Statistical Surveys   The Industry Standard
Statistical Surveys

Founded 1957
The Authoritative Source
       •   Marine
       •   Manufactured Housing
       •   Recreational Vehicle-Motorized
       •   Recreational Vehicle-Towable




Statistical Surveys                     The Industry Standard
Statistical Surveys
Dependable Accuracy
      Data Cleaning Resources
        • Industry history - Marine 9 years
        • Manufacturer production records
        • Manufacturer warranty records
        • Manufacturer web sites
        • Manufacturer codes
        • Our own history database




Statistical Surveys                      The Industry Standard
Statistical Surveys

Clients - Leading Manufacturers
    •   Marine
    •   RVs
    •   Manufactured Homes


Statistical Surveys      The Industry Standard
Statistical Surveys

Clients - Industry Associations
    •   NMMA (National Marine Manufacturer’s Assoc..)
    •   RVIA (Recreational Vehicle Industry Assoc..)
    •   MHI (Manufactured Housing Institute)
    •   State Associations in Each Industry



Statistical Surveys                  The Industry Standard
Boats




Statistical Surveys   The Industry Standard
States Providing Data




Statistical Surveys               The Industry Standard
Statistical Surveys

 Marine Data-by Boat
    • HIN               •   State/County
    •   Manufacturer    •   BTA
    •   Make            •   Zip
    •   Hull Material   •   Month/Year Sold
    •   Length          •   Months at Retail
    •   Propulsion      •   Model Year
    •   Category        •   Longitude/Latitude
Statistical Surveys          The Industry Standard
500,000
          Trends (Aluminum vs. Fiberglass)
             447,959

450,000                              421,510           418,180
                         414,380


400,000                                Total                         374,873
                                                                                 368,604

            332,426
350,000
                        296,102
                                    292,456            285,415
300,000
                                                                   252,362     246,681
                                   Fiberglass
250,000


200,000

           115,533                 129,054             132,765
150,000                118,278                                     122,511     121,923



100,000                             Aluminum

 50,000


     0
            1997        1998         1999                   2000    2001         2002
                                               Units Sold


    Statistical Surveys                                            The Industry Standard
Total Sales
 350,000
               332,426

                                                                             Aluminum
 300,000
                             296,102       292,456
                                                         285,415
                                                                             Fiberglass

                                                                       252,362
                                                                                     246,681
 250,000




 200,000




 150,000
                                       129,054       132,765
                                                                   122,511       121,923
           115,533       118,278


 100,000




  50,000




      0
              1997          1998          1999          2000          2001          2002

Statistical Surveys                                            The Industry Standard
Aluminum
350,000



300,000



250,000



200,000



150,000                 118,278    129,054   132,765
             115,533                                       122,511   121,923


100,000



 50,000



     0
          1997         1998        1999       2000         2001           2002




  Statistical Surveys                             The Industry Standard
Fiberglass
350,000
             332,426


                       296,102    292,456
300,000                                     285,415


                                                         252,362   246,681
250,000



200,000



150,000



100,000



 50,000



     0
          1997         1998       1999      2000         2001          2002



   Statistical Surveys                          The Industry Standard
PWC VS Others (FG & AL)
500,000


450,000
                                                              PWC
                                                              Standard AL & FG
400,000
                                          PWCs
          155,093   112,613     94,455           83,936
350,000                                                           73,170     71,649


300,000


250,000             301,767                      334,244        301,703    296,955
          292,866               327,055


200,000

                    Standard Aluminum and Fiberglass
150,000


100,000


 50,000


     0
     1997           1998         1999            2000            2001           2002




 Statistical Surveys                                       The Industry Standard
Entry Level FG (16-19 FT)
60,000
                     57,119
         55,756               56,195

                                       52,095

50,000

                                                    43,041
                                                             40,759
40,000




30,000




20,000




10,000




    0
         1997        1998     1999     2000         2001     2002



Statistical Surveys                             The Industry Standard
Luxury FG (30-40)
12,000

                                  10,701

                          9,942                  9,782
10,000
                                                          9,053

                  8,323

 8,000
         7,339




 6,000




 4,000




 2,000




    0
         1997     1998    1999    2000           2001     2002




Statistical Surveys                        The Industry Standard
Top Fiberglass Brands-Fiberglass

      Sea Ray                                                                       9,769

      Bayliner                                                                      9,754

    Chaparral                                          4,695

 Carolina Skiff                                    4,639

      Glastron                                  4,283

  Four Winns                                   4,176

       Ranger                                  4,098

    Pelican Int                        3,476

       Tracker                     3,326

        Triton                    3,254

  Leisure Life                    3,252

Boston Whaler                   3,068

    Crownline                   3,052

     Sea-Doo                    3,006

      Godfrey                  2,877


                  0   2,000             4,000                  6,000      8,000    10,000      12,000


     Statistical Surveys                                               The Industry Standard
Top Aluminum Brands

          Tracker                                                                                         15,551

