Rajdeep Arora is a business development and marketing professional with over 13 years of experience in sales and marketing of medical devices in India. He has expertise in increasing awareness and use of medical devices such as cardiovascular, cardiology, and anesthesiology products. Currently he is the Regional Manager for Sales and Marketing at RND International Ltd., leading a team responsible for business development in North and East India. Previously he held marketing and sales roles at Haemonetics Healthcare India Pvt. Ltd. and other medical device companies.

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RAJDEEP ARORA
arora_raj3112@rediffmail.com/rajdeep.arora3112@gmail.com
+91-9811529018
TARGETING CHALLENGING ASSIGNMENTS
Sales &Business Development | Marketing | Business& Market Analysis
Industry Preference: Medical Devices/ Healthcare
Location Preference: New Delhi, Mumbai, Bangalore
KEY SKILLS
Sales/Business
Development
Market Research &
Analysis
Marketing& Branding
Competitive Analysis
Client Relationship
Management
People Management
Distribution
Management
PROFILE SUMMARY
 A Post Graduation in Business Management (Marketing &International Business)
professional offering over 13years of rich experience in Medical devices Sales &
Marketing ,and Business Development at PAN India level
 Expertise in increasing the awareness and use of the company's Medical devices and
Disposable products such as CTVS, Cardiology and Anesthesiology products
 Strong Experience in developing strategies for Medical devices by information
gathering, competitive analysis, strategic plan formulation, and action plan initiatives
 Exposure in building strong relationships with Key Opinion Leaders (KOLs) and leading
&motivating large scale teams of sales professionals
 Proficient in conducting opportunity analysis by keeping an eye on market trends to
obtain marketing intelligence reports to face counter-competition
 Key focus on business development activities, identifying & developing new
markets, conducting market analysis, guiding lead generation and client retention
activities in Medical devices& health care industry
 Effective organizer, motivator, team player and a decisive leader with analytical coordination
& convincing skills motivate teams to excel and win
NOTABLE ACCOMPLISHMENTS ACROSS THE TENURE
 Awarded and certified as Outstanding Performer in Medtronic product training program at Malaysia – 2010
 Received Best Performer Award in Haemonetics product training program at London – 2012
 Represented Indian Team in Global Sales Meeting ( US ) for 2 consecutive years
ORGANISATIONAL EXPERIENCE
Since Aug’15 RND International Ltd., New Delhi Location as Regional Manager Sales &
Marketing (Medical Devices) – North & East India
Products: Coronary Flow Measurement Device, Endo Vascular Simulators.
Key Result Areas:
 Leading sales & marketing planning and performance management for business development, including development
and execution of joint sales plans, local area marketing, recruitment and hosting constructive meetings with a team of
6 professionals at North & East India level.
 Collaborating with principal companies for product registration and clinical information and launching the products in
Indian market to achieve organisational goals
 Ensuring that assigned product lines consistently resonate with current and potential customers
 Monitoring marketing trends and keeping a close eye on competitive products in the marketplace
 Playing a key role in developing, implementing and executing marketing initiatives and activities for assigned brands
including campaigns, events, and corporate responsibility programs
 Implementing brand marketing plans to achieve successful sales, market share, and profit
 Assisting in the development of the annual sales plan; advising on realistic forecasts for each product and territory
(based on historical data, market trends, competitive activity &promotional strategy), and sales promotion plans
 Providing initial field training and coaching for medical representatives so that they are able to present information on
the company’s products in an accurate and balanced manner
 Initiating formats for quarterly and weekly group meetings to further employee & client relationships, providing
motivation, and developing new business (scientific symposiums, CMEs, small group meetings for customers)
 Ensuring that all sales representative activities are in accordance with the guidelines of the company
 Conducting day-to-day market analysis for new avenues and enhancement of existing base for business development,
and market research on competitors’ products; submitting detailed reports on the same
 Preparing & presenting product marketing documents which include key features, reasoning and product advantages

2.  Creating and sustaining a dynamic environment that fosters career development opportunities and motivates high
performance amongst team members
PREVIOUS EXPERIENCE
Apr’11 – Aug’15 Haemonetics Healthcare India Pvt. Ltd., Delhi NCR Location as Business
Development Associate (Patient Division) - Pan India
Products: Blood Management Solution and Automated Blood Processing Systems
Key Result Areas:
 Coordinated clinical & educational events with the country / Asia pacific management & local Indian distribution
partners for effective feedback, follow-up and optimization of resources
 Spread awareness though CME programs in line with business strategy in targeted geographical areas for:
o Aphaeresis (Single Donor Platelets, Stem Cells, and Plasma Exchange)
o Autologous blood transfusions & haemostasis management (Thrombo-elastography)
Apr’07 – Apr’11 Oceanic Marketing Pvt. Ltd., Delhi Location as Sales Manager - North India
Products: Medtronic Cardiac Surgery products, Kimberley Clark and Lotus Surgical
products, Cardio Pulmonary, Critical Care Products, Heart Valves,
Cannulae, and Sutures
Key Result Areas:
 Promoted& developed business of cardiovascular products of Medtronic, Kimberley Clark and Lotus Surgical
 Established Cardio Pulmonary, Critical Care Products, and Heart Valves & Cannulae, Sutures among the cardiac
surgeons fraternity
Jul’06 – Apr’07 Instromedix India Pvt. Ltd., Delhi Location as Deputy Business Manager
(Critical Care) - North India
Products: Transport Ventilators, Emergency Resuscitation Kits, Ambulance
Fabrication, and many more
Key Result Areas:
 Increased awareness & use of the company's pharmaceutical/medical products
 Monitored sales, supported upper management in all decisions, and ensured a high level of competitiveness for the
brand in the market
 Evaluated the effectiveness of marketing programs, provided market analysis and insights to senior management
 Compiled detailed records of all clients; planned work schedules, weekly and monthly timetables
Jun’03 – Jul’06 Nirmal Medical Systems Ltd., Delhi Location as Senior Sales and Service
Engineer - North
Products: Blood Gas and Electrolyte Analysers
Key Result Areas:
 Achieved sales goals for assigned area (Northern India) while adhering to ethical sales practices
 Promoted the use of company’s pharmaceutical products by interacting with physicians and hospitals through one-on-
one meetings and presentations, continuous medical education programs and other appropriate means
ACADEMIC DETAILS
2009 Post Graduation in Business Management (Marketing and International Business) from
I.M.T. (Institution of Management &Technology), Ghaziabad Location with 62%
2004 B.E. (Electronics & Communication) from Institution of Electronics and Telecommunication
Engineering, Delhi
2001 Diploma in Electronics & Communication from B.T.E. (Board of Technical Education), Delhi
Location with 61%
IT SKILLS
 MS Office (MS Word, MS Excel, MS PowerPoint), and Internet Applications
TRAINING
 Attended 6 months’ training in Air Traffic Controls of Airport Authority of India during diploma course in 2001
PERSONAL DETAILS

3. Date of Birth: 31st December 1980
Contact Address: 118 A, GG-1, Vikas Puri, New Delhi – 110018
Permanent Address: 118 A, GG-1, Vikas Puri, New Delhi – 110018
Languages: Hindi and English