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The survey of over 2,600 moviegoers found that: - 70% attended 10 or more movies in the past year - 52% often attended movies on opening weekend - Moviegoers buy 40% of tickets online on average, with older viewers (55+) buying more (51%) online than younger viewers (28% for 18-24 year olds). The survey also found that reasons for decreased movie attendance included high ticket and concession prices, perceptions of poor movie quality, and increasingly busy lifestyles. Those who attended fewer movies expected to buy more DVDs that year compared to those who attended more movies.
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Uk film consumption
The document discusses film consumption trends in the UK. Some key points:
- The estimated UK film audience is 5.1 million people. Cinema attendance has risen for those over 45 years old. 15% of cinema income comes from teenagers.
- Television remains very popular for watching films, with an average audience of 3.4-1.7 million across major channels. Online viewing is rising as broadband speeds increase.
- The most popular film genres are drama and romance. Technology improves the viewing experience through formats like 3D and Blu-ray. Young adults are likely the most lucrative audience as they have more disposable income.
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The document summarizes the results of a survey about audience preferences for film openings. It finds that the audience was fairly equally split between male and female respondents. Most respondents were younger, between 13-24 years old. The most popular genres were crime/thriller, horror, and action. The majority of people preferred watching films in cinemas and on laptops. Nearly half preferred film openings around 2 minutes long. Most people were picky about the films they watch and preferred watching with friends. Common preferences for how a film should begin included titles on a blank screen and video shots with titles. The most liked types of openings were chase sequences, dialogue, and flashbacks. Most people said they sometimes judge the rest of the
Filmopening
The document summarizes the results of a survey about audience preferences for film openings. It found that:
- The audience was fairly equally split between male and female respondents. Most respondents were younger, between 13-29 years old.
- Crime/thriller was the most preferred film genre at 33.3%, followed by horror and action.
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How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
Audiences
This document analyzes IMDb user ratings for a film based on gender and age. Females under 18 gave the film the highest rating of 8.7/10, while males ages 45+ gave the lowest rating of 7/10. Overall, 367617 IMDb users gave the film an average weighted rating of 8.1/10, with males under 18 enjoying it the most and females over 45 enjoying it the least.
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The survey results showed that the target audience for the documentary is primarily 17-30 year olds, with most respondents being female. Popular genres among this group were action/adventure, romance, and comedy films. Documentaries were less popular but could appeal more if they incorporated dramatic elements and real-life stories. Most people consume films through online streaming and on laptops/mobile devices. Trailers were seen as the most effective way to market a film. The results informed that a sports documentary would need an interesting storyline and real athlete profiles to appeal to both male and female viewers. An "indie" soundtrack would fit best.
Movie theater subscription services
The document discusses movie theater subscription services and analyzes survey data on consumer preferences and behaviors. Key findings include:
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Uk film consumption
The document discusses film consumption trends in the UK. Some key points:
- The estimated UK film audience is 5.1 million people. Cinema attendance has risen for those over 45 years old. 15% of cinema income comes from teenagers.
- Television remains very popular for watching films, with an average audience of 3.4-1.7 million across major channels. Online viewing is rising as broadband speeds increase.
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The document summarizes the results of a survey about audience preferences for film openings. It finds that the audience was fairly equally split between male and female respondents. Most respondents were younger, between 13-24 years old. The most popular genres were crime/thriller, horror, and action. The majority of people preferred watching films in cinemas and on laptops. Nearly half preferred film openings around 2 minutes long. Most people were picky about the films they watch and preferred watching with friends. Common preferences for how a film should begin included titles on a blank screen and video shots with titles. The most liked types of openings were chase sequences, dialogue, and flashbacks. Most people said they sometimes judge the rest of the
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The document summarizes the results of a survey about audience preferences for film openings. It found that:
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The document discusses movie theater subscription services and analyzes survey data on consumer preferences and behaviors. Key findings include:
- 57% of respondents prefer viewing movies in theaters while 43% prefer at home, but 12% of home viewers could be persuaded to subscribe with the right perks.
- The most popular proposed subscription plans were $20/month for 2 tickets/week (36%) and $30/month for 1 ticket/week and concessions discounts (14%).
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The Movie World
The students conducted a survey of other students at their school about movies. They asked about movie preferences, favorite actors and actresses, popcorn consumption at the cinema, and favorite films. Will Smith was the most popular actor while Angelina Jolie was the most popular actress. Avatar and Pirates of the Caribbean were among the most popular films. Most students go to the movies with friends and find cinema prices expensive.
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question pro
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The document summarizes the findings of a questionnaire given to 15-24 year olds about their movie preferences and consumption habits. It found that most in this age group go to the cinema regularly, with comedy and action being the most popular genres. When making a film, producers should focus on popular genres and include humor and interesting characters. Most participants found out about new films through friends or online/TV advertising. Downloading and streaming films online is also popular. DVD purchase prices of £7-8 would be reasonable for this target audience.
