provides accounIng services and financial oversight. Alaka`i: provides cerIfied trainers statewide to deliver Ola Hawaii curriculum. Ola Hawaii: provides the curriculum and content for NAHHA training programs. Community Partners: provide resources,

1. “O Ke Aloha Ke Kuleana O Kahi Malihini”
Love is the host in strange lands.
Annual Report Breakfast Presentation, December 5, 2014
OHA Conference Room

2. Welina Mai!
• On
behalf
of
the
staff,
contractors
and
Board
of
Directors
of
NAHHA,
we
welcome
and
thank
you
for
taking
your
>me
to
join
us
this
morning
for
our
first
Annual
Report
Breakfast
presenta>on.

3. HISTORY
NaHHA
was
founded
in
1997
by
George
S.
Kanahele,
Kenneth
Brown
and
other
Na>ve
Hawaiian
professionals
to
address
concerns
about
how
Na>ve
Hawaiians
and
Hawaiian
culture
were
perceived
and
represented
in
tourism.
They
determined
that,
in
order
to
have
greater
success
in
improving
tourism
and
honoring
Hawaiian
culture
and
its
people,
they
would
need
support.
In
1997,
they
called
a
small
group
of
Na>ve
Hawaiians
together
to
form
NaHHA,
a
501
(c)
(3)
private
nonprofit.

4. What is NAHHA?
• Lead
cultural
agency
named
in
the
current
HTA
strategic
plan
un>l
the
close
of
2015.
• A
conduit
to
cultural
resources,
prac>>oners
and
support
services
for
the
visitor
industry
and
beyond.
• Provider
of
quality
cultural
presenta>ons
and
services
that
include
workforce
skills
development
training
using
a
curriculum
based
on
Hawaiian
cultural
values.
• Advocate
for
Hawaiian
culture
in
Hawaii’s
number
one
industry
and
business
community.
• Link
between
clients
and
local
community
cultural
groups
and
professionals.
• Supporter
of
local
entrepreneurs
with
special
interest
in
Na>ve
Hawaiian
owned
companies
and
endeavors
suppor>ng
tourism.
• A
presence
in
the
largest
industry
in
the
State
of
Hawaii,
suppor>ng
economic
development
for
our
community
guided
by
our
cultural
values.

5. What NAHHA is NOT.
• All
things
Hawaiian
or
cultural.
• The
only
provider
of
cultural
services
to
HTA.
• A
tour
company.
• A
provider
of
Hawaiian
products.
• The
only
school
of
knowledge.

6. Where NAHHA is today
• Delivering
a
high
quality
training
and
skills
building
program
to
the
hospitality
industry
and
more.
• In
DOE
,
private
schools
and
private
and
public
colleges
providing
cultural
training
and
encouraging
students
to
consider
a
future
in
Hawaii’s
visitor
industry.
• Providing
advocacy
to
the
community
and
to
government
and
private
sector
on
behalf
of
Na>ve
Hawaiian
culture
and
tourism.
• Crea>ng
new
partnerships
throughout
Hawaii.
• Working
with
community
tourism
statewide.
• Providing
innova>ve
products
in
support
of
Na>ve
Hawaiian
culture
and
the
visitor
industry.

7. CURRENT VISION
The
Na>ve
Hawaiian
Hospitality
Associa>on
(NaHHA)
perpetuates
an
authen>c
spirit
of
aloha
and
Hawaiian
culture
in
hospitality
industry
planning,
promo>on
and
product
development.
NaHHA
services
corporate
and
community
ini>a>ves
through
project
management,
consul>ng,
training
and
facilita>on.
Moving
forward,
considera>on
of
current
trends,
offerings
and
a[tudes
in
Na>ve
Hawaiian
cultural
tourism
will
dictate
changes
and
redefined
focus.

8. Sustainability
• Increase
customized
training
contracts.
• Con>nue
to
offer
products
that
increase
income,
visibility,
and
capacity
which
will
further
our
mission
and
empower
others
to
support
Hawaiian
culture
in
the
visitor
industry.
• Seek
more
funding
sources.
• Re-­‐launch
associa>on
membership.

9. NAHHA BOARD OF
DIRECTORS
John
Aeto,
Chairman
of
the
Board
President,
Kalaimoku
Inc.
Phil
Samner,
Treasurer
General
Manager,
Ilima
Hotel
Jace
McCavey,
Secretary
Asset
Manager
&
Vice
President
and
General
Counsel
Suburban
Land
Reserve
Inc.

