The document discusses how increased screen time and lack of outdoor time for children has led to issues like increased obesity and mental health disorders. It proposes that a new mobile app called Nature Passport could help address this by using gamification and geocaching techniques to motivate kids to get outside and engage in outdoor educational activities that integrate science and math. The app would be developed by organizations like IslandWood and Nature Play Australia and would have a soft launch at the 2014 World Parks Congress in Sydney.

3. “In our media-infused, gadget-crazed, eternally
wired world, could it be that games played on
the very same electronic devices that keep us
indoors and locked away from nature will entice
us to step into the light, inhale the fresh air, and
take the time to smell the roses?” -Dr. Bill Chameides,
dean of Duke's Nicholas School of the Environment and member of the
National Academy of Sciences

4. •Sedentary, hyper-connected kids
is a global reality.
•In the US in just one generation:
– Kids time outside cut in half
– Obesity is 3x greater
– Ritalin use is 40x
– Screen time is > 40 hrs/week
•In Australia, kids are spending
less than two hours a day
outside, contributing to:
– 14% have been diagnosed with a
mental health disorder
– 85% decline in creativity
– 25% are overweight
REALITY | How kids are experiencing the world

5. MISSION CONTENT PARTNERS: BRAND PARTNER:
FOUNDING PARTNERS:
VISION | Proven Education Content Partners

6. Nature Play Australia
Vision: unstructured, outdoor, play becomes a normal
part of every child’s life, so that they can develop into
resilient, healthy and creative community members
Mission: make nature play a normal part of childhood
again
Guiding principles
• Collaboration
• Flexibility
• Community focused
• Respect
• Equity
IslandWood
Vision: create a more considered and connected
world, using nature to spark curiosity of each person
we meet, inspiring action
Mission: open people’s eyes to the power of nature,
self and community
Guiding principles
• Deliver “hands on” education
• Use nature as a classroom
• Engage diverse ways of learning
• Increase environmental literacy
• Showcase sustainable practices
Together, we stand for learning, exploration and play
VISION | Powerful Global Partners

7. TARGET AUDIENCE
Parents (and caretakers)
of children ages 7 – 12 who:
Educators who:
Want to use technology as a tool to engage
their kids in playful learning activities,
leading to greater discovery of their natural
world
Want to use the connection of technology
and environmental education in order to
empower students

8. Sources: http://www.emarketer.com/Article/Millennial-Parents-More-Likely-Buy-Apps-Kids/1010558
http://www.grunwald.com/pdfs/Grunwald%20Mobile%20Study%20public%20report.pdf
TARGET AUDIENCE
When using apps in an educational
setting, parents believe the
following:
52% agree that schools should make
more use of mobile devices or tablets
in education
70% agree teachers should
recommend educational apps for
students
43% need help finding quality
educational apps

9. 9
143mm people in the US own smartphones as of July 2013
(60% penetration), with 81mm owning tablets.
PRODUCT BACKGROUND | US device penetration overall

10. There is an unmet need to create content for kids to
get outside that is as rich and exciting as what they
can play on a smartphone or iPad, indoors.
Our app will be the first of its kind to offer both
indoor and outdoor experiences with nature. The
indoor content will be engrossing and the outdoor
content will give adults the tools needed to be a
confident guide for their children outdoors.
Ultimately, the app will enable educators, families
and communities to explore the outdoors together
and increase environmental literacy.
PRODUCT BACKGROUND | Unmet consumer need

12. ONBOARDING | Let’s get started

13. MISSION FLOW | Accept the mission and begin your adventure

14. CREATE | Share your favorite activity by creating a mission

15. CREATE | Share your favorite activity by creating a mission

16. CREATE | Share your favorite activity by creating a mission

17. FEATURES| User profile, search, >1M Geocache missions

18. EDUCATION BENEFITS | nature and technology working
together
IslandWood, Nature Play, Geocaching and
Zeno will be providing outdoor educational
content that integrates math and science into
missions in order to engage and motivate
students to learn, play and explore nature.
Students will be able to interact with
technology and nature together to enhance
their learning experiences and increase their
environmental literacy.

19. The soft launch of the Nature Passport Beta app will take place
at the World Parks Congress in Sydney, Australia
Griffin Longley, Founder of Nature Play, will be announcing the
development of the beta app during his keynote presentation at
the 2014WPC.
Soft Launch | 2014World Parks Congress: Nov. 12-19th