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This document discusses piracy in the film industry, noting both the negatives and positives for the industry and consumers. On the negatives side for the industry, piracy costs the film industry billions each year in lost revenue, which can lead to fewer large budget films and slower production. For consumers, pirated copies may be of poor quality and come with no refund policies. However, some benefits are also outlined, such as piracy potentially increasing awareness of films and consumers paying less for copies than cinema tickets. Streaming services are highlighted as an industry effort to curb piracy by offering affordable legal alternatives.
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Presentation1
This document discusses piracy in the film industry, noting both the negatives and positives for the industry and consumers. On the negatives side for the industry, piracy costs the film industry billions per year in lost revenue, which can lead to fewer large budget films and slower production. However, piracy may also help promote some films and drive some viewers to eventually pay to see films legally. For consumers, the positives are lower prices for pirated copies, but the quality is often poor and there are no refunds. Legal streaming services now offer affordable alternatives to piracy.
Presentation1
This document discusses piracy in the film industry, noting both the negatives and positives for the industry and consumers. On the negatives side for the industry, piracy costs the film industry billions per year in lost revenue, which can lead to fewer large budget films and slower production. For consumers, pirated copies may be of poor quality and come with no refund policies. However, some benefits are discussed as well, such as piracy potentially increasing awareness of films and consumers paying less for copies than cinema tickets. Streaming services are also presented as an industry effort to curb piracy.
AS Media Questionnaire Evaluation
The document discusses the results of a survey about film viewing habits. The majority of respondents were male, around the age the film was targeting, and from a diverse range of ethnicities. Horror and comedy were the most popular genres, while historical films were most disliked. Popular films seen recently included Avatar, Shutter Island, and Clash of the Titans. Most people visit the cinema once a month but watch films online, with trailers and famous casts influencing viewing decisions. Few buy DVDs but also few illegally download, instead watching films online without paying.
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General moviegoers, especially hipsters, were excited about the voice talent of Jane Lynch, John C. Reilly, and Sarah Silverman. Jane Lynch was especially well-liked by adults and teen girls due to her role on "Glee". John C. Reilly brings humor though he wasn't readily recognized by name alone. While Sarah Silverman was initially polarizing for some parents, most concerns were alleviated after seeing the concept video. The characters and game worlds like Sugar Rush and Hero's Duty were also well received, with Sugar Rush being described as colorful and creative and Hero's Duty appealing for its action. Game Central Station was praised as an imaginative social hub and portal to other games.
Animate cloudy 21
This document summarizes qualitative research conducted on the animation movie market. Focus groups were held with different demographic groups to explore perceptions of recent animated films and the animation genre. Key findings included that story and original characters are still important factors for success, and animated films can perform well outside of the summer months. While CG animation is popular, participants felt there is still room for 2D and claymation films. The document also analyzes consumer reactions to specific characters from the animated movie "Cloudy With a Chance of Meatballs," noting both positive and negative perceptions.
Island2
The document discusses awareness and interest in the movie "The Island" and director Michael Bay. It finds that 67% of people have seen one of Michael Bay's previous movies and mentioning his name increases interest in the new movie by 7-32%. Key elements that increase interest are action, intrigue around the story and characters, and futuristic elements when used in moderation. Mentioning these elements in positioning statements increased people's interest in seeing "The Island".
Elic 01
This document contains the results of trailer tests for the film Extremely Loud and Incredibly Close. It includes mind maps showing what topics related to or were enjoyed by test audiences from seeing two different teasers for the film. The main topics included the love of family, dealing with loss from tragedy, and the importance of relationships. It also breaks down the responses by gender and age groups. The key findings were that the love of family was the most commonly mentioned topic overall and across all demographic groups.
Allied 1
This document summarizes the findings of a research study about newspaper usage among moviegoers. Some key findings include:
- 86% of moviegoers access newspapers in print or online. Newspaper usage does not vary by demographics.
- For creating awareness of new movies, newspapers rank second only to television commercials and movie trailers.
- The entertainment section is the most frequented newspaper section among moviegoers.
- Movie reviews and advertisements in newspapers have the greatest impact on movie selection decisions.
- Newspapers are the preferred source for obtaining theater showtime information, ahead of telephone and internet.
Nestlé info
This document discusses various grocery retail channels and their compound annual growth rates from 2008 to 2013. It shows that club stores grew at 5.4% annually during this period, while mass merchandisers declined at -2.2% annually. The rest of the document appears to be feedback from a retailer on their supplier Nestle, noting weaknesses in insights, innovation, and flexibility. It includes ratings of Nestle between 2009 and 2011 that show declining performance.
ITIC
This document discusses survey results regarding perceptions of various industries, including those in the information and communication technology (ICT) sector.
