you say you support or oppose North Carolina having the death penalty as a punishment for those who commit first-degree murder? 69.7% 70% 60% Strongly Somewhat Somewhat Strongly N= Support Support Oppose Oppose Liberal 123 17.9% 31.7% 17.1% 29.3% 50% Moderate 193 39.4% 22.8% 10.9% 17.1% Conservative 259 65.3% 18.5% 7.3% 5.0% Republican 201 62.2% 22.4% 6.5% 6.0% 40% Democrat 267 33.7% 25.5% 12.0% 22.8% Unaffiliated 125 48.0% 18.4% 13.6% 9.6% 24.5% Ticket Spilter 172 46.5% 24.4% 11.0% 11.6% 30% Suburban Female 75 44.0% 28.0% 13.3% 13.3% Male 288 52.1% 22.9% 9.4% 11.8% 20% Female 312 41.3% 23.4% 11.2% 16.3% 5.8% 10% 0% Support Oppose DK/Refused N=600
  • 9.
    Opinion on Gunsand Public Safety Lawmakers should toughen criminal penalties for anyone who uses a gun in the act of committing a crime. 92.0% 100% 90% Strongly Somewhat Somewhat Strongly N= Support Support Oppose Oppose 80% Liberal 123 73.2% 20.3% 4.1% 0.0% 70% Moderate 193 77.2% 14.0% 4.1% 0.5% Conservative 259 81.9% 10.8% 1.9% 3.9% 60% Republican 201 82.1% 10.9% 3.0% 2.5% Democrat 267 77.2% 15.0% 3.7% 1.1% 50% Unaffiliated 125 73.6% 16.0% 3.2% 2.4% Fav. NRA 281 79.7% 12.8% 2.5% 3.2% 40% Ticket Spilter 172 81.4% 11.6% 1.7% 1.7% Suburban Female 75 74.7% 13.3% 5.3% 4.0% 30% Male 288 77.4% 14.9% 2.4% 2.4% Female 312 78.8% 12.8% 4.2% 1.3% 20% 5.2% 2.8% 10% 0% Agree Disagree DK/Refused N=600
  • 10.
    Opinion on Gunsand Public Safety Lawmakers should provide training for teachers in self-defense and the use of firearms so they can be licensed to carry a firearm at school in order to better protect students. 55.2% 60% Strongly Somewhat Somewhat Strongly 50% N= 40.0% Support Support Oppose Oppose Liberal 123 12.2% 6.5% 16.3% 60.2% Moderate 193 17.6% 11.9% 13.5% 51.3% 40% Conservative 259 35.9% 21.2% 16.6% 22.8% Republican 201 30.3% 25.9% 15.4% 24.4% Democrat 267 19.1% 7.5% 17.2% 50.6% 30% Unaffiliated 125 30.4% 14.4% 10.4% 40.8% Fav. NRA 281 36.7% 21.4% 15.7% 21.0% Ticket Spilter 172 23.3% 16.3% 13.4% 39.5% 20% Suburban Female 75 17.3% 17.3% 22.7% 38.7% Male 288 21.9% 17.0% 16.3% 41.3% Female 312 27.9% 13.1% 13.8% 39.1% 10% 4.8% 0% Agree Disagree DK/Refused
  • 11.
    Opinions on Gunsand Public Safety Lawmakers should require a criminal background check on all individuals who purchase a firearm? 95.0% 100% 90% Strongly Somewhat Somewhat Strongly N= Favor Favor Oppose Oppose 80% Liberal 123 88.60% 8.1% 1.6% 1.6% Moderate 193 89.60% 6.7% 0.5% 2.1% 70% Conservative 259 83.40% 9.7% 1.2% 4.2% Republican 201 81.60% 11.9% 1.5% 3.5% 60% Democrat 267 89.90% 6.7% 0.7% 1.9% Unaffiliated 125 89.60% 4.0% 0.8% 4.0% 50% Fav. NRA 281 82.60% 9.6% 1.8% 5.0% Ticket Spilter 172 90.10% 6.4% 0.6% 1.7% 40% Suburban Female 75 86.70% 8.0% 1.3% 2.7% Male 288 84.70% 8.7% 1.0% 4.9% 30% Female 312 89.10% 7.4% 1.0% 1.0% 20% 3.8% 1.2% 10% 0% Agree Disagree DK/Refused N=600
  • 12.