10. Staff
Pohai Ryan, Executive Director
Pam Davis-Lee, Director of Education Services
Malia Sanders, Financial Manager

11. Contractors
• Ola
Hawaii
curriculum
• Developed
by
notable
Kumu
Ike
• Universal
lessons
for
the
workplace
environment
• Applicable
in
various
sectors
of
the
business
community
Alaka`i
NAHHA certified trainers in
Ola Hawaii Curriculum
• Statewide
• First call for trainings
• Ola Hawaii

12. NAHHA STAFF
STAFF
ROLES
• ExecuIve
Director
Responsible
for;
administraEve
management;
internal
operaEons
of
overall
organizaEon
and
staff;
outreach
and
advocacy;
oversight
of
contracts
and
contractors;
income
development
and
support
of
goals
and
objecEves
of
NAHHA.
• Director
of
EducaIon
Services
Responsible
for;
coordinaEon
of
educaEon
and
skills
building
acEviEes;
program
evaluaEon
and
reporEng;
training
contractor
accountability
and
performance;
educaEon
materials
and
collaterals;
sales
calls
and
training
contract
presentaEons.
• Financial
Manager
Responsible
for;
overall
financial
acEviEes
manager;
keeping
accurate
and
reliable
financial
records;
processing
all
accounts
receivable
and
accounts
payables;
income
and
expense
records
and
reporEng;
working
with
AccounEng
contractor;
tax
reporEng
and
all
licensing
and
business
registraEon
acEviEes.
• Three full time staff
• Responsible for delivery of
products and service as
agreed upon with HTA

13. NAHHA PRIMARY PARTNERS
Primary
contract
to
provide
cultural
products
and
services
supporIng
Hawaii’s
Hospitality
Industry.
Statewide
community
tourism
and
small
business
cultural
training
and
innovaIve
products
contract.
Benefactor:
provides
office
space
and
other
in-­‐kind
services.

14. OPERATIONS
• INTERNAL
Improve
exisEng
operaEons
and
systems.
Increase
efficiency.
Increase
income
potenEal
for
organizaEonal
sustainability
and
expansion
of
mission
driven
offerings.
Keep
full
Eme
staff
minimal
while
working
to
include
more
contractors
to
provide
business
for
entrepreneurs
as
our
mission
states.
• Obtain
funding
for
fixed
cost.
• EXTERNAL
Include
more
contractors
for
supporEng
programs,
increase
access
to
NAHHA.
Acquire
private
and
other
government
funding
and
contracts.

15. MARKETING OF NAHHA
Jenn Armstrong, Kaia Consulting
Press
Releases
Feb.
7
–
Announcing
Kenny
Brown’s
passing
March
25
–
Announcing
Pohai
Ryan
as
new
execu>ve
director
of
NaHHA
Television
May
30
–
Hawaii
News
Now
“Sunrise
on
the
Road
at
Kahala
Hotel:
Pohai
Ryan
of
the
Na>ve
Hawaiian
Hospitality
Associa>on”
(UPCOMING
in
Dec.)
–
KITV
“Where
You
Live:
Waikiki”

16. Television
May
30
–
Hawaii
News
Now
“Sunrise
on
the
Road
at
Kahala
Hotel:
Pohai
Ryan
of
the
Na>ve
Hawaiian
Hospitality
Associa>on”
(UPCOMING
in
Dec.)
–
KITV
“Where
You
Live:
Waikiki”
Print
Feb.
12
–
Honolulu
Star-­‐Adver>ser
“Isle
leader
blended
modern,
tradi>onal
Hawaiian
values”
March
26
–
Hawaii
Reporter
“Ryan
Heads
NaHHA”
March
27
–
Pacific
Business
News
“People
on
the
Move
–
New
Hire:
Pohai
Ryan”
April
2
–
Midweek
“Business
Leaders
on
the
Move
–
Pohai
Ryan”
May/June
Issue
–
Hawaii
Hospitality
Magazine
“Ryan
to
Lead
NaHHA”

17. June
Issue
–
Alaska
Airlines
Magazine
–
‘Island
Treasures:
Heritage,
art
and
culture
star
at
Hawaii’s
museums”
June
4
-­‐
Midweek’s
Proof
Posi>ve
column
“Na>ve
Hawaiian
Culture
in
Tourism”
Oct/Nov
Issue
–
Hawaii
Business
magazine
–
“
Radio
July
26
–
Travel
Today
with
Peter
Greenberg
Aug.
22
–
Aloha
Friday
Morning
Show
Nov.
7
–
Hawaii
Public
Radio’s
The
Conversa>on

