This document discusses using affiliate marketing and social media together. It outlines the different social media platforms and tools available, and how combining them with an affiliate system allows influencers to promote products to their followers. When done effectively, this "perfect storm" can generate sales and profits in a measurable, cost-effective way by leveraging the recommendations of influential voices in social media.

1. The Perfect Storm
Affiliate Marketing and Social Media
1

2. Who has what? ...
1. Social Network: Facebook, Ecademy, LinkedIn, Other
2. Blog/Micro-Blog: Wordpress, Blogger, Twitter, Etc
3. AV: YouTube, Vimeo, Podcast, Etc
4. Email List/Newsletter: Salesforce, LiveWire Etc
5. Ads: Google, Facebook, Banners, Etc
6. Online Store: Paypal, OneShopping Cart, Etc
7. Affiliate System: Clickbank, Affiliate Junction, Other
2

3. Social Media
People having conversations online. Your market is
creating photos, blogs, chat sites, micro-blogs, social
networks, video sharing, RSS feeds and podcasts to
discuss and comment on just about... Everything.
3

4. Online Affiliate Marketing
A system of marketing that allows a company to
track and measure the exact source of a sale and
pay out a commission to the originator of that sale. It
is results orientated marketing whereby a company
pays nothing unless a sale is made.
4

5. When you combine
them both you have a
perfect storm.
- People discussing, commenting and
recommending the products that matter to them.
- A limitless marketing budget (allowable cost/
lead)
- Unbound customers finding new ways to
efficiently take your products to market.
- Dynamic real time measurement tools that quickly
identify what is working/who is influencing.
5

6. The Purpose of Marketing?...
6

7. Illogical Marketing Ideas for
SME’s...
7

8. Illogical Marketing Ideas for
SME’s...
It is for “Branding Purposes”
7

9. Illogical Marketing Ideas for
SME’s...
It is for “Branding Purposes”
It is for “Awareness”
7

10. Illogical Marketing Ideas for
SME’s...
It is for “Branding Purposes”
It is for “Awareness”
The benefits of a marketing
campaign can’t be “tracked or
measured”
7

11. Illogical Marketing Ideas for
SME’s...
It is for “Branding Purposes”
It is for “Awareness”
The benefits of a marketing
campaign can’t be “tracked or
measured”
I only have a “limited” marketing
budget
7

12. Illogical Marketing Ideas for
SME’s...
It is for “Branding Purposes”
It is for “Awareness”
The benefits of a marketing
campaign can’t be “tracked or
measured”
I only have a “limited” marketing
budget
I have to be super “clever” and
“creative”.
7

13. The Purpose of Marketing...
8

14. The Purpose of Marketing...
is to drive PROFIT
8

16. Target

17. Target Everyone
Else

18. 10

19. Leads
x
Conversion
=
Customers
x
Av. int. £ Sale
x
FOE/Purchases pa.
=
Turnover
x
% Margin
=
Profit 11
Incra-monumental

20. 1000 Leads
x
Conversion
=
Customers
x
Av. int. £ Sale
x
FOE/Purchases pa.
=
Turnover
x
% Margin
=
Profit 11
Incra-monumental

21. 1000 Leads
x x
10% Conversion
= =
100 Customers
x
Av. int. £ Sale
x
FOE/Purchases pa.
=
Turnover
x
% Margin
=
Profit 11
Incra-monumental

22. 1000 Leads
x x
10% Conversion
= =
100 Customers
x x
£100 Av. int. £ Sale
x
FOE/Purchases pa.
=
Turnover
x
% Margin
=
Profit 11
Incra-monumental

23. 1000 Leads
x x
10% Conversion
= =
100 Customers
x x
£100 Av. int. £ Sale
x x
10 FOE/Purchases pa.
=
Turnover
x
% Margin
=
Profit 11
Incra-monumental

24. 1000 Leads
x x
10% Conversion
= =
100 Customers
x x
£100 Av. int. £ Sale
x x
10 FOE/Purchases pa.
= =
£100,000 Turnover
x
% Margin
=
Profit 11
Incra-monumental

25. 1000 Leads
x x
10% Conversion
= =
100 Customers
x x
£100 Av. int. £ Sale
x x
10 FOE/Purchases pa.
= =
£100,000 Turnover
x x
30% % Margin
=
Profit 11
Incra-monumental

26. 1000 Leads
x x
10% Conversion
= =
100 Customers
x x
£100 Av. int. £ Sale
x x
10 FOE/Purchases pa.
= =
£100,000 Turnover
x x
30% % Margin
= =
£30,000 Profit 11
Incra-monumental

27. 1000 Leads 1100
x x
10% Conversion
= =
100 Customers
x x
£100 Av. int. £ Sale
x x
10 FOE/Purchases pa.
= =
£100,000 Turnover
x x
30% % Margin
= =
£30,000 Profit 11
Incra-monumental

28. 1000 Leads 1100
x x x
10% Conversion 11%
= =
100 Customers
x x
£100 Av. int. £ Sale
x x
10 FOE/Purchases pa.
= =
£100,000 Turnover
x x
30% % Margin
= =
£30,000 Profit 11
Incra-monumental

