Our presentation on how our open social mobile apps increase community involvement in policing and confidence in the criminal justice system, for the College of Policing event on Mobile Apps for policing, given at the Home Office on 26th April 2013

1. Angus Fox
Director, Multizone Limited
Twitter: @nuxnix
Inspector Roger Nield
Borough Commander, Runnymede, Surrey Police
Twitter: @rogernield2703

2. AGENDA
 SevenTakeaways
 Perspective on the
mobile apps market in
policing
 Our Apps
 Surrey Police ‘policing
in your pocket’
 Concluding remarks
ABOUT MULTIZONE
 Independent UK Micro SME
company
 Certified onshore community
developers
 Specialist
 G-Cloud connected mobile apps
 Specialist Cloud Professional Services
 Entire focus on social mobile apps
 Winner
 Codestrong Mobile innovation award
 Home Office, Mobile app trailblazer
 Co-Organiser
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3.  Our apps drive genuine engagement and local confidence
 The visible part of a cloud connected mobile platform
 Open data and social media is turned into timely actionable information
 Online two-way engagement makes policing much more visible locally
 More effective than outbound marketing or using social media alone
 Government procurement approved
 All police forces can purchase from the UK Government Cloud App Store
 No tendering required (we have already fulfilled the requirements)
 Fixed monthly service pricing
 Low cost, predictable, managed service
 Public app take up is high without promotion
 Thousands of hits monthly on individual neighbourhood level
 Our apps for officers are a key component
 demonstrably deliver more local engagement and provide governance
 Make the public apps come alive with neighbourhood activites
 Our public apps are going to be available nationally this summer for
Apple iOS, GoogleAndroid and BlackBerry 10
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 Why social mobile apps
 Advocacy and naturally nominated leadership
should not be left to chance
 Institutional inhibitors
 Mobile procurement challenges
 Things to know about when considering mobile
apps

5.  Social Mobile Apps are growing 2X as fast & generate 2X engagement of web.
 Local police need to have tools to engage here just as they need email and cars
Source: Facebook London Hackday 2012
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6. Local, genuine
community updates
provide increased
visibility
Insight for the public
Increased confidence in
policing, advocacy and
support
Police leadership in
online communities
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iOS,Android, BB10, Platform,
ServicesAPI, Open Data, lifecycle
management, specialist
development,Auto updating,
governance and takedown
Apps are simple
£
£

8. Source: bit.ly/ZkOCAz via @hadleybeeman “Concerns about opening up
data, and responses which have proved effective” ChristopherGutteridge,
University of SouthamptonAlexander Dutton, University of Oxford
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Lawyers want a
custom License
It's not very
interesting
It's too
complicated
Thieves will use
it
There's already
a project to...
Data Protection
We might want
to use it in a
paper
Terrorists will
use it
It's too big There's no API We'll get spam
What if we want
to sell it later
I don't mind, but
someone else
might
PoorQuality
People may
misinterpret the
data
We will get too
many enquiries Costs too much It’s a fad

9.  UK Government requires a ‘Digital by default’ and ‘Services API first’
strategies for the public sector
 Open web services API for all data published on public web sites
encourages third party apps and self service
 Is it a glorified brochure or a multi-platform cloud connected platform
built to drive adoption in customers and staff?
 Is it iOS,Android, BlackBerry,Windows Phone,Web)?
 Will it be Native, Hybrid, and/or MobileWeb
 Are the requirements properly defined or is it a vanity or geeky project
 Can it exploit social media as a fundamental part of the workflow for the
workforce?
 What will drive adoption by the public and staff?
 What workforce transformation is required?
 Workforce devices?
 Think about preparation, planning, action and budget
 Are there commitments to long term support
 Are live updates built into the products?
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The Police Apps send updates The Public Apps provides police news
10

11.  G-Cloud ii approved for all
police forces in the UK
 Transparent pricing
 No need to tender
 Compliant withThe Public
Contracts Regulations 2006
 Fixed price three month
programme
 Set a return on investment
objective
 Overcomes ‘how do we start’,
‘what will we get’ and hand
wringing analysis paralysis
 Low monthly fixed prices
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Visit the CloudStore

12. ‘We’ve gained a lot of experience in
increasing community involvement
in the criminal justice system
through the development of our
app for Police forces. Being part of
the ODI’s Immersion Programme is
allowing us to explore how we can
build on that knowledge, and push
existing boundaries, to develop new
services.’ – Angus Fox
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 Participating in the ODI
immersion programme
 Allows us to take our
public apps to the whole
UK this summer
 Our platform will turn UK
open data into local
actionable information in
our mobile apps
http://www.theodi.org/news/odi-seeks-crime-and-justice-data-startups-ahead-blue-
light-hackathons-weekend

13. Inspector Roger Nield
Borough Commander, Runnymede, Surrey Police
Twitter: @rogernield2703
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10
25
100,000
1200

14. 1. Cost reduction through
transformed service delivery and
diversion
2. Challenge the notion that
everyone in Police needs secure
expensive devices
3. Integrate social networks into the
application to increase
confidence in what officers are
doing and engage with the public
4. Use only open or public data
 Open data, public networks
 No data protection issues
 Absolutely not a brochure app
or a static web site in an app
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15.  Police give quick
updates, without wasting time
 resulting in online social influence
 addressing criticism head-on
 leading to an increased
confidence in policing
 Local public see what’s
happening
 Right now on their phone
 Amplify to their friends
 Enables a culture shift with
governance built-in
 Costs much less than
traditional communications.
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16.  Two-way
 See what officers are
doing to keep us safe
 Reply via twitter, email
or call
 Encourages community
involvement
 Searchable by a wider
audience using social
tools
 Open, transparent and
accountable
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17. Our apps
This is todays page. It will have
changed by now.
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18. Actionable Map
Activites are shown on the map
across the whole of Surrey
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19. Actionable Map
Activites are shown on the map
across the whole of Surrey
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20. Actionable Map
Activites are shown on the map
across the whole of Surrey
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21. Drilling in to local area
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22. Whats happening,
right now
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23. Crime and Priorities
Crime data is open data from
policeAPI
Priorities are open data from
Surrey Police
Local crimes
Improves transparency
Easy to Share
In a format that is easy to
consume on a mobile phone
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24.  Top down leadership approach open to
transformation and culture shift
 Instead of finding reasons not to engage with
asked ‘what could you do’ and for how much?
 Willingness to take a risk with a local micro
SME company
 Passion for neighbourhood policing and for
social media
 And asked ‘could you just add Crime Mapper’
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25. 1. Police Executive Management support
2. Level setting and buy-in at all levels
3. Our Insight into policing and social
engagement
4. The right features in the software we
developed
5. Mobile Network operator buy-in and support
6. Perfect launch execution
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26.  Surrey Police and
Multizone worked
together to get
Vodafone interested to
pilot test the apps and
devices in one borough
 For the rollout
Vodafone supplied over
550 new HTC Android
based phones for
officers
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27.  2 great case studies to
prove our platform concept
 Our public apps will be
available nationally this
summer
 Covering all UK Police Forces
 We are expanding to
 Other Blue Light Services
 The wider public sector
 Talk to us about how to get
access to our platform to
better tune our apps for
your particular force
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Angus Fox
Director, Multizone Limited
Twitter: @nuxnix
Insp. Roger Nield
Borough Commander, Runnymede, Surrey Police
Twitter: @rogernield2703