Blogging for Impact - learn how to blog for impact using examples from WLE's Agriculture and Ecosystems Blog, advise on blog content from Susan MacMillan of ILRI and on using social media to promote blog posts from Tezira Lore of ILRI.
WLE’s blog, the Agriculture and Ecosystems Blog, has grown into a platform for discussion and networking among development professionals, academics and researchers on how we can feed a growing population without wrecking the planet. We encourage participation from our partners and organizations. Share your opinions, use the blog to spark debates and discussions, get your ideas and stories out to a wider audience!
Learn more about how blogs can be used to maximize impact and how to write a great blog post.
WLE’s blog, the Agriculture and Ecosystems Blog, has grown into a platform for discussion and networking among development professionals, academics and researchers on how we can feed a growing population without wrecking the planet. We encourage participation from our partners and organizations. Share your opinions, use the blog to spark debates and discussions, get your ideas and stories out to a wider audience!
Learn more about how blogs can be used to maximize impact and how to write a great blog post.
Out-of-This-World Program on a Down-to-Earth BudgetNCIL - STAR_Net
2017 ARSL Session Presentation - St. George, UT
Friday, September 8, 2017, 1:45 – 2:45 p.m.
Dixie Center, Entrada C
Experience hands-on activities and NASA resources that you can use in summer reading programs in 2018 and beyond. Share ideas for engaging learners of all ages in science discoveries and exploration – with limited staff and budget. Join STAR_Net’s online community to access additional resources and step-by-step implementation guides.
The Evolution of Business Strategy: How to use Design Thinking to uncover hid...Andrea Picchi
Throughout most of history, business strategy has been shaped using a quantitative approach.
Today, in a world permeated by ubiquitous digital services, the most relevant aspect of a business's value is shaped by qualitative attributes.
In this scenario design thinking can help companies to uncover the intangible value hidden behind their products and help them to build long lasting customer relationships.
How to build a successful blog, impact others and make a profitMichał Szafrański
This presentation is part of the workshop conducted at "ALIVE in Berlin".
Workshop was conducted by Michal Szafranski, full-time blogger from Poland whose blog "Jak oszczedzac pieniadze" was awarded "The Most Inspiring Blog of the Year 2013".
You can find it at http://jakoszczedzacpieniadze.pl
Running an online business can be very rewarding. Here's my personal story of the online business I run. This presentation is part of a talking series I'm during this year.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Finding it hard to sell social media to the boss? This comprehensive presentation is full of the facts that support why social media is becoming a mainstream business tool. Did you know that more than 40% of Australian businesses gain new customers through social networks?
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Out-of-This-World Program on a Down-to-Earth BudgetNCIL - STAR_Net
2017 ARSL Session Presentation - St. George, UT
Friday, September 8, 2017, 1:45 – 2:45 p.m.
Dixie Center, Entrada C
Experience hands-on activities and NASA resources that you can use in summer reading programs in 2018 and beyond. Share ideas for engaging learners of all ages in science discoveries and exploration – with limited staff and budget. Join STAR_Net’s online community to access additional resources and step-by-step implementation guides.
The Evolution of Business Strategy: How to use Design Thinking to uncover hid...Andrea Picchi
Throughout most of history, business strategy has been shaped using a quantitative approach.
Today, in a world permeated by ubiquitous digital services, the most relevant aspect of a business's value is shaped by qualitative attributes.
In this scenario design thinking can help companies to uncover the intangible value hidden behind their products and help them to build long lasting customer relationships.
How to build a successful blog, impact others and make a profitMichał Szafrański
This presentation is part of the workshop conducted at "ALIVE in Berlin".
Workshop was conducted by Michal Szafranski, full-time blogger from Poland whose blog "Jak oszczedzac pieniadze" was awarded "The Most Inspiring Blog of the Year 2013".
You can find it at http://jakoszczedzacpieniadze.pl
Running an online business can be very rewarding. Here's my personal story of the online business I run. This presentation is part of a talking series I'm during this year.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Finding it hard to sell social media to the boss? This comprehensive presentation is full of the facts that support why social media is becoming a mainstream business tool. Did you know that more than 40% of Australian businesses gain new customers through social networks?