18. Program
informaIon
Hawaiian
culture
in
tourism
Education
Skills Development
Products

19. OLA
Hawaiʻi
Hawaiian
culture
in
tourism
CULTURAL
CURRICULUM
2010
Gold
Adrian
Award
for
Excellence
in
design
and
content
ADVISORY
COMMITTEES
Educators
&
Cultural
PracIIoners
• Trustee
Thomas
Kaulukukui
• Trustee
Peter
Apo
• Ramsay
Taum
Faculty
of
Alakaʻi
• One
year
commitment
• ʻUniki
• CerIficaIon

20. OLA
Hawaiʻi
Hawaiian
culture
in
tourism
CULTURAL
CURRICULUM
Educa>on
• Schools
• Student
Conferences
• Internships
• Mentoring
Hawaiʻi
Island
• Kealakehe
High
School
• Lifeplan
Mentoring
Student
Summit
Maui
• Maui
High
School
• St.
Anthony
Junior
&
Senior
School
• AOHT
Student
Conference
• LEI
Student
Conference
• Oʻahu
• Nanākuli
High
School
• Kapolei
High
School
• Pear
City
High
School
• St.
Louis
School
• LEI
Student
Conference
• Journey
to
Success

21. OLA
Hawaiʻi
Hawaiian
culture
in
tourism
CULTURAL
CURRICULUM
Education
• Schools
• Student
Conferences
• Internships
• Mentoring
509
45
31
79
2013
EducaIon
664
ParIcipants
DOE
Schools
Private
Schools
Colleges
and
Internships
Con>nuing
Educa>on

22. OLA
Hawaiʻi
Hawaiian
culture
in
tourism
CULTURAL
CURRICULUM
Education
• Schools
• Student
Conferences
• Internships
• Mentoring
1130
12
3
245
2014
EducaIon
1390
ParIcipants
DOE
Schools
Private
Schools
College
and
Internships
Con>nuing
Educa>on

23. educaIon
Ola
Hawaiʻi
Kealakehe High School
A Model
A Model
In-­‐classroom
instrucIon
• Hawaiian
Culture
in
Tourism
• Field
Study
Student
Internship
• Two
Students
• Hawai`i
Forest
&
Trail
What’s New & Continuing
Lifeplan
Mentoring
• Hualalai
Ohana
FoundaIon
• Alaka`i
Student
Internship
• Two
Students
• Hawai`i
Forest
&
Trail

24. Hawaii
Forest
&
Trail
and
Kohala
Zipline

25. During
our
6
weeks
internship
with
Hawaii
Forest
&
Trail,
we
Xander
Talledo
and
Sheryll
Marcus
learned
a
lot
of
different
things
from
each
Department.
The
most
Interes>ng
thing
about
working
at
Hawaii
Forest
&
Trail
is
how
people
always
have
fun
and
work
at
the
same
>me.
The
most
memorable
experience
was
when
we
got
the
chance
to
be
part
of
the
King
Kamehameha
Day
Parade
up
in
Kohala
and
went
ziplining.

26. Human
Resources
&
Accounts
Payable
with
Noe
Moku
What
We
Learned
When
we
worked
with
Noe,
we
learned
how
to
put
together
an
employee
folder,
reconciling
A/P
Accounts,
filing,
account
payables,
mailing
checks,
pu[ng
in
bills,
the
PAX
tour
reports
and
how
to
use
the
Fax
machine.
We
also
had
fun
working
with
her
because
she
was
nice
and
funny.
PAX
tour
report
is
coun>ng
how
many
people
went
on
a
specific
tour
in
a
month.
We
need
this
informa>on
because
the
tour
is
on
a
private
property
so
they
have
a
report
of
how
much
people
went
to
that
property.

27. Human
Resources
&
Accounts
Payable
with
Noe
Moku
What
We
Learned
When
we
worked
with
Noe,
we
learned
how
to
put
together
an
employee
folder,
reconciling
A/P
Accounts,
filing,
account
payables,
mailing
checks,
pu[ng
in
bills,
the
PAX
tour
reports
and
how
to
use
the
Fax
machine.
We
also
had
fun
working
with
her
because
she
was
nice
and
funny.
PAX
tour
report
is
coun>ng
how
many
people
went
on
a
specific
tour
in
a
month.
We
need
this
informa>on
because
the
tour
is
on
a
private
property
so
they
have
a
report
of
how
much
people
went
to
that
property.

