The document describes TiVo's Stop||Watch and Power||Watch data sources which provide anonymous daily viewership samples and opted-in household viewership and attitudinal data. TiVo can combine these data sources with client-provided segments to analyze viewership habits and determine what networks, programs, and dayparts different customer segments are viewing. Tables show the top networks and programs for different segments based on June-August 2010 broadcast data.

1. TiVo Custom Segmentation Viewership and Brand Analysis

2. TiVo’s StopIIWatch™ & PowerIIWatch™ Two data sources Stop||Watch 375,000 anonymous stratified daily sample Reporting of Networks not measured anywhere else National footprint Collected from DVRs connected to antenna, cable, satellite Power||Watch 35,000+ opted-in subs with household information data Subscribers are surveyed once a month for attitudinal factors True Targets that allow you to combine your segmentation with viewership data TiVo Inc. Confidential

3. Power||Watch True Targets- Segmentation Brand provides TiVo with screening criteria and segmentation algorithm or utilizes one of TiVo’s syndicated segments TiVo's proprietary Power||Watch™ panel is filtered and panelists are assigned to specific segments. TiVo retrieves streaming viewership data and assigns specifically to each panelist/segment TiVo’s Power||Watch household viewership during x – y broadcast months be tied to the households’ specified segment allowing for analysis of aggregated viewing habits at the segment level. TiVo Inc. Confidential Your Segmentation Stream Data True Targets Insight

4. Custom Targeted TiVo Viewership Study The TiVo Power||Watch panel was grouped and mapped to Company provided segments to provide behaviorally measured media viewership details and determine whether viewing patterns differed across 10 CUSTOM segments. Primary Request from Company’s Brand Marketing/Media Teams- Viewership/Planning Analysis What do the households in these segments watch? % of Timeshifting? Key Dayparts Value of Broadcast vs. Cable Key Networks & Programs to target TiVo Inc. Confidential (Ratings are based on June 2010 – Aug 2010 broadcast months)

5. What Networks are the Segments Viewing? TiVo Inc. Confidential Top quadrant cable networks (over 15% reach and over 100 index in rank order) – Prime Segment 1 Segment 2 Segment 5 Segment 4 Segment 3 Segment 10 Segment 8 Segment 6 Segment 9 COMEDY TBS FOOD DSC TLC E MTV ABCF HISTORY BRAVO AETV TRAV ESPN SPIKETV VH1 APL USA TNT SYFY FX LIFE AMC AETV HGTV ABCF TVLAND NIK TOON APL BBCA NGC MSNBC SCIENCE CNN TNT USA AMC FNC FX HGTV SCIENCE CNN CNBC VERSUS MSNBC ESPN2 TNT USA FOOD AMC HGTV LIFE BRAVO AETV SYFY FX TVLAND TRAV MSNBC SCIENCE CNBC ESPN2 FOOD AMC BRAVO COMEDY HGTV LIFE SYFY BBCA MSNBC TRAV CNN TNT USA SYFY COMEDY HISTORY AETV AMC TBS FX LIFE E ESPN TVLAND BBCA NGC SCIENCE SPIKETV MSNBC ESPN2 CNN TLC FOOD ABCF DSC LIFE TBS TVLAND MTV NIK E TRAV VH1 USA FOOD TNT SYFY HISTORY COMEDY DSC BRAVO AETV FX TBS TLC HGTV LIFE AMC BBCA TRAV TVLAND SCIENCE NGC CNBC VH1 USA TNT FOOD COMEDY BRAVO DSC SYFY LIFE HGTV ABCF TLC TBS FX AMC E TVLAND MTV BBCA SCIENCE VH1 Segment 7 USA DSC FX HISTORY COMEDY SYFY TBS TLC AETV HGTV ESPN TOON NIK TRAV MTV APL NGC (Ratings are based on June 2010 – Aug 2010 broadcast months)

