DealerHQ Investor Overview
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DealerHQ lives by a collaborative and focused mindset: we look at the macro trends of the automotive industry and look to create alignment between dealers and vendors. DealerHQ strives to connect automotive retailers to their vendors in order to sell and service more vehicles profitably, enabling DealerHQ to be the de facto place for dealers to find solutions to improve their operations.
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DealerHQ Investor Overview
- 1. Get in Touch brady@dealerhq.com Investor Overview www.dealerhq.com
- 2. 1 The Big Idea in 79 Words page The only digital marketplace that is built for dealers to discover, connect, and improve their retail operation. DealerHQ lives by a collaborative and focused mindset: we look at the macro trends of the automotive industry and look to create alignment between dealers and vendors. DealerHQ strives to connect automotive retailers to their vendors in order to sell and service more vehicles profitably, enabling DealerHQ to be the de facto place for dealers to find solutions to improve their operations.
- 3. Your Company Name Presentation By the numbers… The 20,000 North America dealers are a ripe opportunity and that doesn’t account for the other 20,000 independent dealers ◉ 1200 and counting. These are vendors that are targeting auto dealers and the number doesn’t represent outside auto vendors that have not entered the market ◉ Once the brand portfolio is set, dealers have two major levers to affect marketshare: selecting the right employees and the right vendors ◉ $4.5B annual total market spend 20,000+ North American Franchise Dealers 1200+ vendors page 3 Market Opportunity page 2
- 5. Value Proposition Vendor ChallengesDealer Challenges • Number of Vendors • Lack of Time to Research • Team Turnover & Data Risk • Vendor or Partner? THE ONLY DIGITAL MARKETPLACE THAT IS BUILT FOR DEALERS TO DISCOVER, CONNECT AND IMPROVE THEIR OPERATION • Efficient Distribution • Dealer Engagement • Showcasing Success • Dealer Cancellations page 4
- 6. The Solution Your Company Name Presentation A digital marketplace that allows dealers to quickly search solutions based on the needs of their specific operation such as region, strategy, existing tool set. The Marketplace DealerHQ provides dealers a “remote control” interface for their vendor relationships. Behind the interface is a robust connector to all of the vendor solutions. Dealer’s can quickly set up and/or remove employees quickly to better secure their systems. Employee Identity and API Platform The data from the marketplace leads to performance management at the store, group, region and national levels. Usage and KPI’s associated with each vendor allow for real time vendor optimization. Improve and Dominate page 5
- 7. DealerHQ Platform The only digital marketplace that is built for dealers to Discover, Connect, and Improve their retail operation. Discover Customize your search to meet the needs of your store, your region, your strategy. The knowledge of a veteran automotive retail industry analyst in every dealership. Connect Identify and ensure your solutions connect to your strategy. Desktop Version Mobile Version Product Demo page 6 ◉ ◉
- 8. 5 Dealer Solutions page 7 DealerHQ HUB • One-to-Many Connection vs Multiple One-to-One Connections • Productized Systems Integrator • Visual interface of how systems are connected A hub for vendor integrations. Ability to plug and play any vendor into your network. DealerHQ Marketplace • Search based on store profile • Control your vendor selection process • Save time • Save money Based on your specific operational needs, search for any solution from one location. DealerHQ Interface • Dealer-based Designed Interface • Robust, Secure Single-Sign-On • Organized Application Integrations • Bring Your Own Device Access Management • Active Directory Compatibility • KPI’s and Shortcuts The remote control for your dealership. Full identity and application control for the dealership.
