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User motivation a product development framework -navneet nair
[object Object],[object Object],[object Object],[object Object],Lets talk features
[object Object],[object Object],[object Object],[object Object],Lets talk schedule
[object Object],[object Object],[object Object],Where does it meet
[object Object],[object Object],[object Object],Good place to start
Framework?
[object Object],[object Object],[object Object],User motivation
[object Object],[object Object],[object Object],Motivation
[object Object],[object Object],[object Object],[object Object],[object Object],Maslow’s levels
[object Object],[object Object],[object Object],[object Object],Physiological =functionality
[object Object],[object Object],[object Object],[object Object],Safety =trust
[object Object],[object Object],[object Object],Belonging =social
[object Object],[object Object],[object Object],Esteem =experience
[object Object],[object Object],Actualization =pride
The ideal process study the market, define the product, build the basic product, get the interactions right get a stable product, invest in quality, customer support gather evangelists, build the community, make sure the right people are using it invest in the brand experience cycle, marketing-to-point of sale-to-user experience-to-support sit back, relax, start work on the next great product
[object Object],[object Object],[object Object],[object Object],[object Object],The world is not perfect
Case studies
 
[object Object],[object Object],[object Object],[object Object],NeXTcube
Steve Jobs “ If you want to make a revolution, you have to raise lowest common denominator.”
[object Object],[object Object],[object Object],[object Object],The NeXTcube failed
 
[object Object],[object Object],[object Object],Apple iPod
Steve Jobs “ I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The iPod is a success
Q&A

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User Motivation: Aproduct development framework

  • 1. User motivation a product development framework -navneet nair
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  • 15. The ideal process study the market, define the product, build the basic product, get the interactions right get a stable product, invest in quality, customer support gather evangelists, build the community, make sure the right people are using it invest in the brand experience cycle, marketing-to-point of sale-to-user experience-to-support sit back, relax, start work on the next great product
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  • 20. Steve Jobs “ If you want to make a revolution, you have to raise lowest common denominator.”
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  • 24. Steve Jobs “ I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.”
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  • 26. Q&A