28. What
We
Achieved
We
achieved
our
work
with
Noe
by
signing
a
lot
of
paperwork
on
our
first
day
of
work.
We
finished
our
tasks
on
>me.
We
learned
things
that
we
never
knew
that
was
important.
For
example,
the
PAX
Tour
Report
and
count
how
many
vehicles
that
went
to
tour,
this
is
important
because
they
have
to
give
the
landowners
money
to
gain
access
to
their
property.
We
were
confused
at
>mes
but
we
managed
to
finish
the
work.
The
paper
work
that
got
us
confused
was
the
PAX
Tour
Report
because,
we
had
to
count
how
many
vehicles
go
out
on
one
tour.
We
got
different
answers
so,
we
went
back
and
counted
over
and
over
un>l
we
got
the
right
answer.
It
was
fun.
We
learned
a
lot
from
Noe.

29. Accoun>ng
with
Kim
What
we
learned
When
we
worked
with
Kim,
we
learned
about
Tour
Expenses.
The
two
things
that
are
in
Tour
Expenses
are
Direct
Expenses
and
Indirect
Expenses.
Direct
Expenses
are
the
things
that
are
paid
only
for
the
Business.
For
example,
agent
commission,
food,
gas,
access
fees,
guide
payroll,
water
bople,
taxes,
credit
card,
van
washing
and
warehouse
dispatch.
Lastly
the
Indirect
expenses
are
those
that
are
paid
for
keeping
up
and
running
your
business.
For
example,
the
insurance,
rent,
electricity,
auto
service
and
gear.

30. Accounts
Receivable
with
Cecillia
What
we
learned
When
we
worked
with
Cecillia
we
learned
how
to
process
payments
from
customers
and
got
the
chance
to
go
to
the
bank
with
her
to
deposit
the
money
from
the
Retail
Store
and
tour
revenue
from
KOZI
and
HFT.
We
checked
the
vouchers
to
see
if
it
was
the
right
one
and
input
it
on
the
server.
Voucher
is
a
piece
of
paper
that
has
the
customers
informa>on,
service,
>me
and
date.
They
receive
a
voucher
when
they
book
with
a
third
party
or
an
agency.
Then
they
have
to
show
voucher
at
check
in
so
that
they
can
collect
payment
from
the
agency.

31. What
We
Achieved
We
achieved
our
work
with
Cecilia
by
learning
how
to
be
an
accountant
and
what
they
do.
She
gave
us
voucher
to
work
on.
We
used
our
math
by
coun>ng
how
much
money
there
was.
We
didn’t
really
think
that
math
is
involved
in
work.

32. Opera>ons
with
Jon
and
Terry
What
we
learned
When
we
worked
with
Terry,
the
Director
of
Opera>ons,
we
learned
how
to
do
trail
maintenance.
We
got
the
chance
to
go
with
him
and
his
son
Alika
to
Kohala
and
change
the
stairs
on
the
trail,
that
were
ropen
and
slippery.
We
also
helped
him
pulled
out
the
weeds
on
the
trail
and
in
the
sweet
potato.
We
also
did
van
washing.
We
learned
some
Hawaiian
words,
History
and
about
the
island
and
nature.
Our
favorite
thing
we
learned
from
Terry
was
making
a
new
breakfast
menu
and
doing
gearbox
inventory.

33. Opera>ons
with
Jon
and
Terry
What
we
learned
We
also
worked
with
Jon
Knight,
the
Assistant
Director
of
Opera>ons,
we
learned
about
Maslow
‘s
Hierarchy
of
Needs.
It
talks
about
human
needs
and
if
the
guide/tour
met
the
guest’s
needs.
We
also
worked
on
ge[ng
new
ideas
for
the
gear
boxes
and
new
ideas
for
the
guides
inbox.

