The document discusses how broadband connectivity will transform media and society in the coming years. It predicts that all media will become digitized and streamed over broadband networks, replacing analog formats. This will lead to new forms of content creation and distribution, with individuals and companies able to broadcast over the internet. Broadband will also allow media to be consumed on demand through online streaming and downloads. This will change the traditional definitions of media, content, and broadcasting.

2. Broadband Changes Everything

3. Looking back to look forward

4. 1976 All those things we lived without Fax PCs PC Software Walkman Cable TV Video Games Cell Phones Internet LAN/Wans USA Today DVD Microsoft Direct TV CD Players VCRs Did you predict you would need any of them? Or that 20 years later you couldn't live without them many of them ?

5. Most of the winners didn’t exist or were laggards Compaq Dell Gateway Intuit (Quicken) TCI, MTV, ESPN Video Games Novell, Cisco Yahoo, Amazon Microsoft Direct TV Asian Manufacturers of CE Do you think the next 20 years are going to be any different ?

6. Broadband takes us into a New Age!

7. The Age of.... Defragmentation of Media All Media is becoming a stream of digital bits 00100101110110100110011100011100001111100011011000111000111000101000000110001100101110110

8. Goodbye Analog VHS Tapes Television Newsletters Cable Records Cellular Phones Newspapers DVD HDTV Email Digital Cable CDs Digital Phones WebPages Hello Digital

9. In a Broadband World Bits don’t care if they are Audio Video Animation or ?

10. Maybe we need to rethink some things….

11. What is Media ? It used to be defined by its specturm TV by channels Radio by stations Now its all becoming digital And its defined by its transport Digital Cable DTV Internet But all digital delivery is just streaming #1

12. What about Content ? It used to be defined by its packaging capacity CD - 62 Minutes VHS - 1 Movie DVD - 3.7gb Broadband allows for consumption on demand Pick what you want when you want it Buffet or Ala Carte The content industries will change ! #2

13. What is a Broadcaster ? Every company is a broadcaster Dell, GM, Intel, P&G… Everyone is a broadcaster For 5k a month you can reach a niche audience There will be 100ks of video channels within 5 years People will watch Internet video interchangeably with traditional TV #3

14. Content Explosion by 2001 Creation tools are dropping leading to user creation of zillions of hours Millions of hours of dusty content will find life Broadband allows streaming or downloads The challenge will be managing the distribution and management # 4

15. The Office is First Most offices already have broadband >51% of Y! users The PC is the primary media device 9% TVs 32% Radios Business Applications will drive Training Live Events # 5

16. The Revolution in the Home The Living Room will be a Battleground The PC vs TV vs Set Top Box The PC vs Stereo and DVD and CD The PC vs HDTV ADSL vs Cable Modems vs Dial Up TV Networks vs Internet Networks Radio vs Internet Radio The most compelling offering will win The first shots are about to be fired... # 6

17. What if you took all of these ? CD Player DVD Player PVR (Replay..) Stereo Tuner 19 “ Analog TV VCR PC Total Value $ 3,384.00 $ 179 Street Price $ 299 $ 699 $ 299 $ 199 $ 199 $ 1,500

18. Put them ALL in a box that looked like this That looks like it belongs next to your TV !

19. Your Digital Entertainment Center DVD/CD Player 1394 Video Port HDTV Decoder Stereo Tuner Analog TV PVR Remote Control 600mhz PC Ethernet Port $ 1,899.00 Coming Soon

20. Don’t Forget the Software.. Video Encoder Personal TV Analog Digital Internet Content 10 Movies 100 hrs Music Old Favorites $ 1,899.00

21. What if it came with ADSL ? Internet Radio Internet TV Video on Demand Downloadable Movies Music Roll Your Own Internet Station Video on Demand Website $ 1,899.00

22. Would you buy one ? What if you could see it first right now ?

23. What if a small transaction fee per digital use or purchase made the whole thing free ?

24. Would you pay $ .25 per transaction ? Commerce Music Video/Movies Travel Event Tickets Merchandise Digital Services VOD Sports IP Telephony Long Distance Investments Data Transactions Banking/Bill Pay Professional Work at Home Education Health Medical Services Insurance Prescriptions