The document describes DealerHQ, a digital marketplace that connects automotive dealers to vendors. It aims to help dealers discover, connect with, and improve their operations through vendor solutions. Key points include:
- DealerHQ allows dealers to search for vendor solutions based on their specific needs and connect their operations digitally.
- There is a large market opportunity with over 20,000 dealers in North America and 1200 vendors currently in the space.
- The solution aims to solve problems dealers face with disconnected online/offline resources that waste time and money.
DealerHQ lives by a collaborative and focused mindset: we look at the macro trends of the automotive industry and look to create alignment between dealers and vendors. DealerHQ strives to connect automotive retailers to their vendors in order to sell and service more vehicles profitably, enabling DealerHQ to be the de facto place for dealers to find solutions to improve their operations.
Буклет компании «Valtari», ведущего поставщика услуг на рынке M&A. Основная миссия компании предоставить клиентам конкурентоспособное преимущество при работе в жестокой, быстрой и развивающейсе среде.
This is my presentation from April 15, 2015 to the Marketo Marketing Nation Summit.
The topic covers the six drivers of eCommerce for B2B, the use cases (with examples) of B2B eCommerce, and some of the applications of marketing automation in an eCommerce application
DealerHQ lives by a collaborative and focused mindset: we look at the macro trends of the automotive industry and look to create alignment between dealers and vendors. DealerHQ strives to connect automotive retailers to their vendors in order to sell and service more vehicles profitably, enabling DealerHQ to be the de facto place for dealers to find solutions to improve their operations.
Буклет компании «Valtari», ведущего поставщика услуг на рынке M&A. Основная миссия компании предоставить клиентам конкурентоспособное преимущество при работе в жестокой, быстрой и развивающейсе среде.
This is my presentation from April 15, 2015 to the Marketo Marketing Nation Summit.
The topic covers the six drivers of eCommerce for B2B, the use cases (with examples) of B2B eCommerce, and some of the applications of marketing automation in an eCommerce application
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Blockchain was 2017’s technology buzzword of the year, and for good reason. Blockchain technology has the potential to radically alter enterprise business models through cost reduction and increased operational efficiency. But many organizations are finding blockchain to be as confusing as it is promising.
We cut through the hype of blockchain and share a practical way to get started, including how to determine where it fits within your organization. We answer these questions and more:
-Why adopt blockchain?
-What makes a good blockchain use case?
-What are some specific industry applications?
-What are the best practices for getting started?
Considerations when selecting a SaaS eCommerce vendorBen Adams
With retailers putting their eggs in one basket with flexible, scalable, out-of-the-box Saas eCommerce solutions, it is important that all things are considered during the vendor selection phase. This presentation outlines key things to consider when you are selecting a SaaS eCommerce vendor/platform.
The rise of Digital Experience PlatformseZ Systems
Looking into the growing need for unified platform to build personalized Digital Experiences from Content to Commerce, from engagement to purchase and beyond. Keynote by Roland Benedetti CPO eZ Systems, eZ Roadshow 2019 in Warsaw.
B2B Ecommerce through Magento and how integration will helpAPPSeCONNECT
It has been a great year for B2B E-commerce and it is important to keep an eye on the digital and technology trends to embrace the success you want for your business.
The purpose of this webinar was to bring forward the amazing B2B capabilities of Magento and how integration with back-office systems / ERP will help your business become more efficient.
We covered:
· B2B Digital Commerce Trends
· Assessing your needs / How to create a MoSCoW list
· InSync Magento / SAP Business Connector
· Featured Case Study
For more such webinars, please keep an eye on:
http://www.appseconnect.com/webinars
In this world of digitalization, technologies are advancing rapidly. As the world’s foremost tech news contributor, it is our duty to keep everyone updated with the latest top 10 trending technologies in 2021.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Sewells Group Automotive Dealer Confidence Index (ADCI) Report Apr-Jun 2014Sewells MSXI
Sewells Group Automotive Dealer Confidence Index (ADCI) indicates significant increase in optimism amongst auto dealer fraternity
Survey to quantify dealer sentiment shows significant positive swing amongst passenger car and two-wheeler dealers; commercial vehicle dealers continue to maintain a pessimistic outlook.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Blockchain was 2017’s technology buzzword of the year, and for good reason. Blockchain technology has the potential to radically alter enterprise business models through cost reduction and increased operational efficiency. But many organizations are finding blockchain to be as confusing as it is promising.