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Citation needed: Information literacy lessons from WikipediaPru Mitchell
This session presented as a webinar for the Australian School Library Association is an opportunity for educators to learn about how Wikipedia works to realise its position as a ‘neutral compilation of verifiable, established facts.’ Participants will consider what information literacy education looks like in 2015, and how Wikipedia projects provide a way to move from a consumer to creator culture of learning.
Can you imagine a world in which every single person on the planet is given free access to the sum of all human knowledge? Every day Wikipedia’s audacious vision comes closer to reality, as humans (and other information services) exploit this top-ranking information source.
Here is an opportunity for educators to learn about how Wikipedia works to realise its position as a ‘neutral compilation of verifiable, established facts.’ and consider what information literacy education looks like in 2015, and how Wikipedia projects provide a way to move from a consumer to creator culture of learning.
Lo and Behold: Reveries of a Connected CampusEwan McAndrew
Slides from presentation at the Open Educational Resources Conference 2017 held at Resource for London on 5-6 April 2017.
The innovation remit of the Wikimedia residency at the University of Edinburgh has been to raise awareness of Wikimedia and its sister projects, design and deliver digital skills engagement events such as editathons (groups of staff & student editors coming together to edit Wikipedia pages on a focused theme – both inside and outside the curriculum) and to work with colleagues all across the institution to find ways in which the University – as a knowledge creation organisation – can most benefit and contribute to the development of this huge open knowledge resource.
Scaling the Impact of Libraries Through Learning NetworksOCLC
Presented by Sharon Streams at the OCLC Asia Pacific Regional Council Meeting, 29-30 November 2017, Tokyo (Japan).
During this time of rapid change in how information is created, disseminated, consumed, and preserved, the library’s mission to promote an informed, literate society through open access to knowledge is more essential than ever. To keep apace, more libraries are discovering the power of learning networks to spread and gather knowledge, explore ideas and co-create innovation. A current OCLC project, Wikipedia+Libraries: Better Together, is facilitating a learning network around the open-access encyclopaedia, Wikipedia, a resource that embodies both the opportunities and the challenges of today’s information landscape. By introducing library staff to the innerworkings of Wikipedia and the volunteer community of editors who maintain it, and by exposing Wikipedians to the expertise and resources of libraries, this project is forging new connections that will catalyze improvements to Wikipedia itself, to the benefit of online information seekers.
These introductory slides are from the CoPILOT in Scotland event, sponsored by the CILIP Information Literacy Group, held at GCU on 12th February 2014.
This session will demonstrate how to use social media to promote your professional work and to better understand the communication of the future. The focus will be on developing best practices of social media use, with examples from my professional blog, as well as my Academia.edu, LinkedIn, Pinterest, Twitter, Facebook, YouTube and Slideshare accounts. There will also be tips on getting started for those not currently using social media.
Why and how librarians should engage with Wikipedialisbk
Slides for a talk on "Why and How Librarians Should Engage With Wikipedia" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the CILIPS Autumn Gathering 2014 event in Edinburgh on 30 October 2014.
See http://ukwebfocus.wordpress.com/events/why-and-how-librarians-should-engage-with-wikipedia/
The number of social networking sites available to scientists continues to grow. We are being indexed and exposed on the internet via our publications, presentations and data. We have many ways to contribute, annotate and curate, many of them as part of a growing crowdsourcing network. As one of the founders of the online ChemSpider database I was drawn into the world of social networking to participate in the discussions that were underway regarding our developing resource. As a result of my experiences in blogging, and as a result of developing collaborations and engagement with a large community of scientists, I have become very immersed in the expanding social networks for science. This presentation will provide an overview of the various types of networking and collaborative sites available to scientists and ways that I expose my scientific activities online. Many of these activities will ultimately contribute to the developing measures of me as a scientist as identified in the new world of alternative metrics.
