This document provides an overview of the Native Hawaiian Hospitality Association (NAHHA) and its activities in 2015. It discusses NAHHA's staffing and partnerships. It outlines NAHHA's workplan for 2015, which included ending its lead cultural agency designation and various trainings, events, and projects. The document discusses NAHHA's education and cultural services department and examples of customized and mission-driven training programs. It also summarizes the internship and accomplishments of student intern Alana Fosi. Finally, it highlights NAHHA's website, mobile app developments, and coordination of cultural events and its annual Kipa Aloha conference.

1. Aloha &
Welcome to
Our Annual
Report Breakfast

2. 2015 NAHHA OVERVIEW

3. TEAM NAHHA
STAFF
Pohai Ryan
Executive Director
Monte McComber
Director of Education Services
Malia Sanders
Fiscal Manager

4. TEAM NAHHA
Jenn Armstrong
Kaia Consulting
Social Media and Public Relations
Laurie Nakamoto
R&M Resources
Association Management Services
Lani Minihan
iHawaii Digital
Website, Internet Marketing and Mobile App Development
Alana Fosi
Student Intern

5. HTA WORKPLAN 2015
v End of Lead Cultural Agency Designation 12/31/2015
v Airports Art Display Consultation
v Trainings
v Community Cultural Events Listings
v Newsletter-Marketing
v Kipa Aloha Conference 2015
v Website Development
v Cultural Consultation and Offerings

6. 1%1%
5%
31%
12%13%
14%
7%
16%
Electronic Registration Fees (1%)
Partial Refunds (1%)
Speakers & Travel (5%)
Catering (31%)
Makana (12%)
Printing (13%)
AV/Technology (14%)
Facility Use (7%)
Unspent Portion of Budget (16%)
KIPA ALOHA BUDGET
Total Budget $25,000
Unspent Balance $5087

7. CHANGES
• Staffing
Director of Education Services formerly
Programs Manager.
Position redesigned to meet client training
needs and to enhance primary product.

8. BUILDING
RELATIONSHIPS
• West Oʻahu
v Kapolei Chamber of Commerce
v Leeward Job Fair
v Leeward Oahu Workforce
Roundtable
v In process; Waiʻanae Economic
Development Corp.

9. PARTNERSHIPS
County Government
Agencies
State Government Agencies
Federal Government
Agencies

10. ADVOCACY AND
OUTREACH

11. CURRENT PENDING &
DEVELOPING PROJECTS
v NativeAmerica.Travel
v IUCN-Hospitality Training
v Community Cultural Education Sessions
v DLNR Partnership-cultural workshop for
hospitality industry

12. HTA 2016 WORKPLAN
v Tourism Industry Cultural Resource Mapping
v Entrepreneurial Development Training
v Cultural Conference
v HNL Airport Musician and Cultural Performance
Procurement Assistance
v Hospitality Trainings-community wide
v Cultural consultation

13. EDUCATION AND
CULTURAL SERVICES
Monte McComber
Director of Education Services

14. Nā Mahele Hana
v CUSTOMIZED
v MISSION DRIVEN
v CONTRACT RELATED

15. CUSTOMIZED
County of Kauaʻi
Department of Parks and Recreation
Nā Mea Waiwai Hawaiian Values Training
Aloha Mahalo
Kuleana Mālama

16. CUSTOMIZED

17. CUSTOMIZED
Hawaiʻi Lodging and Tourism Association Kauaʻi
Chapter
Hō Mai Ka ʻIke
ʻŌlelo
Hawaiʻi
Aloha

18. MISSION DRIVEN
Destination Kona Coast
Hoʻokahua Training
Hoʻokipa Kuleana
Aloha

19. MISSION DRIVEN

20. MISSION DRIVEN

21. MISSION DRIVEN

22. MISSION DRIVEN

23. MISSION DRIVEN

24. MISSION DRIVEN

25. MISSION DRIVEN

26. MISSION DRIVEN

27. MISSION DRIVEN

28. MISSION DRIVEN

29. NAHHA INTERN
Alana Fosi
University of Hawaii TIM School

30. By: Alana Fosi
School of Travel Industry Management
December 10, 2015
NATIVE HAWAIIAN
HOSPITALITY ASSOCIATION
(NAHHA)
A PRIVATE NONPROFIT

31. Organizational History
• Founded in 1997 by Dr. George S. Kanahele,
Kenneth Brown, and other Native Hawaiian
professionals
• Address concerns about how Native Hawaiians
and Hawaiian culture were perceived and
represented in tourism
• Advocates and invests in Native Hawaiians in the
tourism industry; best representatives,
investments for the future of Hawaiʻi

