The Networked Business Project. The survey structure on how answers from questionnaire are processed and in the end utilized.

1. Mapping Digital Maturity. Moving business
forward
• Digital Maturity mapped out
• Know your own position
• Know your industry’s position
• Know your potential

2. The overall goal is to create a
Real Time based
International
(SaaS) Service providing
Actionable Insights
into
Business done Digital

3. The structure for the project is set
Questionaire
collects relevant
data from
companies
Maturity framework
processess the
survey data
into..
..A tailormade
dashboard service
provides drillable
data and actionable
insights for
businesses

4. Maturity Framework Background
The framework should provide an answers to two essential questions
•
To which extent companies employ Web/Mobile/Social/Big data/Cloud-IT technologies to support fulfillment of
their business goals
•
How to measure an extent to which these technologies are employed
What can be achieved with survey method?
•
Survey can provide a company’s own perspective on the level of utilization of these technologies.
•
This point reveals technological capacity of the company to absorb 5 technologies.
•
Survey can provide a company’s own perspective on the success of using the 5 technologies on fulfilling its
business goals.
•
This point reveals how the company understands the business value of employing these technologies.
•
Survey can provide a company’s own perspective in how to most successfully anchor these technologies
within its organization.
•
This point reveals organizational anchoring of the 5 technologies. Whether one or multiple technologies
are employed within one business function, multiple business function, or across all relevant business
functions.
•
Survey can provide a company’s own perspective on how to govern, implement and steer these technologies
to provide business value.
•
This point reveal a governance framework and its quality in deploying and reaping benefits of the
employed technologies.

5. Survey Machine room
The maturity framework has 4 dimensions
..Scored on 5 maturity stages
5. Innovative
The model is designed
to assess technology
adaption and
deployment across 4
dimensions…
4. Strategic
3. Tactical
2. Operational
1. Initial

6. Maturity framework – 4 dimensions explained
Governance dimension
• This dimension should deal with process
management, project management,
implementation management, as well as ITmanagement which is essential to ensure the
success of projects and process which employ
one of 5 technologies.
• Essential aspects of governance is whether
organization has management framework
allowing a successful use of a particular
technology in order to ensure contribution to its
business objectives.
• In addition, this dimension also should deal
with the human resources, skills and
competencies needed to successfully utilize
technology in question.
Technology dimension
• This dimension deals with directly
with the process of
deployment, implementation and
scalability of the technology in
questions. More mature
organizations have a scalable and
implementable framework for
technology deployment.
Organizational anchoring dimension
• The anchoring of technology within one business
function or department of organization, or whether
technology is spread among multiple business
functions and departments.
• More mature organizations would have a capability to
employ technology across multiple functions, ensure
that positive contribution of technology to the goals of
one department are also translated into positive input
into other departments/business functions (i.e. PR
increases brand awareness using social media, the
results are then fed directly into marketing in order to
nurture leads, and finally marketing forwards the leads
obtained to sales department)
Business view dimension
• Anchoring of a technology to contribute
to the organizational goals through a
measurable framework.
• More mature organizations would use
technologies to directly input into
strategic decision making or in order to
create a competitive edge.

7. Maturity framework – 5 maturity stages
explained
Model is design as such to assess technology adaption and deployment across 4 assessment dimensions through
5 maturity stages:
Level 1 Maturity – Initial Stage
• Initial stage of maturity is characterized by initial adoption of technology by organization, usually through
pilot projects. Best practices, governance and business value is not fully understood and process is
usually ad-hoc.
Level 2 Maturity – Operational Stage
• Operational stage of maturity is characterized by incorporating reproducible process and results of using
technology to fulfill some of short term business goals of one or couple of departments or business
functions within an organization.
Level 3 Maturity – Tactical Stage
• Tactical stage of maturity is characterized by well developed governance and best practices surrounding
deployment of technology in order to fulfill business goals of multiple departments. Sharing of know-how
and resources across organization is also well established.
Level 4 Maturity – Strategic Stage
• Strategic stage of maturity is characterized by technology deployment as the strategic resources of the
company. Technology deployment should plug into strategic goals of the company and there is a long
term perspective on usage and development of technology. Resource sharing, know-how and best
practices are exchanged across all levels of organization.
Level 5 Maturity – Innovation Stage
• Innovation stage is characterized as using a technology to gain competitive edge, improve products and
services and maintain market leadership.

8. The survey overview explained
5 Technologies
Each technology split into
6 Business functions
Social Media
Web
Big Data
Mobile
Cloud-IT
Each technology
Is divided into..
Focusing on key
aspects of how
organizations relate
business to digital
technologies
Sales & Marketing
HR & Employer
development
Organization / management
PR & Communications
Innovation (R&D)
Service & Support
6 business functions
that each has questions
relating to..
•
•
•
•
Organizational
anchoring (ad hoc,
tactical or strat.)
Value from use.
Readiness
Internenal / external
use

9. This means that when fx. an HR manager from Grundfos takes the survey
She start off the survey on demograpic data (i.e. Country, Industry and ”HR”
as her Business function)..
..And gets to answer questions on the 5 technologies
related to her area of expertise
Social Media
Web
Big Data
Mobile
Cloud-IT
Answers get scored and related to her
use, relevancy and anchoring.
Actionable
insights

10. Takeouts for Partners and Companies
Gap analysis
Benchmarking –
Industry
Benchmarking –
Competitors