What is ‘research impact’ in an interconnected world?Danny Kingsley
This talk looks at what researchers need to do to ensure their research is widely disseminated and reaches the largest audience possible. In summary: Publishing a paper is the beginning not the end; Making work open access does not mean it is accessible; Writing in plain language is translating, not dumbing it down; Sharing work involves peer networks and publishing platforms and If you don't take control of your online presence someone/something else will. The presentation was originally given as part of the Cambridge University Alumni Festival on 27 September 2015.
Trans-disciplinary science to impact tropical forest landscapes - Jeff Sayer, University of British Columbia. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Theory-Based Approaches for Assessing the Impact of Integrated Systems Research - Brian Belcher, Royal Roads University. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Challenges and opportunities for using remote sensing data - Kathy Baylis, University of California, Santa Barbara. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Reviewing the evidence on implementation and long-term impact of integrated landscape approaches - James Reed, CIFOR. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Some musings on evaluating the impacts of integrated systems research - Karl Hughes, PIM. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
What makes impact research challenging? What have been done so far? Results from CGIAR research - Natalia Estrada Carmona. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Use of Qualitative Approaches for Impact Assessments of Integrated Systems Research: Our Experience - Monica Biradavolu, SPIA. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
FTA’s experience in measuring impacts of research on integrated systems - Vincent Gitz, FTA. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Measuring the impact of integrated systems research
Panel Speakers: Vincent Gitz, Natalia Estrada Estrada Carmona, Monica Biradavolu and Karl Hughes. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Why does OneCGIAR need Integrated Systems Research? - Holger Meinke, University of Tasmania & ISDC. Measuring the Impact of Integrated Systems Research (September 27, 2021 – September 30, 2021). Three-day virtual workshop co hosted by the CGIAR Research Programs on Water Land and Ecosystems (WLE); Forests, Trees and Agroforestry (FTA); Policies, Institutions, and Markets (PIM); and SPIA, the Standing Panel on Impact Assessment of the CGIAR. The workshop took stock of existing and new methodological developments of monitoring, evaluation and impact assessment work, and discussed which are suitable to evaluate and assess complex, integrated systems research.
Agronomic advances for understanding soil health
By Job Kihara, Agronomist, Alliance of Bioversity International and CIAT
Innovations in soil health monitoring for nature and people
From Research to Resilience
WLE webinar series
October 28, 2021
Innovations in Soil Health Monitoring: Combining Systematic Field Assessments with Spectroscopy and Earth Observation
By Leigh Ann Winowiecki, WLE/CIFOR-ICRAF
Innovations in soil health monitoring for nature and people
From Research to Resilience
WLE webinar series
October 28, 2021
By Padmaja Ravula
Senior Scientist – Sociologist, Gender and Nutrition Research
Global Research Program: Enabling Systems Transformation Cluster: Gender and Youth
Securing inclusive land restoration
From Research to Resilience
WLE webinar series
October 25, 2021
By Ermias Betemariam, Land Health Scientist, World Agroforestry (ICRAF)
Securing inclusive land restoration
From Research to Resilience
WLE webinar series
October 25, 2021
By Deepa Joshi, Gender, Youth and Inclusion Lead, WLE (IWMI)
Securing inclusive land restoration
From Research to Resilience
WLE webinar series
October 25, 2021
By Fabrice DeClerck, Science Director, EAT Forum & Senior Scientist, Alliance of Bioversity International and CIAT
Boosting synergies and managing trade-offs in food systems
From Research to Resilience
WLE webinar series
October 21, 2021
Sustainable management of commons to boost synergies: A case study on India
By Wei Zhang, Senior Research Fellow, International Food Policy Research Institute
Boosting synergies and managing trade-offs in food systems
From Research to Resilience
WLE webinar series
October 21, 2021
Building climate resilience across scales
participatory – farmer-led – community action
By Sander Zwart, IWMI
Managing water for climate adaptation and mitigation
From Research to Resilience
WLE webinar series
October 19, 2021
Lessons learnt towards building pathways for innovation: India
By Apoorve Khandelwal, CEEW India
Innovation investment for impact
From Research to Resilience
WLE webinar series
October 14, 2021
Mining the Gaps: Mapping The Research on Small Farms in the Global South
By Jaron Porciello, Cornell University
Innovation investment for impact
From Research to Resilience
WLE webinar series
October 14, 2021
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. Why Blog?
