This document discusses how many successful companies were started during recessions by people under 25 who had free time on their hands. It notes that the current generation of 18-24 year olds are highly exposed to new ideas, technology, and entrepreneurship. Further, it argues that starting a business is easier than ever before due to access to global markets, outsourcing, free promotion tools, and more. The document concludes by suggesting that this generation will soon outnumber Baby Boomers and that they represent a major market and talent opportunity for new businesses.