32. Mission and Vision Statements
• Mission
• To promote Hawaiian culture, values, and traditions in the workplace through consultation and education,
and to provide opportunities for the Native Hawaiian community to shape the future of tourism
• Vision
• Perpetuates an authentic spirit of aloha and Hawaiian culture in hospitality industry planning, promotion
and product development
• NaHHA services corporate and community initiatives through project management, consulting, training
and facilitation

33. Administrative
Department
• Executive Director, Pohai Ryan
• Director of Education Services,
Monte McComber
• Fiscal Manager, Malia Sanders

34. Intern Position
• Phase I – Office
• Executive Director does in her daily operational management of nonprofit
• Director of Education Services does with both mission related and revenue generating programs that service
the nonprofit
• Fiscal Manager learn all fiscal operations, accounts payable and receivable, how to reconcile files, rosters from
classes, accounting items
• Phase II – Field Study Projects
• PCC, Waikīkī Hoʻolauleʻa, Bishop Museum, Sunset Mele on the Rooftop, and other events
• Witness ways Hawaiian culture infused in tourism industry
• Made own assumptions as to whether those representations of our culture are good or bad; how each event/
organization can do a better job

35. Kahoʻolawe and
Kalaupapa,
Molokaʻi
• Life changing
• Spiritual connection
• Learned more about my
Hawaiian history

38. Kipa Aloha Cultural Conference
• Ways Hawaiian culture is represented in
tourism
• Industry professionals who are passionate
about Hawaiian culture – all in one place
• Needs to be a balanced relationship
between the guest, host, and place

39. Doris Duke’s
Shangri La
• Deeper appreciation for
Islamic art
• Dear friend of the
Kahanamoku ‘Ohana
• Social boundaries were not
present – locals socialized with
Hollywood entertainers and
Hollywood film stars

41. Goals & Accomplishments
1. Learn more about organization, NaHHA
• NaHHA is lead cultural agency in the current HTA strategic plan until the closing of 2015
• Cultural resources, practitioners, and support services are located for the visitor industry and beyond
2. Develop deeper connection with my Hawaiian culture
• Kahoʻolawe - different parts of the island, significance of the Navigator’s Chair, and the brutal history the
island continues to live with
• Restoration work would be there for generations to come
• Kalaupapa, Molokaʻi – banishment of the leprosy patients, hardships endured, survivors (family
connection), importance of place

42. The NaHHA
ʻOhana
• Staff and contractors meeting –
Malia, Pohai, Jen, Laurie, Lani,
Monte
• Monte and Malia at Visitor
Industry Charity Walk on Maui
2015

43. Challenges
3. Become more independent
• From birth, always shy, soft-spoken
• Become comfortable
• Usually not the go-getter, professional settings
• Follow the person/people in charge
• In working towards self improvement
• I am learning to be confident and trust my abilities as a future leader.
• I am learning it is okay to ask for assistance or help if needed.
• I am learning to take initiative and be creative in situations that are out of my comfort zone.

44. Looking into the Future

45. References
• NaHHA. (2015). 2014 Annual Report. Retrieved October 29, 2015, from http://www.nahha.com/#!2014-
annual-report/q4q3m
• NaHHA. (2015). Our Vision Our Organizational History. Retrieved October 29, 2015, from http://
www.nahha.com/#!organizational-history/bi3q3

46. CONTRACT RELATED
Workforce Development: Hoʻokipa and Wahi Pana
One Idea Community Branding

47. CONTRACT RELATED
55
52
20
47
41
2021 21
10
26 26
10
0
10
20
30
40
50
60
Module 1 Module 2 Goal
DLIR Training Participant Numbers
OAHU
MAUI
KAUAI
HAWAII

48. CONTRACT RELATED

49. CONTRACT RELATED

50. CONTRACT RELATED

51. WEBSITE & MOBILE
APPLICATIONS
Lani Minihan
iHawaii Digital

52. WEBSITE & MOBILE
APPLICATIONS

53. DLIR SUB-CONTRACT
One Idea
Define your Community
Enhance your Business
Find your Brand
Towns and Communities establish their BRAND
based on the following variables:
v The People
v Historic and Current Events of the Place
v Unique Geographical Location
v The Significance of the Location and how it
contributes to the make of the whole geographic
area.

54. iLAHAINA
Lahaina, the Royal Capital of the
Hawaiian Kingdom. A location rich
with history, culture, heritage, beautiful
beaches, great restaurants, art galleries,
unique shops and more.
iLahaina guides visitors in Lahaina to the
places to see and experience while in this
unique location.