34. Sales
with
Karen,
Theresa,
Liena,
Iwa,
Jean
and
Joy
What
we
learned
When
we
worked
with
Liena
and
Karen
we
learned
about
the
next
day
paperwork.
Next
day
paperwork
is
informa>on
about
tours
and
reserva>ons
for
the
next
day.
The
>me
when
the
guide
will
pick
up
the
par>cipants,
the
hotel
where
they’re
staying
at,
how
many
people
are
in
their
party,
the
name
of
the
par>cipants,
agency,
food
choices,
the
total
of
guest
all
for
the
next
day
tours.
We
also
learned
about
Pono
Rez
the
reserva>on
system.
As
well
as,
catering
and
checking
people
in
for
their
tours.
We
also
learned
about
Sales
Briefing.
A
Sales
Briefing
is
when
you
go
to
resort
or
hotel
and
to
sell
your
service
or
tours
directly
to
the
tourist.

35. Sales
with
Karen,
Theresa,
Liena,
Iwa,
Jean
and
Joy
What
we
learned
We
also
learned
about
waivers
and
permits.
Permits
are
needed
to
run
a
tour.
For
example,
when
they
go
to
the
Mauna
Kea
Summit
and
Stars,
the
permit
only
allows
two
vehicles
to
go
up
there
per
night.
Waivers
are
used
to
go
on
tours,
the
par>cipants
need
to
read
and
sign
a
liability
form
sta>ng
the
risks
and
dangerous
things
that
could
happen
during
the
tour.
The
guest
have
to
write
their
name,
address,
phone
number,
email,
emergency
contact
number
and
the
signature
of
the
people
who
are
going
to
the
tour
with.

36. What
We
Achieved
We
achieved
our
work
in
Sales
by
learning
different
things
from
each
person.
We
learned
how
to
make
reserva>ons,
next
day
paperwork
and
catering.
We
learned
reserva>ons
with
Liena
and
she
taught
us
the
steps
and
what
ques>ons
we
ask
for
the
guest
to
fill
up
their
needs
for
the
tour.
Next
day
paperwork
was
with
Karen
and
she
showed
us
that
we
need
to
prepare
the
guests
waivers,
and
permits
in
the
guides
folder.
We
had
fun
learning
the
things
they
taught
us.

37. Retail
with
Aimee
and
Lonita
What
we
learned
Working
with
Aimee
and
Lonita,
we
learned
how
to
organize
and
tag
the
shirts,
shoes,
hats
and
socks.
We
also
did
an
inventory
of
all
the
products
in
the
retail
store
at
Hawaii
Forest
&
Trail
as
well
as,
the
Kohala
Zipline
retail
store.
There
are
many
things
that
you
can
find
at
the
retail
store.
For
example,
maps,
books,
shirts,
shoes,
water
boples,
bags,
hats,
socks,
mugs,
hammocks
and
much
more.

38. What
We
Achieved
We
achieved
our
work
in
the
retail
with
Aimee
and
Lonita
by
cleaning
and
folding
the
shirts
neatly.
We
learned
that
you
have
to
be
careful
when
you
pair
up
shoes
and
socks.
The
retail
store
is
more
organized
for
the
guest
to
walk
around
and
see
what
they
need.
Aimee
showed
us
how
to
make
sales
and
she
told
us
what
to
do,
like
how
to
be
a
cashier
and
what
to
say
when
the
customers
are
checking
in
for
their
tour.

39. Sales
and
Marke>ng
with
Chris
What
we
learned
When
we
worked
with
Chris
we
learned
about
sustainable
tours
and
how
the
tours
are
developed.
Chris’
job
is
developing
a
tour
and
adver>se
the
tour
in
publica>ons
like
magazines,
newspaper
and
radio,
so
that
people
will
know
about
it.
We
also
tested
some
hard
drives
and
ship
them
back
because
it
failed
the
test.
We
learned
about
the
different
tours
that
Hawaii
Forest
&
Trail
offer.
We
also
got
the
chance
to
worked
with
him
while
he
was
developing
a
Mauna
Kea
day>me
tour.

40. HTA
(Hawai’i
Tourism
Authority)
Hawai’i
County
HVCB
(Hawai’i
Visitors
Conven>on
Bureau)
World
Contractors
OVB
(O’ahu)
MVB
(Maui)
KVB
(Kaua’i)
BIVB
(Big
Island)
$
(Island
chapters)
HIVB
$
● Promote
business
travel
and
leisure
from
North
America
● Korea
● China/
Taiwan
● Oceania
● South
America
● Europe
Looking
for
target
market
$
$
$
NRP
CRP
$
CPEP
(
County
Product
Enrichment
Program)
Tour
Development
Programs that are initiated by
the community and supported
by HTA which showcase the
unique and diverse
experiences available for
resident and visitor
participation and attendance
across the Hawaiian Islands.

