The document discusses the challenges and mindset required for entrepreneurs, emphasizing the importance of determination, planning, and learning from failure. It includes various quotes from notable figures that inspire innovation, marketing, and adaptability in business. Additionally, it touches on topics like technology in startups, customer service, and differences between private equity and venture capital.

1. Start-up school
Tetuan Valley, Octubre
2009

3. INTRODUCCIÓNINTRODUCCIÓN
““The hardest thing about getting started is getting started.The hardest thing about getting started is getting started.””
Guy KawasakiGuy Kawasaki

4. EmprendedorEmprendedor
““My son is now an ‘entrepreneur’.My son is now an ‘entrepreneur’.
That’s what you’re called when you don’t have a job.That’s what you’re called when you don’t have a job.” –” – Ted TurnerTed Turner

5. I+D, ¿Inno.. qué?I+D, ¿Inno.. qué?
""When all think alike, then no one is thinking.When all think alike, then no one is thinking." -" - Walter LippmanWalter Lippman

6. ¡Startups!¡Startups!
““The difference between the impossible and the possibleThe difference between the impossible and the possible
lies in determination.lies in determination.” -” - Tommy LasordaTommy Lasorda

9. Think BIGThink BIG

10. The world is FLATThe world is FLAT
““The Internet is becoming the town squareThe Internet is becoming the town square
for the global village of tomorrow.for the global village of tomorrow.” -” - Bill GatesBill Gates

12. FAIL, just do itFAIL, just do it
““Try and fail, but don't fail to try.Try and fail, but don't fail to try.” -” - Stephen KaggwaStephen Kaggwa
““I didn't fail the test, I just found 100 ways to do it wrongI didn't fail the test, I just found 100 ways to do it wrong””
Benjamin FranklinBenjamin Franklin

13. MARKETINGMARKETING

14. Social MediaSocial Media

19. CompaniesCompanies
MantraMantra

20. StakeholdersStakeholders

22. CompaniesCompanies

25. 1/(1 - n)

35. ChooseChoose
your spotyour spot

41. PRODUCTOPRODUCTO
(Lets get dirty!)(Lets get dirty!)

44. Simple KISSSimple KISS

45. ComplejoComplejo

46. FeedbackFeedback

47. Control de versionesControl de versiones

48. SVN (Control de versiones)
CVS (Control de versiones)
GIT (Control de versiones)
Google Docs (Control de docs)

49. PlanificarPlanificar
““He who fails to plan, plans to failHe who fails to plan, plans to fail” - Proverbio” - Proverbio

51. Test, test, test!Test, test, test!
““The successful person makes a habit of doing what theThe successful person makes a habit of doing what the
failing person doesn’t do.failing person doesn’t do.” -” - Thomas EdisonThomas Edison

52. Atención al clienteAtención al cliente

54. Backup!!!!Backup!!!!

55. Cloud ComputingCloud Computing

57. Outsorcing, ¿seguro?Outsorcing, ¿seguro?

59. MILLIONARE CLUBMILLIONARE CLUB

61. Private Equity vs. Venture CapitalPrivate Equity vs. Venture Capital

63. ¿Cuanto vale una empresa con 100
acciones si puedo comprar un 20%
por 2 euros?

68. Las subvenciones no son gratis
porque cuestan tiempo

71. BIBLIOGRAFÍABIBLIOGRAFÍA
““It is what you read when you don't have to, that determines whatIt is what you read when you don't have to, that determines what
you will be when you can't help it.you will be when you can't help it.” -” - Oscar WildeOscar Wilde

72. “The Art of Start” – Guy Kawasaki
“Crossing the Chasm” – Geoffrey A. Moore
“Maverick” – Ricardo Semler
“The Snowball” – Alice Schroeder

73. ""The illiterate of the 21st century will not beThe illiterate of the 21st century will not be
those who cannot read and write, but thosethose who cannot read and write, but those
who cannot learn, unlearn, and relearn.who cannot learn, unlearn, and relearn.""
Alvin TofflerAlvin Toffler