The document summarizes the 2011 Bike MS Oklahoma event which raised $410,000 for multiple sclerosis research and support programs. Nearly 500 cyclists rode along Route 66 between Tulsa and Oklahoma City, supported by over 300 volunteers. News Channel 8 sponsored the event, helping to keep costs low and maximize funds raised. Their sponsorship provided logo placement and recognition during the event.

1. 2011 Bike MS Oklahoma;
The Mother Road Ride
Presented by Sam’s Club
Corporate Partnership Recap
National MS Society
Oklahoma
Tulsa Office
4606 E. 67th Street, Ste 103
Tulsa, OK 74136
918.488.0882
OKC Office
730 W. Wilshire Blvd., Ste 103
www.bikemsok.org
OKC, OK 73116
405.488.1300

2. Channel 8 Benefits Recap
On behalf of all of us working to end the devastating
effects of multiple sclerosis, thank you for your support of
the 2011 Bike MS Mother Road Ride in Oklahoma! More
than 490 participants cycled Route 66 to raise funds and
rally around the MS movement. Together, Oklahomans
have raised $410,000 for Bike MS Oklahoma in 2011.
We greatly appreciate the support of News Channel 8;
your sponsorship allowed us to keep the event costs at
a minimal level, which ultimately allows more proceeds
to go toward programs and services for Oklahomans
affected by MS. Cyclists and volunteers loved having
the Channel 8 anchors riding alongside them and
participating in the ride.
You have touched the lives of thousands of Oklahomans
and their families living with (MS) who depend on the
National Multiple Sclerosis Society, Oklahoma for
programs and services within their community. Thank
you for joining us on a journey toward an unbeatable
destination – a world free of MS.
As a sponsor of Bike MS, News Channel 8 generously
contributed valuable coverage of our event. In return, the
National MS Society provided News Channel 8 with the
following benefits:
• Color Logo on 25,000 brochures and 1,000 posters
displayed in various locations including Oklahoma
Bike stores and demographical targeted retail and
professional locations.
• Color Logo on www.bikemsok.org website Corporate
Partners page with URL click to sponsor website.
• Logo on 1,800 Cyclists and Volunteer T-shirts
• Banners in start chute in Tulsa, Chandler (overnight),
Oklahoma City finish line
• Spot at Overnight in Chandler
Event Promotion to increase attendance and
visibility:
• Website promotions
• Direct Mailings
• Multiple points of recognition during ceremonies at
start, Overnight and Finish.

3. Bike MS Recap
Across Oklahoma, residents put the pedal to the metal to benefit the Oklahoma National MS Society’s 2011
Bike MS; Mother Road Ride.
The cyclists lined the starting point for the Mother Road Ride in downtown Tulsa, amid rain and clouds. Cyclists
followed Route 66 to Tilghman Park in Chandler where music, food and rest awaited them. An early morning
start got cyclists up and out of Chandler, down Route 66 and across the finish line in Oklahoma City directly in
front of the state capitol building, just in time for a celebration.
This year’s Bike MS events were hugely successful. Combined, these pedal pushing fundraisers have raised
$410,000. With the help of sponsors such as News Channel 8, funds raised through the annual Bike MS ride
support breakthrough research. Proceeds also support ongoing programs and services for those with MS,
including wellness classes, career counseling, advocacy, financial assistance, scholarships, utility assistance
and more.
Event by the Numbers Why we Love Bike MS
490 total cyclists in this year’s events “The comraderie of the event, the
$410,000 raised for research and challenge, the upbeat attitude of
services at this year’s events everyone involved”
20 corporate teams joined the movement
“The people! Always the people!”
300+ volunteers supported our efforts
41 average participant age “As always the friendly and
welcoming people make it an
73 percent of participants who are college
educated awesome event.”
38 percent of Bike MS families have an “Honoring people with MS who
average household income of more than
100,000 rode and volunteered”