“A new paradigm of research communications has grown up – one that
de-emphasizes the traditional journals route, and re-prioritizes faster,
real-time academic communication in which blogs play a critical
intermediate role.
They link to research reports and articles on the one hand, and they
are linked to from Twitter, Facebook and Google+ news-streams and
communities.
So in research terms blogging is quite simply, one of the most
important things that an academic should be doing right now”
-London School of Economics Blog
3. Water Land and Ecosystem Vision:
A world in which agriculture thrives within
vibrant ecosystems, where communities have
higher incomes, improved food security and
the ability to continuously improve their lives
9. Testimonials
From Bloggers
3,479 people from 67 countries have visited my blog. The AgEco blog
has brought in a lot of new voices that you would not have had in IWMI
if you were just talking to yourself. The blog by Stephen Carr has had
more than 800 views in just one week!
– Aditi Mukherji, ICIMOD
“If I put my research on the Agriculture and Ecosystems blog, I am
contacted more often by people interested in my research”
- IWMI India
From a commenter:
If I were not a professor here at ISU I would come and work for you - I
just read the Ag and Ecosystems Blog you posted and went on to send
it to students in my class on Resources of Developing Countries.
10. Creating a Community
WLE
Partners
Local NGOs &
research orgs
Universities
Ministries
Journalist/
Media
Who: Writing
workshops
Field visits
Blog
Themed
Months
Thru:
12. Types of Blog Posts
• Opinion pieces
• Critical
reflections/analysis
from events/fieldwork
• Reviews of recently
published journal
articles or books
13. How to write a good blog post
• 3 Main Points
• Introductory Paragraph
• Short sentences/paragraphs
• Evidence
• Limit scientific jargon
14. How to design, and extend,
great content experience:
A culinary, somewhat cautionary, tale
Water, Lands and Ecosystems-ILRI Blogging Workshop
ILRI Nairobi 21 March 2014
Susan MacMillan ILRI Public Awareness
23. Make it
NOURISHING
• Tell stories
• State facts
• Read others
• Link others
• Quote others
• Credit others
• Make it personal
• Make it new
• End it well
30. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.
better lives through livestock
ilri.org
31.
32.
33. Exercise: Intro Paragraph
• Saturday March 22nd is World Water Day
on Water and Energy
Key Kenya Facts
• More than 75% of Kenya is dryland
• Energy comes from Uganda which comes
from the Nile
38. Discussion
• When you visit a blog, what information
are you looking for?
• How do you cope in areas with poor
internet connectivity?
• What do you think about creating a section
of the blog on Africa?
39. Contact Us
ILRI Clippings/ILRI News:
Susan Macmillan
s.macmillan@cgiar.org
Agriculture and Ecosystems Blog:
Abby Waldorf
a.waldorf@cgiar.org
Editor's Notes
How many people in this room have written a blog post before?Why do you think blogging is important?How many people think blogs are useful? SPECTRUMWhy am I here?How we can use blogs to achieve impactIntroduce the platform we’ve builtInvite you to join…
Backgruond about myself – I got roped into the Blog-sphere working with WLE…WLE is about changes in behavior and the way we see agricultural production within landscapes and ecosystems. It is not just about sustainable intensification but asks what are the impacts of sustainable intensification on wider landscapes? What effects are investments having on ecosystems?So we developed a blog that could serve as a platform for us to discuss some of these questions…
We created our blog as part of our communications strategy to move from one way messaging to engagement on multiple levels. We’re focusing on creating a dialogue….This picture above shows this shift from moving from a linear mode of communication –sender to receiver – to a more inter-connected, iterative and networked approach where the focus is on two-way communication, engagement and dialogue
Started as a platform for discussionThe blog aims to spark debate on global issues related to WLE – introduce new ideas, help draw attention to new interesting research, Grown to over 50,000 visitors and over 100,000 pageviewsGenerated over 1,000 commentsSo we have built up this platformWLE has 4 focal regions – 2 of which are in Africa. So we are looking to increase our reach in Africa this year. To cast a wider net, involve more of our existing partners and hear from partners that we may not yet be engaging with. **HIGHLIGHT LINKEDIN Traffic