- 9. Confidential & Proprietary. © 2016 DealerHQ.com Dealership Interface Layer Marketplace Consolidated BillingDealership Behavior Alerts & NotificationsDealership Intelligence Universal Login
- 10. 5 Vendor Solutions DealerHQ Listing Add-ons • Full Company and Product Listing • Customized Video • Appointment Booking • Hot Lead or Full Sale • Fit within existing reseller agreement • Paid Placement Feature • Email Campaigns • Featured Pitch • Pay per Click Full Listing, everything a dealer needs to make a decision and everything a vendor needs to make a sale. Additional one-off services page 9 DealerHQ HUB • Application to Application Integration • API Builder • Software Development Kit to enhance existing vendors or to produce new vendors • Incredible efficiency in being able to integrate once vs multiple integrations A hub for API integrations organized to match the dealership ecosystem
- 11. Build Vendor Marketplace Revenue share and marketing spend dollars from Vendor community ◉ Grow Dealers and Vendors Build Dealer Facing Vendor Portal Build Vendor Marketplace Build Dealer Facing Vendor Portal Dealer Centric Identity Management and Vendor Engagement ◉ Grow Dealers and Vendors Aggressively get both deals and vendors on the platform ◉ 1 3 2 Use of Funds page 10
- 12. Vendor Revenue Revenue share and marketing spend dollars ◉ Dealer Revenue Subscription-based Dealer Centric Single-Sign-On / Vendor Relationship Mgt ◉ Non-Auto Vendor Gateway Revenue from vendors that typically wouldn’t enter auto, help dealers realize solutions that could be applied to auto ◉ Data Set to OEMs/Large Strategics Aggregate data showing vendor schematic for dealers. ◉ Business Model page 11 Vendor to Vendor Vendor Business Development Opportunities ◉
- 14. Brady Ferron CEO Deep automotive industry DNA with strong dealership and vendor leadership experience including startup, growth to liquidity with multiple companies. Our Team page 13 Keith Jezek President, Cox Automotive Tony Rimas FMC, Managing Partner
- 15. Step 1 Market Analysis Step 2 Marketplace Prototype Step 3 Beta Launch (200 vendors 100 dealers) Step 4 Series A We are here We have analyzed the market and have the insight into how dealer and vendors work today, we have the vote of confidence on both sides that the DealerHQ solution is needed. By launching in beta and iterating fast, we will: Use of Funds page 14
- 16. Your Company Name Presentation Ready to go! • $3-4MM pre-money valuation • Pre-Revenue prospects are lined up • Meetings scheduled large dealer groups and vendors • Use of funds focused on Dealer Interface and Marketplace Raised $260,000 Goal $$1,145,000 $ Funding Needs ◉ page 13page 15
- 17. facebook.com/DealerHQ twitter.com/dealerhq Thank You hello@dealerhq.com angel.co/dealerhq (303) 557-2393 Contact Info page 16
- 18. Appendix
- 19. Marketing Programs Content development around dealership improvement. Shared and original content based on marketplace partnerships. Marketing Strategy IP Acquisition Educational Market Events Bundles Partnerships State Associations and the National Automobile Dealers Association are always looking for value add funding. Driving Sales is looking to enhance their Vendor Ratings Platform. As a direct offering to the dealer we will add an Identity Management Solution to help the dealer manage apps and access and provide the marketplace to make recommendations. Industry trade shows and Dealer 20 Group speaking engagements on aligning vendors to dealer strategy. Approach Northwood University and NADA Dealer Academy for speaking and content opportunities. Acquire traffic through paid search and ad buys page a1
- 20. Identity Management is complex and full of risk - rather than building our own solution we scoured the technology world for the best solution and found Okta. Our Okta partnership allows us to focus on the dealer interface and system integrations with vendor partners while bringing world class identity management to our solution. https://www.okta.com/ and https://www.okta.com/resources/idaas-leader-gartner-magic-quadrant/ Network page a2 Okta & DealerHQ
- 21. DealerHQ DrivingSales Dealers United Reynold & Reynolds Certified Interface dealer.com Certified Provider Program CDK Global Approved Interface Gillrie Institute Strategic Source Neutral Vendor Listing Yes Yes No No No No No No Dealer Centric Single Sign On Yes No No No No No No No Vendor Integrations Yes No No No No No No No Vendor Transparency Yes Yes No No Yes No No No ◉ Marketplace(ish) ◉ Certification/System-based ◉ Cost Consultants Competitive Landscape page a3
- 22. a4 DealerHQ Road Map Milestones page 1. Application access and security layer • Solve the “too many usernames/passwords” problem • Solve the “low app knowledge/engagement” problem • Create auto specific, easy to use, beautifully designed “launchpad” • Military grade security (HTTPS / HMAC-SHA1) • Report app engagement stats to Dealer • Strengthen Dealer to Vendor pathway 2. Data reporting and data access layer • Enable data hover and deep-linking capability • Enable embedded Vendor reporting functionality • Report app engagement stats to Vendor • Allow OAuth type authentication pathway for Vendors • Strengthen Vendor to Dealer pathway
- 23. a5 DealerHQ Road Map Milestones page 3. Notification and payments layer • Enable Dealer-to-Vendor notifications/messaging • Enable Vendor-to-Dealer notifications/messaging • Allow billing invoicing, approval and payment gateway 4. Digital distribution layer • Personalize vendor recommendations to the individual dealer • Provide application benchmarks and insights to Dealers/Vendors • Enable vendors to build, distribute and sell via Marketplace • Enable dealers to shop, try and buy via Marketplace • Think “iTunes for Apps” • Dealers submit Request-for-Proposal (RFP) to Vendors. • Think “Lending Tree” for Vendors”