Learn how to build a minimum viable product using the Lean Startup methodology. Intended for people with no business background or familiarity with the Lean Startup Methodology.
The document discusses minimum viable products (MVPs). It defines an MVP as "the minimum amount of effort you have to do to complete exactly one turn of the Build-Measure-Learn feedback loop." The goals of an MVP are to gain maximum validated learning with minimum effort and opportunity cost through rapid testing and iteration. There are different types of MVPs - problem exploration, product pitch, and concierge - which vary in opportunity cost from very low to medium. MVPs should test the riskiest assumption associated with a problem or solution hypothesis.
Iteration & Feedback: Lessons From Homer Simpson by fmr CNN Sr PMProduct School
The document discusses the importance of iterative product development and collecting user feedback. It illustrates this through an example where Homer Simpson provides feedback about wanting a large car with pep to an expert at his brother's automotive company. The expert dismisses Homer's feedback without understanding his motivations. This leads to designing a car no one wants. The lesson is to have an open mind, understand user needs, validate assumptions through low-cost prototypes, collect feedback to iterate, and be willing to fail. Iterating and feedback maximize the chances of meeting user needs while minimizing risk.
Slides from Lean Startup Israel meeting - Lessons learned from building MVP (min. viable product) for validating product roadmap and features in a B2B environment. by Oren Raboy
Usability testing tips for UX DesignersDavid Hamill
This document provides tips for usability testing from a usability specialist at Skyscanner. Some key tips include:
- Conduct small, frequent usability tests with around 6 participants rather than large lab studies
- There is no single best way to do usability testing and you have to sacrifice aspects of the process
- Remember that participants are not like real users in the way they will use the product
- Expect that the initial design will have problems and be prepared to iterate based on test findings
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
Learn how to build a minimum viable product using the Lean Startup methodology. Intended for people with no business background or familiarity with the Lean Startup Methodology.
The document discusses minimum viable products (MVPs). It defines an MVP as "the minimum amount of effort you have to do to complete exactly one turn of the Build-Measure-Learn feedback loop." The goals of an MVP are to gain maximum validated learning with minimum effort and opportunity cost through rapid testing and iteration. There are different types of MVPs - problem exploration, product pitch, and concierge - which vary in opportunity cost from very low to medium. MVPs should test the riskiest assumption associated with a problem or solution hypothesis.
Iteration & Feedback: Lessons From Homer Simpson by fmr CNN Sr PMProduct School
The document discusses the importance of iterative product development and collecting user feedback. It illustrates this through an example where Homer Simpson provides feedback about wanting a large car with pep to an expert at his brother's automotive company. The expert dismisses Homer's feedback without understanding his motivations. This leads to designing a car no one wants. The lesson is to have an open mind, understand user needs, validate assumptions through low-cost prototypes, collect feedback to iterate, and be willing to fail. Iterating and feedback maximize the chances of meeting user needs while minimizing risk.
Slides from Lean Startup Israel meeting - Lessons learned from building MVP (min. viable product) for validating product roadmap and features in a B2B environment. by Oren Raboy
Usability testing tips for UX DesignersDavid Hamill
This document provides tips for usability testing from a usability specialist at Skyscanner. Some key tips include:
- Conduct small, frequent usability tests with around 6 participants rather than large lab studies
- There is no single best way to do usability testing and you have to sacrifice aspects of the process
- Remember that participants are not like real users in the way they will use the product
- Expect that the initial design will have problems and be prepared to iterate based on test findings
“In God we trust, all others must bring data”. Intuition, experience and well known patterns may give us good indications of successful ideas and features, but nothing gets closer to the truth than data analysis and A/B testing. In this workshop, we’ll show how we do experimentation at Booking: what we test, how to get data through templates and JavaScript, and how we analyse the resulting metrics. We’ll live-code examples, see all potential caveats of dealing with the user tracking on the client-side, and show existent tools you can use to test your own ideas.
The document discusses usability testing and provides guidance on how to effectively test websites and products. Some of the key points made include:
- Usability testing with 3-5 participants is sufficient to find the most serious usability problems without needing to test more people.
- It is not necessary to only test domain experts, as good design should be intuitive for all users regardless of expertise.
- Qualitative usability testing aims to uncover problems rather than prove anything, and the goal is actionable insights not evidence.
- Google Analytics can help evaluate goals and quality after changes but not identify specific usability problems. Observation of test participants is still needed for that.
