2 projects from Catalonia: NATURE WEEK and I AM ENVIRONMENTAL DONOR, WHAT ABOUT YOU? Both of them, are supported for the Government of Catalonia. "Environmental Education, 4.0: Google, Facebook & Co. Does modern media help in the environmental and sustainable education?" 23 Jun 2016, Baden-Württemberg.

1. NATURE EXPERIENCE PLUS:
Two model projects from
Catalonia

2. NATURE EXPERIENCE PLUS
SETMANA DE LA NATURA
NATURE WEEK
JO SÓC DONANT AMBIENTAL, I
TU?
I AM ENVIRONMENTAL DONOR, WHAT
ABOUT YOU?
Two model projects from Catalonia

3. NATURE WEEK
It was held from May 27 to June 5.
It is a campaign to aim and promote
activities all over Catalonia to raise
public awareness of the need to
preserve nature and territory.
What kind of project is it?
This year had the goal to recover 50
natural fountains.
It has been part
of the European
Sustainable
Development
Week (ESDW).

4. NATURE WEEK
Who organizes?
ENVIRONMENTAL VOLUNTEER
NETWORK OF CATALONIA
LAND STEWARDSHIP
NETWORK
MINISTRY OF TERRITORY
AND SUSTAINABILITY.
DIRECTION GENERAL FOR
ENVIRONMENTAL POLICY

5. NATURE WEEK
Associations, foundations and
environmental NGO
Association of EMAS registered
organizations in Catalonia
Local Governments
Civic centers
Tourism Offices
Who is involved?
Schools and Universities
Companies
People

6. NATURE WEEK
A contest to create the video of NATURE WEEK.
Communication

7. NATURE WEEK
Social media communication
www.setmananatura.cat
10.655 visits
from
6.872 users
866 likes
440 followers
317 publications

8. NATURE WEEK
Which activities have been done?
A BIOBLITZ took place at the
“Parc Ecohistòric al Pont del
Diable in Tarragona”.
Mobile app inaturalist
has compiled 200
observations during
NATURE WEEK.

9. NATURE WEEK
Which activities have been done?
Record at the mobile app 1000
punts d’aigua (1.000 water points)
the 50 natural fountains that have
been recovered during NATURE
WEEK.
It is a collaborative project, since
different Catalan environmental
NGO are involved.
It is a supplementary project
because complements another
existing projects.

10. NATURE WEEK
The numbers of the week
All over Catalonia 230 activities
took place from 175 different
organizations.
With the claim “VIU LA TERRA!”
(take part of it!) more than 15.000
people participated in the activities
that have been organized to get
consciousness of the importance
of protecting our natural heritage.

11. NATURE WEEK
A solidary gift 2.0
A non profit charity organization
created an identity symbol for NATURE
WEEK.
All participants in the activities has
received a green bracelet with
the inscription of the twitter hashtag
#setmananatura

12. NATURE WEEK
To sum up!

13. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
What kind of project is it?
This campaign aims to encourage
people that want to protect and
improve the environment that
should play an active role.
An indispensable tool for those
who want to collaborate in the
preservation of the environment.

14. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
Description and objectives
In Catalonia there are more than
200 environmental NGO but most
of them are very small and only
work in local projects.
They are only focused on their
immediate surroundings so
staying disconnected from the
virtual world.

15. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
Objectives
Promote cooperation of citizens with
Catalan environmental NGO, whether
as being voluntaries, associating to
them or making a monetary donation
Promote cooperation of citizens with
Catalan environmental NGO, whether
as being voluntaries, associating to
them or making a monetary donation
Encourage people that has to have
an active role in the protection and
improvement of the environment
Encourage people that has to have
an active role in the protection and
improvement of the environment
Inform citizens about Catalan
environmental NGO: What are they?
Where are they? How many are
there? And what they do?
Inform citizens about Catalan
environmental NGO: What are they?
Where are they? How many are
there? And what they do?
Three main goals to achieve:

16. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
Who organizes?
WORKSHOP OF THE 3RD
ENVIRONMENTAL SECTOR
GIVE LIVE TO THE
ENVIRONMENT!

17. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
Who is involved?
Environmental NGO
Environmental Associations or
Foundations
People that want to play an
active role in the protection
and improvement of
environment.
.
At website there are
more than 63 projects
from 50 different Catalan environmental NGO

18. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
Communication:
Real volunteers from Catalan environmental NGO, are the image of the
campaign.

19. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
Social media communication:
www.donantambiental.cat
The campaign obtained the
altruistically support from
all public and private
Catalan media.
With this tool we have
visualized the small
Catalan environmental
NGO that until now people
do not know about their
existence.
12.355 visits from 2.799 users

20. I AM ENVIRONMENTAL DONOR,
WHAT ABOUT YOU?
A brief video designed for social networks

21. Thank you very much for your attention!!!
Vielen Dank für Ihre attention!!!
You can contact me :
Du kannst mich kontaktieren :
montserrat.castella@gencat.cat
entitats.ambientals.tes@gencat.cat
More information:
Mehr Informationen:
http://mediambient.gencat.cat/
@mediambient.cat