29. 1000 Leads 1100
x x x
10% Conversion 11%
= = =
100 Customers 121
x x
£100 Av. int. £ Sale
x x
10 FOE/Purchases pa.
= =
£100,000 Turnover
x x
30% % Margin
= =
£30,000 Profit 11
Incra-monumental

30. 1000 Leads 1100
x x x
10% Conversion 11%
= = =
100 Customers 121
x x x
£100 Av. int. £ Sale £110
x x
10 FOE/Purchases pa.
= =
£100,000 Turnover
x x
30% % Margin
= =
£30,000 Profit 11
Incra-monumental

31. 1000 Leads 1100
x x x
10% Conversion 11%
= = =
100 Customers 121
x x x
£100 Av. int. £ Sale £110
x x x
10 FOE/Purchases pa. 11
= =
£100,000 Turnover
x x
30% % Margin
= =
£30,000 Profit 11
Incra-monumental

32. 1000 Leads 1100
x x x
10% Conversion 11%
= = =
100 Customers 121
x x x
£100 Av. int. £ Sale £110
x x x
10 FOE/Purchases pa. 11
= = =
£100,000 Turnover £146,410
x x
30% % Margin
= =
£30,000 Profit 11
Incra-monumental

33. 1000 Leads 1100
x x x
10% Conversion 11%
= = =
100 Customers 121
x x x
£100 Av. int. £ Sale £110
x x x
10 FOE/Purchases pa. 11
= = =
£100,000 Turnover £146,410
x x x
30% % Margin 33%
= =
£30,000 Profit 11
Incra-monumental

34. 1000 Leads 1100
x x x
10% Conversion 11%
= = =
100 Customers 121
x x x
£100 Av. int. £ Sale £110
x x x
10 FOE/Purchases pa. 11
= = =
£100,000 Turnover £146,410
x x x
30% % Margin 33%
= = =
£30,000 Profit £48,315 11
Incra-monumental

35. tiny little increases in effort and focus...
12

36. tiny little increases in effort and focus...
... 62% INCREASE
in PROFIT
12

37. tiny little increases in effort and focus...
... 62% INCREASE
in PROFIT
12

38. Leads
x Referrals, Search
Conversion Links, Surfers
= Listings, Blogs
Customers
x
Av. int. £ Sale
x
FOE/Purchases pa.
=
Turnover
x
% Margin
=
Profit
13

39. 14

40. 15

41. 16

42. 17

43. 18

44. 19

45. 20

46. 21

47. 22

48. Leads
x
Conversion Reputation,
= Authority, Detailed
Customers
x Explanation,
Av. int. £ Sale Association
x
FOE/Purchases pa.
=
Turnover
x
% Margin
=
Profit
23

49. 24

50. 25

51. 26

52. 27

53. 28

54. 29

55. 30

56. 31

57. 32

58. Leads
x
Conversion
=
Customers
x
Av. int. £ Sale Build Trust, Less
x Test-buying,
FOE/Purchases pa.
Rapport, Case
=
Turnover Studies
x
% Margin
=
Profit
33

59. 34

60. 35

61. 36

62. 37

63. 38

64. 39

65. 40

66. 41

67. 42

68. 43

69. 44

70. 45

71. 46

72. 47

73. 48

74. 49

75. Leads
x
Conversion
=
Customers
x
Av. int. £ Sale
x
FOE/Purchases pa.
= Regular Updates,
Turnover Maintain
x Relationship,
% Margin
=
Profit
50

76. 51

77. 52

78. 53

79. 54

80. 55

81. 56

82. 57

83. 58

84. Leads
x
Conversion
=
Customers
x
Av. int. £ Sale
x
FOE/Purchases pa.
=
Turnover Customer Service
x
Costs, Educate
% Margin
Market Partners,
=
Profit Printing, Mailing, Ads
59

85. 60

86. 61

87. 61

88. 62

89. 62

90. 63

91. 64

92. 65

93. 66

94. Niche: One
Inch Wide and
a Mile Deep
Who are you a voice for?
1. Niche
2. Gender, Geography
3. Specialty
4. Size, Type, Category
5. Attitudes, Beliefs,
Frustrations, Problems
67

95. Target Market
Blogs, Videos, Emails, Groups, Content,
Voices Podcasts, RSS, Applications, Noise Etc
Empower your 4 of 5 Bloggers discuss products!
Customers to
become Voices
Customers Products
Basic Strategy
68

96. The Voice
-Vs-
The Product
69

97. The Voice
Who are you and what do
you stand for?
1. Latest Updates
2. Great Stories
3. Best Buying
4. Expert Opinions
70

98. The Voice
Tools ...
1. Social Networks
2. Blogs / Micro-blogs
3. RSS
4. Email
5. Media (Video, Audio, etc)
71

99. Recommended...
72

100. The Products
What are you, and who do
you stand for?
1. New/Different
2. Most Relatable
3. Reliable Track Record
4. Best Buying
73