Experimentation, as the gold standard to measure new product initiatives, has become an indispensable component of product development cycles in the online world. The ability to automatically collect user interaction data online has given companies an unprecedented opportunity to run many experiments at the same time, allowing them to iterate rapidly, fail fast, and deliver the highest user value.
In this talk, i spoke about the approach of experimentation and how it fits into the development process of products.
http://agileimpact.id/
#AICON18
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor Product School
This was an exclusive Q&A session to give you a chance to ask every question you’ve ever had, with Inbal Reichman Cohen, Facebook's Product Manager.
She answers questions from "How did you become a Product Manager?" to Facebook vs. Amazon - How do they compare?" This is for the curious minds who want to break into product and hear from someone who already has.
The document discusses techniques for developing minimum viable products (MVPs) and continuously testing and improving apps, services, and ideas. It recommends brainstorming critical features, prototyping an MVP focused on viability, and using A/B testing both during and after development to improve conversions and user experience over time. An example is given of an augmented reality app called Chatterbucks that was successfully launched in 4 weeks using these techniques instead of 6-12 months for a more fully-featured initial version.
150 this is not my beautiful product how did i get here-communicating your ...ProductCamp Boston
This document outlines five strategies for communicating a product message more accurately and successfully within and outside an organization. It discusses common problems that arise during handoffs between product managers and marketers, such as inaccurate or missing information in marketing collateral. To address this, it presents a repeatable "Product SBAR" process involving five steps: understanding the product's scope, value proposition, assets, relaying domain knowledge, and establishing communication norms. Using a standardized template can help ensure the right message is conveyed concisely and consistently throughout the product launch process.
This document discusses the four principles of product culture according to Bruce McCarthy:
1. Lead with a vision of human success
2. Build small diverse teams
3. Trust people to manage their work
4. Learn and improve continuously
It provides examples from Porsche's history to illustrate these principles and encourages participants to contribute their own examples, counter-examples, additions and alternatives on sticky notes under the relevant principles.
201 good product launch, bad product launch (john zilch)ProductCamp Boston
The document discusses factors that contribute to good and bad product launches. A good product launch focuses on having a marketable product that meets customer demand and solves their problems. It launches at the right time and uses "pull" marketing to highlight the product's value and benefits. In contrast, a bad product launch releases a minimum viable product prematurely without fully understanding the market or customer needs. It relies on "push" marketing that emphasizes product features rather than why customers should buy. A good launch also ensures operational readiness to scale while a bad one lacks adequate planning and preparation.
Director of Product at Glassdoor Talks: How to Transition to Product ManagementProduct School
How to transition into Product Management with Phillip, who shared his experiences transitioning from Engineering into Product Management and discuss the following topics:
How to transition from an Engineer role to a PM role.
How to overcome the challenges that arise while transitioning from Engineering to Product Management
What you can do now to get a job in Product Management
Takeaways:
What is expected of a product manager
What tech startups look for on a resume for a product manager candidate
How to ace a product management interview
How to keep up with the product management discipline
Converting Free Users to Paid Users - Fowa Miami 2009Carsonified Team
This document summarizes strategies for converting free users of web applications and services to paid users. It discusses overcoming the power of zero cost by selling things that cannot be copied like trust, immediacy, personalization and more. Benchmark conversion rates from free to paid users are provided for different types of applications ranging from 1-22% on average. Tactics for increasing awareness and reducing friction in the signup process are suggested to help move more free users along the conversion funnel. The importance of customer lifetime value and referrals are also covered.
Time to value - how long it takes for a customer to sign up, set up, and get some initial value from your product/service - is the most important metric you're probably not optimizing.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
The document provides tips for how to be the most amazing product manager ever. It recommends solving problems rather than building features, and asking three questions about everything that is built: what problem is being solved, who it is being solved for, and how success will be measured. It also advises asking "why" five times to fully understand the root of any problem. Roadmapping should define why it is being done, who the audience is, and what defines a successful roadmap. The most common criticism product managers receive is "why wasn't I consulted," so they should avoid letting their team ask this.
This document outlines an agenda for a user testing workshop. The workshop objectives are to set up a usability testing scenario, conduct a test, and record feedback. The workshop will cover various user testing methods, preparation steps like creating tasks and discussion guides, outputs from testing like notes and videos, and usability questionnaires like the SUS (System Usability Scale). Participants will have hands-on exercises to practice writing scenarios, guides, and conducting a test with the SUS.