41. AWARENESS
KNOWLEDGE
DESIRE
INTENT
NaHH
A
● NaIve
Hawaiian
Hospitality
AssociaIon
● Founded
in
1997
by
George
S.
Kanahele
● Advocates
for
the
development
and
advancement
of
Na>ve
Hawaiians
in
tourism.
● Build
a
sustainable
tours
and
give
back
to
the
real
Hawai’i.
● NaHHA
services
corporate
and
community
ini>a>ves
through
project
management,
consul>ng,
training
and
facilita>on.
TAT
● Transient
AccomodaIon
Tax
● 7%
going
back
to
Hawai’i
Tourism
Authority
Member
● HVCB
● BIVB
Ex:
● Hotels
● Airlines
● Restaurants
● Transporta>o
n
● Tour
Operators
Promo>ve
Business
Tour
Development

42. AWARENESS
KNOWLEDGE
DESIRE
INTENT
NaHH
A
● NaIve
Hawaiian
Hospitality
AssociaIon
● Founded
in
1997
by
George
S.
Kanahele
● Advocates
for
the
development
and
advancement
of
Na>ve
Hawaiians
in
tourism.
● Build
a
sustainable
tours
and
give
back
to
the
real
Hawai’i.
● NaHHA
services
corporate
and
community
ini>a>ves
through
project
management,
consul>ng,
training
and
facilita>on.
TAT
● Transient
AccomodaIon
Tax
● 7%
going
back
to
Hawai’i
Tourism
Authority
Member
● HVCB
● BIVB
Ex:
● Hotels
● Airlines
● Restaurants
● Transporta>o
n
● Tour
Operators
Promo>ve
Business
Tour
Development

43. Warehouse
with
Ed,
Keahi,
Jim
and
Rita
the
dog
What
we
learned
While
working
in
the
Warehouse
with
Keahi,
we
learned
how
to
cut
pineapple,
oranges
and
we
also
cut
the
breads
for
breakfast
on
the
morning
tours.
We
also
organized
the
beverages
for
the
tours.
We
also
wiped
the
glass
windows,
did
gearbox
inventory,
cleaned
the
bathrooms,
washed
water
boples
and
fill
them
up
for
the
guest
to
used.
We
washed
the
water
boples
to
reuse
them,
because
thats
part
of
their
sustainable
business
prac>ce.
Gear
Boxes
are
where
all
the
tour
gear
is
kept,
for
example,
the
sling
bags,
rain
coats,
face
towels,
baby
wipes,
sunscreen,
bug
repellant,
toothpicks
and
toilet
papers.
We
also
learned
that
you
have
to
stay
busy
and
don’t
just
stand
around
doing
nothing.

44. What
We
Achieved
Warehouse
We
achieved
our
work
in
the
warehouse
with
Keahi
and
Ed
by
learning
that
we
have
to
be
organized
and
be
prepared.
We
learned
a
way
not
to
get
bored
by
keeping
ourselves
busy.
We
learned
the
basics
on
how
to
wash
the
vans.
We
did
Gear
Box
inventory
and
learned
what
the
guides
needed
for
their
tours.
The
Warehouse
crew
prepared
all
the
things
that
are
needed
for
the
tour,
so
that
the
guides
won’t
have
to
do
it.
For
example,
they
cut
the
fruits
and
the
breads,
prepare
the
hot
water,
the
con>nental
breakfast
and
they
make
sure
that
they
have
everything
they
need.
They
also
make
sure
that
the
Gear
Boxes
are
ready
for
the
guides
to
use
on
tour.

45. Mechanic
with
Willie
and
Uncle
Willie
What
we
learned
Willie
is
the
mechanic
of
Hawaii
Forest
&
Trail.
He
helps
check
and
fix
the
vehicles.
When
we
worked
with
Willie
we
learned
how
to
check
the
>re
pressure,
oil,
lights,
vehicle
bapery,
the
vehicle
mileage
and
we
got
to
clean
the
Pinz’s
wheels
disc.
We
refilled
the
oil.
He
also
maintains
all
the
vehicles
to
keep
them
running
for
the
tour.
Hawaii
Forest
&
Trail
and
Kohala
Zipline
have
16
passenger
vehicles
and
12
Pinzgauers.

46. What
We
Achieved
We
achieved
our
work
with
Willie
and
Uncle
Willie
by
learning
how
to
find
the
problem
with
vehicles.
We
learned
how
to
fill
up
oil
and
check
milage
for
the
vans.
The
>re
pressure
was
a
bit
harder
because
when
we
try
to
put
air
in
it,
it
blows
air
out.

