Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place?
We designed the Moviegoers research study in 2010 to answer these questions, and to provide film marketers with actionable insights into how to best reach movie consumers over the next decade.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place?
We designed the Moviegoers research study in 2010 to answer these questions, and to provide film marketers with actionable insights into how to best reach movie consumers over the next decade.