This document discusses how to properly interpret public opinion surveys. It provides the following key points: 1) Public opinion surveys accurately reflect opinions based on the data collected, but the sample size must be representative of the overall population. 2) Surveys indicate attitudes and opinions, not predictions of behavior. 3) All surveys have a margin of error and are also subject to human error. 4) Surveys should be used to guide messaging strategies, not provide definitive answers. 5) It is important to look beyond the numbers to understand how to best communicate with target audiences.