55. iHONOKAA

56. Makahiki
Celebrating The Hawaiian New Year

57. ‘O ‘Ikua i poha ko ‘ ele ‘ ele,
‘ ikua ke kai, ‘ ikua ka hekili, ‘ ikua ka manu
‘Ikua is the month when the dark storms arise, the sea roars, the thunder
roars, the birds make a din.

58. Nahuihuiamakali‘i
Little Eyes
Makali‘i
Pleiades
The Seven Sisters

59. Lonoikamakahiki

61. Ou Tino E Lono I Ta Rani
Ou tino e Lono i ta rani Your bodies, O Lono, are in the heavens
He ao roa, he ao poto A long cloud, a short cloud
He ao ti‘ei, he ao haro A watchful cloud, a peering cloud
He ao ho‘opua i ta rani An overlooking cloud in the heavens
Mai Uriuri, mai Meremere From Uliuli, from Melemele
Mai Porapora, mai Ha‘eha‘e From Polapola, from Ha‘eha‘e
Mai ‘Oma‘otu‘ururu From ‘Oma‘oku‘ululu
Mai ta ‘aina o Lono i hanau mai ai From the land that gave birth to Lono
‘Oi ho‘otu‘i atu ai o Lono, Behold Lono places the stars that sail
ta hotu e miha i ta rani through the heavens
Amoamo te atua ra‘au nui ‘o Lono High resplendent is the great image of Lono
Tu‘itu‘i papa, ra rua mai Tahiti, The stem of Lono links our dynasties with Kahiki
Hapaina tuta‘a i ta hau miti no Lono! Has lifted then up, purified them in the ether of Lono
E tu i ta maro a hiu! Stand up; gird yourselves for play!
Hiu! (po‘e) Gird yourselves! (people)
‘O Lono (kahuna) Lono, (priest)
Te atua ra‘au! (po‘e) The image of Lono! (people)
Aulu! (kahuna) Hail! (priest)
Aulu, e Lono! (po‘e) Hail to Lono! (people)

62. Lonoikamakahiki

63. ASSOCIATION ACTIVITY,
EVENTS KAHEA, & KIPA
ALOHA CONFERENCE
COORDINATION
Laurie Nakamoto
R&M Resources

64. EVENTS KAHEA

65. EVENTS KAHEA
v Weekly cultural events listing
v All islands
v U.S. Continent
v Supporting & sharing Hawaiian cultural events
v Emailed every Friday
v Criteria: Hawaiian Cultural component

66. CELEBRATIONS
Ali‘i Sundays at Kawaiaha‘o Church
December 6, 8 a.m.
Kawaiaha‘o Church
Ali‘i Sundays are among the many
long and honored traditions of
Kawaiaha‘o Church, which began
about 1914. We invite you to join
us this Sunday for the celebration
of Kamehameha `Elima V's
birthday.

67. EXHIBITS
Nani I Ka Hala
Through December 20
Maui Arts & Cultural Center
Nani I Ka Hala: Weaving Hawaiʻi.
Hala or pū hala, known in
Western science as Pandanus
tectorius, is among the most
important plants in the ecological
and cultural history of Hawaiʻi
and the broader Pacific.

68. FESTIVALS
KOHALA ʻāINA FEST
December 5, 3-9pm
Inhabit Farms
The Kohala ʻāina Festival is a
celebration of local harvest, small
farmers and the growing
movement for island-wide food
security. This year's festival will
feature the returning musical
talent of world-renowned Nahko
and Medicine for the People.
They will be joined by a line-up of
outstanding island-based
musicians.

69. MāLAMA ʻāINA
Haiku Valley Cultural Service
Workday
November 29, 9:00am-1:00pm
Haiku Valley, Kaneohe
Join the Ko'olau Foundation and
the Ko'olaupoko Hawaiian Civic
Club as a volunteer to help clean
Haiku Valley. Email
malamapono744@aol.com for
more information.

70. TRADITIONS
Aloha Friday: Lei Making
November 27, 11:00 am – 1:00 pm
Volcano Art Center
Aloha Friday cultural
demonstrations are held each
week from 11 am – 1 pm on the
VAC Gallery Porch. This month’s
offerings include: Lei making with
Kaipo AhChong.

71. ENTERTAINMENT
Slack Key Guitar & Ukulele Concert
November 27, 4:00 PM to 6:00 PM
Hanalei Community Center
Traditional Hawaiian slack key
guitar & ukulele concert featuring
songs & stories telling its history.
Award winning concert artists Doug
& Sandy McMaster perpetuate the
knowledge and experience of the
endangered artform of traditional
Hawaiian slack key guitar and
ukulele.