101. The Products
Figure out who has the
biggest Voice and give
them...
1. An Affiliate System
2. Affiliate Tools - Copy,etc
3. Transparency
4. Reliability
5. Updates
6. A Relationship
74

102. Basic Promotion Checklist...
1. Is it on a Social Network/Facebook? (Page, Event)
2. Have you blogged about it? - Blogger, Ecademy, etc
3. Have you/others tweeted?
4. Do you have a video about it?
5. Do you have slides on it?
6. Ads? (Google, Facebook, Banners, Etc)
7. Event? - (Eventbrite, Eventelephant)
8. Affiliate System / Affiliates
9. Other- Photos, Links, Listings, Podcasts, Ebooks, etc
75

103. Blogs
Twitter
SlideShare YouTube
MYO Mini-Mashable Environments 76

104. 77

105. 78

106. 79

107. 80

108. 81

109. 82

110. Outbound Communication
83

111. N EW
Wealth Co l le ct i o n
Pow e r P ac k
Dynamics RRP $995
12 Modules (Months)
“Are you chasing results ... or are you attracting
opportunities”

112. N EW
Wealth Co l le ct i o n
Pow e r P ac k
Dynamics RRP $995
Launch Special
12 Modules (Months)
only $495
“Are you chasing results ... or are you attracting
opportunities”

113. 85

114. The Product
86

115. Voice
Examples
87

116. Therese Wolf
http://www.youtube.com/user/
RawDownUnder
Video
http://
theresedewolf.blogspot.com/
Blog
http://sunbread.com.au/
Bread
88

117. SxePhil
http://www.youtube.com/user/
sxephil
Video
http://www.phillyD.tv/
Blog
http://www.districtlines.com/
Philip-DeFranco T-Shirts
89

118. Thomas Power
http://twitter.com/
thomaspower
Tweets, Community, Chat
www.ecademy.com
Ecademy
Black
Star
90

119. MichellePhan
http://www.youtube.com/
user/MichellePhan
2.7 Mil Channel Views
Sponsors Videos, Blogs, Twitter
Erabelle.com, Beautychoice.com,,
AfterglowCosmetics.com,
LiseWatier.com, PurMinerals.com, Product Sites
AnastasiaBrows, Nailene.com
Make-Up
91

120. Roger
Hamilton
www.twitter.com/rogerhamilton
Tweets, Community, Blogs
www.wdprofiletest.com
Wealth Dynamics
www.triumphantevents.co.uk Events,
WD, XL
92

121. Tim Ferris
The Four Hour Work Week
Book
www.fourhourworkweek.com
Blog
www.fourhourworkweek.com/ LD
blog/gear/ Gear
93

122. Product
Examples
94

123. Ecademy
M Invites M
EAP
Member
95

124. Amazon
Affiliates
Recommended Reading
Books
96

125. Home Gym
Industry Voices
Commission Junction
Fitness
97

126. Triumphant
51,000 ish Bookings
1,000 ish Affiliates Voices
3 Years
TE Affiliate System
Events
98

127. Wealth
Dynamics
Industry Voices
WD Affiliates
WD Profile Test
99

128. Social Media Advertising
100

129. Advertising Online
1. Google Ad Words
2. Facebook Ads
3. Banners
4. Email Lists
5. Newsletters
6. Featured Content
101

130. WINK - Best Seller for $240!
102

131. Cheeky Beach - Leads for $2.30!
103

132. Four Pillars to Start With.
A clear Call to
message
Incentives Measurable Action
If you are
sending your Affiliates need Your systems You need to
brand out to incentives to need to be make it clear
cyberspace recommend transparent what the
you better your product and reliable so logical next
make damn however not you can step is.
sure your so much that it manage large
message is becomes volumes of
very clear. inauthentic. tracking data.
104

133. Walkaway Checklist: Voice
1. Social Network: Facebook, Ecademy, LinkedIn, Other
2. Blog: Wordpress, Blogger, Other
3. Audio / Visual: YouTube, Vimeo, Podcast, Etc
4. Subscriber Email List/Newsletter: Salesforce, Etc
5. Events: Meetup, Eventbrite, Eventful
6. Products to Endorse: Affiliate Programs
7. Wonder-teen: This stuff comes easy to post 1988 babies.
105

134. Walkaway Checklist: Product
1. Affiliate System: Clickbank, Affiliate Junction, Other
2. Tools: Copy, Tweets, Ebooks, Logo’s, etc
3. Ads: Google, Facebook, Banners, Etc
4. Online Store: Paypal, OneShopping Cart, Etc
5. Voices: Influential Bloggers, Newsletters, Twitterers
6. Promotions: Events, Sales, Discounts, Launches
7. A Developer/Programer: As you get bigger.
106

135. The Perfect Storm
Q&A
107

136. Daniel Priestley
1. facebook.com/danielpriestley
2. twitter.com/danielpriestley
3. blog.triumphantevents.co.uk
4. ecademy.com/account.php111581
5. linkedin.com/in/danielpriestley
6. www.WealthDynamicsUpdates.wordpress.com
108