Chaning

4. In 1988, President Ronald Reagan told the
Republican Governor’s Association a joke:

5. there were parts of rural
America where Republicans
were rare.
In

6. Republicans can now win in Missouri.
But, there are other
problems facing party
groups across
America today…

7. 3 Big Problems
Declining
Membership
Raising
Funds
Volunteer
Staff

8. Party Membership

9. Membership

10. Party Membership - 2004
Republicans & Democrats
both had more members
than Independents.
Declining Party
Membership
35%
36%
27%

11. Party Membership - 2017
Independents now nearly
double the members of
either party.
Declining Party
Membership 28%
25%
44%

12. Party Membership is declining
A 25% drop in Party membership in 13 years!
25%

13. Republican
membership
is older

14. 33% over 68
register GOP

15. Only 18% under
33 register GOP

17. -12%
Groups raising
less than
$100,000
per year
+11%
Groups raising
more than
$500,000
per year
+1%
Groups raising
from $100,000
to $500,000
per year
Non-profit Fundraising

18. In 2015,
for every 100 new donors gained,
96 old or existing donors
were lost.
Keeping Donors

19. Only 46% of donors
continue to give
year after year?
Keeping Donors

20. Volunteer Staff

21. Volunteer Staff
You have
a job…

22. You have
a family,

23. and other
things.

24. Time to shift
your thinking.
Completely.

25. The Solution?

26. Start thinking like a business.

27. Treat your
party like a
business.
Treat your
voters
like your
customers.

28. The reasons why businesses fail?
No market need. No cash flow. No mentorship.

29. Market Need for a Party
The Market Need for
a party organization is
to amplify the voice
of the voter.

30. Market Need for a Party -
www.caddogop.com

31. When your Party resembles a business,
Identifying your
market need
will lead to
revenue streams.

32. What do you have
to offer to your
customers
in return for their
financial support?

33. Party Like A Business
That’s $776 million in sales in
2015 including both e-comm &
traditional, in-person sales.
Girl Scouts raise money in
your county every year.
194,000,000 boxes sold in 2015.
http://fortune.com/2015/12/08/girl-scout-cookies-buy-online/

34. The Problems…
No Market Need
No Cash Flow
Not the Right Team
The Solutions!
Communication Tools
Done-for-you Revenue Streams
Leadership Development
>
>
>

36. The Right Team
It’s not about “hiring” new people.
It’s about training the people you have.

37. Developing Your Team
Jack Welch was the CEO of GE.
He talked about developing his
team as taking care of a garden.

38. L E A D E R S H I P C O U R S E S
Origins of
Conservative
Thought
inspiring
voters
developing leaders I
Servant Leadership
developing leaders II
replacing yourself
discovering new members I
where to find them
discovering new members II
using the media
how to keep them
coming back
conflict
resolution
paying for
it all
precinct
captains

39. Napolean Hill coined the phrase
in his best selling book,
“Think and Grow Rich.”
Masterminding

40. Masterminding
Conference
Calls
Facebook
Group
Newsletter

41. $1,000.00 Annually
Conservative Ground
University
Mastermind Groups
Bright Spots, Big Country

42. $1,000.00 Annually
Conservative Ground
University
Mastermind Groups
Bright Spots, Big Country
$500.00 Annually
$83.00 per month

43. Done-For-You Revenue Streams
Includes:
CGU for Patriots
Conference Calls, Newsletter, Facebook Group
Bright Spots, Big Country: What Makes America Great
Sharables Database

44. Done-For-You Revenue Streams
We Sell This Online for $100 per year.
When you sign up with us, you can sell
Conservative Coaching for Patriots
through your party organization.
We’ll split the proceeds with you.

45. Done-For-You Revenue Streams
If you sell just 10 memberships to
this…
…you completely pay for your party’s
membership to this!

46. Conservative Kid
Growth Kit
Presidential
TrumplerAmerica Sings
CD
Done-For-You Revenue Streams

47. conservativeground.org

48. Questions?