As part of the "Everything we didn't know we didn't know about app development" session at ACE 2015 in Charleston, Barbara Chamberlin shared this PDF showing a simple process to consider in the early stages.
Three Rules Every Mobile Product Needs to Be Successful With The Author Of M...Product School
Mobile products need to follow three rules to succeed: they must be fast, focused, and fluid. Products should load quickly, have a clear purpose, and feel seamless to use by providing smooth transitions between screens. Following these three principles will help mobile products feel satisfying to use.
This document provides guidance on developing a customer-centric product and business model. It emphasizes the importance of focusing on customers from the start through discovery, building MVPs, and validating the product-market fit. Key failures discussed include developing products without understanding customer needs and problems. The alternative process outlined begins with discovery outside of the building to understand customers, builds an MVP to get feedback, and implements checkpoints to validate the concept and business model focus on creating value for customers over short-term profits or growth.
The document provides an overview of the Lean Startup methodology presented by Quang Nguyen. It discusses what Lean Startup is, why companies use it, and how companies like Dropbox and Peernuts have implemented it. The key aspects of Lean Startup covered are the build-measure-learn loop, minimum viable products, and customer development to validate ideas through iterative testing and learning.
The Early Stage Venture Series - part 1 - Paul Orlando This is part one of a talk series for early-stage startups. There are a lot of examples used in the talk that don't come out if you only view the slides, but here it is. Updates provided at: startupsunplugged.com
The document discusses usability testing and provides guidance on how to effectively test websites and products. Some of the key points made include:
- Usability testing with 3-5 participants is sufficient to find the most serious usability problems without needing to test more people.
- It is not necessary to only test domain experts, as good design should be intuitive for all users regardless of expertise.
- Qualitative usability testing aims to uncover problems rather than prove anything, and the goal is actionable insights not evidence.
- Google Analytics can help evaluate goals and quality after changes but not identify specific usability problems. Observation of test participants is still needed for that.
Experimentation, as the gold standard to measure new product initiatives, has become an indispensable component of product development cycles in the online world. The ability to automatically collect user interaction data online has given companies an unprecedented opportunity to run many experiments at the same time, allowing them to iterate rapidly, fail fast, and deliver the highest user value.
In this talk, i spoke about the approach of experimentation and how it fits into the development process of products.
http://agileimpact.id/
#AICON18
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor Product School
This was an exclusive Q&A session to give you a chance to ask every question you’ve ever had, with Inbal Reichman Cohen, Facebook's Product Manager.
She answers questions from "How did you become a Product Manager?" to Facebook vs. Amazon - How do they compare?" This is for the curious minds who want to break into product and hear from someone who already has.
The document discusses techniques for developing minimum viable products (MVPs) and continuously testing and improving apps, services, and ideas. It recommends brainstorming critical features, prototyping an MVP focused on viability, and using A/B testing both during and after development to improve conversions and user experience over time. An example is given of an augmented reality app called Chatterbucks that was successfully launched in 4 weeks using these techniques instead of 6-12 months for a more fully-featured initial version.
150 this is not my beautiful product how did i get here-communicating your ...ProductCamp Boston
This document outlines five strategies for communicating a product message more accurately and successfully within and outside an organization. It discusses common problems that arise during handoffs between product managers and marketers, such as inaccurate or missing information in marketing collateral. To address this, it presents a repeatable "Product SBAR" process involving five steps: understanding the product's scope, value proposition, assets, relaying domain knowledge, and establishing communication norms. Using a standardized template can help ensure the right message is conveyed concisely and consistently throughout the product launch process.
This document discusses the four principles of product culture according to Bruce McCarthy:
1. Lead with a vision of human success
2. Build small diverse teams
3. Trust people to manage their work
4. Learn and improve continuously
It provides examples from Porsche's history to illustrate these principles and encourages participants to contribute their own examples, counter-examples, additions and alternatives on sticky notes under the relevant principles.
201 good product launch, bad product launch (john zilch)ProductCamp Boston
The document discusses factors that contribute to good and bad product launches. A good product launch focuses on having a marketable product that meets customer demand and solves their problems. It launches at the right time and uses "pull" marketing to highlight the product's value and benefits. In contrast, a bad product launch releases a minimum viable product prematurely without fully understanding the market or customer needs. It relies on "push" marketing that emphasizes product features rather than why customers should buy. A good launch also ensures operational readiness to scale while a bad one lacks adequate planning and preparation.