50. Thank
you
Hawaii
Forest
&
Trail
and
Kohala
Zipline
Adrian
Xander
Talledo
&
Sheryll
Marcus

51. GREAT TIME FOR A BREAK?

52. SKILLS
DEVELOPMENT
Ola
Hawaiʻi
Hoʻokipa Learning Center
Maui
Education
Partners
Maui
Hotel
&
Lodging
AssociaIon
University
of
Hawaiʻi
Maui
College
Marrioe
Maui
Ocean
Club

53. SKILLS
DEVELOPMENT
Ola
Hawaiʻi
Hoʻokipa Learning
Center Maui
WDD
ETF
MICRO
• Kona
District
• Maui
County
• Island
of
Oʻahu
WDD
DLIR
MACRO
• Kāneʻohe
• Lāhainā
ETF
and
DLIR
Related
2012
873
2013
530
2014
241
873
530
241
0
100
200
300
400
500
600
700
800
900
1000
ParIcipants
Year
to
Year
Comparison
ETF
and
DLIR
Contracts

54. ●
Marrioeʻs
Ko
Olina
Beach
Club
●
Waimea
Valley
●
Discover
Hawai`i
Tours
●
Hilton
Waikīkī
Beach
SKILLS
DEVELOPMENT
Ola
Hawaiʻi
Customized for the Tourism Industry
●
Ambassador
Hotel
●
Pacific
Beach
Hotel
●
Speedi
Shuele
●
Enterprise
Rent-­‐A-­‐
Car
●
Trilogy
Maui
●
Honua
Kai
Maui
●
Polynesian
Cultural
Center
●
Pleasant
Holiday
●
Alamo
Car
Rental
Company-­‐Wide
Management
Associates

55. SKILLS
DEVELOPMENT
Ola
Hawaiʻi
ETF/DLIR
Related
Customized
Mission
Related
2013
530
220
664
2014
241
1289
1390
0
200
400
600
800
1000
1200
1400
ParIcipants
Overall
Impact

56. SKILLS
DEVELOPMENT
Ola
Hawaiʻi
Customized
for
the
Tourism
Industry
Hotels
and
Time
Share
Car
Rental
and
Transportaon
Tours
and
Acvies
2013
20%
12%
68%
2014
66%
16%
18%
20%
12%
68%
66%
16%
18%
0%
10%
20%
30%
40%
50%
60%
70%
Percentage
of
Revenue
Customized
-­‐
Income
Sustainability
Who
are
our
clients?

57. SKILLS
DEVELOPMENT
Ola
Hawaiʻi
Customized
for
the
Tourism
Industry
Company
Wide
Managers
Associates
2013
60
71
89
2014
1003
155
131
0
100
200
300
400
500
600
700
800
900
1000
ParIcipants
2013/2014
Comparison
of
Customized
Trainings

58.
D
L
I
R
CONTRACT
Small
business
in
the
hospitality
industry
MODULES
• PART
I
• PART
II
TECHNOLOGY
SKILLS DEVELOPMENT
§ PILI
MOBILE
APP
§ www.naIvehawaiianculture.com

59. D
L
I
R
contract
Small
business
in
the
hospitality
industry
PART I EMPLOYEES
MODULE
I:
PracIcing
Hoʻokipa
,
Living
Aloha
MODULE
II:
Sense
of
Place
~
Moʻolelo
Pili
Mobile
App
• Mini
Lessons
• History
and
Legends

60. D
L
I
R
Contract
Small
business
in
the
hospitality
industry
PART II OWNERS
MODULE
I:
Define
Your
Business,
Enhance
Your
Community,
Find
Your
Brand
MODULE
II:
Building
The
Brand
LAUNCH:
www.naIvehawaiianculture.com

61. D
L
I
R
contract
Small
business
in
the
hospitality
industry

62. products
Direct
to
visitors
Hawaiʻi
Fact
Sheets
Website:
www.naIvehawaiianculture.com
myHawaiʻi
Mobile
App
PUBLICATIONS TECHNOLOGY

63. Hawaiʻi
FACT
SHEETS

64.
Hawaiʻi
FACT
SHEETS
DIRECT
TO
HAWAIʻI
VISITORS
24%
7%
36%
22%
12%
Fact
Sheets
167,000
DistribuIons
Kikaha
Magazine
-­‐
Pā'ū
Mana
Magazine
-­‐
Kalo
Hawaii
Drive
Guides
-­‐
Pā'ū
Holoholo
-­‐
Waikiki
Luxe
Magazine
-­‐
Canoe