We cut through the hype of blockchain and share a practical way to get started, including how to determine where it fits within your organization. We answer these questions and more:
-Why adopt blockchain?
-What makes a good blockchain use case?
-What are some specific industry applications?
-What are the best practices for getting started?
Considerations when selecting a SaaS eCommerce vendorBen Adams
With retailers putting their eggs in one basket with flexible, scalable, out-of-the-box Saas eCommerce solutions, it is important that all things are considered during the vendor selection phase. This presentation outlines key things to consider when you are selecting a SaaS eCommerce vendor/platform.
The rise of Digital Experience PlatformseZ Systems
Looking into the growing need for unified platform to build personalized Digital Experiences from Content to Commerce, from engagement to purchase and beyond. Keynote by Roland Benedetti CPO eZ Systems, eZ Roadshow 2019 in Warsaw.
B2B Ecommerce through Magento and how integration will helpAPPSeCONNECT
It has been a great year for B2B E-commerce and it is important to keep an eye on the digital and technology trends to embrace the success you want for your business.
The purpose of this webinar was to bring forward the amazing B2B capabilities of Magento and how integration with back-office systems / ERP will help your business become more efficient.
We covered:
· B2B Digital Commerce Trends
· Assessing your needs / How to create a MoSCoW list
· InSync Magento / SAP Business Connector
· Featured Case Study
For more such webinars, please keep an eye on:
http://www.appseconnect.com/webinars
In this world of digitalization, technologies are advancing rapidly. As the world’s foremost tech news contributor, it is our duty to keep everyone updated with the latest top 10 trending technologies in 2021.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Sewells Group Automotive Dealer Confidence Index (ADCI) Report Apr-Jun 2014Sewells MSXI
Sewells Group Automotive Dealer Confidence Index (ADCI) indicates significant increase in optimism amongst auto dealer fraternity
Survey to quantify dealer sentiment shows significant positive swing amongst passenger car and two-wheeler dealers; commercial vehicle dealers continue to maintain a pessimistic outlook.
Navigating Mobile Marketing: Automotive Retailers Guide to Winning Mobile Sho...Cars.com
In 2014, mobile usage will surpass desktop usage, and with this rapid smartphone adoption, consumers are relying on their devices to determine what and where to buy. Automotive purchases are no different. In fact, at Cars.com, nearly half of all traffic now comes from smartphones and tablets.
This presentation includes findings on dealer shopper behavior and on-the-lot mobile usage from research conducted Cars.com with Placed, Inc. and tips for effectively marketing to mobile shoppers to reinforce your brand across platforms.
It covers:
• How shoppers are using mobile devices throughout their research, including on-the-lot, to decide what and where to buy
• How to take a mobile-first approach to your marketing and showroom experience
• How to overcome showrooming and turn mobile shoppers into sales
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
YieldKit: The Performance Marketing AggregatorJens Breimaier
Short overview on YieldKit's products and services. YieldKit aggregates publisher's performance marketing revenue streams and helps them to optimize their website's monetization.
Title: Overcoming today’s business challenges with a multi-product, open source approach.
Liferay is a leading open source software company that helps companies create digital experiences on the web, mobile and connected devices.
During this presentation, discover how Liferay ́s unified platform can help companies address today's key digital challenges. See how our open source approach empowers customers to create stunning websites, gather in-depth user analytics and to seamlessly sell online with a cloud-ready, integrated ecosystem.
How To Create A Billion $ Category: Mark Organ's Dreamforce '13 KeynoteInfluitive
Why just a build a company when you can create a whole new category instead? That’s the question that Influitive founder and CEO Mark Organ explored in his packed Founders Forum session at Dreamforce 2013.
Here’s one really good reason: category creators tend to grow revenue 4x faster and grow market cap 6x faster than those companies that enter a category later on.