72. EVENTS KAHEA FEEDBACK
v Positive comments from subscribers
v Companies, Organizations, and Hotels requesting to have
events listed

73. 2129
1063
3198
2109 2096
6753
9023 9236 9176 9251 9296
657
289
793 453 447
1501 1664 1608 1519 1455 1387
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
EmailsSent
Emails Sent
Actual Opens
EVENTS KAHEA EMAILS

74. KIPA ALOHA 2015

75. 49%
28%
10%
6%
5%
2%
Pre-Paid Registration (71)
Scholarship (40)
Walk - Ins (15)
Volunteers (8)
No Shows (7)
Staff (3)
KIPA ALOHA ATTENDANCE

76. PRE-CONFERENCE PREPARATION
v Web-based systems for increased efficiency:
v Eventbrite – promote, manage, host
v SmartSheet – event planning interactive tool
v Event promotion through media, social media, marketing
channels (Kaia Consulting)

77. LOGISTICS
v Hawaii Convention Center venue
v Outreach (scholarships, students)
v Volunteer recruitment – Microsoft Non Profit Partner Program

78. ADDED VALUE
v Cultural Education Handbook
v Lomi Lomi practitioners
v Lunch Entertainment
v Mobile App
v Prize drawings
v Attendee gift bags

79. MEDIA AND PUBLIC
RELATIONS
Jennifer Armstrong
Kaia Consulting

80. OBJECTIVES & GOALS
v Revamp NaHHA website
v Relaunch NaHHA monthly newsletter
v Increase NaHHA’s email database
v Create media partnerships
v Increase social media presence
v Promote NaHHA’s events and activities
v Position NaHHA as thought leader in culture & hospitality

81. PRESS RELEASES
v Jan. – Announcing Monte
McComber as new DES
v Feb. – One Idea Campaign
Launch in Lahaina
v May – Lahaina One Idea Returns
June 12
v June – Brown Bag Workshop #1
v July – Kipa Aloha Conference
v Aug. – Brown Bag #2
v Sept. – Brown Bag #3
v Oct. – Brown Bag #4,
v NaHHA Open House
v Nov. – Brown Bag #4, AIANTA/
NativeAmerica Business Briefing

82. BROADCAST (TV & RADIO)
v Feb. 5 – KITV “Where You Live”
segment on Waikiki
v Apr. 5–10 – Hawaii News Now Sunrise
morning segments “5 Makana to the
World”
v August – KHON, Hawaii News Now
Kipa Aloha segments
v November – PSA on KINE regarding
NativeAmerica.Travel
v First-ever NaHHA PSA!
- Ran 30 times on TV during 4 day
span
- Ran 15 times on live online stream
during 3 day competition
- Sunrise on KFVE 8-9am segment
reaches 10,000 viewers 18+
- Merrie Moarch reaches about 85,000
viewers 18+
- More than 1 million page views and
nearly 400,000 streams to over 120
countries

83. RESPECTFUL VISITING
PSA

84. AIANTA PARTNERSHIP
PSA

85. PRINT
v Feb. 11 – Garden Island news “Educating on Aloha”
v Feb. 12 – Pacific Business News New Hire feature on Monte
v Mar. 11 – Maui News “Lahaina DLIR Training”
v Apr. 24 – Pacific Business News “Hawaii to host indigenous conference”
v Jun 4 – Lahaina News “NaHHA to continue branding efforts in Lahaina”
v Aug. 19 – “Native Hawaiian Conference set for Aug. 26”
REACH

86. SOCIAL MEDIA &
E-NEWSLETTER
v Started Instagram account
v Built Facebook page to over
1,000 page likes!
v Increased subscribers and
opens in 2015
v More cultural focus in
content
0
200
400
600
800
1000
1200
Facebook Twitter Instagram
707
18 0
1002
32
180
Social Media Followers
January
December

87. 73%
27%
FACEBOOK FOLLOWERS BY GENDER
Female
Male
2%
10%
14%
53%
10%
7%
4%
FACEBOOK ANALYTICS BY
AGE
18-24yrs
24-34yrs
35-44yrs
45-54yrs
55-64yrs
65+yrs
Age Not Given

88. 715
1069 1063 1056 1049 1039
2220
2279 2304 2330 2328
248
293 272 242 248 256
513
417
465
501 477
0
500
1000
1500
2000
2500
E-NEWSLETTER
Emails Sent
Actual Opens

89. MORE TO COME IN 2016…
v Hawaii Business Magazine – Jan.
2016
v Responsible Local Travel in the
USA – TBD
v Opportunities for award
nominations
v Opportunities for radio partner
for PSAs
v Revisit print partner for standing
editorial
v Increase Instagram following
v Continue to refresh website
content

90. Mahalo for your
continued support!
http://www.nahha.com
facebook.com/nahha808
@nahha808
#nahha808