    Opinions on Gunsand Public Safety Lawmakers should increase funding for public schools to allow for armed police officers to be present during school-time hours? 80% 72.3% 70% Strongly Somewhat Somewhat Strongly N= Favor Favor Oppose Oppose 60% Liberal 123 42.3% 23.6% 8.9% 18.7% Moderate 193 46.1% 21.8% 14.0% 15.0% Conservative 259 56.0% 23.6% 7.7% 10.4% 50% Republican 201 47.3% 25.4% 11.9% 11.9% Democrat 267 51.3% 21.7% 9.4% 12.7% 40% Unaffiliated 125 52.8% 18.4% 10.4% 16.8% Fav. NRA 281 55.2% 23.8% 7.8% 10.7% 30% 24.0% Ticket Spilter 172 47.1% 28.5% 10.5% 11.6% Suburban Female 75 32.0% 36.0% 10.7% 16.0% Male 288 46.2% 25.0% 11.1% 15.6% 20% Female 312 53.8% 24.7% 9.6% 11.9% 10% 3.7% 0% Agree Disagree DK/Refused N=600
  • 13.
    Opinions on Gunsand Public Safety Lawmakers should allow juries to consider the death penalty for all who are convicted of using a gun in the act of committing a murder regardless if the murder was premeditated or not. 55.0% 60% Strongly Somewhat Somewhat Strongly 50% N= Favor Favor Oppose Oppose Liberal 123 25.2% 22.0% 20.3% 24.4% 37.2% Moderate 193 30.6% 22.3% 19.7% 19.7% 40% Conservative 259 40.5% 21.2% 14.3% 18.1% Republican 201 40.8% 22.4% 12.9% 17.9% Democrat 267 22.7% 22.5% 18.7% 21.3% 30% Unaffiliated 125 36.8% 18.4% 20.8% 19.2% Fav. NRA 281 44.5% 20.6% 15.3% 12.8% Ticket Spilter 172 34.3% 21.5% 17.4% 18.0% 20% Suburban Female 75 32.0% 21.3% 17.3% 22.7% Male 288 34.7% 20.5% 17.4% 20.1% Female 312 32.7% 22.1% 17.3% 19.6% 7.8% 10% 0% Agree Disagree DK/Refused N=600
  • 14.
    Opinions on Gunsand Public Safety Which statement best reflects your opinion: I. Lawmakers need to toughen gun laws and make it more difficult for people to buy certain types of guns, OR II. Lawmakers need to focus on tougher penalties for those who use guns while committing a crime and work to curb violent behavior by a renewed focus on mental healthcare in America. 49.3% 50% Gun Tougher Don't 45% N= Both Laws Penalities Know/ Ref 31.8% 40% Liberal 123 51.2% 25.2% 22.0% 1.6% 35% Moderate 193 36.3% 40.9% 20.7% 2.1% Conservative 259 19.3% 67.6% 9.3% 3.9% 30% 201 18.4% Republican 69.2% 9.0% 3.5% 25% Democrat 267 46.4% 32.2% 19.5% 1.9% 16.0% 20% Unaffiliated 125 22.4% 53.6% 20.0% 4.0% Fav. NRA 281 14.6% 73.3% 7.8% 4.3% 15% Ticket Spilter 172 30.8% 45.9% 19.8% 3.5% 10% Suburban Female 75 41.3% 40.0% 17.3% 1.3% 2.8% 5% Male 288 28.1% 54.9% 13.2% 3.8% 0% Female 312 35.3% 44.2% 18.6% 1.9% N=600
  • 15.
