The NASCAR Kinetics viewing party hosted by CMU's NASCAR Kinetics Team was a success, meeting all its goals. Over 100 people attended the event at Buffalo Wild Wings in Mt. Pleasant, MI, exceeding the goal of 90 attendees. Guests participated in prize giveaways and guessing games throughout the race broadcast and most stayed for the majority of the race. The event helped promote both NASCAR and the university's NASCAR Kinetics program to students and the local community. Feedback from guests was very positive about the atmosphere, food, and engagement of the student organizers.

1. NASCAR Kinetics viewing party Brought to you by The CMU NASCAR Kinetics Team

2. Event summary Date: October 24, 2010 Location: Buffalo Wild Wings, Mt. Pleasant, MI Time: 12:30 P.M. until 5:00 P.M. Number of attendees: 105 Budget: $1000.00 Budget Spent: $957.18

3. Goals For our event we wanted to be more successful than previous years. Our goals were To increase attendance from 45 to 90 To have more retention from our guests at the viewing party To interact with guests during the event with give-a-ways and prizes To increase awareness of NASCAR and the NASCAR Kinetics Program.

4. Objectives In order to obtain our goals, we designed some objectives. Our objectives were: To use every piece of media that is available to us students to promote the event To have more and better prizes and give-a-ways for our guests To have an open event for all to attend

5. Target Market Our target market was the community of Mt. Pleasant MI. This target market also included the community of Central Michigan University. We marketed to them through flyer, new paper ad and radio.

6. Marketing Marketing on any campus for an event is hard to do. Our flyers had to be fun and lively in order to get families and student to our event.

7. Facebook In order to gain a college crowd interest we used facebook as one source of medium. Many of our statuses were changed to encourage more attendance on the day of the viewing party.

8. NEWSPAPER Nick Smith was able to contact the Morning Sun, a newspaper for the Mid-Michigan Area. We were able to place an advertisement and have an article written about us in the NASCAR section.

9. Radio Ryan Miller was able to secure a spot on modern rock 91.5 radio. This radio station is broadcasted throughout Mt. Pleasant and CMU’s Campus.

10. SUCCESS! We have achieved all our goals. We had 105 guests sign in at our table. Including those that signed in for extra credit from two classes. Almost 2/3 of our guests had stayed at least ¾ of the race. This was due to our involvement with having one specific prize the M&M Guessing game, the winner must be present. All premium items we had received from NASCAR were given out to our guests. Many of the guests had asked about the cases studies and the planning of the event. We have several of the guests as about doing the program next year.

11. Estimated Budget

12. Actual Budget

13. Budget With our budget we were lucky enough to not have to pay for a venue fee at Buffalo Wild Wings. We also received $100 of free wings at the venue. This widened our budget to allow for our guests to be treated to more wings. This was the majority of our budget. Other things we used our money for decorations, marketing materials, and three prizes.

14. Prior to event day The day before our event (Saturday Oct. 23, 2010), we went to Buffalo Wild Wings to look at our area one last time and figure out what was going to be needed and where everything was going.

15. Event Day On our event day, we arrive at 11:30 at the venue. We set up the tables with table clothes and M&M’S candy packets. The wings were ordered at 12:45 P.M.

17. We held a guessing game of “How many Pretzel M&M’s are in the vase”

18. The closest guess was 500 with the actual number being 457.

20. Interviews Nick Smith did three sets of interviews during the event of our guests. Here he is with Matthew and Eric. http://www.youtube.com/watch?v=XE7io87j1Lo

21. Interviews Here Nick is interviewing Jordan from Ann Arbor, MI. Talking about how he heard about the event and his favorite driver.

22. interviews Nick is now interviewing with Paul. Paul is not a normal NASCAR Fan, however, he has gained more interest from our viewing party.

23. Words from our viewers “The event was spectacular! It was fun to meet at a place with other NASCAR fans and watch the race on many screen while comparing the racers we wanted to win. The free food and prizes were definitely a bonus and it was nice to have such and event sponsored by NASCAR and M&M’S.” –Danielle Mueller "The event was fantastic, my friend won the jar of M&M'S and a $25 gift card. I had never had the pretzel M&M'S, but they are delicious.“ – Matt Brooks

24. Local Community “The NASCAR Event was very well organized. My family and I enjoyed the atmosphere complete with NASCAR banners, flyers and marketing items. The giveaways were popular as were the guessing contests. The food was excellent along with the great enthusiastic crowd. The marketing of the event was well done as a very diverse group of people gathered for the event. My family talked about NASCAR more than they aver have following the event. If you ain'trubbin' you ain'tracin'! Good job done by all. “ Jim Conway, CAAMt. Pleasant Public SchoolsAthletics Director

25. Sacred Heart Academy “The NASCAR Event hosted at Buffalo Wild Wings was a huge success. Not only was the food and atmosphere incredible, the large screens that surrounded us were enticing and made you feel you were participating live. Students in my class at Sacred Heart Academy were invited to attend and took advantage of the many promotions. They too, were amazed by the atmosphere. Several of those who could not attend expressed their disappointment for having missed the event. Many are looking forward to the next NASCAR Kinetics Event in Mt. Pleasant. Congratulations to the CMU NASCAR Kinetics Team on a job well done!”Lori SmithSacred Heart AcademyJunior High Global Studies/US History Teacher

26. CAMPUS Involvement Paul, in the previous interview stated that he would participate more in NASCAR events if they would have events similar to this. College students look for cheaper prices and free items. This is due to everyone being on a tight budget.

27. M&m’S Most Colorful Fan Contest Two of our guests, Matthew Wozniak and Zach Jabour brought out Halloween a bit early. They competed in our M&M’S Most Colorful Fan Contest

28. Most colorful Fan Winners Matthew won two tickets to Michigan International Speedway NASCAR Sprint Cup Race June 2011. Zach won a four pack of tickets to this coming weekends CMU/WMU football game.

29. Other Winners M&M’S Guessing Game- Potter Won 457 Pretzel M&M’S and at $25 Gas Gift Card Raffle 1 of 2 $15 gift card to Buffalo Wild Wings-Lance Cartagena 2 of 2 $15 gift card to Buffalo Wild Wings- Joan Sweet Berlin Race Way-Ethan Howard Zehnder’s Dinner for 2- Eric Fox

30. Conclusion We are very proud of our event. Everyone came out and enjoyed themselves and tons of wings. We were able to exceed our expectations by advertising on campus, in classrooms, on the air waves and in the news paper.

31. Recommendations M&M’S and NASCAR needs to make college campus appearances. Class presentations Academic Specific Career Opportunities Professor Involvement Event Promotions on specific campus (not just higher league campuses) Better Advertisement toward college students The average college student is bombarded with tons of noise and advertisement. Social Networking The campus world is high into social media and networking.

32. Please enjoy Our recap This is a video made to give a quick recap of our event. Please enjoy and thank you.