The document discusses what makes a good story and provides guidance on storytelling. It notes that a good story requires passion, purpose, clarity, empathy, and a call to action. It also states that a strong story structure includes an engaging introduction, a solid body, and a coherent conclusion that leaves the audience with a call to action. The document prompts the reader to reflect on what makes their own story unique and how to convey it in a clear, concise way that allows people to understand their perspective.

1. What Makes a
Good Story?
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2. ◦Passion
◦Purpose
◦Clarity
◦Empathy
◦Call to Action
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3. Structure of a
Good Story = ?
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4. ◦Mind blowing start - get the
audience at "go"
◦Solid body
◦A coherent, logical structure
◦Call to action summary
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5. What makes Your
story Unique?
What passion
Drove you
There?
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6. What’s Your
Purpose in Your
Field?
What’s Your
purpose in Your
Speech?
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7. How do we
Convey your
Story in a Clear
and Concise way?
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8. How Can People
Walk in Your
Shoes?
[Transmit Your
Passion]
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9. Remember:
- You are not Crazy, you are creative
- There is only one of you in the world, one
- 1 success = several failures
- Celebrate the process, not the product
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10. What is Your
Take Home
Message?
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