    Driver Licenses &Illegal Immigrants Just recently, North Carolina’s Attorney Roy Cooper directed the Department of Motor Vehicles to start issuing driver licenses to illegal immigrants who qualify for federal work papers under President Obama’s Executive Order on immigration. Do you favor or oppose the state of North Carolina issuing driver license to illegal immigrants who qualify for federal work papers? 39.2% 40% 35% Strongly Somewhat Somewhat Strongly N= Favor Favor Oppose Oppose 27.0% 30% Liberal 123 47.2% 24.4% 5.4% 17.9% Moderate 193 31.6% 23.8% 6.7% 32.1% 25% 18.7% Conservative 259 15.4% 12.7% 10.4% 56.8% 20% Republican 201 14.4% 11.9% 10.4% 57.7% Democrat 267 40.1% 21.7% 9.7% 24.3% 15% 10.0% Unaffiliated 125 19.2% 23.2% 9.7% 24.3% Ticket Spilter 172 22.1% 19.2% 6.4% 44.8% 10% 5.2% Suburban Female 75 22.7% 26.7% 9.3% 30.7% 5% Black 115 36.5% 26.1% 13.0% 20.9% White 450 22.9% 17.3% 9.3% 44.7% 0% Male 288 26.7% 16.3% 10.1% 42.7% Female 312 27.2% 20.8% 9.9% 35.9% N=600
  • 16.
    Changes to ourElection Laws Legislation that requires a person to present a valid photo ID to election officials in order to vote. 57.7% 60% 50% Strongly Somewhat Somewhat Strongly N= Favor Favor Oppose Oppose 40% Liberal 123 26.8% 17.1% 8.9% 44.7% Moderate 193 42.0% 18.1% 8.3% 27.5% Conservative 259 84.2% 6.2% 2.7% 5.8% 30% Republican 201 87.1% 8.2% 1.0% 3.0% 21.5% Democrat 267 32.6% 16.5% 11.2% 37.1% 12.7% Unaffiliated 125 64.0% 12.0% 2.4% 17.6% 20% Ticket Spilter 172 64.5% 11.6% 4.1% 16.3% 5.8% Suburban Female 75 68.0% 6.7% 6.7% 14.7% 10% Black 115 27.7% 13.0% 10.4% 46.1% 2.3% White 450 65.6% 12.9% 4.7% 14.7% Male 288 60.4% 13.2% 4.2% 21.2% 0% Female 312 55.1% 12.2% 7.4% 21.8% N=600
  • 17.
    Changes to ourElection Laws Legislation that would require a person to register at least thirty days before an election and eliminate same day voter registration. 29.5% 30% 26.2% 25% 21.7% Strongly Somewhat Somewhat Strongly N= Favor Favor Oppose Oppose 20% Liberal 123 26.8% 11.4% 11.4% 43.1% Moderate 193 40.9% 14.5% 13.5% 27.5% 15% 12.5% Conservative 259 63.7% 14.7% 7.3% 9.3% Republican 201 62.2% 15.9% 7.0% 9.5% 10.2% Democrat 267 31.8% 13.1% 13.9% 36.3% 10% Unaffiliated 125 57.6% 12.8% 9.6% 14.4% Ticket Spilter 172 55.2% 11.6% 14.0% 14.5% Suburban Female 75 45.3% 20.0% 16.0% 14.7% 5% Black 115 33.0% 7.8% 15.7% 40.9% White 450 51.8% 15.6% 9.3% 17.8% 0% Male 288 51.4% 11.8% 10.1% 23.3% Female 312 44.9% 15.7% 10.9% 21.8% N=600
  • 18.