Director of Product at Glassdoor Talks: How to Transition to Product ManagementProduct School
How to transition into Product Management with Phillip, who shared his experiences transitioning from Engineering into Product Management and discuss the following topics:
How to transition from an Engineer role to a PM role.
How to overcome the challenges that arise while transitioning from Engineering to Product Management
What you can do now to get a job in Product Management
Takeaways:
What is expected of a product manager
What tech startups look for on a resume for a product manager candidate
How to ace a product management interview
How to keep up with the product management discipline
Converting Free Users to Paid Users - Fowa Miami 2009Carsonified Team
This document summarizes strategies for converting free users of web applications and services to paid users. It discusses overcoming the power of zero cost by selling things that cannot be copied like trust, immediacy, personalization and more. Benchmark conversion rates from free to paid users are provided for different types of applications ranging from 1-22% on average. Tactics for increasing awareness and reducing friction in the signup process are suggested to help move more free users along the conversion funnel. The importance of customer lifetime value and referrals are also covered.
Time to value - how long it takes for a customer to sign up, set up, and get some initial value from your product/service - is the most important metric you're probably not optimizing.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
The document provides tips for how to be the most amazing product manager ever. It recommends solving problems rather than building features, and asking three questions about everything that is built: what problem is being solved, who it is being solved for, and how success will be measured. It also advises asking "why" five times to fully understand the root of any problem. Roadmapping should define why it is being done, who the audience is, and what defines a successful roadmap. The most common criticism product managers receive is "why wasn't I consulted," so they should avoid letting their team ask this.
This document outlines an agenda for a user testing workshop. The workshop objectives are to set up a usability testing scenario, conduct a test, and record feedback. The workshop will cover various user testing methods, preparation steps like creating tasks and discussion guides, outputs from testing like notes and videos, and usability questionnaires like the SUS (System Usability Scale). Participants will have hands-on exercises to practice writing scenarios, guides, and conducting a test with the SUS.
As part of the "Everything we didn't know we didn't know about app development" session at ACE 2015 in Charleston, Barbara Chamberlin shared this PDF showing a simple process to consider in the early stages.
Three Rules Every Mobile Product Needs to Be Successful With The Author Of M...Product School
Mobile products need to follow three rules to succeed: they must be fast, focused, and fluid. Products should load quickly, have a clear purpose, and feel seamless to use by providing smooth transitions between screens. Following these three principles will help mobile products feel satisfying to use.
This document provides guidance on developing a customer-centric product and business model. It emphasizes the importance of focusing on customers from the start through discovery, building MVPs, and validating the product-market fit. Key failures discussed include developing products without understanding customer needs and problems. The alternative process outlined begins with discovery outside of the building to understand customers, builds an MVP to get feedback, and implements checkpoints to validate the concept and business model focus on creating value for customers over short-term profits or growth.
The document provides an overview of the Lean Startup methodology presented by Quang Nguyen. It discusses what Lean Startup is, why companies use it, and how companies like Dropbox and Peernuts have implemented it. The key aspects of Lean Startup covered are the build-measure-learn loop, minimum viable products, and customer development to validate ideas through iterative testing and learning.
The Early Stage Venture Series - part 1 - Paul Orlando This is part one of a talk series for early-stage startups. There are a lot of examples used in the talk that don't come out if you only view the slides, but here it is. Updates provided at: startupsunplugged.com
Data Informed Product Management by Eventbrite Sr PMProduct School
The document advertises courses offered by Product School to help individuals and companies build product management skills. It provides information on courses in product management, coding for managers, data analytics for managers, digital marketing for managers, UX design for managers, product leadership, and corporate training. The courses are designed to teach practical skills through part-time online learning to help land jobs or advance careers in product management and related fields.
The document discusses the Lean Startup methodology for building startups. It advocates for continuous customer feedback through minimum viable products, rapid experimentation via split testing, and addressing problems through root cause analysis using the Five Whys technique. The Lean Startup approach aims to shorten development cycles and learn quickly through frequent releases and measurement in order to improve the chances of success for startups.
Master the essentials of conversion optimizationArnas Rackauskas
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.
This expert guide will teach you the process of optimization.
