This document profiles Jose Mario de Carvalho Jr., an operations expert from Brazil. It outlines his educational background and experience leading companies like Muri and ATW Brazil. It describes his strengths like looking back to understand the present, mental focus, and connecting cultures. His core values are listed as transparency, integrity, and fairness. Selected projects, awards, lectures, and a reference are also mentioned to provide context about his career in operations strategy, lean processes, and helping industrial companies succeed in Brazil.

1. zemario
myprofile

2. outline
outline

3. my name is jose mario de carvalho, jr.
…but why don´t you call me…
…ze mario

4. when I was kid, I loved…

5. .

6. today I like to…

7. .
…find messy operations
problems, …

8. … and make it leaner, cleaner …
.
…better !

9. but to do that, I had to study a lot…

10. …to became
Master in Business, Strictu Sensu, 1996
Specialist in Management, 1990
Mechanical Engineer, ME, 1984
…and I am still very dedicated to learn as much as I can on…
operations strategy
lean processes

11. strenghts
my strengths

12. Strength
is a person ability to
consistently provide
near perfect
performance in a
specific activity.
my strengths
allows me to
continue to build
relationships and
delivery focused
expertise,
insightful thinking
and proven
execution to
stakeholders of
my daily activities

13. strength 1:
I like to look back .
Looking back, I
understand the
present context.
And understanding
the present, I became
more confident to
make better decisions

14. strength 2
I like mental activities.
This strength give me
power to be focused on
a problem till I solve it.

15. strength 3
I like ideas
I love to find new
approaches for old
things and solve
problems from a new
perspective.

16. strength 4
I like to make
connections
I am a connector
among different
cultures. I have good
transit from the shop
floor up to the top
level people.

17. strength 5
I am accountable.
I take the psychological
ownership
for anything I commit to.
When people come to me for
help, they know they will get
things done.

18. corevalues
my core values

19. Values
are the basic
elements of
how we go
about our
work. They are
the practices
we use every
day in
everything we
do.

20. translucency
to act free of disguise and falseness

21. integrity
to act firmly adherent to a code of
moral values

22. fairness
to act free from self interest,
prejudice or favoritism

23. myresume
my resume

24. In 1985, I took a breakthrough decision and…

25. …went to Japan to
study the toyota
way, late, the lean
manufacturing.

26. back home, in 1986, a project was ready to take off…

27. Muri was founded

28. “
Muri is one of the 3 MU (Muri; Muda; Mura),
that means to streamline the process by
eliminating waste of strains.
How to Operate QC Circles Activities
Union ofJapanese Scientists and Engineers
(JUSE), 1985

29. executive director @ muri assembly lines
2007 2004
the company merged with atwusa and
became awtbrasil
2004
was a 42M+ company exporting to
UK, USA and Mexico
1997
A new business strategy was launched,
and became the first company to develop 1986
and built assembly and test in Brazil
1986
muri was launched, as a mechanical
design house in a 32m2 suit office.

30. Since 2009, I am

31. executive director @atwbrasil

32. among other cool stuffs, I was

33. founder &
president@mepasa s.a.
co-founder
musa, muri usa llc
founder &
consultant@meta1 consulting
board of directors
Invited member @unisinos
engineer
product engineer@dhb

34. projects
selected projects

35. what
To wright a operations
strategy book for
professionals and students
results
The book was published in 2004
and a second edition in 2007.
It has been adopted as text book
on the most important business
school in Brazil

36. what
atwbrasil ´s operations
strategy formulation and
implementation
results
Under implementation. To
guarantee growth and
protect the Gross Margin

37. what
To revitalize and old
warehouse with a new
operations concept and
tranform it into the new
Muri´s operations plant.
after
results
A streamline process flow
lay-out. A complete
integration between
engineering and production.
before

38. what
Muri´s engineering strategy
formulation and
implementation
results
Change from a 2D software
platform to 3D software
design platform.
Complete integration of
Mechanical Engineering and
Control Engineering

39. what
Desing and implement the
ATW Brazil business model
results
Implemented. The revenue
growth from 0 to 18million
reais in 3 years.

40. awards
awards

41. ENTREPRENEUR OF THE YEAR, 2003,
Ernest Young / Revista Exame, São Paulo, BR.
ENTREPRENEUR OF THE YEAR, 1996,
Sebrae, Porto Alegre, BR.
INDUSTRIALIST LEADER, 2003,
Gazeta Mercantil, São Paulo, BR.
SOCIAL RESPONSIBILITY, 2001
Deputy Assembly, State of Rio Grande do Sul,BR.
QUALITY OF LIFE AT WORKPLACE, 2002
Sesi, Porto Alegre, BR.
ENERGY CONSERVATION AWARD, 2002
Ministry of Energy, Rio de Janeiro, BR.
XXXI EXPORT AWARD, 2002
Advb,Porto Alegre,BR

42. lectures
lectures

43. Globalization
o Globalization of Brazilian Companies, Lunch meeting and State
Chamber of Commerce, FEDERASUL, Porto Alegre, 08 de Outubro
de 2003. Invited Speaker.
Innovation and Product Development
o Innovation and New Product Development XVI Total Quality; Aug,
2006.
o Innovation as a source of competitive advantage. XII In.
International Quality and Productivity Congress, July, 2006, Porto
Alegre.
o Innovation Strategy: The Case of Muri, XXVII ENANPAD Atibaia, SP,
Sept 2003.
Quality and Productivity Management
o Quality Management in Brazil Invited Speaker. XIV International
Quality and Productivity Congress; Sept, 2004 .
Entrepreneurship
o Entrepreneurship, IV SIMPÓSIO DE ADMINISTRAÇÃO DE EMPRESAS
DA PUCRS, Porto Alegre, Oct, 2001.
o Special Guest Lecturer for Entrepreneur Courses- do Rio Grande do
Sul Federal University (UFRGS) 1999; 2000; 2001.

44. wrapup
wrap up

45. all said, what I have learned after 25 year

46. When I face a challenge I:
set the vision create a strategy
vision is an inspirational description strategy is choosing to perform
of what a I would like to achieve activities differently than before or
and accomplish in the mid/long-term to perform different activities than
of a given mission before.
define business model measure every step
the Business model is like a measurement guarantees the that
blueprint for a strategy to be people will adopt whatever
implemented through structures, behaviors and takes whatever
processes and systems actions are necessary to arrives at
those goals
protect the cash
no matter what the plans are, what
counts is the financial results. Cash
is king.

47. reference
references

48. “ Jose is an outstanding professional. His company is one
of the best in the industry. Jose's leadership and
execution skills are the key factors of his company
success ATW USA/Muri”.
.
inacio moriguchi
executive director
AAM

49. In one word, what I know and love to do is…

50. to use what I did, learned and know…
!
…to help industrial companies have success in
the brazilian market
ze mario

51. All pictures are protected
by
www.creativecommons.org
Created by
Copyright
jose mario de carvalho jr
2010
Porto Alegre
Brazil
Additional information
jcarvalho@atwbr.com