An example of how WLE blogs for impact…October 2012 we published a blog post reviewing a journal article published by IWMI researchers. The article discussed the inner workings of the MRC and so made for a good paper to review and generate response. Open Access from journal for 30 daysWe saw an enormous increase in publication downloads from the blog post.**HIGHLIGHT USE OF LINKEDIN
An example of how CIFOR has used blogs/social media for impact**IMPORTANCE OF SOCIAL MEDIA
Does anyone else in the audience want to share success stories?Paul presents on Jo Caldihun’s blog: http://ypard.net/2013-april-17/how-blogging-about-work-can-increase-your-professional-influence
We’re working to create a community through meetings, trainings, field visits, -involving partners in our blog. Now that we’ve built the platform, we want to involve other voices, partnersWhy are we here?Improve engagement with partners – have you heard of WLE? Does your organization work on agriculture/development? Are you interested in engaging in critical thinking on agricultural development in Africa? What’s in it for you:Reach wider audience, increase publication downloads/traffic to website, discussion and feedback, writing opportunitiesExpand reach:What medium does our readership base have access to? (Blogs, Facebook, Twitter?)What information do readers to see on a blog?
We want to hear from YOUWhat are the big issues you want to read on the blog? Land grabbing? Investments? Sustainable irrigation? Wastewater reuse?What is your organization doing? Why is it working/not working? Are you willing to take a critical stance and share your opinions?If any of these themed months coincide with events that your organization has planned, please let us knowWe’re also interested in receiving stories from you on these topics so please feel free to submit – you can let me know which months you have specific interests in so that we keep you in the loop
Not all blog posts are the same, categorize them in different ways, here’s how these three are different – pull up 3 different onesSee sheet on table that provides more in depth tips on how to write a blog postOpinion Piece – Do you have an opinion about a current event, global affair, etc? This is the space to share your thoughts – it can be a very personal piece, controversial, challenging status quo, or just an idea that you want feedback on…Critical reflection/analysis from events – we invite event participants to write blog post based on their reflections from conferences, field visits, meetings, etc. Was there a topic or a discussion that sparked some ideas/reactions/thoughts that you’d like to share. Examples from Tracy and RobynReviews – like Terry’s review of Scalar disconnect. Important if you are the reviewer to have a solid understanding of the topic that you’re reviewing. We find blog posts that are reviews are best when a personal angle is added – give your opinions, share your experiences that back your critiques/praise, etc.
Write down 3 main points (no more) that you want to make in your blog post – helps organize thoughts, makes sure you stay on track as you write, gives purpose to your postIntro Paragraph:Lede ideas: big fact, ask a question, link to a current event, personal anecdote, something controversial, Evidence:Do your researchTalk to experts, provide evidence for and against your argument, bring in a voice of reasonUse quotes – quotes of people stating facts are much less powerful than quotes of people stating opinions, talking of experience, etc.Personal narratives
Develop your materials with all platforms in mind.Test your materials on all platforms.Improve the experience across the entire network
Curate, curate, curatePost, post, postThis is a CAMPAIGNWork as hard and as long in shepherding your content through social media as you do in creating it in the first place.
Read following 2 slidesWhat do you notice?What elements do you find make a good introductory paragraph?http://www.theguardian.com/global-development/poverty-matters/2014/mar/06/sudan-poverty-inequality-underdevelopmenthttp://www.ifpri.org/blog/truth-about-women-agriculturehttp://wle.cgiar.org/blogs/2013/11/17/why-one-billion-farmers-deserve-better-from-cop19/
You have 3 minutes to write an introductory paragraphhttp://origins.osu.edu/article/who-owns-nile-egypt-sudan-and-ethiopia-s-history-changing-dam