SlideShare a Scribd company logo
MY SOCIAL MEDIA TOOLKIT
CONTENT CREATION RESOURCES:
□ Search www.healthevidence.org for methodologically strong systematic review findings to share with my network
□ Follow the Health Evidence™ review post FORMULA:
[Intervention] [effect] [outcome], [population/age]
□ Add shortened URL links to social media posts using:
□ Google shortener https://goo.gl
□ Ow.ly shortener http://ow.ly
□ Tiny URL https://tinyurl.com
□ Use www.symplur.com to find relevant healthcare related #HASHTAGS to add to my posts
□ Add stock PHOTOS to my social media posts, consider:
□ www.123RF.com
□ www.istockphoto.com
□ Create interactive SOCIAL MEDIA CARDS using www.Canva.com or Photoshop
SOCIAL MEDIA ENGAGEMENT STRATEGIES:
□ Use LISTS on social media to easily & quickly share relevant content with my followers
□ Use Twitter lists: https://support.twitter.com/articles/76460
□ Curate custom list of HEALTH PROMOTION EVENTS and join online conversations!
□ Health Canada Health Promotion Days: www.hc-sc.gc.ca/ahc-asc/calend/index-eng.php
□ Official WHO Health Days: www.who.int/mediacentre/events/official_days/en
□ Charity Village Special Awareness Days: www.charityvillage.com/directories/special-awareness-days.aspx
□ ‘Network’ with social media accounts to share content with unique audiences
I can share relevant content from @__________________ with my audience
@__________________ can share relevant content from me with their audience
□ Create a custom RESPONSE PLAN to report positive and/or negative feedback on social media platforms
In my organization, I will notify ___________________ of notable positive and/or negative feedback.
Together we will develop an appropriate and timely response.
ANALYTICS RESOURCES:
□ Monitor platform ANALYTICS:
□ How to use Twitter analytics: www.business.twitter.com/en/analytics.html
□ How to use Facebook insights: www.facebook.com/business/a/page/page-insights
□ Import multiple platforms to a social media MANAGEMENT SYSTEM to easily monitor platforms and schedule posts
□ Try www.hootsuite.com
□ Set up Google Analytics and monitor web traffic attributable to social media
□ Google Analytics Academy Courses: www.analytics.google.com/analytics/academy
info@healthevidence.org | www.slideshare.net/HealthEvidence/presentations

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My Social Media Toolkit

  • 1. MY SOCIAL MEDIA TOOLKIT CONTENT CREATION RESOURCES: □ Search www.healthevidence.org for methodologically strong systematic review findings to share with my network □ Follow the Health Evidence™ review post FORMULA: [Intervention] [effect] [outcome], [population/age] □ Add shortened URL links to social media posts using: □ Google shortener https://goo.gl □ Ow.ly shortener http://ow.ly □ Tiny URL https://tinyurl.com □ Use www.symplur.com to find relevant healthcare related #HASHTAGS to add to my posts □ Add stock PHOTOS to my social media posts, consider: □ www.123RF.com □ www.istockphoto.com □ Create interactive SOCIAL MEDIA CARDS using www.Canva.com or Photoshop SOCIAL MEDIA ENGAGEMENT STRATEGIES: □ Use LISTS on social media to easily & quickly share relevant content with my followers □ Use Twitter lists: https://support.twitter.com/articles/76460 □ Curate custom list of HEALTH PROMOTION EVENTS and join online conversations! □ Health Canada Health Promotion Days: www.hc-sc.gc.ca/ahc-asc/calend/index-eng.php □ Official WHO Health Days: www.who.int/mediacentre/events/official_days/en □ Charity Village Special Awareness Days: www.charityvillage.com/directories/special-awareness-days.aspx □ ‘Network’ with social media accounts to share content with unique audiences I can share relevant content from @__________________ with my audience @__________________ can share relevant content from me with their audience □ Create a custom RESPONSE PLAN to report positive and/or negative feedback on social media platforms In my organization, I will notify ___________________ of notable positive and/or negative feedback. Together we will develop an appropriate and timely response. ANALYTICS RESOURCES: □ Monitor platform ANALYTICS: □ How to use Twitter analytics: www.business.twitter.com/en/analytics.html □ How to use Facebook insights: www.facebook.com/business/a/page/page-insights □ Import multiple platforms to a social media MANAGEMENT SYSTEM to easily monitor platforms and schedule posts □ Try www.hootsuite.com □ Set up Google Analytics and monitor web traffic attributable to social media □ Google Analytics Academy Courses: www.analytics.google.com/analytics/academy info@healthevidence.org | www.slideshare.net/HealthEvidence/presentations