    Changes to ourElection Laws Legislation that reduces early voting from two and a-half weeks to just one-week, but adds more voting locations to ensure voter access. 29.5% 30% 26.2% 25% 21.7% Strongly Somewhat Somewhat Strongly N= Favor Favor Oppose Oppose 20% Liberal 123 20.3% 20.3% 13.0% 38.2% Moderate 193 23.3% 1920.0% 17.1% 30.1% 15% Conservative 259 38.2% 23.6% 9.7% 17.8% 12.5% Republican 201 35.8% 26.9% 10.4% 14.4% 10.2% Democrat 267 28.8% 17.6% 15.2% 26.4% 10% Unaffiliated 125 28.8% 17.6% 15.2% 26.4% Ticket Spilter 172 30.8% 22.1% 13.4% 23.8% Suburban Female 75 45.3% 20.0% 16.0% 14.7% 5% Black 115 33.0% 7.8% 15.7% 40.9% White 450 51.8% 15.6% 9.3% 17.8% 0% Male 288 51.4% 11.8% 10.1% 23.3% Female 312 44.9% 15.7% 10.9% 21.8% N=600
  • 19.
    Changes to ourElection Laws Legislation that moves the primary election from May to March so candidates will have more time to campaign for the November General Election. 35% 31.2% 30% 25% Strongly Somewhat Somewhat Strongly N= 19.7% Favor Favor Oppose Oppose 18.5% 20% 15.5% Liberal 123 16.3% 24.4% 15.4% 31.7% 15.2% Moderate 193 14.5% 16.6% 15.5% 39.4% 15% Conservative 259 25.9% 17.8% 13.9% 24.7% Republican 201 18.9% 21.9% 13.4% 29.9% 10% Democrat 267 19.9% 17.6% 15.7% 33.0% Unaffiliated 125 20.8% 16.0% 19.2% 27.2% Ticket Spilter 172 15.7% 15.7% 18.0% 34.9% 5% Suburban Female 75 10.7% 20.0% 12.0% 37.3% Black 115 32.2% 20.9% 13.9% 21.7% 0% White 450 17.1% 18.2% 16.7% 32.4% Male 288 20.5% 16.7% 19.1% 33.3% Female 312 18.9% 20.2% 12.2% 29.2% N=600
  • 20.
    How Voters ReceiveTheir Television Signal Republicans: 52.2% Cable 32.3% Satellite Democrats : 62.2% Cable 22.5% Satellite Unaffiliated: 60.8% Cable 27.2% Satellite 58.2% 60% 50% 40% 26.8% 30% 20% 6.3% 10% 2.0% 4.0% 0.8% 0.8% 0% Don't Have Other Internet Phone Antenna Cable Satellite TV Provider
  • 21.
    Viewing Habits byPolitical Affiliation 24.90% 17.40% 25% 20.90% 20% 4.50% 15% 13.9% 5.0% 10% 5.0% 5% 1.5% 0%
  • 22.
    How Long haveyou lived North Carolina? 45.2% said their entire life. As a follow up, we asked: What was the last state you lived in, if it was another country, then just say so? Map of Top 10 States: 13.5% 4.3% 4.6% 4.6% 4.0% 9.8% 5.8% 4.9% 4.0% States from the Northeast (34%) 7.1% and Southeast (32.8%) make up 2/3 of where voters lived last before moving to North Carolina.
  • 23.
    Demographic Overview • 21.3% - Urban Based Voters • 44.5% Registered Democratic • 35.7% - Suburban Based Voters • 33.5% Registered Republican • 41.7% - Rural Based Voters • 20.8% Registered Unaffiliated • 45.2% - Lived in NC entire Life • 37.8% Always/Usually Vote DEM • 25.7% - > 20years • 31.5% Always/Usually Vote GOP • 12.3% - 11-20 years • 28.7% Say They’re Ticket Splitters • 16.2% - < 10 years • 29.3% ----65 or older • 47.2% - Are College Graduates • 25.7% ---55-64 years old • 29.2% - Received some College • 24.7% ---41-54 years old • 19.0% - High School Degree • 16.83% ---26-40 years old • 3.2% - Some High School or Less • 2.5% ---18-25 years old • 52.0% Female • 75.0% White • 48.0% Male • 21.5% non-White • 19.2% Black