Apinity GmbH – Insurtech Innovation Award 2023

1. apinity
Getting the most business
value out of your APIs
Munich // 2023

2. 2
Focus
industries
● banking
● insurance
Value proposition
Getting real business
value out of your APIs
Organisation
40+ API First team out of Munich
Partners
Product
White-label API Marketplace + public API ecosystem
About us
Companies we
work with
IT
architecture
MACH

3. The industry experiences a drastic increase in the
amount of APIs…
3
…so more and more companies launch own API
Marketplaces to participate in the API economy

4. … of Salesforce’s
revenue is generated
through APIs.
*Gartner, 2018
… of all transactions
will require open
APIs.
*Gartner, 2021
… better business
results with advanced
APIM processes.
*Forbes 2020
50% 25% 47%
Participating in the API economy is crucial
API Economy is the opportunity of APIs to generate new value and revenue streams to
organizations via the use of APIs
4

5. 3 success criteria for participating in the API economy
Transparency
to find share and scale APIs
Standardization
to reduce complexity and offer a
great API experience
Productization to open up
new revenue streams
Include all stakeholder to
allow IT & Business to work together
closely
5

6. One platform to rule them all
Whether you want to standardize 3rd party integrations, share and reuse internal APIs or plan to
offer APIs to external partners. Our white-label API Marketplace empowers your business to start
an own API ecosystem without any development efforts.
Integrating 3rd party
services
Share, re-use & scale
internal APIs
Publish own APIs to
external partners

7. Key success factors covered with apinity
Increase transparency
● Create one or multiple catalogues
for all your APIs
● Govern performance & usage
● Get access to 3rd party solutions
via apinity marketplace
Foster standardization
● Orchestrate your API strategy
across different clouds & multiple
API gateways
● Standardize documentation &
authentication methods
● Use tags & visibility settings
Present APIs as products
● Launch your own storefront with
custom branding
● Add pricing plans with simple
contracting & billing
● Offer & promote your APIs on
apinity marketplace
Include all stakeholder
● Business oriented UX
● Offer self-service flow to consume
& publish your APIs
● Make all needed information
available in one place
7

8. Different stakeholders, different benefits
“I want to promote API as
products in our own storefront
to generate leads and
collaborate with partners”.
Sales & Marketing
“I want to scale our standard API solution
across the company and gain insights on
the usage & performance”.
“ I want to deliver new capabilities
faster by ordering APIs in a self
service manner getting all the
necessary documentation”.
Procurement
“I want to unlock the IT infrastructure and
open up data silos by exposing our legacy
systems via API to our colleagues”.
Architect
“I want to gain insights about APIs'
usage to allocate costs accordingly
and verify invoices of 3rd party
services”.
Accounting
Developer
8

9. 9
Publish APIs
Make APIs available on the
platform and set necessary
policies and prices
Monetize APIs
Monetize APIs externally and
allocate costs internally
Share APIs
Select, who has access to
APIs. Share APIs with
external partners
Monitor API
consumption
Use Analytics and the billing
engine to monitor the
consumption.
Manage subscriptions &
credentials
All users can manage their API
subscriptions and access credentials
within the portal
All in one
platform

10. Getting real business value
out of your APIs
Leander Lork
Sales Manager
leander.lork@apinity.io
+49 1573 0043 639