Key findings include:
1) Computer software, hardware, internet, and telecommunications are seen as more innovative and dynamic than other industries.
2) Different ICT industries are associated with distinct attributes like the internet being consumer friendly and American grown, and computer software being dynamic and risk-taking.
3) Computer software, hardware, and internet are seen as offering good career opportunities for young people, second only to health services.
4) Issues like the environment, cybersecurity, and health IT are viewed as most personally important to address among ICT sector challenges.
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Divertidamente SLIDE muito lindo e criativo, pptx
Slide criativo e muito lindo, apenas editar, muito simples
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Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
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Nato 1
- 2. The Locus of Change Analytic Purpose To garner a snapshot of those moviegoers who are leading changes in how movies are consumed by conducting a survey of random moviegoers who either buy movie tickets online or obtain movie information online. Methodology To gain useful perspective on today’s movie consumer, we chose to talk with over 2600 members of the newly formed Movie Advisory Board, a tool created through partnership between Nielsen Entertainment (including NRG, EDI, VideoScan and others) and MovieTickets.com. • • • Online Survey Segmented by demographics and psychographics Potential to align transaction history and divulge patterns among fans of genre, franchise, actors
- 3. The Best Customers Those surveyed told us that: • 70% of them attended a movie 10 times or more in the past 12 months • 52% of them attended movies very often or often on opening weekend • 8% rarely or never attend on opening weekend The Avid Moviegoer: An In Depth Analysis Of The Movie Industry’s Best Customers And What They Really Want From The Movie Experience. > “The Avids” teach us as much about the light moviegoers as they do about what drives moviegoing.
- 4. Attendance Over the prior 12 month period, the majority of moviegoers reported seeing the same amount of movies, with equal parts reporting fewer and more moviegoing. 28% 44% 28% Saw the same Saw more Saw fewer
- 5. Buying Online Buying online • Moviegoers, on the average, buy 40% of their tickets online • 43% of moviegoers buy 50% or more of their movie tickets online • 25% buy 80% or more online Who buys online? • 18-24 year olds buy the smallest amount online (28%) • 55+ buy the largest amount online (51%) Why buy online? 1. I have a ticket in hand even if the movie is sold out 2. Convenience 3. I don’t have to stand in line
- 6. Those Who Go Less… Combine a perception of poor movies with high ticket prices and concession prices and busier lifestyles, and there is a smaller list of compelling reasons to go to the movies when there are alternatives for entertainment. Movies not very good 6.4 Ticket prices too high 5.7 5.6 Concessions too expensive Lifestyle/Family changes 5 4.8 Rather wait for DVD Too many ads before movie 4.2 People talking 3.5 Poor variety of titles 3.2 3.1 3.1 Parking is a hassle Lines too long Inconvenient start times 2.8 Uncomfortable seats 2.3 Video games Movies too long Bad customer service 2 1.8 On a scale of 1 - 10, with 10 being the most significant reason some people attended fewer movies 6.7
- 7. Spotlight: Ads and Moviegoing Impact of Quantity of In-Theater Ads on Moviegoing Decision • Moviegoers ranking quantity of In-theater ads on decision-making process on a 1 -10 scale, 10 being most important Ranked importance: 1 – 3 Ranked importance: 7 – 10 48 47 38 22 27 10 Goes to movies 1-5/yr Goes to movies 6-10/yr Goes to movies 11+/yr
- 8. Spotlight: Future DVD Sales Those who said they are going to movies less this year over last were more likely to say that they expect to buy more DVDs this year than those who said they are going to movies more this year over last. Predicted DVD Purchases 19 12 Percentage expecting to buy more DVDs this year than last Go to movies less often than 1 yr ago Go to movies more often than 1 yr ago
- 9. DVD Rental Moviegoers rented an average of 14.8 DVDs over the past 12 months 13% of moviegoers frequently rent the movie they have seen in a theater 13% 22% 21% 15% 30% 63% Plan same Plan fewer Plan more 36% Frequently Sometimes Rarely Never
- 10. Downloading 18% Yes 82% No 76% would do again 24%would not 18% 24% 76% 82% Yes No Would do again Would not
- 11. Chicken or Egg? DVD Rental Subscription Service 29% have a subscription 71% do not have a subscription Movies On Demand 52% have ordered through television 48% have not 29% 19% 52% 48% 52% 29% 71% Have subscription Have ordered Don't have Have not Order the same Order fewer Order more
- 12. Different Strokes For Different Folks Remember a few slides back when we discussed market opportunities for downloading and learned that the greatest opportunity for downloading of movies might come initially from light moviegoers overall? This raises the idea that different distribution formats will not only serve different needs of the same individual but different lifestyles/individuals will grow fond of a particular format because it meets their lifestyle needs (e.g. don’t go out much).