            Lund                                                      8,304

       Alumacraft                                                 7,910

            Lowe                                                  7,843

        Crestliner                                            7,152

         Godfrey                              4,270

     SmokerCraft                             4,196

               G3                            4,087

Bennington Marine                            4,058

          Xpress                     3,144

           Fisher                    3,048

            Crest            2,269

          Sylvan             2,195

       Polar Kraft           2,153

           Triton            2,151


                     0   2,000        4,000           6,000   8,000           10,000   12,000   14,000   16,000    18,000


     Statistical Surveys                                                         The Industry Standard
Top PWCs


   Sea-Doo                                                                               32,117




Wave Runner                                                 19,705




     Jet Ski                    7,475




Polaris PWC                   6,837




     Honda         2,680




               0      5,000           10,000    15,000    20,000       25,000   30,000       35,000



      Statistical Surveys                                          The Industry Standard
Recreational Vehicles




Statistical Surveys     The Industry Standard
20,000




18,000
         Class C Motor Homes Vs. Luxury
              16,237 Boats
                                                     15,532
16,000

                           Class C Motor Homes

14,000

                                 13,468


12,000

                          Luxury Boats (30-40 FT)
              11,133
10,000
                                  10,187

                                                     9,426

 8,000
              2000               2001                2002




    Statistical Surveys                      The Industry Standard
Boat vs. RV Trends (Total Units)
450,000

               418,180



400,000                   Boats


                         374,873
                                             368,604
350,000




300,000
               273,101                          272,246

                            RVs
250,000
                          250,091




200,000




150,000
               2000       2001                2002



   Statistical Surveys              The Industry Standard
Trends (Aluminum vs. Fiberglass)
                           Half Years through 2003
300,000
           266,202

                        246,599     245,410       250,746
250,000
                                                               225,407
                                                                            221,411
                                                                                      199,825
            196,153
                                          Total
200,000
                        173,444
                                    165,500       168,387
                                                              148,036     143,647
                                                                                      130,792
150,000
                                     Fiberglass
100,000     70,049      73,155      79,910        82,359      77,371
                                                                                      69,033
                                                                           77,764



 50,000                              Aluminum

     0
          1997        1998        1999         2000         2001         2002         2003

                                             Units Sold

    Statistical Surveys                                     The Industry Standard
Obstacles

•   Competition for recreational time
•   High cost of boating
•   Crowded Facilities
•   Quality Problems



Statistical Surveys         The Industry Standard
io n
                                   e t it
                             m p
                          C o
                  ty le
         f e S
   L i
Statistical Surveys             The Industry Standard
High Cost




Statistical Surveys   The Industry Standard
Crowded Facilities




Statistical Surveys   The Industry Standard
Obstacles

•   Competition for recreational time
•   High cost of boating
•   Crowded Facilities
•   Quality Problems



Statistical Surveys         The Industry Standard
The Positives
•   Better Quality
•   Better Warranties
•   Better Service
•   Quality Surveys




Statistical Surveys     The Industry Standard
Accidents Declining
8.5




 8


                           Fatalities /100,000 boats
7.5




 7




6.5




 6


             Source: US Coast Guard
5.5




 5
      YEAR   1990   1991   1992   1993   1994   1995   1996   1997   1998   1999   2000


Statistical Surveys                                    The Industry Standard
Lifetime Choice




Statistical Surveys   The Industry Standard
Statistical Surveys   The Industry Standard

