SlideShare a Scribd company logo
Nationwide’s Partner Platform
August 2022
Corporate Development
Nationwide’s Partner Platform
partner.nationwide.com
2
While developer sites and public API libraries are
nothing new, Nationwide was the first incumbent
insurance carrier to build and market a holistic
platform to enable partners and developers to digitally
deliver products from across the company’s breadth of
protection solutions (auto, home, commercial, life, and
pet).
The portal is available through Nationwide.com and
streamlines the partner experience with an easy-to-
access API library, tutorials for core APIs, and
partnership management capabilities to onboard,
track, compensate, and manage performance.
Nationwide’s Partner Platform | partner.nationwide.com
Why a Partner Platform?
• Competitive analysis and non-industry research
showed evolving technology is changing consumer
behaviors and expectations.
o Customers are comparing insurance and financial
services companies with those outside the industry.
o Continued digitization of the insurance industry is
putting increased pressure on evolving the
definition of customer value.
• A digital partnership platform was critical for
successfully meeting customers where they are
inside of partner ecosystems and meeting customers in
new ways, while eliminating friction in the shopping
experience.
• The platform enabled Nationwide to expand an already
thriving developer portal to include capabilities needed
to evolve from API management to a partner
management platform.
3
Nationwide’s Partner Platform | partner.nationwide.com
Partner Platform Construct
Nationwide’s Partner Platform is comprised of three domains serving all enterprise digital partnerships
Partner Portal
Front door for prospective
partners to explore partnering
with Nationwide.
The site promotes mutually
beneficial partnerships and
showcases first-in-class digital
products
partner.nationwide.com
4
Nationwide’s Partner Platform | partner.nationwide.com
Digital Products & API Library
API management across the
enterprise
• APIs enabling internal
systems to connect
• APIs enabling internal
systems to connect with
external third parties
• Strategic Partnerships’ digital
products for partnerships
Partner Platform
Partnership Enablement
Capabilities to onboard and
manage partnerships
• Partner tracking
• Partner metadata
• Landing pages
• Reporting & compensation
• Production support
Nationwide Partner Platform by the numbers
Millions ($)
in revenue
being generated
through platform
100%
growth
annually
in the use of
Nationwide’s
external APIs
Billions
of API calls,
Millions in
partner traffic
to the site per year
36+
quality strategic
partner leads
submitted through
the platform
White-labeled
Nationwide insurance
experience enabling
customers with vehicles
equipped with telematics
capabilities to share
data and earn auto
premium discounts
Nationwide’s Partner Platform | partner.nationwide.com
5
50+
partnerships
enabled to date
Auto insurance
quote and bind
embedded into a
vehicle purchase
process
Connecting
Nationwide to the
mortgage ecosystem
to verify insurance
creating efficiencies
for Nationwide,
lenders, and end
customers
Partnerships enhance our customer experiences –
Embedding protection solutions reduces friction in the insurance journey
6
Check out these quick videos for an overview
of the Partner Platform and the digital partner portal.
Nationwide’s Partner Platform | partner.nationwide.com
Nationwide, the Nationwide N and Eagle and Nationwide is on your side are service marks of Nationwide Mutual Insurance Company. © 2021 Nationwide

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Nationwide's Partner Platform - Insurer Innovation Award 2022

  • 1. Nationwide’s Partner Platform August 2022 Corporate Development
  • 2. Nationwide’s Partner Platform partner.nationwide.com 2 While developer sites and public API libraries are nothing new, Nationwide was the first incumbent insurance carrier to build and market a holistic platform to enable partners and developers to digitally deliver products from across the company’s breadth of protection solutions (auto, home, commercial, life, and pet). The portal is available through Nationwide.com and streamlines the partner experience with an easy-to- access API library, tutorials for core APIs, and partnership management capabilities to onboard, track, compensate, and manage performance. Nationwide’s Partner Platform | partner.nationwide.com
  • 3. Why a Partner Platform? • Competitive analysis and non-industry research showed evolving technology is changing consumer behaviors and expectations. o Customers are comparing insurance and financial services companies with those outside the industry. o Continued digitization of the insurance industry is putting increased pressure on evolving the definition of customer value. • A digital partnership platform was critical for successfully meeting customers where they are inside of partner ecosystems and meeting customers in new ways, while eliminating friction in the shopping experience. • The platform enabled Nationwide to expand an already thriving developer portal to include capabilities needed to evolve from API management to a partner management platform. 3 Nationwide’s Partner Platform | partner.nationwide.com
  • 4. Partner Platform Construct Nationwide’s Partner Platform is comprised of three domains serving all enterprise digital partnerships Partner Portal Front door for prospective partners to explore partnering with Nationwide. The site promotes mutually beneficial partnerships and showcases first-in-class digital products partner.nationwide.com 4 Nationwide’s Partner Platform | partner.nationwide.com Digital Products & API Library API management across the enterprise • APIs enabling internal systems to connect • APIs enabling internal systems to connect with external third parties • Strategic Partnerships’ digital products for partnerships Partner Platform Partnership Enablement Capabilities to onboard and manage partnerships • Partner tracking • Partner metadata • Landing pages • Reporting & compensation • Production support
  • 5. Nationwide Partner Platform by the numbers Millions ($) in revenue being generated through platform 100% growth annually in the use of Nationwide’s external APIs Billions of API calls, Millions in partner traffic to the site per year 36+ quality strategic partner leads submitted through the platform White-labeled Nationwide insurance experience enabling customers with vehicles equipped with telematics capabilities to share data and earn auto premium discounts Nationwide’s Partner Platform | partner.nationwide.com 5 50+ partnerships enabled to date Auto insurance quote and bind embedded into a vehicle purchase process Connecting Nationwide to the mortgage ecosystem to verify insurance creating efficiencies for Nationwide, lenders, and end customers
  • 6. Partnerships enhance our customer experiences – Embedding protection solutions reduces friction in the insurance journey 6 Check out these quick videos for an overview of the Partner Platform and the digital partner portal. Nationwide’s Partner Platform | partner.nationwide.com
  • 7. Nationwide, the Nationwide N and Eagle and Nationwide is on your side are service marks of Nationwide Mutual Insurance Company. © 2021 Nationwide