6. What Programs are the Segments Viewing? TiVo Inc. Confidential Top 5 Prime Broadcast Programs in Rank Order Segment 1 Segment 2 Segment 5 Segment 4 Segment 3 Segment 10 Segment 8 Segment 6 Segment 9 Segment 7 GLEE SO YOU THINK THE OFFICE LAST COMIC STANDING WIPEOUT AMERICA'S GOT TALENT DATELINE NBC WIPEOUT 60 MINUTES LAW & ORDER: SVU GLEE SO YOU THINK LAST COMIC STANDING AMERICA'S GOT TALENT DATELINE NBC 60 MINUTES LIE TO ME SO YOU THINK 60 MINUTES AMERICA'S GOT TALENT ROOKIE BLUE CSI: MIAMI DATELINE NBC AMERICA'S GOT TALENT LIE TO ME GLEE HELL'S KITCHEN ROOKIE BLUE AMERICA'S GOT TALENT WIPEOUT GLEE LAST COMIC STANDING LIE TO ME AMERICA'S GOT TALENT GLEE WIPEOUT DATELINE NBC BIG BROTHER GLEE SO YOU THINK THE BIG BANG THEORY LIE TO ME BIG BROTHER 60 MINUTES DATELINE NBC BIG BROTHER THE BIG BANG THEORY LIE TO ME (Ratings are based on June 2010 – Aug 2010 broadcast months)

7. What Programs are they viewing? TiVo Inc. Confidential Top 5 Prime Cable Programs in Rank Order Segment 1 Segment 2 Segment 5 Segment 4 Segment 3 Segment 10 Segment 8 Segment 6 Segment 9 Segment 7 FUTURAMA TOSH.0 FAMILY GUY MYTHBUSTERS SOUTH PARK BURN NOTICE ROYAL PAINS RIZZOLI & ISLES THE CLOSER HOT IN CLEVELAND TOP CHEF MAD MEN PROJECT RUNWAY HOUSE HUNTERS FUTURAMA THE CLOSER RIZZOLI & ISLES ROYAL PAINS BURN NOTICE COVERT AFFAIRS THE CLOSER RIZZOLI & ISLES MEMPHIS BEAT BURN NOTICE ROYAL PAINS BURN NOTICE ROYAL PAINS EUREKA RIZZOLI & ISLES WAREHOUSE 13 ROYAL PAINS BURN NOTICE COVERT AFFAIRS HOUSE HUNTERS PAWN STARS DINERS, DRIVE-INS ROYAL PAINS HOT IN CLEVELAND FOOD NETWORK STAR ACE OF CAKES ROYAL PAINS FUTURAMA HOUSE HUNTERS BURN NOTICE TOP CHEF BURN NOTICE WAREHOUSE 13 EUREKA ROYAL PAINS RIZZOLI & ISLES (Ratings are based on June 2010 – Aug 2010 broadcast months)

8. TV Viewing Behavior – 1 of 10 Segments Results Summary 37% of all the viewing for this segment is in the Prime daypart 1.589 rating on Broadcast viewing, lowest of all 8 segments 0.145 rating on Cable viewing , second lowest of all 8 segments 46% of commercials are not watched by this segment 53% of the viewership is Time-shifted and it is the highest compared to all other segments All data are from TiVo, Inc., based on June 2010 – Aug 2010 broadcast months Rating - The percentage of the audience population that was tuned in to a program. Time-shifting – The percentage of the audience population that was viewing a program or commercial more than five seconds after the live airing. Top quadrant networks with at least 15% reach for prime, 25% for non prime and over 100 index (Ratings are based on June 2010 – Aug 2010 broadcast months) Time of the Day Commercial Loyalty Time-shifted 3 viewership Top 5 Cable Network 4 Top 5 Programs Prime Broadcast GLEE SO YOU THINK YOU CAN DANCE LAST COMIC STANDING Prime Cable TOP CHEF MAD MEN PROJECT RUNWAY HOUSE HUNTERS FUTURAMA Non-Prime Broadcast TODAY SHOW WORLD CUP SOCCER LATE SHOW W LETTERMAN LATE SHOW W CRAIG SATURDAY NIGHT LIVE Non-Prime Cable DAILY SHOW W STEWART THE COLBERT REPORT GOOD EATS HOUSE HUNTERS TOP CHEF Media Rating 2 Program Genre Preference Prime Broadcast: Reality, Comedy Prime Cable: Food related, Reality, Drama Non-Prime Broadcast: Morning and Late Night Talk Show Non-Prime Cable: Food Related, Comedy, Reality Prime FOOD AMC BRAVO COMEDY HGTV Non-Prime COMEDY FOOD BRAVO HGTV BBCA