Based on Mark’s experience building marketing automation category creator Eloqua, what he’s learned so far as Influitive (http://influitive.com) carves out a brand new category – advocate marketing – a little over a decade later, and his observations on why other powerful category creators, including Salesforce.com, Tesla and Keurig, have been so successful, his presentation proposes a whole new framework for category creation.
*Enhanced with new content and optimized for SlideShare*
Original recorded presentation: http://youtu.be/Pw_mTsKB1R4?t=1s
Metrofuser Printer Parts www.metrofuser.com Metrofuser is a leading global innovator, manufacturer of printer parts, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Products and services include HP printer parts, printers, and printer repair training. Parts include HP printer parts such as printer fusers, printer maintenance kits, and other HP printer replacement parts. The company's customers include office equipment dealerships, online retailers, repair centers and MPS service providers nationwide. Metrofuser has been named to Inc. Magazine’s fastest-growing companies five consecutive years.
Stop spamming and get relevant with Smarter GTMDemandbase
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress.
Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences.
In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.
Solving the B2B Digital Puzzle with the Marketplace ModelMirakl
In 2018, B2B digital commerce surpassed $1 trillion, driven by buyers who demand the same ease of use and price transparency they experience with personal purchases on marketplaces like Amazon.
For manufacturers and distributors, meeting this new demand for digital means evolving how they do business. But between channel conflict concerns and the cost of scaling assortment, digital transformation can be a complicated proposition. For a growing number of B2B organizations, including HPE, Toyota Material Handling, and Satair, the marketplace model is the solution.
Watch the replay of this webinar featuring Andy Hoar, B2B industry expert, and CEO of Paradigm B2B, to hear how the marketplace model can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data. Sagar Bilgi, Director of eCommerce at HPE, also shares how HPE launched a marketplace to provide a seamless buying experience for customers.
This webinar recording will cover the following topics:
- The different marketplace strategies that manufacturers and distributors are using to accelerate digital maturity
- How HPE uses the marketplace model to sell direct without causing channel conflict
- Tips to help you develop the B2B roadmap to becoming digitally-enabled
Similar to DealerHQ Investor Pitch DeckBF102816 (20)
2. 1
The Big Idea in 79 Words
page
The only digital marketplace that is built for
dealers to discover, connect, and improve
their retail operation.
DealerHQ lives by a collaborative and focused mindset: we look at the
macro trends of the automotive industry and look to create alignment
between dealers and vendors. DealerHQ strives to connect automotive
retailers to their vendors in order to sell and service more vehicles profitably,
enabling DealerHQ to be the de facto place for dealers to find solutions to
improve their operations.
5. Value Proposition
Vendor ChallengesDealer Challenges
• Number of Vendors
• Lack of Time to Research
• Team Turnover & Data Risk
• Vendor or Partner?
THE ONLY
DIGITAL MARKETPLACE
THAT IS BUILT FOR DEALERS
TO DISCOVER, CONNECT AND
IMPROVE THEIR OPERATION
• Efficient Distribution
• Dealer Engagement
• Showcasing Success
• Dealer Cancellations
page 4
8. 5
Dealer Solutions
page 7
DealerHQ HUB
• One-to-Many Connection vs Multiple
One-to-One Connections
• Productized Systems Integrator
• Visual interface of how systems are
connected
A hub for vendor integrations. Ability
to plug and play any vendor into your
network.
DealerHQ Marketplace
• Search based on store profile
• Control your vendor selection process
• Save time
• Save money
Based on your specific operational
needs, search for any solution from
one location.
DealerHQ Interface
• Dealer-based Designed Interface
• Robust, Secure Single-Sign-On
• Organized Application Integrations
• Bring Your Own Device Access
Management
• Active Directory Compatibility
• KPI’s and Shortcuts
The remote control for your dealership. Full
identity and application control for the
dealership.
10. 5
Vendor Solutions
DealerHQ Listing Add-ons
• Full Company and Product Listing
• Customized Video
• Appointment Booking
• Hot Lead or Full Sale
• Fit within existing reseller agreement
• Paid Placement Feature
• Email Campaigns
• Featured Pitch
• Pay per Click
Full Listing, everything a dealer
needs to make a decision and
everything a vendor needs to make a
sale.