Nasbla 03 2

  • 1.
    Statistical Surveys The Industry Standard
  • 2.
    Statistical Surveys Founded 1957 TheAuthoritative Source • Marine • Manufactured Housing • Recreational Vehicle-Motorized • Recreational Vehicle-Towable Statistical Surveys The Industry Standard
  • 3.
    Statistical Surveys Dependable Accuracy Data Cleaning Resources • Industry history - Marine 9 years • Manufacturer production records • Manufacturer warranty records • Manufacturer web sites • Manufacturer codes • Our own history database Statistical Surveys The Industry Standard
  • 4.
    Statistical Surveys Clients -Leading Manufacturers • Marine • RVs • Manufactured Homes Statistical Surveys The Industry Standard
  • 5.
    Statistical Surveys Clients -Industry Associations • NMMA (National Marine Manufacturer’s Assoc..) • RVIA (Recreational Vehicle Industry Assoc..) • MHI (Manufactured Housing Institute) • State Associations in Each Industry Statistical Surveys The Industry Standard
  • 6.
    Boats Statistical Surveys The Industry Standard
  • 7.
    States Providing Data StatisticalSurveys The Industry Standard
  • 8.
    Statistical Surveys MarineData-by Boat • HIN • State/County • Manufacturer • BTA • Make • Zip • Hull Material • Month/Year Sold • Length • Months at Retail • Propulsion • Model Year • Category • Longitude/Latitude Statistical Surveys The Industry Standard
  • 9.
    500,000 Trends (Aluminum vs. Fiberglass) 447,959 450,000 421,510 418,180 414,380 400,000 Total 374,873 368,604 332,426 350,000 296,102 292,456 285,415 300,000 252,362 246,681 Fiberglass 250,000 200,000 115,533 129,054 132,765 150,000 118,278 122,511 121,923 100,000 Aluminum 50,000 0 1997 1998 1999 2000 2001 2002 Units Sold Statistical Surveys The Industry Standard
  • 10.
    Total Sales 350,000 332,426 Aluminum 300,000 296,102 292,456 285,415 Fiberglass 252,362 246,681 250,000 200,000 150,000 129,054 132,765 122,511 121,923 115,533 118,278 100,000 50,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 11.
    Aluminum 350,000 300,000 250,000 200,000 150,000 118,278 129,054 132,765 115,533 122,511 121,923 100,000 50,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 12.
    Fiberglass 350,000 332,426 296,102 292,456 300,000 285,415 252,362 246,681 250,000 200,000 150,000 100,000 50,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 13.
    PWC VS Others(FG & AL) 500,000 450,000 PWC Standard AL & FG 400,000 PWCs 155,093 112,613 94,455 83,936 350,000 73,170 71,649 300,000 250,000 301,767 334,244 301,703 296,955 292,866 327,055 200,000 Standard Aluminum and Fiberglass 150,000 100,000 50,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 14.
    Entry Level FG(16-19 FT) 60,000 57,119 55,756 56,195 52,095 50,000 43,041 40,759 40,000 30,000 20,000 10,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 15.
    Luxury FG (30-40) 12,000 10,701 9,942 9,782 10,000 9,053 8,323 8,000 7,339 6,000 4,000 2,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 16.
    Top Fiberglass Brands-Fiberglass Sea Ray 9,769 Bayliner 9,754 Chaparral 4,695 Carolina Skiff 4,639 Glastron 4,283 Four Winns 4,176 Ranger 4,098 Pelican Int 3,476 Tracker 3,326 Triton 3,254 Leisure Life 3,252 Boston Whaler 3,068 Crownline 3,052 Sea-Doo 3,006 Godfrey 2,877 0 2,000 4,000 6,000 8,000 10,000 12,000 Statistical Surveys The Industry Standard
  • 17.
    Top Aluminum Brands Tracker 15,551 Lund 8,304 Alumacraft 7,910 Lowe 7,843 Crestliner 7,152 Godfrey 4,270 SmokerCraft 4,196 G3 4,087 Bennington Marine 4,058 Xpress 3,144 Fisher 3,048 Crest 2,269 Sylvan 2,195 Polar Kraft 2,153 Triton 2,151 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Statistical Surveys The Industry Standard
  • 18.
    Top PWCs Sea-Doo 32,117 Wave Runner 19,705 Jet Ski 7,475 Polaris PWC 6,837 Honda 2,680 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Statistical Surveys The Industry Standard
  • 19.
  • 20.
    20,000 18,000 Class C Motor Homes Vs. Luxury 16,237 Boats 15,532 16,000 Class C Motor Homes 14,000 13,468 12,000 Luxury Boats (30-40 FT) 11,133 10,000 10,187 9,426 8,000 2000 2001 2002 Statistical Surveys The Industry Standard
  • 21.
    Boat vs. RVTrends (Total Units) 450,000 418,180 400,000 Boats 374,873 368,604 350,000 300,000 273,101 272,246 RVs 250,000 250,091 200,000 150,000 2000 2001 2002 Statistical Surveys The Industry Standard
  • 22.
    Trends (Aluminum vs.Fiberglass) Half Years through 2003 300,000 266,202 246,599 245,410 250,746 250,000 225,407 221,411 199,825 196,153 Total 200,000 173,444 165,500 168,387 148,036 143,647 130,792 150,000 Fiberglass 100,000 70,049 73,155 79,910 82,359 77,371 69,033 77,764 50,000 Aluminum 0 1997 1998 1999 2000 2001 2002 2003 Units Sold Statistical Surveys The Industry Standard
  • 23.
    Obstacles • Competition for recreational time • High cost of boating • Crowded Facilities • Quality Problems Statistical Surveys The Industry Standard
  • 24.
    io n e t it m p C o ty le f e S L i Statistical Surveys The Industry Standard
  • 25.
    High Cost Statistical Surveys The Industry Standard
  • 26.
  • 27.
    Obstacles • Competition for recreational time • High cost of boating • Crowded Facilities • Quality Problems Statistical Surveys The Industry Standard
  • 28.
    The Positives • Better Quality • Better Warranties • Better Service • Quality Surveys Statistical Surveys The Industry Standard
  • 29.
    Accidents Declining 8.5 8 Fatalities /100,000 boats 7.5 7 6.5 6 Source: US Coast Guard 5.5 5 YEAR 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 Statistical Surveys The Industry Standard
  • 30.
  • 31.
    Statistical Surveys The Industry Standard

Editor's Notes

  • #4 Denny Sales files 38 participants Uses: supplement gov’t data, trending, sales database (unified) Financial data- 35 participants, to enhance gov’t data