This document discusses narrative writing and storytelling. It provides several mini-discussions on why we tell stories and what makes a story great. It also discusses how stories are important cognitive events that encapsulate information, knowledge, context and emotion. Several techniques for strong storytelling are also presented, including using concrete language with details that appeal to the five senses, and providing reasons, examples, names, numbers and sensory details. Robert McKee's "commandments of storytelling" are also listed. The document emphasizes that stories have the power to both simulate and inspire.