65. myhaw
TALES OF THE ALIʻI
Join
us
at
the
Hawaiian
Mission
Houses

66. myhaw
STORIES
OF
HISTORIC
HONOLULU
AND
ITS
UNIQUE
NEIGHBORHOODS

67. myhaw
myHawaiʻi
Mobile
App

68. MY
HAWAII
APPS
NAHHA
AND
THE
WAIKIKI
HISTORIC
MARKERS
EXPERIENCE

69. MY
HAWAII
APPS
BEGINNINGS
Kevin
Schneider
-­‐
Hawaii
Region
Director
Ecological
Restoraon
and
Environmental
Science
Came
to
Hawaii
in
2002
6+
years
as
an
Interpreve
Tour
Guide
at
Hawaii
Forest
and
Trail
6+
years
in
Renewable
Energy
Technologies
Hawaii
Rep
for
My
World
Apps
and
Stapping
Stone

70. Create
uniquely
local
Hawaiian
experiences
Ulize
technology
to
reach
people
in
new
ways
Lead
the
future
of
tourism
helping
people
immerse
themselves
in
the
culure
Bring
Waikiki
History
to
life
and
NaHHA
Aloha
and
Ho’okipa
-­‐
model
to
the
world
MY
HAWAII
APPS
GOALS

71. MY
HAWAII
APP
FEATURES
Download
the
Free
app…
In
your
phone’s
app
store
search:
“My
Hawaii”
or
“Stapping
Stone
My
Hawaii”

72. MY
HAWAII
APP
FEATURES
Hawaii
info
les
18
different
Hawaii
info
les
Each
le
contains
informaon,
slideshow,
video
Web
link
to
find
more
informaon
Authenc
and
meaningful
Waikiki
Historic
Markers
Tour

73. MY
HAWAII
APP
FEATURES
Live
Feed
Gives
the
app
a
living
pulse!
Enables
subscribing
businesses
to
communicate
in
“real
me”
with
app
users
Links
easily
to
Facebook,
Twiper,
website,
etc..
to
highlight
local
businesses
online
communies
Users
can
stay
updated
in
about
what’s
going
on
around
them
Discounts
and
coupons

74. MY
HAWAII
APP
FEATURES
Business
Directory
Subscribing
businesses
have
their
own
customizable
page
Company
info,
contact
info,
map,
photos,
coupons
Offer
links
to
any
desired
external
site:
Facebook,
Twiper,
Yelp,
website
Helps
businesses
direct
their
online
traffic,
grow
online
communies,
and
drive
direct
sales

75. WAIKIKI
HISTORIC
MARKERS
TOUR
Teaming
up
with
NaHHA
to
Bring
the
Waikiki
Historic
Markers
to
life
Tour
stops
modeled
a|er
the
Hawaii
info
les
Audio
talk
story
to
add
depth
to
the
Markers.
Create
interpreve
experiences
and
involve
the
local
community

76. WAIKIKI
HISTORIC
MARKERS
TOUR

77. WAIKIKI
HISTORIC
MARKERS
TOUR

78. WAIKIKI
HISTORIC
MARKERS
TOUR
Self
guiding
historic
tours
iBeacon
triggers
vs.
GPS
triggers
Fun
scavenger
hunt
iBeacons
in
partner
businesses
Reward
redempon
staying
in
touch
with
travelers
during
and
a|er
travels
reaching
more
local
business
partners

79. MY
HAWAII
APP
AND
NAHHA
Provide
extra
value
for
NaHHA
member
businesses
Free
trial
subscripons
to
all
NaHHA
clientele
Opportunity
to
sponsor
Historic
Markers
Use
the
app
to
promote
a
true
and
meaningful
representaon
of
Hawaii
Allow
inspiraonal,
local
voices
to
tell
their
stories
Share
the
History
and
culture
of
Honolulu
and
teachings
of
NaHHA

80. CONTACT
Kevin
Schneider
808-­‐936-­‐4801
kdschneider77@hotmail.com
www.MyHawaiiApps.com

81. Stay Current with NAHHA
www.nahha.com
hlc@nahha.com
628-6374
Email us to get on
our newsletter list!

82. Mahalo for your time and support!