Additional one-off services
page 9
DealerHQ HUB
• Application to Application Integration
• API Builder
• Software Development Kit to enhance
existing vendors or to produce new
vendors
• Incredible efficiency in being able to
integrate once vs multiple
integrations
A hub for API integrations organized
to match the dealership ecosystem
15. Step 1
Market Analysis
Step 2
Marketplace Prototype
Step 3
Beta Launch (200
vendors 100 dealers)
Step 4
Series A
We are here
We have analyzed the market and have the insight into how dealer and vendors
work today, we have the vote of confidence on both sides that the DealerHQ
solution is needed. By launching in beta and iterating fast, we will:
Use of Funds
page 14
16. Your Company Name Presentation
Ready to go!
• $4MM pre-money valuation
• Pre-Revenue prospects are lined up
• Meetings scheduled large dealer groups and vendors
• Use of funds focused on Dealer Interface and Marketplace
Raised
$300,000
Goal
$$1,145,000
$
Funding Needs
◉
page 13page 15
19. Marketing Programs
Content development around
dealership improvement. Shared and
original content based on marketplace
partnerships.
Marketing Strategy
IP Acquisition
Educational Market
Events
Bundles
Partnerships
State Associations and the National
Automobile Dealers Association are
always looking for value add funding.
Driving Sales is looking to enhance their
Vendor Ratings Platform.
As a direct offering to the dealer we will
add an Identity Management Solution to
help the dealer manage apps and access
and provide the marketplace to make
recommendations.
Industry trade shows and Dealer 20
Group speaking engagements on aligning
vendors to dealer strategy.
Approach Northwood University and
NADA Dealer Academy for speaking and
content opportunities.
Acquire traffic through paid search and
ad buys
page a1
20. Identity Management is complex and full of risk - rather than building our own solution we scoured the technology world for the best solution and
found Okta. Our Okta partnership allows us to focus on the dealer interface and system integrations with vendor partners while bringing world
class identity management to our solution. https://www.okta.com/ and https://www.okta.com/resources/idaas-leader-gartner-magic-quadrant/
Network
page a2
Okta & DealerHQ
21. DealerHQ DrivingSales Dealers
United
Reynold &
Reynolds
Certified
Interface
dealer.com
Certified
Provider
Program
CDK Global
Approved
Interface
Gillrie Institute Strategic Source
Neutral Vendor
Listing
Yes Yes No No No No No No
Dealer Centric Single
Sign On
Yes No No No No No No No
Vendor Integrations Yes No No No No No No No
Vendor Transparency Yes Yes No No Yes No No No
◉ Marketplace(ish)
◉ Certification/System-based
◉ Cost Consultants
Competitive Landscape
page a3
22. a4
DealerHQ Road Map Milestones
page
1. Application access and security layer
• Solve the “too many usernames/passwords” problem
• Solve the “low app knowledge/engagement” problem
• Create auto specific, easy to use, beautifully designed “launchpad”
• Military grade security (HTTPS / HMAC-SHA1)
• Report app engagement stats to Dealer
• Strengthen Dealer to Vendor pathway
2. Data reporting and data access layer
• Enable data hover and deep-linking capability
• Enable embedded Vendor reporting functionality
• Report app engagement stats to Vendor
• Allow OAuth type authentication pathway for Vendors
• Strengthen Vendor to Dealer pathway
23. a5
DealerHQ Road Map Milestones
page
3. Notification and payments layer
• Enable Dealer-to-Vendor notifications/messaging
• Enable Vendor-to-Dealer notifications/messaging
• Allow billing invoicing, approval and payment gateway
4. Digital distribution layer
• Personalize vendor recommendations to the individual dealer
• Provide application benchmarks and insights to Dealers/Vendors
• Enable vendors to build, distribute and sell via Marketplace
• Enable dealers to shop, try and buy via Marketplace
• Think “iTunes for Apps”
• Dealers submit Request-for-Proposal (RFP) to Vendors.
• Think “Lending Tree” for Vendors”