Growing the Future: Leveraging
Technology to Connect Families
with Nature
Objectives
• Change perceptions that technology limits exposure to
nature
– Demonstrate that nature can be put in the hands of technology
to provide better access and connection to nature
• Demonstrate that nature is a critical component in the
development of the whole child
• Gain familiarity with naturerocks.org and
natureworkseverywhere.org sites and their offerings
• Highlight the simplicity of the solution to an
environmental challenge the category faces
Background
Experiences in nature as a
child significantly impact
support for the environment
as an adult.
• Direct experience with nature
is the most highly cited
influence on attitude and
activism.
Childhood participation with
“wild” nature (e.g., hiking,
camping, playing in the woods)
had a significant, positive effect
on adult attitudes and
behaviors.
Family experiences in nature
are the top source cited that
leads to commitment to
environmental protection as an
adult.
Nature Does a Body Good
Evidence shows that nature improves the lives of
kids
• Outdoor play, nature experiences provide benefits via
improved cognitive functioning, self-discipline, emotional well-
being and reduced ADD symptoms
Time spent in nature is declining
• Overscheduled kids and parents
• Homework
• Discomfort with nature itself
• Technology
• US children spend about 30 minutes/week of
unstructured time outdoors compared to nearly 53
hours/week spent using screens
The lack of time that children spend in nature
concerns the general public and parents.
• 82% of US parents feel that time spent in nature is
very important to their child’s development
Being in nature is essential to a well-
balanced day for children, akin to drinking
milk, reading or using a computer.
Nature in the hands of
Technology
Concern around lack of time spent
in nature, in particular around the
perceived trade-off for
technologically inspired activities
Technology can be used to drive
the outdoor experience and
children’s interaction with nature
while Nature Rocks, a hands-on
online platform, provides families
with the tools they need to easily
immerse themselves in nature.
Using technology to drive the outdoor experience
A digitally based hands-on learning resource that inspires and
empowers families with young children to play and explore together in
nature.
Using technology to drive the outdoor
experience
Activities Location Finder
Bringing Nature into the Classroom
Learning
Resources
Curriculum
Designed to create an interactive
experience with nature for
students, Nature Works
Everywhere uses a standardized
online curriculum
Nearly 1million downloads from Nature
Works Everywhere.
In a recent Nature Rocks survey, 51% of
respondents stated the program helped their
families spend more time outdoors.

Growing the Future: Using Technology to Connect Kids to Nature

  • 1.
    Growing the Future:Leveraging Technology to Connect Families with Nature
  • 2.
    Objectives • Change perceptionsthat technology limits exposure to nature – Demonstrate that nature can be put in the hands of technology to provide better access and connection to nature • Demonstrate that nature is a critical component in the development of the whole child • Gain familiarity with naturerocks.org and natureworkseverywhere.org sites and their offerings • Highlight the simplicity of the solution to an environmental challenge the category faces
  • 3.
    Background Experiences in natureas a child significantly impact support for the environment as an adult. • Direct experience with nature is the most highly cited influence on attitude and activism. Childhood participation with “wild” nature (e.g., hiking, camping, playing in the woods) had a significant, positive effect on adult attitudes and behaviors. Family experiences in nature are the top source cited that leads to commitment to environmental protection as an adult.
  • 4.
    Nature Does aBody Good Evidence shows that nature improves the lives of kids • Outdoor play, nature experiences provide benefits via improved cognitive functioning, self-discipline, emotional well- being and reduced ADD symptoms Time spent in nature is declining • Overscheduled kids and parents • Homework • Discomfort with nature itself • Technology • US children spend about 30 minutes/week of unstructured time outdoors compared to nearly 53 hours/week spent using screens The lack of time that children spend in nature concerns the general public and parents. • 82% of US parents feel that time spent in nature is very important to their child’s development
  • 5.
    Being in natureis essential to a well- balanced day for children, akin to drinking milk, reading or using a computer.
  • 6.
    Nature in thehands of Technology Concern around lack of time spent in nature, in particular around the perceived trade-off for technologically inspired activities Technology can be used to drive the outdoor experience and children’s interaction with nature while Nature Rocks, a hands-on online platform, provides families with the tools they need to easily immerse themselves in nature.
  • 7.
    Using technology todrive the outdoor experience A digitally based hands-on learning resource that inspires and empowers families with young children to play and explore together in nature.
  • 8.
    Using technology todrive the outdoor experience Activities Location Finder
  • 9.
    Bringing Nature intothe Classroom Learning Resources Curriculum
  • 10.
    Designed to createan interactive experience with nature for students, Nature Works Everywhere uses a standardized online curriculum
  • 11.
    Nearly 1million downloadsfrom Nature Works Everywhere. In a recent Nature Rocks survey, 51% of respondents stated the program helped their families spend more time outdoors.