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
This document discusses the Lean Startup methodology for building startups. It emphasizes using validated learning through experiments and customer feedback to reduce the time and resources wasted on products no one wants. Key principles include building minimum viable products to test hypotheses quickly and continuously deploying code to gather feedback to pivot the product as needed. This approach aims to maximize learning while minimizing wasted effort through practices like rapid A/B testing and measuring business metrics.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
How to win over your colleagues and make life easier iwmw 2017IWMW
Slides for a talk on "How to win over your colleagues and make life easier" given by Paul Boag at the IWMW 2017 event.
See http://iwmw.org/iwmw2017/talks/win-colleagues-make-life-easier/
The document discusses the Lean Startup methodology for building startups under conditions of extreme uncertainty. It advocates for building a minimum viable product and continuously validating hypotheses through customer experiments rather than fully planning products. Key techniques include rapid A/B testing, continuous deployment of code, and using metrics to guide product decisions rather than visions of predicted success. The goal is to maximize learning from customers with minimum resources to improve odds of achieving product-market fit.
The document provides an overview of design thinking methodology and how it can be combined with LEAN principles for product development. It discusses the key stages of design thinking - empathizing to understand user needs, defining insights, ideating potential solutions, prototyping ideas, and testing prototypes with users. It also explains how minimum viable products and build-measure-learn cycles from LEAN can help accelerate the design process. The presentation aims to illustrate how design thinking and LEAN can be applied together to more efficiently develop products that meet user needs.
The document provides an overview of changes in the field of quality assurance (QA) and testing. It discusses how QA is becoming more collaborative and integrated earlier in the development process. It also addresses how automation, while not solving all problems, can help teams test smarter and faster by handling repetitive tasks. The document notes that the skills required of testers are evolving to include the ability to code, communicate effectively, and work within agile teams across distributed locations.
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Paul Janowitz
Is Market Research Dead in a 2.0 world?
Presentation given at the Ubiquity Marketing unSummit in Austin, TX. September 3, 2009.
Covers the current state of research in a customer driven web2.0 world. Contains tips and resources for entrepreneurs to leverage free and inexpensive market research techniques.
2010 10 19 the lean startup workshop for i_gap irelandEric Ries
The document discusses the Lean Startup methodology for building startups under conditions of extreme uncertainty. It advocates for an experimental, customer-focused approach where the minimum viable product is used to test hypotheses and gather customer feedback through rapid iteration. Key techniques include continuous deployment, rapid A/B testing, and using the five whys method to identify the root causes of problems. The goal is to minimize the time to validate learning about customers through frequent releases and measurement.
2010 04 28 The Lean Startup webinar for the Lean Enterprise InstituteEric Ries
The document discusses myths and truths about Lean Startups. It dispels four common myths: that Lean means cheap, that it only applies to web/internet companies, that Lean Startups are small, and that they replace vision with data. It then provides an overview of Lean Startup principles like building a Minimum Viable Product, conducting rapid split tests, and achieving continuous deployment through small, frequent code releases.
Product Strategy for Startups (english) #GoogleLaunchpad #StartupWiseGuysBenno Lœwenberg
Endless amounts of products are offered to the market, that nobody asked for. A well shaped product strategy is fundamental to enable building something, that people actually need or want.
This talk illuminates how a propper product strategy looks like and what the crucial success factors are. How it helps translating business goals and vision into product design and business model, that take customer needs and market affordances into account.
The document provides guidance on building a growth team from scratch. It recommends starting with organic retention by ensuring the product has market fit. It advises starting small with one or two team members, getting executive sponsorship through demonstrations, and finding people with the right mindset over skills. It also recommends buying third-party tools before building internally, eventually needing your own engineers, and structuring as a squad embedded with product teams. The document outlines focusing on opportunities from data, having a process for experiments, and never forgetting qualitative research to understand the reasons behind results.
Democratizing Online Controlled Experiments at Booking.comLukas Vermeer
At Booking.com we have been conducting evidenced based product development using online experiments for more than ten years. Our methods and infrastructure were designed from their inception to reflect Booking.com culture, that is, with democratization and decentralization of experimentation and decision making in mind.
In this talk, based on this paper with the same title, we explain how our approach has allowed such a large organization as Booking.com to truly and successfully democratize experimentation.
Similar to User Motivation: Aproduct development framework (20)
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
15. The ideal process study the market, define the product, build the basic product, get the interactions right get a stable product, invest in quality, customer support gather evangelists, build the community, make sure the right people are using it invest in the brand experience cycle, marketing-to-point of sale-to-user experience-to-support sit back, relax, start work on the next great product